{"id":79205,"date":"2026-05-08T08:00:12","date_gmt":"2026-05-08T08:00:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/79205\/"},"modified":"2026-05-08T08:00:12","modified_gmt":"2026-05-08T08:00:12","slug":"plna-cena-her-narazi-na-odpor-hraci-uz-nejsou-ochotni-platit-tolik","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/79205\/","title":{"rendered":"Pln\u00e1 cena her nar\u00e1\u017e\u00ed na odpor. Hr\u00e1\u010di u\u017e nejsou ochotn\u00ed platit tolik"},"content":{"rendered":"

Nov\u00e9 hry jsou st\u00e1le dra\u017e\u0161\u00ed a podle \u010derstv\u00e9ho pr\u016fzkumu to hr\u00e1\u010di za\u010d\u00ednaj\u00ed d\u00e1vat jasn\u011b najevo. Studie IGN Entertainment ukazuje, \u017ee v\u011bt\u0161ina lid\u00ed u\u017e nechce za hry platit plnou cenu.<\/p>\n

\t\t\t\t\t\t\t62 % dot\u00e1zan\u00fdch u\u017e podle pr\u016fzkumu neplat\u00ed za hry plnou cenuNejmen\u0161\u00ed ochotu platit ukazuje generace X<\/p>\n

Do pr\u016fzkumu se zapojily tis\u00edce respondent\u016f z n\u011bkolika zem\u00ed, v\u010detn\u011b USA, Velk\u00e9 Brit\u00e1nie nebo Austr\u00e1lie. V\u00fdsledek je pom\u011brn\u011b v\u00fdrazn\u00fd: 62 % dot\u00e1zan\u00fdch uvedlo, \u017ee u\u017e za videohry neplat\u00ed plnou cenu. To zahrnuje digit\u00e1ln\u00ed i fyzick\u00e9 kopie.<\/p>\n

V dob\u011b, kdy se standardn\u00ed cena velk\u00fdch AAA her dr\u017e\u00ed kolem 70 dolar\u016f a st\u00e1le \u010dast\u011bji se mluv\u00ed o posunu k 80 dolar\u016fm, jde pro vydavatele o varovn\u00fd sign\u00e1l. Zaj\u00edmav\u00fd je i pohled podle generac\u00ed. Nejv\u00edce ochotn\u00ed platit plnou cenu jsou hr\u00e1\u010di z generace Z, kde tak \u010din\u00ed 42 % dot\u00e1zan\u00fdch. U mileni\u00e1l\u016f je to 38 %. Nejmen\u0161\u00ed ochotu uk\u00e1zala generace X, kde plnou cenu za nov\u00e9 hry plat\u00ed jen 20 % respondent\u016f.<\/p>\n

\t<\/p>\n

\t<\/a><\/p>\n

Nov\u00fd pr\u016fzkum ukazuje, \u017ee remaky a remastery jsou popul\u00e1rn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edve. V\u011bt\u0161ina hr\u00e1\u010d\u016f nav\u00edc p\u016fvodn\u00ed verze nikdy nevyzkou\u0161ela.<\/p>\n

\t\"Backdrop<\/p>\n

Na v\u00fdsledky m\u00e1 vliv i to, co si vlastn\u011b hr\u00e1\u010di pod \u201eplnou cenou\u201c p\u0159edstavuj\u00ed. Ne ka\u017ed\u00e1 velk\u00e1 hra dnes stoj\u00ed 70 dolar\u016f. N\u011bkter\u00e9 \u00fasp\u011b\u0161n\u00e9 tituly posledn\u00ed doby vy\u0161ly v\u00fdrazn\u011b levn\u011bji. Hollow Knight: Silksong st\u00e1l 20 dolar\u016f, zat\u00edmco Clair Obscur: Expedition 33<\/a> vy\u0161el za 50 dolar\u016f. Ob\u011b hry p\u0159itom dok\u00e1zaly zaujmout obrovsk\u00e9 mno\u017estv\u00ed hr\u00e1\u010d\u016f. To nazna\u010duje, \u017ee \u010d\u00e1st publika za\u010d\u00edn\u00e1 hledat alternativy. M\u00edsto n\u00e1kupu velk\u00fdch titul\u016f hned v den vyd\u00e1n\u00ed hr\u00e1\u010di \u010dast\u011bji \u010dekaj\u00ed na slevy, vyu\u017e\u00edvaj\u00ed p\u0159edplatn\u00e9 nebo sahaj\u00ed po levn\u011bj\u0161\u00edch hr\u00e1ch, kter\u00e9 nab\u00edzej\u00ed podobn\u011b siln\u00fd z\u00e1\u017eitek.<\/p>\n

Pravideln\u00fd p\u0159ehled novinek<\/p>\n

\n\t\tV\u011bd\u011bl(a) jsi, \u017ee pravideln\u011b odes\u00edl\u00e1me p\u0159ehled novinek? P\u0159ihlas se k odb\u011bru mailov\u00e9ho newsletteru ve sv\u00e9m profilu.
\n\t\tV\u00edce informac\u00ed najde\u0161
\n\t\tzde<\/a>.<\/p>\n

\t\tPod\u00edvej se na
\n\t\tuk\u00e1zku<\/a>.\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"Nov\u00e9 hry jsou st\u00e1le dra\u017e\u0161\u00ed a podle \u010derstv\u00e9ho pr\u016fzkumu to hr\u00e1\u010di za\u010d\u00ednaj\u00ed d\u00e1vat jasn\u011b najevo. Studie IGN Entertainment…\n","protected":false},"author":2,"featured_media":79206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1902,2560,1005,74,73,78,75,77,76],"class_list":{"0":"post-79205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-veda-a-technika","8":"tag-novinka","9":"tag-prodeje","10":"tag-pruzkum","11":"tag-science","12":"tag-science-technology","13":"tag-technika","14":"tag-technology","15":"tag-veda","16":"tag-veda-a-technika"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116537906022592554","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/79205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=79205"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/79205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/79206"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=79205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=79205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=79205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}