{"id":79132,"date":"2026-05-08T06:52:06","date_gmt":"2026-05-08T06:52:06","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/79132\/"},"modified":"2026-05-08T06:52:06","modified_gmt":"2026-05-08T06:52:06","slug":"brusel-zasadne-zmeni-pravidla-pro-cesko-na-levne-nakupy-zbyva-cas-jen-do-konce-cervna","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/79132\/","title":{"rendered":"Brusel z\u00e1sadn\u011b zm\u011bn\u00ed pravidla pro \u010cesko. Na levn\u00e9 n\u00e1kupy zb\u00fdv\u00e1 \u010das jen do konce \u010dervna"},"content":{"rendered":"<p data-start=\"0\" data-end=\"342\">Extr\u00e9mn\u011b levn\u00e9 bytov\u00e9 dopl\u0148ky, kosmetika, oble\u010den\u00ed i nejr\u016fzn\u011bj\u0161\u00ed \u201evychyt\u00e1vky\u201c, o nich\u017e jste ani netu\u0161ili, \u017ee existuj\u00ed, dokud jste na n\u011b nenatrefili pr\u00e1v\u011b na e-shopu Temu, AliExpressu \u010di\u00a0<a href=\"https:\/\/www.e15.cz\/finexpert\/servis\/temu-a-shein-v-hledacku-bruselu-za-balicky-z-ciny-se-bude-nove-platit-poplatek-1431704\" rel=\"nofollow noopener\" target=\"_blank\">Sheinu<\/a>.\u00a0Od leto\u0161n\u00edho \u010dervence se v\u00e1m u\u017e nejsp\u00ed\u0161e takov\u00e9 brouzd\u00e1n\u00ed a nahodil\u00e9 \u201ep\u0159ihazov\u00e1n\u00ed do ko\u0161\u00edku\u201c ani nevyplat\u00ed.\u00a0<\/p>\n<p data-start=\"0\" data-end=\"342\">Nov\u00e1 evropsk\u00e1 pravidla z\u00e1sadn\u011b m\u011bn\u00ed zp\u016fsob, jak\u00fdm budeme nakupovat levn\u00e9 zbo\u017e\u00ed z Asie. Evropsk\u00e1 unie ru\u0161\u00ed dosavadn\u00ed v\u00fdjimku, podle n\u00ed\u017e se na z\u00e1silky ze zem\u00ed mimo EU do hodnoty 150 eur nevztahovalo clo. Pr\u00e1v\u011b tato hranice umo\u017enila masivn\u00ed rozmach levn\u00fdch objedn\u00e1vek, kter\u00e9 do Evropy proudily v miliard\u00e1ch kus\u016f ro\u010dn\u011b.\u00a0<\/p>\n<p data-start=\"642\" data-end=\"876\">Od 1. \u010dervence 2026 ale tato v\u00fdhoda kon\u010d\u00ed. Nov\u011b budou podl\u00e9hat clu v\u0161echny z\u00e1silky bez ohledu na jejich hodnotu. Pro \u010desk\u00e9ho z\u00e1kazn\u00edka to znamen\u00e1 jedin\u00e9: drobn\u00e9 n\u00e1kupy za p\u00e1r des\u00edtek korun bude zdra\u017eovat \u010dasto clo vy\u0161\u0161\u00ed ne\u017e samotn\u00e1 hodnota objedn\u00e1vky.\u00a0<\/p>\n<p>Pau\u0161\u00e1ln\u00ed poplatek m\u00edsto slo\u017eit\u00fdch v\u00fdpo\u010dt\u016f<\/p>\n<p data-start=\"924\" data-end=\"1168\">Zm\u011bna m\u00e1 b\u00fdt administrativn\u011b jednodu\u0161\u0161\u00ed: m\u00edsto klasick\u00e9ho procentu\u00e1ln\u00edho cla se zavede pau\u0161\u00e1ln\u00ed poplatek. V p\u0159echodn\u00e9m obdob\u00ed do roku 2028 p\u016fjde o 3,0 eura za ka\u017edou polo\u017eku v z\u00e1silce. Clo se nebude po\u010d\u00edtat za cel\u00fd bal\u00edk, ale za ka\u017ed\u00fd kus.\u00a0<\/p>\n<p data-start=\"924\" data-end=\"1168\">P\u0159ipravovan\u00e1 zm\u011bna pravidel z\u00e1sadn\u011b m\u011bn\u00ed logiku nakupov\u00e1n\u00ed. Spot\u0159ebitel\u00e9 budou pravd\u011bpodobn\u011b v\u00edce zva\u017eovat, zda se jim objedn\u00e1vka v\u016fbec vyplat\u00ed, nebo se vr\u00e1t\u00ed k n\u00e1kupu u evropsk\u00fdch prodejc\u016f, co\u017e je mimo jin\u00e9 i deklarovan\u00fdm c\u00edlem\u00a0<a href=\"https:\/\/www.e15.cz\/nazory-a-analyzy\/rust-se-temer-zastavil-a-ceny-rostou-evropa-se-dostava-na-hranu-velmi-nebezpecneho-stavu-stagflace-1432578\" rel=\"nofollow noopener\" target=\"_blank\">Evropsk\u00e9 unie<\/a>.\u00a0<\/p>\n<p data-start=\"2402\" data-end=\"2564\">Evropsk\u00e9 firmy dlouhodob\u011b upozor\u0148ovaly, \u017ee nemohou konkurovat levn\u00fdm dovoz\u016fm, kter\u00e9 obch\u00e1zely n\u011bkter\u00e9 poplatky a regulace. Dal\u0161\u00edm probl\u00e9mem bylo zneu\u017e\u00edv\u00e1n\u00ed syst\u00e9mu \u2013 prodejci \u010dasto um\u011ble sni\u017eovali deklarovanou hodnotu z\u00e1silek nebo je rozd\u011blovali na men\u0161\u00ed bal\u00edky, aby se vyhnuli clu.\u00a0<\/p>\n<p>Platformy ponesou v\u011bt\u0161\u00ed odpov\u011bdnost<\/p>\n<p data-start=\"1863\" data-end=\"2095\">Zm\u011bna se net\u00fdk\u00e1 jen z\u00e1kazn\u00edk\u016f, ale i samotn\u00fdch e-commerce gigant\u016f. Platformy jako\u00a0<a href=\"https:\/\/www.e15.cz\/videoporady\/flow\/temu-hraje-se-zakazniky-nechutnou-hru-na-podzim-prijde-inflacni-vlna-predikuje-sef-slevomatu-braverman-1432307\" rel=\"nofollow noopener\" target=\"_blank\">Temu<\/a>,\u00a0Shein a AliExpress budou nov\u011b pova\u017eov\u00e1ny za dovozce.\u00a0<\/p>\n<p data-start=\"2097\" data-end=\"2112\">To znamen\u00e1, \u017ee budou muset zajistit, aby zbo\u017e\u00ed spl\u0148ovalo evropsk\u00e9 normy, ponesou odpov\u011bdnost za jeho bezpe\u010dnost a pravd\u011bpodobn\u011b za\u010dnou vyb\u00edrat clo p\u0159\u00edmo p\u0159i n\u00e1kupu.\u00a0<\/p>\n<p data-start=\"2783\" data-end=\"2901\">\u010cesk\u00e1 republika pat\u0159\u00ed mezi zem\u011b, kde jsou online n\u00e1kupy mimo\u0159\u00e1dn\u011b roz\u0161\u00ed\u0159en\u00e9. Zm\u011bna se tak dotkne velk\u00e9 \u010d\u00e1sti populace. D\u00e1 se o\u010dek\u00e1vat pokles impulzivn\u00edch n\u00e1kup\u016f levn\u00e9ho zbo\u017e\u00ed, tlak na zm\u011bnu cenov\u00e9 strategie platforem a mo\u017en\u00fd n\u00e1vrat \u010d\u00e1sti z\u00e1kazn\u00edk\u016f k evropsk\u00fdm e-shop\u016fm. Jedno je ale jist\u00e9: \u00e9ra extr\u00e9mn\u011b levn\u00fdch n\u00e1kup\u016f z Asie, jak ji zn\u00e1me dnes, se bl\u00ed\u017e\u00ed ke konci.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Extr\u00e9mn\u011b levn\u00e9 bytov\u00e9 dopl\u0148ky, kosmetika, oble\u010den\u00ed i nejr\u016fzn\u011bj\u0161\u00ed \u201evychyt\u00e1vky\u201c, o nich\u017e jste ani netu\u0161ili, \u017ee existuj\u00ed, dokud jste&hellip;\n","protected":false},"author":2,"featured_media":79133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[6121,3425,42,571,17,21,22937,16,662,3849,18,19,22,20],"class_list":{"0":"post-79132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zpravy","8":"tag-aliexpress","9":"tag-asie","10":"tag-cesko","11":"tag-evropska-unie","12":"tag-headlines","13":"tag-hlavni-udalosti","14":"tag-internetovy-obchod","15":"tag-news","16":"tag-shein","17":"tag-temu","18":"tag-top-news","19":"tag-top-stories","20":"tag-udalosti-dne","21":"tag-zpravy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116537638537161743","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/79132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=79132"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/79132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/79133"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=79132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=79132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=79132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}