\nKomer\u010dn\u00ed prezentace Vyd\u00e1no: 11.05.2026, 15:37
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Praha 11. kv\u011btna 2026 (PROTEXT) – Pouze 36,2 % z\u00e1kazn\u00edk\u016f MojeSidlo.cz si vol\u00ed virtu\u00e1ln\u00ed s\u00eddlo na pr\u00e9miov\u00e9 adrese v Praze 1, a\u010dkoliv u poskytovatele je dostupn\u00e1 spolu se dv\u011bma dal\u0161\u00edmi pra\u017esk\u00fdmi lokalitami. V\u00edce klient\u016f \u2013 37,2 % \u2013 si vyb\u00edr\u00e1 adresu v Praze 6, kter\u00e1 je v bal\u00edku Standard a\u017e o 30 % levn\u011bj\u0161\u00ed, zbyl\u00fdch 26,6 % se rozhoduje pro t\u0159et\u00ed pra\u017eskou adresu. Intern\u00ed data MojeSidlo.cz ukazuj\u00ed, \u017ee presti\u017e centra Prahy nen\u00ed pro v\u011bt\u0161inu podnikatel\u016f rozhoduj\u00edc\u00edm faktorem p\u0159i v\u00fdb\u011bru s\u00eddla.<\/p>\n
Co se s adresou re\u00e1ln\u011b d\u011bje<\/p>\n
Virtu\u00e1ln\u00ed s\u00eddlo slou\u017e\u00ed prim\u00e1rn\u011b jako ofici\u00e1ln\u00ed z\u00e1pis v obchodn\u00edm rejst\u0159\u00edku a m\u00edsto pro doru\u010dov\u00e1n\u00ed \u00fa\u0159edn\u00ed korespondence. Po\u0161ta doraz\u00ed na adresu poskytovatele, ten ji naskenuje, ozn\u00e1m\u00ed z\u00e1kazn\u00edkovi a podle nastaven\u00ed ji p\u0159epo\u0161le nebo nech\u00e1 k vyzvednut\u00ed. Adresu fyzicky nenav\u0161t\u011bvuje ani majitel firmy, ani jeho klienti \u2013 do kontaktu s n\u00ed p\u0159ich\u00e1zej\u00ed jen prost\u0159ednictv\u00edm faktur, smluv nebo webu.<\/p>\n
Co \u0159\u00edk\u00e1 z\u00e1kon: v\u0161echny adresy jsou si rovny<\/p>\n
Z pr\u00e1vn\u00edho hlediska z\u00e1kon nerozli\u0161uje mezi presti\u017en\u00ed a b\u011b\u017enou adresou. Podle \u00a7 136 ob\u010dansk\u00e9ho z\u00e1kon\u00edku se p\u0159i ustaven\u00ed pr\u00e1vnick\u00e9 osoby ur\u010d\u00ed jej\u00ed s\u00eddlo a do ve\u0159ejn\u00e9ho rejst\u0159\u00edku se zap\u00ed\u0161e pln\u00e1 adresa. Dopl\u0148uj\u00edc\u00ed \u00a7 137 stanov\u00ed, \u017ee proti tomu, kdo se dovol\u00e1 s\u00eddla zapsan\u00e9ho ve ve\u0159ejn\u00e9m rejst\u0159\u00edku, nem\u016f\u017ee pr\u00e1vnick\u00e1 osoba nam\u00edtat, \u017ee m\u00e1 skute\u010dn\u00e9 s\u00eddlo v jin\u00e9m m\u00edst\u011b \u2013 zapsan\u00e1 adresa je tedy pln\u011b z\u00e1vazn\u00e1 bez ohledu na obvod \u010di ulici.<\/p>\n
Stejn\u00e9 slu\u017eby na v\u0161ech adres\u00e1ch<\/p>\n
MojeSidlo.cz poskytuje toto\u017en\u00fd rozsah slu\u017eeb nap\u0159\u00ed\u010d v\u0161emi t\u0159emi pra\u017esk\u00fdmi adresami. Z\u00e1kazn\u00edk z\u00edsk\u00e1:<\/p>\n
Souhlas vlastn\u00edka nemovitosti se z\u00e1pisem s\u00eddla online do 5 minutExpresn\u00ed skenov\u00e1n\u00ed po\u0161ty do 15 minut v pracovn\u00ed dob\u011bMo\u017enost vyzvednut\u00ed korespondence v r\u00e1mci s\u00edt\u011b v\u00fddejn\u00edch box\u016f ListoBOX<\/p>\n
Cenov\u00fd rozd\u00edl mezi Prahou 1 a Prahou 6 dosahuje a\u017e 30 %, p\u0159i\u010dem\u017e za tento rozd\u00edl z\u00e1kazn\u00edk nez\u00edsk\u00e1v\u00e1 \u017e\u00e1dnou funk\u010dn\u00ed v\u00fdhodu \u2013 m\u011bn\u00ed se pouze n\u00e1zev obvodu na faktu\u0159e a ve v\u00fdpisu z rejst\u0159\u00edku.<\/p>\n
Kdy m\u00e1 pr\u00e9miov\u00e1 adresa smysl<\/p>\n
Volba presti\u017en\u00ed adresy d\u00e1v\u00e1 smysl ve chv\u00edli, kdy majitel firmy p\u0159ikl\u00e1d\u00e1 hodnotu konkr\u00e9tn\u00ed lokalit\u011b jako sou\u010d\u00e1sti firemn\u00ed identity. Jde o subjektivn\u00ed preferenci srovnatelnou s volbou loga nebo designu webu. Z hlediska provozu, akceptace ze strany instituc\u00ed a ka\u017edodenn\u00edho fungov\u00e1n\u00ed firmy je v\u0161ak rozhodnut\u00ed mezi adresami neutr\u00e1ln\u00ed. MojeSidlo.cz je sou\u010d\u00e1st\u00ed skupiny, kter\u00e1 na slovensk\u00e9m trhu p\u016fsob\u00ed od roku 2012 a spravuje virtu\u00e1ln\u00ed s\u00eddla pro v\u00edce ne\u017e 19 000 aktivn\u00edch z\u00e1kazn\u00edk\u016f. Data nap\u0159\u00ed\u010d ob\u011bma trhy ukazuj\u00ed stejn\u00fd vzorec: pr\u00e9miov\u00e1 adresa je men\u0161inov\u00e1 volba.<\/p>\n
\u00a0<\/p>\n
Zdroj: Mat\u00fa\u0161 Durec<\/p>\n","protected":false},"excerpt":{"rendered":" Komer\u010dn\u00ed prezentace Vyd\u00e1no: 11.05.2026, 15:37 Praha 11. kv\u011btna 2026 (PROTEXT) – Pouze 36,2 % z\u00e1kazn\u00edk\u016f MojeSidlo.cz si…\n","protected":false},"author":2,"featured_media":82216,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[302,304,305,303,98,99,362],"class_list":{"0":"post-82215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-praha","8":"tag-ceskenoviny-cz","9":"tag-cn","10":"tag-cn-cz","11":"tag-ctk","12":"tag-prague","13":"tag-praha","14":"tag-protext"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116556288803678555","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=82215"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/82216"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=82215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=82215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=82215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}