{"id":82726,"date":"2026-05-12T04:50:09","date_gmt":"2026-05-12T04:50:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/82726\/"},"modified":"2026-05-12T04:50:09","modified_gmt":"2026-05-12T04:50:09","slug":"fotbalova-liga-neprijde-o-hlavniho-sponzora-chceme-ale-razantni-zmeny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/82726\/","title":{"rendered":"Fotbalov\u00e1 liga nep\u0159ijde o\u00a0hlavn\u00edho sponzora. \u201eChceme ale razantn\u00ed zm\u011bny\u201c"},"content":{"rendered":"<p class=\"e_bX\">P\u0159edstavitel\u00e9 \u010desk\u00e9ho fotbalu si nejsp\u00ed\u0161 mohou po sobotn\u00edm skand\u00e1lu alespo\u0148 \u010d\u00e1ste\u010dn\u011b oddechnout. S\u00e1zkov\u00e1 skupina Tipsport, do kter\u00e9 pat\u0159\u00ed i\u00a0kancel\u00e1\u0159 Chance, kter\u00e1 je titul\u00e1rn\u00edm sponzorem nejvy\u0161\u0161\u00ed fotbalov\u00e9 sout\u011b\u017ee, bude pokra\u010dovat v\u00a0partnerstv\u00ed s\u00a0ligou. Vypl\u00fdv\u00e1 to z\u00a0vyj\u00e1d\u0159en\u00ed mluv\u010d\u00edho Tipsportu V\u00e1clava Sochora v\u00a0po\u0159adu \u010cesk\u00e9 televize Devades\u00e1tka. Podle n\u011bj je sou\u010dasn\u00e1 situace p\u0159\u00edle\u017eitost\u00ed k\u00a0proveden\u00ed syst\u00e9mov\u00fdch zm\u011bn v\u00a0\u010desk\u00e9m fotbalov\u00e9m prost\u0159ed\u00ed. \u201eMy se na\u00a0t\u011bch zm\u011bn\u00e1ch chceme jako partne\u0159i pod\u00edlet,\u201c \u0159ekl mluv\u010d\u00ed Sochor.<\/p>\n<p class=\"e_bX\">\u201eReputace je kl\u00ed\u010dov\u00e1 pro hodnotu sout\u011b\u017ee, a\u00a0t\u00edm p\u00e1dem i\u00a0pro hodnotu na\u0161\u00ed investice do partnerstv\u00ed,\u201c uvedl v\u00a0po\u0159adu V\u00e1clav Sochor. S\u00e1zkov\u00e1 kancel\u00e1\u0159 Chance podle n\u011bj vstupovala do fotbalu s\u00a0t\u00edm, \u017ee se chce pod\u00edlet na tom, aby byl fotbal \u010dist\u0161\u00ed a\u00a0p\u0159\u00edstupn\u011bj\u0161\u00ed pro \u0161irokou ve\u0159ejnost, v\u010detn\u011b rodin s\u00a0d\u011btmi. To se podle n\u011bj v\u00a0posledn\u00edch letech da\u0159ilo. Exces, jak\u00fd se odehr\u00e1l v\u00a0z\u00e1v\u011bru sobotn\u00edho derby\u00a0\u2013 kdy sl\u00e1visti\u010dt\u00ed fanou\u0161ci vtrhli na plochu a\u00a0n\u011bkte\u0159\u00ed z\u00a0nich v\u00a0mask\u00e1ch \u00fato\u010dili na hr\u00e1\u010de konkuren\u010dn\u00ed Sparty nebo st\u0159\u00edleli sv\u011btlice do sektoru hostuj\u00edc\u00edch p\u0159\u00edznivc\u016f\u00a0\u2013, m\u016f\u017ee toto \u00fasil\u00ed vrhnout o\u00a0n\u011bkolik let zp\u00e1tky. Ale m\u016f\u017ee b\u00fdt z\u00e1rove\u0148 i\u00a0p\u0159\u00edle\u017eitost\u00ed k\u00a0dal\u0161\u00edmu posunu spr\u00e1vn\u00fdm sm\u011brem. \u201eZ\u00e1le\u017e\u00ed na rychlosti a\u00a0razanci opat\u0159en\u00ed, kter\u00e1 budou na tuto situaci reagovat,\u201c zd\u016fraznil mluv\u010d\u00ed skupiny Tipsport. Podle n\u011bj prvn\u00ed reakce ze strany veden\u00ed Slavie i\u00a0Ligov\u00e9 fotbalov\u00e9 asociace (LFA) nazna\u010duj\u00ed, \u017ee berou situaci v\u00e1\u017en\u011b.<\/p>\n<p class=\"e_bX\">Podle Sochora nejsou dlouhodob\u00fdm \u0159e\u0161en\u00edm restriktivn\u00ed opat\u0159en\u00ed, jako nap\u0159\u00edklad uzav\u00edr\u00e1n\u00ed stadion\u016f. \u201eTo m\u016f\u017ee fungovat jako varov\u00e1n\u00ed a\u00a0rychl\u00e1 reakce, ale dlouhodob\u011b chceme, aby byly stadiony pln\u00e9. Proto se p\u0159ece fotbal hraje\u00a0\u2013 pro div\u00e1ky. Chceme ov\u0161em, aby to byly stadiony bezpe\u010dn\u00e9,\u201c nazna\u010dil sm\u011br sponzorsk\u00fdch po\u017eadavk\u016f mluv\u010d\u00ed Tipsportu.<\/p>\n<p class=\"e_bX\">Chance se stala titul\u00e1rn\u00edm partnerem sout\u011b\u017ee od minul\u00e9 sezony 2024\/2025.\u00a0Za to, \u017ee liga ponese jej\u00ed jm\u00e9no, vyplat\u00ed 260\u00a0milion\u016f korun ro\u010dn\u011b. Smlouva je uzav\u0159ena na p\u011bt let, celkem by tedy m\u011bla lize p\u0159in\u00e9st 1,3\u00a0miliardy korun. Tato suma vy\u0161la z\u00a0v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed, v\u00a0n\u011bm\u017e s\u00e1zkov\u00e1 kancel\u00e1\u0159 v\u00fdrazn\u011b p\u0159ekonala nab\u00eddky ostatn\u00edch z\u00e1jemc\u016f.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/sport-slavia-chysta-prisna-opatreni-oslava-pripadneho-titulu-nebude-rekl-tvrdik-305946\" class=\"e_n f_l1\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"1012\"   width=\"1800\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/jaroslav-tvrdik.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/domaci-zivot-v-cesku-pripad-slavie-za-svetlice-na-stadionu-az-roky-ve-vezeni-305931\" class=\"e_n f_l1\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"1687\"   width=\"3000\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/1778430982_25_9d2b.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159edstavitel\u00e9 \u010desk\u00e9ho fotbalu si nejsp\u00ed\u0161 mohou po sobotn\u00edm skand\u00e1lu alespo\u0148 \u010d\u00e1ste\u010dn\u011b oddechnout. S\u00e1zkov\u00e1 skupina Tipsport, do kter\u00e9 pat\u0159\u00ed&hellip;\n","protected":false},"author":2,"featured_media":81344,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[1198,1177,326,17,21,16,864,559,18,19,22,20],"class_list":["post-82726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-ac-sparta-praha","tag-chance-liga-fotbal","tag-fotbal","tag-headlines","tag-hlavni-udalosti","tag-news","tag-sk-slavia-praha","tag-sponzoring","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116559808206435345","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=82726"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/81344"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=82726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=82726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=82726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}