{"id":80616,"date":"2026-05-09T16:40:13","date_gmt":"2026-05-09T16:40:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/80616\/"},"modified":"2026-05-09T16:40:13","modified_gmt":"2026-05-09T16:40:13","slug":"barefoot-boom-v-cesku-zacina-narazet-o-boty-je-zajem-ale-preplneny-trh-uz-polyka-prvni-obeti","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/80616\/","title":{"rendered":"Barefoot boom v \u010cesku za\u010d\u00edn\u00e1 nar\u00e1\u017eet. O boty je z\u00e1jem, ale p\u0159epln\u011bn\u00fd trh u\u017e polyk\u00e1 prvn\u00ed ob\u011bti"},"content":{"rendered":"

Barefoot boty<\/a> se v\u00a0posledn\u00edch letech staly obl\u00edben\u00fdmi u\u00a0zna\u010dn\u00e9 \u010d\u00e1sti lid\u00ed. Nap\u0159\u00edklad podle pr\u016fzkumu spole\u010dnosti Ipsos z\u00a0\u0159\u00edjna 2024 si tento typ bot n\u011bkdy vyzkou\u0161el ka\u017ed\u00fd p\u00e1t\u00fd \u010cech. \u010cast\u00fdm d\u016fvodem pro jejich no\u0161en\u00ed jsou zdravotn\u00ed benefity. Bota typu barefoot, v\u00a0p\u0159ekladu bos\u00e1 noha, je navr\u017een\u00e1 tak, aby co nejv\u00edce p\u0159ipom\u00ednala ch\u016fzi naboso a\u00a0na rozd\u00edl\u00a0od bot s\u00a0b\u011b\u017enou pode\u0161v\u00ed nezvy\u0161ovala \u00fahel n\u00e1klonu mezi patou a\u00a0\u0161pi\u010dkou nohy p\u0159i do\u0161lapu.<\/p>\n

O \u010cesku se n\u011bkdy dokonce mluv\u00ed jako o\u00a0barefootov\u00e9 velmoci, a\u00a0to zejm\u00e9na z\u00a0hlediska po\u010dtu tuzemsk\u00fdch firem, kter\u00e9 se zab\u00fdvaj\u00ed v\u00fdrobou a\u00a0prodejem barefoot bot. \u201e\u010cesko m\u00e1 nadpr\u016fm\u011brn\u00fd po\u010det zna\u010dek na po\u010det obyvatel a\u00a0vysokou m\u00edru inovac\u00ed a\u00a0mal\u00fdch v\u00fdrobc\u016f,\u201c \u0159\u00edk\u00e1 prezident Asociace barefooot obuvi Petr Exnar.<\/p>\n

Po\u010det v\u00fdrobc\u016f a\u00a0prodejc\u016f, kte\u0159\u00ed se na barefooty orientuj\u00ed, z\u00e1rove\u0148 v\u00a0\u010cesku roste. N\u011bjak\u00fdm zp\u016fsobem etablovan\u00fdch zna\u010dek je na trhu kolem t\u0159iceti. \u201ePokud zapo\u010d\u00edt\u00e1me mal\u00e9 d\u00edlny, za\u010d\u00ednaj\u00edc\u00ed projekty, obchody a\u00a0mikrozna\u010dky, dostaneme se na trojcifern\u00e9 \u010d\u00edslo,\u201c dod\u00e1v\u00e1 Exnar.<\/p>\n

I kdy\u017e obliba barefoot bot v\u00a0\u010cesku roste, pro velk\u00e9 mno\u017estv\u00ed hr\u00e1\u010d\u016f na trhu je to v\u0161ak m\u00e1lo. \u201ePo\u010det zna\u010dek roste rychleji ne\u017e trh samotn\u00fd, jeliko\u017e bari\u00e9ra vstupu je relativn\u011b n\u00edzk\u00e1. Jsem si jist\u00fd, \u017ee p\u0159e\u017eij\u00ed jen ty nejlep\u0161\u00ed zna\u010dky s\u00a0p\u0159idanou hodnotou,\u201c komentuje Exnar.<\/p>\n

Konsolidace trhu<\/p>\n

Na trhu se tak za\u010d\u00ednaj\u00ed objevovat prvn\u00ed sign\u00e1ly o\u00a0mo\u017en\u00e9m p\u0159eskupov\u00e1n\u00ed. V\u00a0dubnu spole\u010dnost Premium Barefoot koupila e-shop a\u00a0s\u00ed\u0165 kamenn\u00fdch prodejen naBOSo.cz, kter\u00e1 se nach\u00e1zela ve \u0161patn\u00e9 finan\u010dn\u00ed situaci. \u201ePomoci zna\u010dce a e-shopu naBOSo.cz, aby nezanikly, mi p\u0159i\u0161lo s\u00a0ohledem na historii tohoto brandu velmi rozumn\u00e9,\u201c vysv\u011btluje zakladatel a\u00a0\u0159editel firmy\u00a0Premium Barefoot Jan Chalupn\u00fd.<\/p>\n

N\u00e1kupem z\u00e1rove\u0148 spole\u010dnost v\u00fdrazn\u011b pos\u00edlila svou pozici na trhu, jeliko\u017e odkoupen\u00fd e-shop pat\u0159\u00ed na tuzemsk\u00e9m trhu k\u00a0nejv\u011bt\u0161\u00edm. \u201eLoni Premium Barefoot vyk\u00e1zal obrat kolem 90\u00a0milion\u016f korun. Po ned\u00e1vn\u00e9 akvizici e-shopu naBOSo.cz bychom r\u00e1di v\u00a0n\u00e1sleduj\u00edc\u00edm roce atakovali obrat kolem 300\u00a0milion\u016f korun,\u201c uv\u00e1d\u00ed Chalupn\u00fd.<\/p>\n

\"Ba\u0165u<\/a>Ba\u0165u znovu nastartujeme. Chceme b\u00fdt synonymem pro boty, \u0159\u00edk\u00e1 \u0161\u00e9f spole\u010dnosti<\/a><\/p>\n

Firma z\u00e1rove\u0148 nevylu\u010duje do budoucna po\u0159\u00edzen\u00ed dal\u0161\u00edch konkuren\u010dn\u00edch firem p\u016fsob\u00edc\u00edch v\u00a0segmentu barefoot obuvi. \u201eAktu\u00e1ln\u011b jedn\u00e1me dokonce s\u00a0n\u011bkolika dal\u0161\u00edmi subjekty, kter\u00e9 maj\u00ed finan\u010dn\u00ed probl\u00e9my, a\u00a0\u0159e\u0161\u00edme, zda dok\u00e1\u017eeme pomoct. Jedn\u00e1 se o\u00a0r\u016fzn\u00e9 men\u0161\u00ed obchody, e-shopy, a\u00a0dokonce i\u00a0v\u00fdrobce,\u201c dod\u00e1v\u00e1 Chalupn\u00fd.<\/p>\n

Do Premium Barefootu ned\u00e1vno vstoupil i\u00a0Ruslan Skopal<\/a>, zakladatel e-shopu Tren\u00fdrk\u00e1rna.cz, v\u00a0n\u011bm\u017e loni prodal sv\u016fj pod\u00edl. Podle n\u011bj m\u016f\u017ee v\u011bt\u0161\u00ed konsolidace trhu nastat. \u201eJak ale m\u00e1me zmapovan\u00e9 hr\u00e1\u010de na trhu, tak t\u011bch s\u00a0tr\u017ebami p\u0159es 100\u00a0milion\u016f korun jsou tu jednotky a\u00a0tam konsolidaci nep\u0159edpokl\u00e1d\u00e1me. Co ale naopak vid\u00edme jako p\u0159\u00edle\u017eitost, je z\u00edskat zna\u010dn\u011bj\u0161\u00ed pod\u00edl na trhu d\u00edky kamenn\u00fdm prodejn\u00e1m,\u201c uv\u00e1d\u00ed.<\/p>\n

Nad\u0161en\u00ed, kter\u00e9 ale nesta\u010d\u00ed<\/p>\n

V\u00a0segmentu barefoot obuvi toti\u017e na trhu podle Skopala \u010dasto p\u016fsob\u00ed majitel\u00e9-nad\u0161enci a\u00a0srdca\u0159i, kte\u0159\u00ed si tento druh bot obl\u00edbili, co\u017e v\u0161ak mnohdy nesta\u010d\u00ed. \u201eE-shopy jsou \u010dasto hodn\u011b pozadu oproti tomu, na co jsou z\u00e1kazn\u00edci zvykl\u00ed, a\u00a0mar\u017ee jsou \u010dasto nezdrav\u011b tla\u010deny dol\u016f. Mal\u00e9 mar\u017ee jsou zp\u016fsobeny \u010dasto \u0161patn\u00fdm naskladn\u011bn\u00edm neprod\u00e1van\u00fdch produkt\u016f nebo t\u0159eba i\u00a0snahou b\u00fdt nejlevn\u011bj\u0161\u00ed, co\u017e ale \u010dasto znamen\u00e1, \u017ee je prodejce nerentabiln\u00ed,\u201c vysv\u011btluje.<\/p>\n

Exnar ale na druhou stranu p\u0159ipom\u00edn\u00e1, \u017ee pr\u00e1v\u011b d\u00edky z\u00e1palu mnoh\u00fdch lid\u00ed pro rozvoj popularity barefoot bot je trh nyn\u00ed v\u00a0\u010cesku na takov\u00e9 \u00farovni. \u201eBez nich by barefoot nebyl siln\u00fdm sm\u011brem, ale jen kr\u00e1tkodobou m\u00f3dou,\u201c dopl\u0148uje.<\/p>\n

Mezi nejv\u011bt\u0161\u00ed \u010desk\u00e9 firmy p\u016fsob\u00edc\u00ed v\u00a0segmentu barefoot obuvi pat\u0159\u00ed krom\u011b Premium Barefootu t\u0159eba Ahinsa, Skinners nebo Jonap. Ve sv\u00e9m portfoliu je dnes u\u017e maj\u00ed i\u00a0v\u00fdrobci klasick\u00fdch bot jako Vasky \u010di Ba\u0165a<\/a>. Ze zahrani\u010dn\u00edch zna\u010dek do \u010ceska expandovala nap\u0159\u00edklad britsk\u00e1 Vivobarefoot nebo slovensk\u00fd v\u00fdrobce Be Lenka.<\/p>\n","protected":false},"excerpt":{"rendered":"Barefoot boty se v\u00a0posledn\u00edch letech staly obl\u00edben\u00fdmi u\u00a0zna\u010dn\u00e9 \u010d\u00e1sti lid\u00ed. Nap\u0159\u00edklad podle pr\u016fzkumu spole\u010dnosti Ipsos z\u00a0\u0159\u00edjna 2024 si…\n","protected":false},"author":2,"featured_media":80617,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[25685,43,42,41,40,22937,7225,1117,6975,25686],"class_list":{"0":"post-80616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-barefoot","9":"tag-ceska-republika","10":"tag-cesko","11":"tag-czech-republic","12":"tag-czechia","13":"tag-internetovy-obchod","14":"tag-ipsos","15":"tag-obet","16":"tag-obuv","17":"tag-petr-exnar"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116545612981126672","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/80616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=80616"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/80616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/80617"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=80616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=80616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=80616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}