{"id":82391,"date":"2026-05-11T16:52:11","date_gmt":"2026-05-11T16:52:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/82391\/"},"modified":"2026-05-11T16:52:11","modified_gmt":"2026-05-11T16:52:11","slug":"konec-levnych-zasilek-z-ciny-od-cervence-zdrazi-nakupy-na-temu-i-sheinu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/82391\/","title":{"rendered":"Konec levn\u00fdch z\u00e1silek z\u00a0\u010c\u00edny. Od \u010dervence zdra\u017e\u00ed n\u00e1kupy na Temu i\u00a0Sheinu"},"content":{"rendered":"

Za lo\u0148sk\u00fd rok dorazilo do EU celkem 5,8\u00a0miliardy z\u00e1silek\u00a0\u2013 \u010dty\u0159ikr\u00e1t v\u00edce ne\u017e v\u00a0roce 2022.\u00a0T\u00e9m\u011b\u0159 v\u0161echny p\u0159ich\u00e1zej\u00ed z\u00a0\u010c\u00edny, p\u0159edev\u0161\u00edm p\u0159es Temu, Shein nebo AliExpress, \u010d\u00ednsk\u00e1 online tr\u017ei\u0161t\u011b s\u00a0n\u00edzk\u00fdmi cenami.<\/p>\n

\u201eNa\u0161e kapacity to p\u0159evy\u0161uje v\u00fdrazn\u011b, a\u017e dramaticky, a\u00a0to plat\u00ed pro v\u0161echny celn\u00ed spr\u00e1vy v\u00a0unii,\u201c popsal situaci mluv\u010d\u00ed Celn\u00ed spr\u00e1vy Richard Zeman. Zat\u00edmco v\u00a0roce 2023\u00a0doputovalo do \u010ceska zhruba t\u0159i miliony z\u00e1silek n\u00edzk\u00e9 hodnoty, loni to bylo u\u017e 105\u00a0milion\u016f. \u201eLetos m\u016f\u017ee b\u00fdt tento po\u010det zhruba dvojn\u00e1sobn\u00fd,\u201c varoval Zeman.<\/p>\n

<\/a><\/p>\n

Nov\u00e1 evropsk\u00e1 pravidla z\u00e1sadn\u011b zm\u011bn\u00ed zp\u016fsob, jak\u00fdm lid\u00e9 nakupuj\u00ed levn\u00e9 zbo\u017e\u00ed z\u00a0Asie. Unie ru\u0161\u00ed dosavadn\u00ed v\u00fdjimku, podle n\u00ed\u017e se na z\u00e1silky ze zem\u00ed mimo EU do hodnoty 150\u00a0eur, tedy zhruba 3750\u00a0korun, nevztahovalo clo. Pr\u00e1v\u011b tato hranice umo\u017enila masivn\u00ed rozmach levn\u00fdch objedn\u00e1vek, kter\u00e9 do Evropy proudily v\u00a0miliard\u00e1ch kus\u016f ro\u010dn\u011b.<\/p>\n

Zm\u011bnu vid\u00ed unijn\u00ed st\u00e1ty jako nutnou\u00a0\u2013 p\u0159esto\u017ee p\u0159ib\u00fdv\u00e1 kontrol, objem z\u00e1silek roste mnohem rychleji. Celn\u00edci zvl\u00e1daj\u00ed prov\u011b\u0159it jen osm kus\u016f z\u00a0ka\u017ed\u00fdch sto tis\u00edc. Francouzsk\u00fd \u00fa\u0159ad pro ochranu spot\u0159ebitele p\u0159itom zjistil, \u017ee a\u017e 75\u00a0procent testovan\u00fdch v\u00fdrobk\u016f z\u00a0online tr\u017ei\u0161\u0165 nespl\u0148uje p\u0159edpisy a\u00a0t\u00e9m\u011b\u0159 polovina z\u00a0nich je nebezpe\u010dn\u00e1.<\/p>\n

Probl\u00e9m je tak\u00e9 v\u00a0podvodech p\u0159i celn\u00edm \u0159\u00edzen\u00ed. \u010c\u00e1st obchodn\u00edk\u016f z\u00e1m\u011brn\u011b uv\u00e1d\u00ed ni\u017e\u0161\u00ed hodnotu zbo\u017e\u00ed, aby z\u00e1silka z\u016fstala pod hranic\u00ed 150\u00a0eur a\u00a0vyhnula se clu i\u00a0dani z\u00a0p\u0159idan\u00e9 hodnoty. Z\u00a0celkov\u00fdch 3\u00a0312\u00a0z\u00e1silek zkontrolovan\u00fdch p\u0159i podrobn\u011bj\u0161\u00edm prov\u011b\u0159ov\u00e1n\u00ed zachytili \u010de\u0161t\u00ed celn\u00edci chybu v\u00a0celn\u00edm prohl\u00e1\u0161en\u00ed pr\u016fm\u011brn\u011b u\u00a0ka\u017ed\u00e9 t\u0159et\u00ed.<\/p>\n

Clo od \u010dervence<\/p>\n

Od \u010dervence 2026\u00a0budou z\u00e1silky v\u00a0hodnot\u011b pod 150\u00a0eur nov\u011b podl\u00e9hat clu\u00a0\u2013 nikoli pau\u0161\u00e1ln\u011b za bal\u00edk, ale t\u0159emi eury, tedy zhruba 75\u00a0korunami, za ka\u017edou kategorii zbo\u017e\u00ed v\u00a0z\u00e1silce. Z\u00e1kazn\u00edk, kter\u00fd si objedn\u00e1 tri\u010dko, sluch\u00e1tka a\u00a0dekoraci, zaplat\u00ed na clu dev\u011bt eur, tedy zhruba 225\u00a0korun.<\/p>\n

\u201eZaveden\u00ed pau\u0161\u00e1ln\u00edho cla za ka\u017edou polo\u017eku v\u00a0ko\u0161\u00edku z\u00e1sadn\u011b m\u011bn\u00ed matematiku n\u00e1kup\u016f z\u00a0Asie,\u201c prohl\u00e1sil David Chmela\u0159, \u0159editel Heureka Group, provozovatele p\u0159edn\u00edho \u010desk\u00e9ho srovn\u00e1va\u010de zbo\u017e\u00ed. \u201eU drobn\u00fdch polo\u017eek, jako jsou kryty na mobily nebo dopl\u0148ky, m\u016f\u017ee cena vzr\u016fst i\u00a0o stovky procent.\u201c<\/p>\n

Celn\u00ed spr\u00e1va o\u010dek\u00e1v\u00e1, \u017ee po spu\u0161t\u011bn\u00ed cla dojde k\u00a0do\u010dasn\u00e9mu poklesu po\u010dtu z\u00e1silek sm\u011b\u0159uj\u00edc\u00edch do \u010ceska. Podobn\u00fd efekt m\u011bly celn\u00ed zm\u011bny v\u00a0minulosti, zabraly v\u0161ak jen kr\u00e1tkodob\u011b a\u00a0po roce se objemy vr\u00e1tily na p\u016fvodn\u00ed \u00farove\u0148.<\/p>\n

Heureka zm\u011bnu v\u00edt\u00e1 jako narovn\u00e1n\u00ed podm\u00ednek. \u201eDom\u00e1c\u00ed e-shopy mus\u00ed spl\u0148ovat p\u0159\u00edsn\u00e9 unijn\u00ed normy na bezpe\u010dnost, recyklaci i\u00a0ochranu spot\u0159ebitele. Zru\u0161en\u00ed v\u00fdjimky na clo vn\u00edm\u00e1me jako krok k\u00a0f\u00e9rov\u00e9 sout\u011b\u017ei,\u201c dodal Chmela\u0159.<\/p>\n

Poplatek za z\u00e1silku<\/p>\n

Od listopadu 2026\u00a0p\u0159ibude je\u0161t\u011b samostatn\u00fd poplatek za zpracov\u00e1n\u00ed z\u00e1silky, odhadovan\u00fd na p\u0159ibli\u017en\u011b dv\u011b eura. Dohoda Rady EU a\u00a0Evropsk\u00e9ho parlamentu z\u00a0b\u0159ezna 2026\u00a0nav\u00edc p\u0159esouv\u00e1 odpov\u011bdnost za celn\u00ed formality z\u00a0koncov\u00e9ho z\u00e1kazn\u00edka na e-commerce platformy. Ty budou muset zajistit spr\u00e1vn\u00e9 celn\u00ed prohl\u00e1\u0161en\u00ed je\u0161t\u011b p\u0159ed odesl\u00e1n\u00edm zbo\u017e\u00ed do Evropy.<\/p>\n

Z\u00e1sadn\u00ed bude i\u00a0z\u0159\u00edzen\u00ed centralizovan\u00e9 digit\u00e1ln\u00ed platformy EU Customs Data Hub s\u00a0vyu\u017eit\u00edm um\u011bl\u00e9 inteligence, kter\u00e1 bude analyzovat rizika z\u00e1silek je\u0161t\u011b p\u0159ed jejich vstupem do unie. \u201eSjednot\u00ed se zde celn\u00ed syst\u00e9my v\u0161ech 27\u00a0\u010dlensk\u00fdch st\u00e1t\u016f a\u00a0vznikne centr\u00e1ln\u00ed rozhran\u00ed pro pod\u00e1v\u00e1n\u00ed celn\u00edch prohl\u00e1\u0161en\u00ed,\u201c popsal Zeman. Syst\u00e9m se spust\u00ed a\u017e v\u00a0roce 2028, fyzick\u00e9 kontroly z\u016fstanou na n\u00e1rodn\u00edch pracovi\u0161t\u00edch.<\/p>\n

Na zm\u011bny se p\u0159ipravuj\u00ed i\u00a0samotn\u00e9 platformy. \u201ePl\u00e1nujeme zav\u00e9st model, v\u00a0n\u011bm\u017e bude Temu vystupovat jako prodejce a\u00a0dovozce zbo\u017e\u00ed, \u010d\u00edm\u017e p\u0159evezmeme odpov\u011bdnost za produkty,\u201c uvedl p\u0159i sly\u0161en\u00ed v\u00a0Evropsk\u00e9m parlamentu Leonard Klenner z\u00a0veden\u00ed Temu. Firma z\u00e1rove\u0148 tvrd\u00ed, \u017ee roz\u0161\u00ed\u0159ila fyzick\u00e9 kontroly a\u00a0laboratorn\u00ed testov\u00e1n\u00ed v\u00fdrobk\u016f p\u0159ed odesl\u00e1n\u00edm do EU.<\/p>\n

Mise do Pekingu<\/p>\n

Evropsk\u00fd parlament vyslal p\u0159ed p\u00e1r t\u00fddny do Pekingu a\u00a0\u0160anghaje dev\u00edti\u010dlennou delegaci v\u00fdboru pro vnit\u0159n\u00ed trh a\u00a0ochranu spot\u0159ebitel\u016f\u00a0\u2013 prvn\u00ed parlamentn\u00ed misi do \u010c\u00edny za osm let. Z\u00e1stupci parlamentu se setkali s\u00a0\u010d\u00ednsk\u00fdmi \u00fa\u0159ady i\u00a0veden\u00edm velk\u00fdch platforem.<\/p>\n

Vedouc\u00ed delegace, n\u011bmeck\u00e1 europoslankyn\u011b Anna Cavazzini, vysv\u011btlila d\u016fvod cesty. \u201eChceme vzk\u00e1zat, \u017ee je naprosto z\u00e1sadn\u00ed, aby vnit\u0159n\u00ed trh nebyl zaplavov\u00e1n dumpingov\u00fdmi produkty z\u00a0\u010c\u00edny,\u201c prohl\u00e1sila.<\/p>\n

Peking ned\u00e1vno zve\u0159ejnil nov\u00e9 strategick\u00e9 pokyny pro e-commerce platformy, v\u00a0nich\u017e se zavazuje k\u00a0v\u011bt\u0161\u00ed harmonizaci s\u00a0mezin\u00e1rodn\u00edmi pravidly a\u00a0k pos\u00edlen\u00ed kontroly zbo\u017e\u00ed je\u0161t\u011b p\u0159ed odesl\u00e1n\u00edm do zahrani\u010d\u00ed.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Za lo\u0148sk\u00fd rok dorazilo do EU celkem 5,8\u00a0miliardy z\u00e1silek\u00a0\u2013 \u010dty\u0159ikr\u00e1t v\u00edce ne\u017e v\u00a0roce 2022.\u00a0T\u00e9m\u011b\u0159 v\u0161echny p\u0159ich\u00e1zej\u00ed z\u00a0\u010c\u00edny, p\u0159edev\u0161\u00edm…\n","protected":false},"author":2,"featured_media":82392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[3072,1594,12393,43,42,202,41,40,662],"class_list":{"0":"post-82391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cesko","8":"tag-aplikace-temu","9":"tag-celni-poplatky-clo","10":"tag-celnici","11":"tag-ceska-republika","12":"tag-cesko","13":"tag-cina","14":"tag-czech-republic","15":"tag-czechia","16":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116556984964339288","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=82391"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/82392"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=82391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=82391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=82391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}