{"id":82307,"date":"2026-05-11T15:20:09","date_gmt":"2026-05-11T15:20:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/82307\/"},"modified":"2026-05-11T15:20:09","modified_gmt":"2026-05-11T15:20:09","slug":"nejen-auta-cinane-chteji-evropu-dobit-i-levnou-kavou","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/82307\/","title":{"rendered":"Nejen auta. \u010c\u00ed\u0148an\u00e9 cht\u011bj\u00ed Evropu dob\u00edt i\u00a0levnou k\u00e1vou"},"content":{"rendered":"

Kav\u00e1rn\u00e1m Cotti Coffee obvykle dominuje tmav\u011b \u010derven\u00fd odst\u00edn a\u00a0v prostoru hraje popov\u00e1 asijsk\u00e1 hudba. Na digit\u00e1ln\u00edch pouta\u010d\u00edch je p\u0159ehledn\u011b zobrazen\u00e1 nab\u00eddka. Nam\u00edsto \u0161irok\u00e9 mo\u017enosti v\u00fdb\u011bru ale \u010d\u00ednsk\u00fd \u0159et\u011bzec nab\u00edz\u00ed sp\u00ed\u0161e omezen\u00e9 mno\u017estv\u00ed n\u00e1poj\u016f\u00a0\u2013 av\u0161ak za ceny, kter\u00e9 \u0159ada zaveden\u00fdch s\u00edt\u00ed nab\u00edz\u00ed jen ojedin\u011ble.<\/p>\n

Nap\u0159\u00edklad Americano ve \u0161pan\u011blsk\u00e9 Barcelon\u011b nab\u00edz\u00ed za necel\u00e1 2\u00a0eura, a\u00a0v n\u011bmeck\u00fdch m\u011bstech Cotti Coffee l\u00e1k\u00e1 na espresso za jedno euro. S\u00e1zka na co nejni\u017e\u0161\u00ed ceny nen\u00ed pro \u010d\u00ednsk\u00e9 firmy ojedin\u011bl\u00e1. N\u011bmeck\u00e1 stanice ZDF i\u00a0den\u00edk Handelbsblatt proto Cotti Coffee nez\u00e1visle na sob\u011b p\u0159irovn\u00e1vaj\u00ed k\u00a0\u010d\u00ednsk\u00e9mu tr\u017ei\u0161ti Temu.<\/p>\n

\u201eOstr\u00e1 cenov\u00e1 politika a\u00a0digit\u00e1ln\u00ed nasazen\u00ed tomuto konceptu dod\u00e1vaj\u00ed skute\u010dn\u00fd disruptivn\u00ed potenci\u00e1l,\u201c \u0159ekla ZDF Eliana Riera-Mcinnesov\u00e1, analyti\u010dka z\u00a0firmy Mintel Foodservice. Cotti Coffee nab\u00edz\u00ed pomoc\u00ed aplikace pravideln\u00e9 slevy na dal\u0161\u00ed n\u00e1kup a\u00a0buduje si tak v\u011brnou komunitu.<\/p>\n

V Evrop\u011b p\u0159itom za\u010dala doslova p\u0159ed p\u00e1r m\u011bs\u00edci a\u00a0jen na vybran\u00fdch m\u00edstech. Jako prvn\u00ed si vybrala centrum Hamburku, ale u\u017e b\u011bhem leto\u0161ka otev\u0159ela kav\u00e1rny i\u00a0v dal\u0161\u00edch n\u011bmeck\u00fdch m\u011bstech: Berl\u00edn\u011b, D\u00fcsseldorfu \u010di Kol\u00edn\u011b nad R\u00fdnem. Mezit\u00edm stihla vstoupit i\u00a0na trhy ve Velk\u00e9 Brit\u00e1nii, Belgii, \u0160pan\u011blsku a\u00a0pobo\u010dku m\u00e1 i\u00a0v Pa\u0159\u00ed\u017ei.<\/p>\n

<\/a><\/p>\n

\u0158et\u011bzec s\u00e1z\u00ed na mal\u00e9 provozovny a\u00a0na z\u00e1kazn\u00edky, kte\u0159\u00ed si cht\u011bj\u00ed vz\u00edt k\u00e1vu s\u00a0sebou. V\u00a0praxi tak konkuruje zejm\u00e9na kav\u00e1rn\u00e1m McCaf\u00e9, Starbucksu a\u00a0Costa Coffee. \u010c\u00ednsk\u00e1 s\u00ed\u0165 p\u0159itom nijak nezakr\u00fdv\u00e1 sv\u016fj p\u016fvod a\u00a0nap\u0159\u00edklad na jej\u00edch \u0161pan\u011blsk\u00fdch pobo\u010dk\u00e1ch je obvykle pro\u0161kolen\u00fd person\u00e1l \u010d\u00ednsk\u00e9ho p\u016fvodu.<\/p>\n

\u201eAsijsk\u00fd braning a\u00a0popkultura jsou zejm\u00e9na u\u00a0mlad\u0161\u00edch z\u00e1kazn\u00edk\u016f velmi obl\u00edben\u00e9,\u201c uvedl pro den\u00edk Handelsblatt Axel Weber, kter\u00fd se zab\u00fdv\u00e1 poradenstv\u00edm v\u00a0gastronomii. Podle n\u011bj m\u016f\u017ee Cotti Coffee svou \u201e\u010d\u00ednskost\u00ed\u201c usp\u011bt zejm\u00e9na mezi nejmlad\u0161\u00ed klientelou.<\/p>\n

\u201eCenov\u00e1 hladina Cotti se pohybuje pod \u00farovn\u00ed klasick\u00fdch pr\u00e9miov\u00fdch \u0159et\u011bzc\u016f, ale i\u00a0p\u0159esto nab\u00edz\u00ed plnohodnotnou kav\u00e1renskou nab\u00eddku s\u00a0n\u00e1poji i\u00a0drobn\u00fdmi pochutinami,\u201c dodal Weber s\u00a0t\u00edm, \u017ee mlad\u00e9 z\u00e1kazn\u00edky m\u016f\u017ee p\u0159il\u00e1kat i\u00a0kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch. Cotti jim nab\u00edz\u00ed slevu na dal\u0161\u00ed k\u00e1vu v\u00fdm\u011bnou za to, kdy\u017e se vyfot\u00ed se zakoupen\u00fdm kel\u00edmkem.<\/p>\n

Cotti Coffee vzniklo v\u00a0roce 2022\u00a0a\u00a0stoj\u00ed za n\u00edm b\u00fdval\u00e1 \u0161\u00e9fka \u010d\u00ednsk\u00e9ho kav\u00e1rensk\u00e9ho \u0159et\u011bzce Luckin. S\u00a0pomoc\u00ed investor\u016f vybudovala novou konkuren\u010dn\u00ed s\u00ed\u0165, kter\u00e1 se rychle stala dvojkou na trhu hned za Luckinem. Pozici si vybudovala kombinac\u00ed rychl\u00e9 expanze v\u00a0kl\u00ed\u010dov\u00fdch lokalit\u00e1ch, jako jsou n\u00e1dra\u017e\u00ed \u010di byznysov\u00e1 centra, a\u00a0taky agresivn\u00ed cenotvorbou.<\/p>\n

<\/a><\/p>\n

Luckin i\u00a0Cotti Coffee u\u017e v\u00a0\u010c\u00edn\u011b velikost\u00ed p\u0159ekonali americk\u00fd Starbucks a\u00a0ob\u011b firmy se rozhodly expandovat do zahrani\u010d\u00ed. V\u00a0t\u00e9to ofenziv\u011b je ale Cotti rychlej\u0161\u00ed a\u00a0po\u010det jej\u00edch evropsk\u00fdch pobo\u010dek rychle roste. Zat\u00edm jde dohromady jen o\u00a0des\u00edtky kav\u00e1ren, jejich po\u010det ale ka\u017ed\u00fdm m\u011bs\u00edcem stoup\u00e1.<\/p>\n

Redakce Seznam Zpr\u00e1v se z\u00e1stupc\u016f \u0159et\u011bzce zeptala, zda v\u00a0dohledn\u00e9 dob\u011b uva\u017euj\u00ed o\u00a0vstupu tak\u00e9 na \u010desk\u00fd trh. Firma ale ponechala dotaz bez odpov\u011bdi. Podobnou zku\u0161enost m\u00e1 i\u00a0t\u00fdm Handelsblattu, kdy\u017e zji\u0161\u0165oval podrobnosti o\u00a0jejich dal\u0161\u00edch pl\u00e1nech v\u00a0N\u011bmecku.<\/p>\n

N\u011bmecko jako l\u00edhe\u0148 disruptivn\u00edch kav\u00e1ren<\/p>\n

Pro N\u011bmecko jde v\u00a0kr\u00e1tk\u00e9 dob\u011b u\u017e o\u00a0druh\u00fd projekt, kter\u00fd naru\u0161uje dosavadn\u00ed situaci na trhu. Kav\u00e1rn\u00e1m\u00a0\u2013 zejm\u00e9na t\u011bm, kter\u00e9 nab\u00edz\u00ed n\u00e1poje s\u00a0sebou\u00a0\u2013 vl\u00e1dla hrstka zaveden\u00fdch s\u00edt\u00ed v\u00a0\u010dele se Starbucksem a\u00a0McDonalds.<\/p>\n

U\u017e v\u00a0roce 2023\u00a0se ale v\u00a0Berl\u00edn\u011b otev\u0159ela prvn\u00ed pobo\u010dka start-upu LAP Coffee, kter\u00fd v\u00a0sousedn\u00ed zemi brzy vyvolal kontroverze. Na rozd\u00edl od jin\u00fdch kav\u00e1ren prakticky nenab\u00edzel mo\u017enost posezen\u00ed a\u00a0nam\u00edsto toho zavedl v\u00fdrazn\u011b ni\u017e\u0161\u00ed ceny, ne\u017e etablovan\u00e9 \u0159et\u011bzce. Espresso vyjde na 1,50\u00a0eura, Capucccino na 2,50.<\/p>\n

S\u00ed\u0165 z\u00e1rove\u0148 odm\u00edt\u00e1 platbu hotovost\u00ed, kter\u00e1 je p\u0159itom zejm\u00e9na v\u00a0Berl\u00edn\u011b pova\u017eovan\u00e1 za samoz\u0159ejmost a\u00a0\u0159ada men\u0161\u00edch podnik\u016f v\u00a0metropoli se kart\u00e1m dodnes vyh\u00fdb\u00e1. LAP touto kombinaci za\u010dal rychle z\u00edsk\u00e1vat z\u00e1kazn\u00edky. A\u00a0z\u00e1rove\u0148 i\u00a0kritiky.<\/p>\n

<\/a><\/p>\n

\u201eJeden \u0161\u00e1lek k\u00e1vy mus\u00ed st\u00e1t tolik, aby to u\u017eivilo v\u0161echny z\u00fa\u010dastn\u011bn\u00e9. Od v\u00fdrobc\u016f a\u017e po samotnou kav\u00e1rnu,\u201c \u0159ekl stanici RBB Philipp Reichel, kter\u00fd vedle provozu vlastn\u00ed kav\u00e1rny stoj\u00ed i\u00a0za po\u0159\u00e1d\u00e1n\u00edm festivalu Berlin Coffee Week. Podle Reichela nab\u00edz\u00ed LAP Coffee tak n\u00edzk\u00e9 ceny jen d\u00edky tomu, \u017ee m\u00e1 kryt\u00ed investor\u016f, kte\u0159\u00ed v\u011b\u0159\u00ed v\u00a0budouc\u00ed zisky.<\/p>\n

\u0158ada jin\u00fdch kav\u00e1ren podle n\u011bj p\u0159ich\u00e1z\u00ed o\u00a0z\u00e1kazn\u00edky, proto\u017ee si jednodu\u0161e nemohou tak n\u00edzk\u00e9 ceny dovolit. Zejm\u00e9na v\u00a0krajn\u011b levicov\u00fdch kruz\u00edch se LAP stal synonymem drav\u00e9ho kapitalismu a\u00a015\u00a0jeho pobo\u010dek bylo loni v\u00a0\u0159\u00edjnu polito \u010dervenou barvou. Po metropoli se z\u00e1rove\u0148 za\u010daly \u0161\u00ed\u0159it n\u00e1lepky a\u00a0plak\u00e1ty, kter\u00e9 \u0159et\u011bzec ve zm\u00edn\u011bn\u00e9m duchu vykreslovaly.<\/p>\n

Tak\u00e9 LAP te\u010f ale ve velk\u00e9m expanduje. S\u00ed\u0165, kter\u00e9 dominuje modr\u00e1 barva, chce v\u00a0N\u011bmecku co nejd\u0159\u00edve dos\u00e1hnout otev\u0159en\u00ed 100\u00a0pobo\u010dek. Po Mnichov\u011b a\u00a0Berl\u00edn\u011b se nyn\u00ed soust\u0159ed\u00ed na z\u00e1pad N\u011bmecka. Tedy na ten sam\u00fd region, kter\u00fd si pro svou expanzi v\u00a0SRN vybralo i\u00a0\u010d\u00ednsk\u00e9 Cotti Coffee.<\/p>\n","protected":false},"excerpt":{"rendered":"Kav\u00e1rn\u00e1m Cotti Coffee obvykle dominuje tmav\u011b \u010derven\u00fd odst\u00edn a\u00a0v prostoru hraje popov\u00e1 asijsk\u00e1 hudba. Na digit\u00e1ln\u00edch pouta\u010d\u00edch je…\n","protected":false},"author":2,"featured_media":82308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[4448,4125,67,68,202,1521,6601,8826,375],"class_list":{"0":"post-82307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-barcelona","9":"tag-berlin","10":"tag-business","11":"tag-byznys","12":"tag-cina","13":"tag-gastronomie","14":"tag-kava","15":"tag-kavarny","16":"tag-nemecko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116556623070866312","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=82307"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/82308"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=82307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=82307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=82307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}