Automobilwoche<\/a> \u0161\u00e9f n\u011bmeck\u00e9ho zastoupen\u00ed zna\u010dky Lars Bialkowski. Faktem ale z\u016fst\u00e1v\u00e1, \u017ee slevy d\u00e1v\u00e1 BYD plo\u0161n\u011b na t\u00e9m\u011b\u0159 v\u0161echny modely, v\u00fd\u0161e zm\u00edn\u011bn\u00fd Dolphin Surf je jen jedn\u00edm z p\u0159\u00edklad\u016f.<\/p>\nZm\u00ednit tak lze d\u00e1le t\u0159eba nov\u00e9 plug-in hybridn\u00ed SUV Atto 2 DM-i s plug-in hybridn\u00edm pohonem, kter\u00e9 ujede a\u017e 90 kilometr\u016f jen na elekt\u0159inu. V l\u00e9pe vybaven\u00e9 verzi Boost s v\u011bt\u0161\u00ed baterkou stoj\u00ed v cen\u00edku 38 990 eur, asi 945 tis\u00edc korun. Te\u010f si ho p\u0159itom n\u011bmeck\u00fd z\u00e1kazn\u00edk m\u016f\u017ee po\u0159\u00eddit za 22 990 eur, asi 557 tis\u00edc korun, proto\u017ee k mo\u017enosti nejvy\u0161\u0161\u00ed st\u00e1tn\u00ed dotace se p\u0159id\u00e1v\u00e1 je\u0161t\u011b sleva automobilky ve v\u00fd\u0161i 11,5 tis\u00edce eur, skoro 280 tis\u00edc korun.<\/p>\n
Atto 2 je pak paradoxn\u011b ve vy\u0161\u0161\u00ed v\u00fdbav\u011b s v\u011bt\u0161\u00ed baterkou levn\u011bj\u0161\u00ed ne\u017e h\u016f\u0159e vybaven\u00e1 verze s men\u0161\u00edm akumul\u00e1torem, proto\u017ee na tu se v\u016fbec nevztahuje st\u00e1tn\u00ed dotace. Na elekt\u0159inu toti\u017e zvl\u00e1dne jen 40 kilometr\u016f, to znamen\u00e1 emise 72 g CO\u2082 na kilometr. Hranice je p\u0159itom 60 gram\u016f CO\u2082 na kilometr a 80 km elektrick\u00e9ho dojezdu.<\/p>\n
Nejvy\u0161\u0161\u00ed slevu, 21 tis\u00edc eur, tedy p\u0159es p\u016fl milionu, nab\u00edz\u00ed BYD na velk\u00e9 elektrick\u00e9 SUV Tang.<\/p>\n
Jak\u00e9 slevy BYD v N\u011bmecku nab\u00edz\u00ed?<\/p>\n
Dolphin Surf \u2013 4000 a\u017e 7600 eur (asi 97 a\u017e 184 tis\u00edc korun)<\/p>\n
Atto 2 \u2013 7000 a\u017e 10 650 eur (asi 170 a\u017e 258 tis\u00edc korun)<\/p>\n
Atto 2 DM-i \u2013 11 500 eur (asi 280 tis\u00edc korun)<\/p>\n
Dolphin – 8000 a\u017e 9000 eur (asi 194 a\u017e 218 tis\u00edc korun)<\/p>\n
Seal 6 DM-i Touring \u2013 12 500 a\u017e 16 500 eur (asi 303 a\u017e 400 tis\u00edc korun)<\/p>\n
Sealion 7 \u2013 8000 a\u017e 11 750 eur (asi 194 a\u017e 285 tis\u00edc korun)<\/p>\n
Seal \u2013 9500 a\u017e 12 000 eur (asi 230 a\u017e 291 tis\u00edc korun)<\/p>\n
Seal U \u2013 8000 a\u017e 8500 eur (asi 194 a\u017e 206 tis\u00edc korun)<\/p>\n
Seal U DM-i \u2013 10 500 a\u017e 11 800 eur (asi 254 a\u017e 286 tis\u00edc korun)<\/p>\n
Tang – 21 010 eur (asi 509 tis\u00edc korun)<\/p>\n
Agresivn\u00ed cenov\u00e1 politika by p\u0159itom mohla velmi rychle p\u0159in\u00e9st ovoce. Zat\u00edmco je\u0161t\u011b loni MG s 26 479 registracemi BYD (dohromady 23 306 registrac\u00ed) porazilo, v lednu u\u017e BYD s 2629 zaregistrovan\u00fdmi auty sv\u00e9mu konkurentovi v\u00fdrazn\u011bji odsko\u010dil. A to p\u0159itom vysok\u00e9 slevy vstoupily v platnost v polovin\u011b ledna, nav\u00edc tov\u00e1rna v Ma\u010farsku za\u010dne prvn\u00ed auta pro Evropu chrlit a\u017e letos.<\/p>\n
N\u011bmecko je pro BYD zat\u00edm \u010dtvrt\u00fdm nejv\u011bt\u0161\u00edm evropsk\u00fdm trhem. V\u00edce aut prod\u00e1v\u00e1 v It\u00e1lii, \u0160pan\u011blsku a p\u0159edev\u0161\u00edm Velk\u00e9 Brit\u00e1nii. Tam jich loni \u010c\u00ed\u0148an\u00e9 prodali p\u0159es 51 tis\u00edc kus\u016f.<\/p>\n
Automobilwoche si v souvislosti s prodeji v\u0161\u00edm\u00e1 je\u0161t\u011b jednoho fenom\u00e9nu: loni toti\u017e jen dvan\u00e1ct procent v\u0161ech registrovan\u00fdch model\u016f BYD v N\u011bmecku \u0161lo soukrom\u00fdm z\u00e1kazn\u00edk\u016fm. U MG se pod\u00edl bl\u00ed\u017e\u00ed 38 procent\u016fm. Naopak v\u011bt\u0161inu aut BYD prodal autop\u016fj\u010dovn\u00e1m, p\u0159\u00edpadn\u011b je zaregistroval s\u00e1m. \u0160\u00e9f n\u011bmeck\u00e9ho zastoupen\u00ed v tom ale probl\u00e9m nevid\u00ed, automobilka tak pr\u00fd u\u010dinila v\u011bdom\u011b, aby byla na trhu rychle a hodn\u011b viditeln\u00e1.<\/p>\n
A\u010dkoliv pro z\u00e1kazn\u00edky jsou masivn\u00ed slevy v\u00fdhodn\u00e9, prodejci u\u017e z nich tolik nad\u0161en\u00ed nejsou. Anonymn\u011b toti\u017e Automobilwoche p\u0159iznali strach z rychl\u00e9ho poklesu z\u016fstatkov\u00e9 hodnoty, n\u011bkte\u0159\u00ed pak zpochyb\u0148uj\u00ed i vysok\u00e9 \u201evlastn\u00ed registrace\u201c. Na skladech se toti\u017e hromad\u00ed auta, na n\u011b\u017e se nevztahuje aktu\u00e1ln\u00ed vysok\u00e1 sleva, stejn\u011b tak na n\u011b z\u00e1kazn\u00edci nemohou uplatnit r\u016fzn\u00e9 ak\u010dn\u00ed verze financov\u00e1n\u00ed.<\/p>\n
Pro prodejce je tak t\u011b\u017e\u0161\u00ed takov\u00e1 auta v\u016fbec prodat. Nepom\u00e1h\u00e1 ani velmi rychl\u00fd rozvoj dealersk\u00e9 s\u00edt\u011b, podle n\u011bkter\u00fdch toti\u017e roste v\u00edce prodejen, ne\u017e kolik jich je trh schopn\u00fd pojmout. Moment\u00e1ln\u011b m\u00e1 BYD aktivn\u00edch 150 prodejn\u00edch m\u00edst po cel\u00e9m N\u011bmecku, na konci leto\u0161n\u00edho roku by toto \u010d\u00edslo m\u011blo p\u0159ev\u00fd\u0161it 350 prodejn\u00edch m\u00edst.<\/p>\n
Na \u010desk\u00e9m trhu BYD tak vysok\u00e9 slevy nenab\u00edz\u00ed, a\u010dkoliv moment\u00e1ln\u011b d\u00e1v\u00e1 ke v\u0161em aut\u016fm t\u0159i roky servisu, zimn\u00ed pneumatiky a nab\u00edjec\u00ed kartu na 10 tis\u00edc korun zdarma, krom\u011b toho nab\u00edz\u00ed tak\u00e9 zv\u00fdhodn\u011bn\u00e9 financov\u00e1n\u00ed. V lednu prodal BYD v \u010cesku 26 aut, v\u00edce ne\u017e t\u0159eba Mitsubishi nebo Alfa Romeo.<\/p>\n
Krom\u011b agresivn\u00ed cenov\u00e9 strategie \u0161lape BYD st\u00e1le v\u00edce tak\u00e9 do marketingu. Ned\u00e1vno se nap\u0159\u00edklad stal sponzorem fotbalov\u00e9ho klubu Manchester City, kter\u00fd v leto\u0161n\u00ed sezon\u011b hraje o titul v anglick\u00e9 lize. Aktu\u00e1ln\u011b na prvn\u00ed Arsenal ztr\u00e1c\u00ed dva body. Jeho auta se objevila tak\u00e9 v nov\u00e9m filmu slavn\u00e9ho italsk\u00e9ho re\u017eis\u00e9ra Paola Sorrentina Milost, kde dokonce voz\u00ed fiktivn\u00edho italsk\u00e9ho prezidenta a jeho ochranku.<\/p>\n","protected":false},"excerpt":{"rendered":"Automobilky se na \u010desk\u00e9m trhu \u010dasto oh\u00e1n\u011bj\u00ed statis\u00edcov\u00fdmi slevami, nicm\u00e9n\u011b tak agresivn\u00ed kampa\u0148, jakou rozjel v posledn\u00edch dnech…\n","protected":false},"author":2,"featured_media":8235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[698,67,5373,68,375,1516],"class_list":{"0":"post-8234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-auto","9":"tag-business","10":"tag-byd-auto","11":"tag-byznys","12":"tag-nemecko","13":"tag-sleva"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/8234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=8234"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/8234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/8235"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=8234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=8234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=8234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}