{"id":81815,"date":"2026-05-11T07:44:11","date_gmt":"2026-05-11T07:44:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/81815\/"},"modified":"2026-05-11T07:44:11","modified_gmt":"2026-05-11T07:44:11","slug":"za-socialismu-se-to-hazelo-do-srotu-ted-se-cenovka-vysplhala-na-40-000-kc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/81815\/","title":{"rendered":"Za socialismu se to h\u00e1zelo do \u0161rotu. Te\u010f se cenovka vy\u0161plhala na 40 000 K\u010d"},"content":{"rendered":"

\t\t\t\t\t10. 5. 2026<\/p>\n

N\u011bkdy se nesta\u010d\u00edme divit, o co v\u0161echno maj\u00ed sou\u010dasn\u00ed sb\u011bratel\u00e9 z\u00e1jem. Skupuj\u00ed i v\u011bci, kter\u00e9 bychom my ostatn\u00ed s\u00a0klidn\u00fdm sv\u011bdom\u00edm hodili do kontejneru nebo odnesli do sb\u011brn\u00e9ho dvora. A proto\u017ee tentokr\u00e1t m\u00e1m na mysli kovov\u00e9 p\u0159edm\u011bty, p\u0159ipomn\u011blo mi to \u010dasy, kdy existovaly takzvan\u00e9 \u201e\u017eelezn\u00e9 soboty\u201c. Samoz\u0159ejm\u011b za socialismu. <\/p>\n

\u010clov\u011bk tehdy vynosil v\u0161echny nepot\u0159ebn\u00e9 kovov\u00e9 p\u0159edm\u011bty na hromadu p\u0159ed d\u016fm. Pak p\u0159ijel traktor nebo n\u00e1kla\u010f\u00e1k, p\u00e1r chl\u00e1pk\u016f to nalo\u017eilo a \u0161rot odvezli do sb\u011brn\u00fdch surovin. A mezi t\u00edm v\u0161\u00edm i star\u00e9 plechov\u00e9, \u010dasto u\u017e rezav\u00e9 \u010di vybledl\u00e9 reklamn\u00ed cedule a v\u00fdv\u011bsn\u00ed \u0161t\u00edty.<\/p>\n

Smaltovan\u00e9 cedule: kr\u00e1lovny star\u00e9 reklamy<\/p>\n

A pr\u00e1v\u011b na ty se dnes sb\u011bratel\u00e9 d\u00edvaj\u00ed \u00fapln\u011b jinak. Pov\u00fd\u0161ili je doslova na poklady. To, co je\u0161t\u011b p\u0159ed t\u0159iceti lety kon\u010dilo ve \u0161rotu, vis\u00ed v\u00a0ob\u00fdv\u00e1ku nad seda\u010dkou nasv\u00edcen\u00e9 jako renesan\u010dn\u00ed obraz. Tam, kde jin\u00ed vid\u00ed odpad, sb\u011bratel vid\u00ed potenci\u00e1ln\u00ed auk\u010dn\u00ed trh\u00e1k.<\/a> A nejv\u011bt\u0161\u00ed hv\u011bzdou retro renesance jsou smaltovan\u00e9 cedule. Je mezi n\u00e1mi jist\u011b je\u0161t\u011b spousta pam\u011btn\u00edk\u016f, kte\u0159\u00ed v\u011bd\u00ed, \u017ee kdysi visely v\u0161ude: na n\u00e1dra\u017e\u00edch, v hospod\u00e1ch, gar\u00e1\u017e\u00edch, na obchodech \u010di na pump\u00e1ch.<\/p>\n

\"Tuzemsk\u00e9Tuzemsk\u00e9 reklamn\u00ed smaltovan\u00e9 cedule, Zdroj: Pexels<\/p>\n

Smaltovan\u00e9 cedule vznikaly u\u017e koncem 19. stolet\u00ed. T\u011b\u017ek\u00e9, leskl\u00e9 a t\u00e9m\u011b\u0159 nezni\u010diteln\u00e9. P\u0159i v\u00fdrob\u011b se na ocelov\u00fd plech nanesly vrstvy emailu a cel\u00e9 se to vyp\u00e1lilo v peci. V\u00fdsledkem byla cedule, kter\u00e1 p\u0159e\u017eila v\u0161echny vlivy po\u010das\u00ed i desetilet\u00ed lidsk\u00e9 lhostejnosti.<\/p>\n

Smalt vyst\u0159\u00eddaly neony<\/p>\n

Pak ale p\u0159i\u0161la doba, kdy se objevily neonov\u00e9 trubice<\/a>. To byla pecka. Najednou m\u00edsto plechu sv\u011bteln\u00e9 tabule. Neony byly modern\u00ed, sv\u00edtily i blikaly, co\u017e p\u0159itahovalo ka\u017ed\u00e9 zv\u011bdav\u00e9 oko. Nejmodern\u011bj\u0161\u00ed reklama. Nav\u00edc byly neonov\u00e9 reklamy levn\u011bj\u0161\u00ed. A tak smaltovan\u00e9 cedule zmizely rychleji ne\u017e rohl\u00edky v\u00a0akci. Skon\u010dily v\u00a0k\u016fln\u00e1ch, na p\u016fd\u00e1ch a ve sb\u011brn\u00fdch surovin\u00e1ch. A p\u0159itom by za n\u011b dne\u0161n\u00ed sb\u011bratel\u00e9 dali p\u016flku v\u00fdplaty.<\/p>\n

Sb\u011bratelsk\u00e1 hore\u010dka ve sv\u011bt\u011b<\/p>\n

Zaj\u00edmalo m\u011b, jestli je z\u00e1jem o star\u00e9 plechov\u00e9 a smaltovan\u00e9 reklamn\u00ed cedule v\u00fdsadou \u010desk\u00fdch sb\u011bratel\u016f nebo jestli se n\u011bco podobn\u00e9ho d\u011bje i v\u00a0zahrani\u010d\u00ed. Mo\u017en\u00e1, \u017ee i vy si \u0159\u00edk\u00e1te, \u017ee sb\u00edr\u00e1n\u00ed \u010dehokoliv je \u010desk\u00e1 specialita. Omyl. V\u00a0zahrani\u010d\u00ed se odehr\u00e1v\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed \u0161\u00edlenstv\u00ed ne\u017e u n\u00e1s. Tedy, alespo\u0148 co se star\u00fdch smaltovan\u00fdch cedul\u00ed t\u00fdk\u00e1. Podle zahrani\u010dn\u00edch sb\u011bratelsk\u00fdch web\u016f jsou vintage enamel signs v USA, Brit\u00e1nii i Austr\u00e1lii naprost\u00fdm hitem.<\/p>\n

\"Star\u00e1Star\u00e1 z\u00e1kazov\u00e1 cedule, Zdroj: Shutterstock<\/p>\n

Porcelain signs: milionov\u00fd byznys<\/p>\n

V Americe se jim \u0159\u00edk\u00e1 porcelain signs a n\u011bkter\u00e9 kusy \u2014 hlavn\u011b benz\u00ednov\u00e9 zna\u010dky, Coca-Cola, Ford nebo v\u00fdv\u011bsn\u00ed \u0161t\u00edty star\u00fdch \u010derpac\u00edch stanic \u2014 se prod\u00e1vaj\u00ed za des\u00edtky a\u017e stovky tis\u00edc dolar\u016f. A co je nejzaj\u00edmav\u011bj\u0161\u00ed? Zat\u00edmco u n\u00e1s se mnoho cedul\u00ed zachr\u00e1nilo, v zahrani\u010d\u00ed je v\u011bt\u0161ina p\u016fvodn\u00edch kus\u016f pry\u010d. Vyhodily se do \u0161rotu nebo skon\u010dily na skl\u00e1dk\u00e1ch. O to v\u011bt\u0161\u00ed cenu ty zb\u00fdvaj\u00edc\u00ed kusy maj\u00ed. Dnes tamn\u00ed sb\u011bratel\u00e9 tedy usilovn\u011b p\u00e1traj\u00ed po origin\u00e1lech, kter\u00e9 je\u0161t\u011b zbyly. Tak\u017ee odpov\u011b\u010f na mou \u0159e\u010dnickou ot\u00e1zku zn\u00ed: \u201eAno, i v cizin\u011b se sb\u00edr\u00e1. A je\u0161t\u011b s v\u011bt\u0161\u00ed v\u00e1\u0161n\u00ed ne\u017e u n\u00e1s.\u201c<\/p>\n

Ze \u0161rotu designov\u00fd klenot<\/p>\n

V\u00a0\u010cesku maj\u00ed o smaltovan\u00e9 reklamn\u00ed tabule z\u00e1jem hlavn\u011b muzea pro dopln\u011bn\u00ed sb\u00edrek a sb\u011bratel\u00e9 pro zisk. Ale v cizin\u011b si je opravdu lid\u00e9 vyv\u011b\u0161uj\u00ed i v dom\u00e1cnostech. Inu, \u201eproti gustu \u017e\u00e1dn\u00fd di\u0161put\u00e1t.\u201c Velk\u00e9 mno\u017estv\u00ed takov\u00fdch reklamn\u00edch cedul\u00ed je mo\u017en\u00e9 br\u00e1t doslova jako um\u011bleck\u00e9 d\u00edlo. Nebyly na nich jen n\u00e1pisy, ale i r\u016fzn\u00e9 obr\u00e1zky, kter\u00e9 malovali skute\u010dn\u00ed mal\u00ed\u0159i. Nav\u00edc jsou tyto produkty artefaktem vypov\u00eddaj\u00edc\u00edm o \u010dasech minul\u00fdch. O tom, jak \u017eili na\u0161i p\u0159edkov\u00e9. O kvalitn\u00ed \u0159emesln\u00e9 pr\u00e1ci.<\/p>\n

Pro\u010d se vlastn\u011b reklamn\u00ed cedule a v\u00fdv\u011bsn\u00ed \u0161t\u00edty sb\u00edraj\u00ed? Mo\u017en\u00e1 proto, \u017ee maj\u00ed n\u011bco, co dne\u0161n\u00ed sv\u011bt ztr\u00e1c\u00ed: poctivost. Byly t\u011b\u017ek\u00e9, zpravidla ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9, barevn\u00e9, esteticky vyv\u00e1\u017een\u00e9. A uchov\u00e1vaj\u00ed v\u00a0sob\u011b p\u0159\u00edb\u011bh podnikatel\u016f, kte\u0159\u00ed si je nech\u00e1vali vyrobit. Jsou p\u0159ipom\u00ednkou doby, kdy reklama nebyla digit\u00e1ln\u00ed, ale doslova hmatateln\u00e1. A tehdy se v\u011bci vyr\u00e1b\u011bly tak, aby n\u011bco vydr\u017eely. A ne, aby se rozpadly po dvoj\u00edm pou\u017eit\u00ed jako dnes a z\u00e1kazn\u00edk si musel po\u0159izovat st\u00e1le nov\u00e9. Sb\u011bratel\u00e9 \u0159\u00edkaj\u00ed, \u017ee zna\u010dnou roli hraje i nostalgie.<\/p>\n

Kdy\u017e cedule vypr\u00e1v\u011bj\u00ed p\u0159\u00edb\u011bhy<\/p>\n

N\u011bkter\u00e9 reklamn\u00ed tabule jsou ikonick\u00e9. Ty od benz\u00ednek, pivovar\u016f, tab\u00e1kov\u00fdch firem \u010di Hodin\u00e1\u0159stv\u00ed Eternitas, Kol\u00ednsk\u00e1 cigoria nebo Sidol \u2013 c\u00eddidlo kov\u016f. Jin\u00e9 jsou a\u017e p\u0159ekvapiv\u011b oby\u010dejn\u00e9: \u201ePozor schod\u201c \u010di \u201eZ\u00e1kaz vstupu\u201c. Ka\u017ed\u00e1 z\u00a0nich je kouskem lidsk\u00e9 historie. A sb\u011bratel\u00e9 ji odhaluj\u00ed a zachra\u0148uj\u00ed jako archeologov\u00e9 sou\u010dasnosti. A mo\u017en\u00e1 je to dob\u0159e. Je fajn, \u017ee si v\u00e1\u017e\u00edme star\u00e9ho \u0159emesla. \u017de ch\u00e1peme, \u017ee i kus reklamn\u00edho plechu m\u016f\u017ee b\u00fdt um\u011bn\u00edm a sv\u011bdectv\u00edm na\u0161\u00ed minulosti. Mo\u017en\u00e1 pr\u00e1v\u011b te\u010f vis\u00ed ten v\u00e1\u0161 budouc\u00ed poklad n\u011bkde zapomenut\u00fd na rezav\u00e9m h\u0159eb\u00edku.<\/p>\n

\"CeduleCedule n\u00e1m v\u0161em dob\u0159e zn\u00e1m\u00e1, Zdroj: Pexels<\/p>\n

Mrkn\u011bte na n\u011bkter\u00e9 z\u00a0nich: Smaltovan\u00e1 cedule Krakovsk\u00e1 poji\u0161\u0165ovna, kter\u00e1 m\u00e1 m\u00edsty rez, opadan\u00fd smalt a r\u016fzn\u00e9 od\u011brky, m\u00e1 p\u0159itom p\u0159i rozm\u011bru 61\u00d746 cm cenu kolem 40 tis\u00edc korun. A prost\u0159elen\u00e1 plechov\u00e1 cedule \u201eACHTUNG! MINEN\u201c? T\u011b\u017eko \u0159\u00edci, za kolik se vydra\u017e\u00ed\u2026 Proto a\u017e p\u0159\u00ed\u0161t\u011b p\u016fjdete kolem star\u00e9 k\u016flny a uvid\u00edte na n\u00ed rezavou ceduli, nezavrhujte ji. Dejte \u0161anci i cedul\u00edm, kter\u00e9 nejsou dokonal\u00e9. Od\u0159eniny, \u0161kr\u00e1bance, rez: to nen\u00ed vada, ale patina, kterou p\u0159inesl \u010das.<\/p>\n","protected":false},"excerpt":{"rendered":"10. 5. 2026 N\u011bkdy se nesta\u010d\u00edme divit, o co v\u0161echno maj\u00ed sou\u010dasn\u00ed sb\u011bratel\u00e9 z\u00e1jem. Skupuj\u00ed i v\u011bci, kter\u00e9…\n","protected":false},"author":2,"featured_media":81816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[936,79,402,2780,25930,19380,80],"class_list":{"0":"post-81815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-aukce","9":"tag-entertainment","10":"tag-noshp","11":"tag-retro","12":"tag-sberatelsky-kousek","13":"tag-starozitnost","14":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116554829911905787","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=81815"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/81815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/81816"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=81815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=81815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=81815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}