{"id":81660,"date":"2026-05-11T03:48:09","date_gmt":"2026-05-11T03:48:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/81660\/"},"modified":"2026-05-11T03:48:09","modified_gmt":"2026-05-11T03:48:09","slug":"oscari-a-ai-akademie-filmoveho-umeni-a-ved-stanovila-nova-pravidla","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/81660\/","title":{"rendered":"Osca\u0159i a\u00a0AI. Akademie filmov\u00e9ho um\u011bn\u00ed a\u00a0v\u011bd stanovila nov\u00e1 pravidla"},"content":{"rendered":"

Co se t\u00fdk\u00e1 hereck\u00fdch kategori\u00ed, Akademie up\u0159esnila, \u017ee za v\u00fdkony zp\u016fsobil\u00e9 k\u00a0ocen\u011bn\u00ed budou pova\u017eov\u00e1ny pouze role \u201eprokazateln\u011b hran\u00e9 lidmi s\u00a0jejich souhlasem\u201c, uv\u00e1d\u00ed server Independent<\/a>.<\/p>\n

Podobn\u00e9 pravidlo je uvedeno i\u00a0u psan\u00ed p\u0159edloh a\u00a0sc\u00e9n\u00e1\u0159\u016f, i\u00a0ty mus\u00ed \u201eb\u00fdt naps\u00e1ny lidmi, aby byly zp\u016fsobil\u00e9 k\u00a0ud\u011blen\u00ed ocen\u011bn\u00ed\u201c.<\/p>\n

U\u017e z\u00a0t\u011bchto upraven\u00fdch pravidel je tak jasn\u00e9, \u017ee nap\u0159\u00edklad \u201eposmrtn\u00fd v\u00fdkon\u201c herce Vala Kilmera (zem\u0159el v\u00a0dubnu roku 2025) v\u00a0p\u0159ipravovan\u00e9m sn\u00edmku As Deep as the Grave, ke kter\u00e9mu se upsal je\u0161t\u011b za \u017eivota p\u0159edt\u00edm, ne\u017e p\u0159i\u0161el o\u00a0hlas, se o\u00a0ocen\u011bn\u00ed uch\u00e1zet nem\u016f\u017ee. <\/p>\n

<\/a><\/p>\n

Herec se toti\u017e ve sn\u00edmku p\u0159edstav\u00ed jen d\u00edky um\u011bl\u00e9 inteligenci. Re\u017eis\u00e9rka a\u00a0scen\u00e1ristka sn\u00edmku Coerte Voorheesov\u00e1 si podle d\u0159\u00edv\u011bj\u0161\u00edho prohl\u00e1\u0161en\u00ed do p\u0159ipravovan\u00e9 role nep\u0159edstavovala nikoho jin\u00e9ho, rodina herce po jeho smrti \u00fapravu pomoc\u00ed AI podpo\u0159ila.<\/p>\n

Celkov\u00fd z\u00e1kaz pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence ve filmech v\u00a0\u0161ir\u0161\u00edm smyslu ale Akademie nevydala. Pokud tv\u016frce pou\u017eije AI v\u00a0jin\u00fdch oblastech, kter\u00e9 se nebudou t\u00fdkat p\u0159\u00edmo herectv\u00ed nebo psan\u00fdch sc\u00e9n\u00e1\u0159\u016f, pak tyto n\u00e1stroje \u201enesni\u017euj\u00ed \u0161ance takov\u00e9ho sn\u00edmku na nominace\u201c.<\/p>\n

\u201eAkademie bude p\u0159i v\u00fdb\u011bru ocen\u011bn\u00fdch film\u016f posuzovat dosa\u017een\u00fd v\u00fdsledek s\u00a0p\u0159ihl\u00e9dnut\u00edm k\u00a0m\u00ed\u0159e, do jak\u00e9 byl \u010dlov\u011bk j\u00e1drem tv\u016fr\u010d\u00edho autorstv\u00ed. Pokud se vyskytnou sporn\u00e9 ot\u00e1zky t\u00fdkaj\u00edc\u00ed se u\u017eit\u00ed um\u011bl\u00e9 inteligence, vyhrazuje si pr\u00e1vo po\u017e\u00e1dat o\u00a0podrobn\u011bj\u0161\u00ed informace o\u00a0povaze vyu\u017eit\u00ed a\u00a0lidsk\u00e9m autorstv\u00ed,\u201c cituje z\u00a0vyj\u00e1d\u0159en\u00ed BBC<\/a>.<\/p>\n

Jak zpravodajsk\u00fd web dopl\u0148uje, r\u016fzn\u00e9 modern\u00ed technologie jsou sou\u010d\u00e1st\u00ed filmov\u00e9ho pr\u016fmyslu ji\u017e mnoho let. Od 90.\u00a0let 20.\u00a0stolet\u00ed se nap\u0159\u00edklad ve velk\u00e9m vyu\u017e\u00edvaj\u00ed tzv. CGI\u00a0\u2013 po\u010d\u00edta\u010dem generovan\u00e9 sn\u00edmky. Zat\u00edmco takov\u00e9 sn\u00edmky jsou st\u00e1le pova\u017eov\u00e1ny za manu\u00e1ln\u00ed proces\u00a0\u2013 na kter\u00e9m pracuje cel\u00e1 \u0159ada odborn\u00edk\u016f, kte\u0159\u00ed pomoc\u00ed technologie upravuj\u00ed \u010di zdokonaluj\u00ed r\u016fzn\u00e9 prvky filmu\u00a0\u2013 n\u00e1stroje AI jsou obecn\u011b navr\u017eeny tak, aby pr\u00e1ci zcela automatizovaly pomoc\u00ed jednoduch\u00fdch p\u0159\u00edkaz\u016f.<\/p>\n

Um\u011blci proti AI<\/p>\n

Boj proti vyu\u017e\u00edv\u00e1n\u00ed, resp. zneu\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence v\u00a0americk\u00e9m filmov\u00e9m pr\u016fmyslu, se vede ji\u017e n\u011bjak\u00fd \u010das. Po\u010d\u00e1tkem leto\u0161n\u00edho roku se n\u011bkolik stovek americk\u00fdch herc\u016f, scen\u00e1rist\u016f, spisovatel\u016f \u010di hudebn\u00edk\u016f spojilo v\u00a0kampani pod n\u00e1zvem Kr\u00e1de\u017e nen\u00ed inovace<\/a>. <\/p>\n

\u00da\u010dastn\u00edci tvrdili, \u017ee autorstv\u00ed nen\u00ed d\u016fle\u017eit\u00e9 jen pro jednotliv\u00e9 herce a\u00a0um\u011blce, ale pro cel\u00fd americk\u00fd kreativn\u00ed sektor zahrnuj\u00edc\u00ed film, hudbu, televizi, vydavatelstv\u00ed i\u00a0digit\u00e1ln\u00ed m\u00e9dia, kter\u00fd podle prohl\u00e1\u0161en\u00ed aktivist\u016f \u201epodporuje miliony pracovn\u00edch m\u00edst i\u00a0ekonomick\u00fd r\u016fst a\u00a0projekty po cel\u00e9m sv\u011bt\u011b\u201c.<\/p>\n

Tento ekosyst\u00e9m je ale podle nich v\u00fdrazn\u011b ohro\u017een, proto\u017ee v\u00fdvoj\u00e1\u0159i um\u011bl\u00e9 inteligence v\u00a0r\u00e1mci sb\u011bru dat pro dal\u0161\u00ed tr\u00e9nink AI vyu\u017e\u00edvaj\u00ed d\u00edla tv\u016frc\u016f netransparentn\u011b, \u010dasto bez povolen\u00ed a\u00a0bez zaplacen\u00ed odm\u011bny.<\/p>\n

R\u016fzn\u00ed um\u011blci ale za sv\u00e1 pr\u00e1va bojuj\u00ed i\u00a0jednotliv\u011b. Jen p\u0159ed n\u011bkolika m\u00e1lo dny m\u00e9dii prob\u011bhla zpr\u00e1va, \u017ee zp\u011bva\u010dka Taylor Swiftov\u00e1<\/a> prost\u0159ednictv\u00edm sv\u00e9 spole\u010dnosti, kter\u00e1 spravuje jej\u00ed du\u0161evn\u00ed vlastnictv\u00ed, podala \u017e\u00e1dost o\u00a0t\u0159i ochrann\u00e9 zn\u00e1mky, kter\u00e9 j\u00ed maj\u00ed pomoci v\u00a0boji s\u00a0um\u011blou inteligenc\u00ed.<\/p>\n

Dv\u011b z\u00a0nich jsou zvukov\u00e9, vztahuj\u00edc\u00ed se na fr\u00e1ze pron\u00e1\u0161en\u00e9 zp\u011bva\u010dkou\u00a0\u2013 \u201eHey, it\u2019s Taylor Swift\u201c a \u201eHey, it\u2019s Taylor\u201c.<\/p>\n

T\u0159et\u00ed je spojena se sn\u00edmkem zp\u011bva\u010dky z\u00a0jej\u00edho turn\u00e9 Eras, na kter\u00e9m dr\u017e\u00ed v\u00a0ruce r\u016f\u017eovou kytaru s\u00a0\u010dern\u00fdm popruhem, m\u00e1 na sob\u011b barevn\u00e9 oble\u010den\u00ed a\u00a0st\u0159\u00edbrn\u00e9 boty. Turn\u00e9 odstartovalo v\u00a0b\u0159eznu roku 2023, trvalo p\u0159es dva roky a\u00a0bylo ozna\u010deno za nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00ed v\u00a0historii.<\/p>\n

Ke stejn\u00e9mu kroku se ji\u017e po\u010d\u00e1tkem roku odhodlal i\u00a0herec Matthew McConaughey<\/a>. Patentov\u00fd \u00fa\u0159ad po\u017e\u00e1dal o\u00a0schv\u00e1len\u00ed ochrann\u00e9 zn\u00e1mky na svou osobu, a\u00a0to hned v\u00a0n\u011bkolika p\u0159\u00edpadech. M\u00e1 se vztahovat na tvorbu ve\u0161ker\u00fdch videoklip\u016f, kde je herec by\u0165 jen vid\u011bt, usm\u00edv\u00e1 se, ale i\u00a0mluv\u00ed.<\/p>\n

Dal\u0161\u00ed je pak stanovena na jak\u00e9koli vyu\u017eit\u00ed zvukov\u00e9 stopy. Hlavn\u011b pak t\u00e9, kde \u0159\u00edk\u00e1 slavnou hl\u00e1\u0161ku \u201ealright, alright, alright\u201c z\u00a0filmu Om\u00e1men\u00ed a\u00a0zmaten\u00ed (Dazed and Confused) z\u00a0roku 1993.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Co se t\u00fdk\u00e1 hereck\u00fdch kategori\u00ed, Akademie up\u0159esnila, \u017ee za v\u00fdkony zp\u016fsobil\u00e9 k\u00a0ocen\u011bn\u00ed budou pova\u017eov\u00e1ny pouze role \u201eprokazateln\u011b hran\u00e9…\n","protected":false},"author":2,"featured_media":81661,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[79,1448,10067,126,80],"class_list":{"0":"post-81660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-kultura","10":"tag-oscar-academy-awards","11":"tag-umela-inteligence-ai","12":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116553902031274046","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=81660"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/81661"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=81660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=81660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=81660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}