{"id":82762,"date":"2026-05-12T05:34:10","date_gmt":"2026-05-12T05:34:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/82762\/"},"modified":"2026-05-12T05:34:10","modified_gmt":"2026-05-12T05:34:10","slug":"chysta-se-zmena-pravidel-pro-e-shopy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/82762\/","title":{"rendered":"Chyst\u00e1 se zm\u011bna pravidel pro e-shopy"},"content":{"rendered":"<p class=\"e_bX\">E-shopy i\u00a0spot\u0159ebitele \u010dek\u00e1 od 19.\u00a0\u010dervna zm\u011bna, o\u00a0n\u00ed\u017e zat\u00edm mnoho z\u00a0nich netu\u0161\u00ed. \u010cesk\u00e1 republika m\u00e1 transponovat unijn\u00ed sm\u011brnici o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch sjedn\u00e1van\u00fdch na d\u00e1lku, \u010desk\u00fd n\u00e1vrh v\u0161ak nejsp\u00ed\u0161 zas\u00e1hne i\u00a0b\u011b\u017en\u00e9 e-shopy.<\/p>\n<p class=\"e_bX\">C\u00edlem je zjednodu\u0161it odstoupen\u00ed od smlouvy (tedy nap\u0159\u00edklad od \u00fav\u011bru sjednan\u00e9ho na d\u00e1lku nebo od n\u00e1kupu zbo\u017e\u00ed) v\u00a0z\u00e1konn\u00e9 14denn\u00ed lh\u016ft\u011b. Mluv\u00ed se p\u0159itom o\u00a0zaveden\u00ed \u201etla\u010d\u00edtka\u201c, aby odstoupen\u00ed od smlouvy bylo stejn\u011b jednoduch\u00e9 jako samotn\u00fd n\u00e1kup, tedy ide\u00e1ln\u011b n\u011bkolika m\u00e1lo kliky. Samotn\u00e9mu fyzick\u00e9mu zasl\u00e1n\u00ed zbo\u017e\u00ed do e-shopu se pochopiteln\u011b spot\u0159ebitel nevyhne.<\/p>\n<p class=\"e_bX\">\u201eDevades\u00e1t procent trhu netu\u0161\u00ed, \u017ee se n\u011bco takov\u00e9ho chyst\u00e1,\u201c \u0159\u00edk\u00e1 Petra Dolej\u0161ov\u00e1, pr\u00e1vni\u010dka specializuj\u00edc\u00ed se na oblast e-commerce.<\/p>\n<p class=\"e_bX\">Zm\u011bny m\u00e1 p\u0159in\u00e9st n\u00e1vrh z\u00e1kona, kter\u00fdm se m\u011bn\u00ed n\u011bkter\u00e9 z\u00e1kony v\u00a0souvislosti se smlouvami o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch uzav\u00edran\u00fdmi na d\u00e1lku. Novinka m\u00e1 m\u00edt v\u0161ak \u0161ir\u0161\u00ed dopad.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-byznys-trendy-analyzy-ceske-e-shopy-kraluji-v-rychlosti-doruceni-ale-chteji-moc-dat-300845\" class=\"e_n f_l1\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"1158\"   width=\"2060\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/1773659411_537_whuBSX.png\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bX\">\u201eSm\u011brnice zav\u00e1d\u00ed nov\u00fd institut, kter\u00fdm je tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy. Toto pravidlo se zav\u00e1d\u00ed pro v\u0161echny spot\u0159ebitelsk\u00e9 smlouvy, nejen pro smlouvy o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch uzav\u00edran\u00e9 na d\u00e1lku,\u201c uvedlo Ministerstvo financ\u00ed.<\/p>\n<p class=\"e_bX\">Nyn\u00ed proch\u00e1z\u00ed druh\u00fdm \u010dten\u00edm v\u00a0Poslaneck\u00e9 sn\u011bmovn\u011b a\u00a0jeden z\u00a0pozm\u011b\u0148ovac\u00edch n\u00e1vrh\u016f se tla\u010d\u00edtkovou povinnost sna\u017e\u00ed zm\u00edrnit tak, aby nedo\u0161lo k\u00a0tak striktn\u00edmu zp\u0159\u00edsn\u011bn\u00ed. Dolej\u0161ov\u00e1 je v\u0161ak p\u0159esv\u011bd\u010dena, \u017ee tla\u010d\u00edtko bude povinn\u00e9, na co\u017e se u\u017e p\u0159ipravuj\u00ed i\u00a0platformy typu Shoptet, kter\u00e9 stav\u00ed internetov\u00e9 obchody na kl\u00ed\u010d.<\/p>\n<p class=\"e_bX\">\u201eMysl\u00edm, \u017ee z\u00e1konod\u00e1rci schv\u00e1l\u00ed verzi s\u00a0tla\u010d\u00edtkem a\u00a0povinnost se nebude t\u00fdkat pouze finan\u010dn\u00edch slu\u017eeb, proto\u017ee v\u00a0opa\u010dn\u00e9m p\u0159\u00edpad\u011b bychom si to vykl\u00e1dali jinak ne\u017e Evropsk\u00e1 unie,\u201c domn\u00edv\u00e1 se pr\u00e1vni\u010dka Petra Dolej\u0161ov\u00e1.<\/p>\n<p>P\u0159\u00edli\u0161 matouc\u00ed pravidla<\/p>\n<p class=\"e_bX\">Evropsk\u00e1 unie pova\u017euje sou\u010dasnou praxi vr\u00e1cen\u00ed zbo\u017e\u00ed za p\u0159\u00edli\u0161 slo\u017eitou a\u00a0matouc\u00ed. Z\u00e1kazn\u00edk \u010dasto nev\u00ed, \u017ee nemus\u00ed vypl\u0148ovat formul\u00e1\u0159e, kter\u00e9 jsou v\u00a0hor\u0161\u00edm p\u0159\u00edpad\u011b schovan\u00e9 n\u011bkde na webov\u00fdch str\u00e1nk\u00e1ch v\u00a0obchodn\u00edch podm\u00ednk\u00e1ch, nej\u010dast\u011bj\u0161\u00edch dotazech FAQ apod. Odstoupit od smlouvy lze jakoukoliv formou, nap\u0159\u00edklad telefonicky. Odstoupen\u00ed mus\u00ed b\u00fdt ale jednozna\u010dn\u00e9 a\u00a0identifikovateln\u00e9.<\/p>\n<p class=\"e_bX\">\u0158ada \u010desk\u00fdch e-shop\u016f dnes nab\u00edz\u00ed mo\u017enosti odstoupen\u00ed od smlouvy, kter\u00e9 vypadaj\u00ed pom\u011brn\u011b slo\u017eit\u011b a\u00a0z\u00e1kazn\u00edka mohou m\u00e1st.<\/p>\n<p class=\"e_bX\">Nap\u0159\u00edklad e-shop vlnenezbozi.cz po\u017eaduje vyti\u0161t\u011bn\u00ed vypln\u011bn\u00e9ho formul\u00e1\u0159e s\u00a0identifikac\u00ed zbo\u017e\u00ed a\u00a0uv\u00e1d\u00ed, \u017ee bez vypln\u011bn\u00e9ho formul\u00e1\u0159e nebude po\u017eadavek vy\u0159\u00edzen. Popis na e-shopu s\u00a0kovov\u00fdrobky jkw.cz evokuje dojem, \u017ee z\u00e1kazn\u00edk mus\u00ed poslat e-mail s\u00a0odstoupen\u00edm od smlouvy a\u00a0do krabice se zbo\u017e\u00edm mus\u00ed p\u0159ilo\u017eit vyti\u0161t\u011bn\u00fd a\u00a0vypln\u011bn\u00fd formul\u00e1\u0159. To je v\u0161ak rovn\u011b\u017e p\u0159\u00edpad mnoha dal\u0161\u00edch obchodn\u00edk\u016f.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-firmy-prestanou-lide-googlit-do-prodeju-na-internetu-se-tlaci-umela-inteligence-301241\" class=\"e_n f_l1\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"2812\"   width=\"5000\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/shutterstock-335123063.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bX\">\u201eSpousta e-shop\u016f to d\u011bl\u00e1 \u0161patn\u011b. N\u011bkte\u0159\u00ed dokonce p\u00ed\u0161\u00ed, \u017ee z\u00e1kazn\u00edk mus\u00ed odstoupit specifick\u00fdm zp\u016fsobem, t\u0159eba p\u0159es jejich online formul\u00e1\u0159 nebo zbo\u017e\u00ed poslat ur\u010ditou cestou, nap\u0159\u00edklad p\u0159es Z\u00e1silkovnu. Ve\u0161ker\u00e9 takov\u00e9to omezov\u00e1n\u00ed je v\u00a0obchodu se spot\u0159ebiteli nez\u00e1konn\u00e9,\u201c uv\u00e1d\u00ed Dolej\u0161ov\u00e1.<\/p>\n<p class=\"e_bX\">\u017d\u00e1dn\u00e1 povinnost na zas\u00edl\u00e1n\u00ed konkr\u00e9tn\u00edho formul\u00e1\u0159e s\u00a0vr\u00e1cen\u00fdm zbo\u017e\u00edm podle n\u00ed dnes neplat\u00ed. Je v\u0161ak d\u016fle\u017eit\u00e9, aby e-shop mohl jak\u00fdmkoliv zp\u016fsobem p\u0159i\u0159adit vracen\u00e9 zbo\u017e\u00ed ke konkr\u00e9tn\u00edmu z\u00e1kazn\u00edkovi.<\/p>\n<p>Boj o\u00a0konkr\u00e9tn\u00ed slova<\/p>\n<p class=\"e_bX\">Asociace pro elektronickou komerci (APEK), kter\u00e1 zastupuje e-shopy, iniciovala p\u0159edlo\u017een\u00ed jednoho z\u00a0pozm\u011b\u0148ovac\u00edch n\u00e1vrh\u016f, kter\u00fd prosazuje m\u00edrn\u011bj\u0161\u00ed zn\u011bn\u00ed novelizace bez zm\u00ednky o \u201etla\u010d\u00edtku\u201c.<\/p>\n<p class=\"e_bX\">\u201eNavrhujeme, aby bylo vyu\u017eito ozna\u010den\u00ed \u201aOvl\u00e1dac\u00ed prvek\u2018, jeliko\u017e l\u00e9pe odpov\u00edd\u00e1 terminologii \u010desk\u00e9 legislativy ne\u017e \u201afunkce\u2018. Jedn\u00e1 se o\u00a0zd\u00e1nlivou drobnost, ale z\u00a0praxe v\u00edme, \u017ee pr\u00e1v\u011b v\u00a0takov\u00fdch detailech pak \u010dasto vedeme spory s\u00a0kontroln\u00edmi org\u00e1ny,\u201c uvedl v\u00fdkonn\u00fd \u0159editel APEK Jan Vety\u0161ka.<\/p>\n<p class=\"e_bX\">Asociace o\u010dek\u00e1v\u00e1 diskusi o\u00a0tom, jak se vypo\u0159\u00e1dat se spr\u00e1vn\u00fdm form\u00e1tem a\u00a0um\u00edst\u011bn\u00edm, v\u011b\u0159\u00ed v\u0161ak, \u017ee e-shopy novou povinnost zvl\u00e1dnou.<\/p>\n","protected":false},"excerpt":{"rendered":"E-shopy i\u00a0spot\u0159ebitele \u010dek\u00e1 od 19.\u00a0\u010dervna zm\u011bna, o\u00a0n\u00ed\u017e zat\u00edm mnoho z\u00a0nich netu\u0161\u00ed. \u010cesk\u00e1 republika m\u00e1 transponovat unijn\u00ed sm\u011brnici o\u00a0finan\u010dn\u00edch&hellip;\n","protected":false},"author":2,"featured_media":82763,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[43,42,41,40,5103,5102,203],"class_list":["post-82762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-e-commerce","tag-e-shopy","tag-vraceni-zbozi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116559981140075432","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=82762"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/82762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/82763"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=82762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=82762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=82762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}