{"id":81186,"date":"2026-05-10T11:16:11","date_gmt":"2026-05-10T11:16:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/81186\/"},"modified":"2026-05-10T11:16:11","modified_gmt":"2026-05-10T11:16:11","slug":"peugeoty-a-citroeny-budou-sokovat-sef-designu-chce-znackam-vratit-svebytny-design","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/81186\/","title":{"rendered":"Peugeoty a Citro\u00ebny budou \u0161okovat. \u0160\u00e9f designu chce zna\u010dk\u00e1m vr\u00e1tit sv\u00e9bytn\u00fd design"},"content":{"rendered":"

Koncern Stellantis p\u0159ed sebou m\u00e1 nelehk\u00fd \u00fakol. \u00dasp\u011bch d\u00edky n\u00edzk\u00e9 cen\u011b u\u017e dnes nen\u00ed jednoduch\u00fd a pravou hodnotu koncernu tvo\u0159\u00ed historie jednotliv\u00fdch zna\u010dek. Koncern se na ni pl\u00e1nuje zam\u011b\u0159it a sv\u00e9 produkty v\u00edce odli\u0161it.<\/p>\n

Celkem 14 ikonick\u00fdch zna\u010dek se schov\u00e1v\u00e1 pod k\u0159\u00eddly obrovsk\u00e9ho konglomer\u00e1tu jm\u00e9nem Stellantis. Jen\u017ee jak \u0159\u00edk\u00e1 Gilles Vidal: \u201eLid\u00e9 si kupuj\u00ed Peugeot, Opel nebo Fiat. Nekupuj\u00ed si auto zna\u010dky Stellantis. Mus\u00edme tedy velmi jasn\u011b definovat, co na\u0161e zna\u010dky p\u0159edstavuj\u00ed.\u201c<\/p>\n

Gilles Vidal je vysoce postaven\u00fd \u010dlov\u011bk vrcholn\u00e9ho managementu koncernu s bohat\u00fdmi zku\u0161enostmi s designem francouzsk\u00fdch aut. Nejprve st\u00e1l za designovou revoluc\u00ed zna\u010dky Peugeot kolem roku 2010, na\u010de\u017e dohl\u00ed\u017eel na v\u00fdvoj obl\u00edben\u00fdch model\u016f 5, 4 a Twingo E-Tech u konkuren\u010dn\u00edho Renaultu. Ned\u00e1vno se vr\u00e1til do Stellantisu a stal se \u0161\u00e9fem evropsk\u00e9ho designu pro cel\u00fd koncern.<\/p>\n

\"Renault<\/a>Renault Twingo je nejhez\u010d\u00edm autem roku 2026. Porota ocenila tak\u00e9 Jeep nebo Audi<\/a><\/p>\n

V rozhovoru pro britsk\u00fd magaz\u00edn Auto Express nazna\u010dil budouc\u00ed sm\u011b\u0159ov\u00e1n\u00ed koncernu jako celku a nazna\u010dil, \u017ee optimalizace fungov\u00e1n\u00ed koncernu jako celku je nutn\u00e1, av\u0161ak nesm\u00ed se zapom\u00ednat na nejv\u011bt\u0161\u00ed aktivum cel\u00e9ho celku, kter\u00fdm jsou jednotliv\u00e9 zna\u010dky.<\/p>\n

Mezi n\u011b pat\u0159\u00ed \u010dty\u0159i hlavn\u00ed zna\u010dky, na kter\u00e9 se koncern dle posledn\u00edch pl\u00e1n\u016f zam\u011b\u0159\u00ed p\u0159edev\u0161\u00edm: Jeep, Ram, Peugeot a Fiat; a pot\u00e9 des\u00edtka historicky v\u00fdznamn\u00fdch zna\u010dek, mezi kter\u00e9 pat\u0159\u00ed Abarth, Alfa Romeo, Chrysler, Citro\u00ebn, Dodge, DS Automobiles, Lancia, Maserati, Opel (Vauxhall).<\/p>\n

\"Stellantis<\/a>Stellantis s\u00e1z\u00ed bal\u00edk na \u010dty\u0159i zna\u010dky. Zbytek bude okrajovka<\/a><\/p>\n

Ty byly d\u0159\u00edve velmi rozd\u00edln\u00e9, av\u0161ak kv\u016fli \u00faspor\u00e1m z rozsahu se postupem \u010dasu jejich nab\u00eddka velmi sbl\u00ed\u017eila. Z finan\u010dn\u00edho hlediska je d\u016fle\u017eit\u00e9 takov\u00e9 \u00faspory realizovat, aby automobilky dok\u00e1zaly konkurovat neust\u00e1le se zvy\u0161uj\u00edc\u00ed konkurenci, zejm\u00e9na v podob\u011b \u010d\u00ednsk\u00fdch automobilek, kter\u00e9 dnes p\u0159edstavuj\u00ed sofistikovanou konkurenci, ale bez jak\u00e9koli emo\u010dn\u00ed vazby.<\/p>\n

Gilles popisuje, \u017ee moment\u00e1ln\u011b automobilov\u00fd pr\u016fmysl za\u017e\u00edv\u00e1 jednu z nejv\u011bt\u0161\u00edch revoluc\u00ed v\u016fbec a sdru\u017eov\u00e1n\u00ed v\u00fdvoje je d\u016fle\u017eit\u00e9 kv\u016fli p\u0159echodu k elektromobilit\u011b je\u0161t\u011b v\u00edc. Sdru\u017eov\u00e1n\u00ed a sd\u00edlen\u00ed platforem ale nesm\u00ed zap\u0159\u00ed\u010dinit to, k \u010demu se koncern Stellantis nyn\u00ed nebezpe\u010dn\u011b p\u0159ibl\u00ed\u017eil \u2013 ztr\u00e1t\u011b identity jednotliv\u00fdch zna\u010dek, na jejich\u017e historii m\u016f\u017ee stav\u011bt.<\/p>\n

\"Peugeot<\/a>Peugeot chyst\u00e1 n\u00e1vrat kombi a nov\u00fd designov\u00fd sm\u011br. Vid\u011bli jsme to p\u0159\u00edmo v Pekingu<\/a><\/p>\n

\u017de pr\u00e1v\u011b emoce prod\u00e1vaj\u00ed, uk\u00e1zal u\u017e s konkuren\u010dn\u00edmi elektromobily Renault Group, kter\u00e9 se d\u00edky sv\u00e9mu l\u00edbiv\u00e9mu retro vzhledu t\u011b\u0161\u00ed oblib\u011b. \u201eMus\u00edme se odli\u0161it od ostatn\u00edch, co\u017e znamen\u00e1 p\u0159ich\u00e1zet s pr\u016flomov\u00fdmi [a] \u0161okuj\u00edc\u00edmi n\u00e1pady. \u0160okuj\u00edc\u00edmi v tom dobr\u00e9m smyslu,\u201c popisuje svou vizi pro design automobilek Peugeot, Citro\u00ebn a do jist\u00e9 m\u00edry Opel (Vauxhall).<\/p>\n

Proto m\u016f\u017eeme o\u010dek\u00e1vat velmi radik\u00e1ln\u00ed a odli\u0161n\u00e9 designy nadch\u00e1zej\u00edc\u00edch model\u016f. Vysv\u011btluje, \u017ee se v\u0161e bude odv\u00edjet od p\u0159\u00edstupu, kter\u00fd Stellantis vyu\u017eije. Bu\u010f m\u016f\u017ee stav\u011bt na n\u011bkolika platform\u00e1ch, kter\u00e9 pro ka\u017edou zna\u010dku trochu uprav\u00ed, nebo vyvinout jednu a\u017e dv\u011b modul\u00e1rn\u00ed platformy umo\u017e\u0148uj\u00edc\u00ed r\u016fzn\u00e9 kombinace komponent.<\/p>\n

\"Peugeot<\/a>Peugeot Polygon chce u\u017e brzy zm\u011bnit pravidla hry. Kl\u00ed\u010dov\u00e9 prvky p\u0159enese do s\u00e9riov\u00e9 v\u00fdroby<\/a><\/p>\n

Modul\u00e1rn\u00ed p\u0159\u00edstup p\u0159irovnal ke stavebnici Lego Technic a pova\u017euje jej za lep\u0161\u00ed p\u0159\u00edstup pro co nejv\u011bt\u0161\u00ed diferenciaci zna\u010dek, jeliko\u017e co funguje u jedn\u00e9 zna\u010dky, nemus\u00ed fungovat u jin\u00e9. To lze ostatn\u011b pozorovat na dvojici model\u016f Dodge Hornet a sestersk\u00e9 Alf\u011b Romeo Tonale. Dodge na trhu vydr\u017eel kv\u016fli n\u00edzk\u00e9mu z\u00e1jmu pouh\u00e9 t\u0159i roky, zat\u00edmco Tonale se st\u00e1le relaitvn\u011b \u00fasp\u011b\u0161n\u011b prod\u00e1v\u00e1.<\/p>\n

Gilles\u00a0Vidal chce zajistit, aby se Stellantis orientoval na z\u00e1kazn\u00edky optimalizac\u00ed vnit\u0159n\u00edho prostoru, sn\u00ed\u017een\u00edm hmotnosti, lep\u0161\u00ed aerodynamikou a tak\u00e9 lep\u0161\u00edm u\u017eivatelsk\u00fdm z\u00e1\u017eitkem z kabiny, co\u017e nazna\u010duje nov\u00fd infotainment. Propracovan\u011bj\u0161\u00ed pohled do sv\u00e9 budoucnosti by m\u011bl Stellantis p\u0159edstavit letos v \u0159\u00edjnu na autosalonu v Pa\u0159\u00ed\u017ei.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tKoncept Citro\u00ebn ELO (2025) \u2022 Citro\u00ebn\n\t\t\t<\/p>\n

Zdroj: Auto Express<\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Stellantis p\u0159ed sebou m\u00e1 nelehk\u00fd \u00fakol. \u00dasp\u011bch d\u00edky n\u00edzk\u00e9 cen\u011b u\u017e dnes nen\u00ed jednoduch\u00fd a pravou hodnotu…\n","protected":false},"author":2,"featured_media":81187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[804,67,68,3004,335,1267,800],"class_list":{"0":"post-81186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-budoucnost","9":"tag-business","10":"tag-byznys","11":"tag-citroen","12":"tag-design","13":"tag-peugeot","14":"tag-stellantis"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116550001225707325","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=81186"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/81187"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=81186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=81186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=81186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}