{"id":81248,"date":"2026-05-10T12:19:06","date_gmt":"2026-05-10T12:19:06","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/81248\/"},"modified":"2026-05-10T12:19:06","modified_gmt":"2026-05-10T12:19:06","slug":"dalsi-velky-e-shop-konci-doplatil-na-tvrdy-boj-s-alzou-a-datartem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/81248\/","title":{"rendered":"Dal\u0161\u00ed velk\u00fd e-shop kon\u010d\u00ed. Doplatil na tvrd\u00fd boj s Alzou a Datartem"},"content":{"rendered":"

Tuzemsk\u00e1 e-commerce m\u00e1 za sebou dal\u0161\u00ed v\u00fdrazn\u00fd ot\u0159es. Po lo\u0148sk\u00e9m p\u00e1du \u0159et\u011bzce Okay<\/a> se do probl\u00e9m\u016f dostal tak\u00e9 karvinsk\u00fd e-shop ExaSoft, kter\u00fd v\u00a0minulosti pat\u0159il k\u00a0viditeln\u00fdm prodejc\u016fm v\u00fdpo\u010detn\u00ed techniky, elektroniky, kancel\u00e1\u0159sk\u00e9ho vybaven\u00ed \u010di dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. Podle Hospod\u00e1\u0159sk\u00fdch novin firma ukon\u010dila provoz a\u00a0m\u00ed\u0159\u00ed do insolvence.<\/p>\n

Na webu spole\u010dnosti se na konci minul\u00e9ho t\u00fddne objevilo ozn\u00e1men\u00ed<\/a>, \u017ee obchod u\u017e nep\u0159ij\u00edm\u00e1 nov\u00e9 objedn\u00e1vky. \u201eV\u00e1\u017een\u00ed z\u00e1kazn\u00edci, provoz e-shopu byl ukon\u010den. Spole\u010dnost ExaSoft Holding, a.\u00a0s., podala insolven\u010dn\u00ed n\u00e1vrh a\u00a0e-shop ji\u017e nep\u0159ij\u00edm\u00e1 nov\u00e9 objedn\u00e1vky. Ve\u0161ker\u00e9 dal\u0161\u00ed kroky, nap\u0159. uplatn\u011bn\u00ed n\u00e1rok\u016f z\u00a0vr\u00e1cen\u00ed zbo\u017e\u00ed nebo reklamac\u00ed, je nutn\u00e9 \u0159e\u0161it v\u00a0r\u00e1mci insolven\u010dn\u00edho \u0159\u00edzen\u00ed,\u201c stoj\u00ed ve zpr\u00e1v\u011b.<\/p>\n

Samotn\u00fd insolven\u010dn\u00ed n\u00e1vrh se podle HN v rejst\u0159\u00edku zat\u00edm neobjevil, m\u011blo by v\u0161ak j\u00edt sp\u00ed\u0161e o\u00a0ot\u00e1zku \u010dasu. Zam\u011bstnanci se o\u00a0konci firmy dozv\u011bd\u011bli na virtu\u00e1ln\u00edm setk\u00e1n\u00ed ve \u010dtvrtek r\u00e1no, tedy posledn\u00ed dubnov\u00fd den.\u00a0<\/p>\n

P\u016fvodn\u011b ambici\u00f3zn\u00ed hr\u00e1\u010d<\/p>\n

ExaSoft vznikl v\u00a0roce 2011 po odchodu \u010d\u00e1sti managementu z\u00a0velk\u00e9ho \u010desk\u00e9ho IT distributora eD system. V\u011bt\u0161inov\u00fdm vlastn\u00edkem firmy je Martin Ficek, kter\u00fd dr\u017e\u00ed lehce p\u0159es osmdes\u00e1t procent. Jeho jm\u00e9no se v\u00a0minulosti objevilo i\u00a0v\u00a0souvislosti s\u00a0kauzou \u00fadajn\u00e9ho pran\u00ed pen\u011bz p\u0159es nadhodnocenou reklamu. Ekonomick\u00fd den\u00edk<\/a> v\u00a0roce 2019 napsal, \u017ee Ficek pat\u0159il mezi obvin\u011bn\u00e9 v\u00a0p\u0159\u00edpadu, v\u00a0n\u011bm\u017e m\u011bla organizovan\u00e1 skupina kr\u00e1tit DPH a\u00a0da\u0148 z\u00a0p\u0159\u00edjmu pr\u00e1vnick\u00fdch osob. Policie tehdy vy\u010d\u00edslila \u0161kodu na 30\u00a0milion\u016f korun.<\/p>\n

HN uvedly, \u017ee se Ficka nepoda\u0159ilo kontaktovat. P\u0159edseda p\u0159edstavenstva David Botek v\u00a0kr\u00e1tk\u00e9m telefon\u00e1tu konec \u010dinnosti potvrdil a\u00a0sd\u011blil, \u017ee dal\u0161\u00ed postup bude na insolven\u010dn\u00edm spr\u00e1vci.\u00a0<\/p>\n

V minulosti ExaSoft pat\u0159il k ambici\u00f3zn\u00edm hr\u00e1\u010d\u016fm<\/a>, ale v\u00a0posledn\u00edch letech p\u0159i\u0161el prudk\u00fd pokles. Podle posledn\u00edch zve\u0159ejn\u011bn\u00fdch \u00fadaj\u016f za rok 2024 \u010dinily tr\u017eby jen 156\u00a0milion\u016f korun. \u010cist\u00fd zisk dos\u00e1hl p\u011bti milion\u016f. Firma, kter\u00e1 v\u00a0nejlep\u0161\u00edm obdob\u00ed zam\u011bstn\u00e1vala kolem stovky lid\u00ed, m\u011bla v\u00a0posledn\u00ed dob\u011b m\u00e9n\u011b ne\u017e dv\u011b des\u00edtky pracovn\u00edk\u016f. Kancel\u00e1\u0159sk\u00e9 pozice nav\u00edc fungovaly p\u0159ev\u00e1\u017en\u011b z\u00a0domova a\u00a0do centr\u00e1ly lid\u00e9 doj\u00ed\u017ed\u011bli jen dvakr\u00e1t m\u011bs\u00ed\u010dn\u011b.<\/p>\n

\"Temu<\/a>Temu ni\u010d\u00ed dodavatele Alzy. Mus\u00ed propou\u0161t\u011bt, \u0161vadleny dokon\u010duj\u00ed posledn\u00ed v\u00fdrobky<\/a><\/p>\n

Podle jednoho z mana\u017eer\u016f konkuren\u010dn\u00edho obchodu m\u011bl ExaSoft na trhu pov\u011bst prodejce, kter\u00fd stav\u011bl hlavn\u011b na velmi n\u00edzk\u00fdch cen\u00e1ch. \u201eByli zn\u00e1m\u00ed t\u00edm, \u017ee jeli na minim\u00e1ln\u00ed mar\u017ei, \u00fapln\u011b na d\u0159e\u0148, aby ve vyhled\u00e1va\u010d\u00edch vych\u00e1zeli jako nejlevn\u011bj\u0161\u00ed. V\u00a0cenov\u00fdch v\u00e1lk\u00e1ch ale nakonec vyhr\u00e1vaj\u00ed ti s\u00a0koncepc\u00ed a\u00a0strategi\u00ed, slu\u017ebami a\u00a0inovacemi sp\u00ed\u0161 ne\u017e drti\u010di cen na Heurece,\u201c prohl\u00e1sil pod podm\u00ednkou anonymity pro HN.<\/p>\n

Konkurence velk\u00fdch hr\u00e1\u010d\u016f<\/p>\n

P\u0159\u00edpad ExaSoftu zapad\u00e1 do \u0161ir\u0161\u00edho v\u00fdvoje na trhu. St\u0159edn\u011b velk\u00e9 internetov\u00e9 obchody, kter\u00e9 pracuj\u00ed s\u00a0n\u00edzk\u00fdmi mar\u017eemi a\u00a0nemaj\u00ed dostate\u010dn\u011b loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, \u010del\u00ed st\u00e1le tvrd\u0161\u00ed konkurenci nejsiln\u011bj\u0161\u00edch hr\u00e1\u010d\u016f<\/a>. Podobn\u011b zam\u011b\u0159en\u00fd slovensk\u00fd Andrea Shop skon\u010dil p\u0159ed n\u011bkolika dny v\u00a0konkurzu.<\/p>\n

V\u00fdkonn\u00fd \u0159editel Asociace pro elektronickou komerci Jan Vety\u0161ka v\u0161ak neo\u010dek\u00e1v\u00e1, \u017ee by \u010desk\u00fd trh zas\u00e1hla vlna podobn\u00fdch p\u00e1d\u016f mezi velk\u00fdmi hr\u00e1\u010di. \u010cesk\u00e1 e-commerce je podle n\u011bj stabiln\u00ed a\u00a0siln\u00e1. Obrat internetov\u00fdch obchod\u016f v\u00a0\u010cesku loni vzrostl o\u00a0\u0161est procent na 206\u00a0miliard korun a\u00a0hranici 200\u00a0miliard p\u0159ekonal teprve podruh\u00e9 v\u00a0historii.<\/p>\n

\u201eE-commerce trh<\/a> se dynamicky prom\u011b\u0148uje a\u00a0je nutn\u00e9 se neust\u00e1le rozv\u00edjet\u00a0\u2013 v\u0161echny \u00fasp\u011b\u0161n\u00e9 e-shopy jsou schopn\u00e9 pr\u016fb\u011b\u017en\u011b na novinky reagovat,\u201c \u0159ekl Vety\u0161ka pro HN. \u201eNyn\u00ed nap\u0159\u00edklad z\u00e1sadn\u011b vstupuje do hry AI, co\u017e m\u016f\u017ee b\u00fdt v\u00fdrazn\u00fd game changer a\u00a0obchodn\u00edci nesm\u011bj\u00ed ve sv\u00e9 reakci zaspat,\u201c dodal.<\/p>\n","protected":false},"excerpt":{"rendered":"Tuzemsk\u00e1 e-commerce m\u00e1 za sebou dal\u0161\u00ed v\u00fdrazn\u00fd ot\u0159es. Po lo\u0148sk\u00e9m p\u00e1du \u0159et\u011bzce Okay se do probl\u00e9m\u016f dostal tak\u00e9…\n","protected":false},"author":2,"featured_media":81249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[17466,67,68,5105,25004,2944,22937,849],"class_list":["post-81248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-alza-cz","tag-business","tag-byznys","tag-datart","tag-exasoft-holding-a-s","tag-hospodarske-noviny","tag-internetovy-obchod","tag-obchod"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116550249113144708","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=81248"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/81249"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=81248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=81248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=81248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}