{"id":83481,"date":"2026-05-12T17:26:12","date_gmt":"2026-05-12T17:26:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/83481\/"},"modified":"2026-05-12T17:26:12","modified_gmt":"2026-05-12T17:26:12","slug":"sichta-zacina-pro-tvrdika-slavii-i-cely-cesky-fotbal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/83481\/","title":{"rendered":"\u0160ichta za\u010d\u00edn\u00e1. Pro Tvrd\u00edka, Slavii i\u00a0cel\u00fd \u010desk\u00fd fotbal"},"content":{"rendered":"

Je\u0161t\u011b ne\u017e se dozv\u011bd\u011bl, \u017ee jeho klub prohr\u00e1l kontuma\u010dn\u011b, dostal pokutu deset milion\u016f korun a\u00a0navrch bude hr\u00e1t doma \u010dty\u0159ikr\u00e1t bez div\u00e1k\u016f, sl\u00e1vistick\u00fd \u0161\u00e9f Jaroslav Tvrd\u00edk p\u0159edstavil sv\u016fj pl\u00e1n: \u201eUd\u011bl\u00e1me z\u00a0Edenu nejbezpe\u010dn\u011bj\u0161\u00ed stadion v\u00a0zemi.\u201c<\/p>\n

P\u0159ipom\u00edn\u00e1 to pokus prom\u011bnit Antarktidu v\u00a0tropickou zahradu, kdy\u017e si vzpomenete na \u0161\u00edlen\u00e9 z\u00e1b\u011bry, na nich\u017e ho\u0159\u00ed v\u00edc pyrotechniky ne\u017e p\u0159i silvestrovsk\u00fdch veselic\u00edch a\u00a0p\u0159\u00edznivci Slavie v\u00a0aktu ryz\u00edho \u0161\u00edlenstv\u00ed na h\u0159i\u0161ti napadaj\u00ed hr\u00e1\u010de Sparty. To se stalo v\u00a0sobotu ve\u010der, p\u0159ed t\u0159emi dny.<\/p>\n

Tvrd\u00edkova ambice je nyn\u00ed nicm\u00e9n\u011b nejvy\u0161\u0161\u00ed mo\u017en\u00e1. Dle hesla, \u017ee fotbal v\u00a0\u010cesku padl na dno a\u00a0te\u010f se od n\u011bj odraz\u00ed, nebo\u0165 nej\u010dern\u011bj\u0161\u00ed tma p\u0159ece panuje t\u011bsn\u011b p\u0159ed sv\u00edt\u00e1n\u00edm.<\/p>\n

<\/a><\/p>\n

Slibem nezarmout\u00ed\u0161, v\u00a0\u010cesku obzvl\u00e1\u0161\u0165 ne a\u00a0Jaroslav Tvrd\u00edk hraje o\u00a0svoji profesn\u00ed budoucnost, proto je pochopiteln\u00e9, \u017ee nab\u00edz\u00ed co nejpomp\u00e9zn\u011bj\u0161\u00ed vizi. Z\u00e1rove\u0148 ani jeho celo\u017eivotn\u00ed kritikov\u00e9 – a\u00a0\u017ee jich nen\u00ed m\u00e1lo – nemohou pop\u0159\u00edt, \u017ee p\u0159ijal vinu a\u00a0\u017ee jeho Slavia u\u017e s\u00e1hla ke zcela bezprecedentn\u00edm krok\u016fm.<\/p>\n

Vyhodila nezvladateln\u00e9ho Tom\u00e1\u0161e Chor\u00e9ho, jen\u017e j\u00ed z\u00e1rove\u0148 jako\u017eto bez nads\u00e1zky nejplatn\u011bj\u0161\u00ed hr\u00e1\u010d vyhr\u00e1l dva tituly za dva roky (za p\u0159edpokladu, \u017ee o\u00a0ten leto\u0161n\u00ed Slavia nep\u0159ijde kolapsem v\u00a0posledn\u00edch t\u0159ech kolech). Vyhodila reprezentanta Davida Doud\u011bru, jeho\u017e stadion miluje. \u201eHodila je pod vlak,\u201c glosoval to fotbalov\u00fd podcast Seznam Zpr\u00e1v MVP.<\/p>\n

A tak\u00e9 \u00fapln\u011b m\u011bn\u00ed sv\u016fj p\u0159\u00edstup k\u00a0Tribun\u011b Sever, zdroji kl\u00ed\u010dov\u00e9 podpory, bez n\u00ed\u017e je ka\u017ed\u00fd fotbalov\u00fd velkoklub ran\u011bn\u00fd. V\u0161echno jsou to nutn\u00e9 a\u00a0soub\u011b\u017en\u011b riskantn\u00ed kroky. Slavia na Chor\u00e9m postavila svoji hru – a\u00a0te\u010f za\u010d\u00edn\u00e1 \u00e9ru bez n\u011bj. S\u00a0k\u00fdm? Nev\u00ed se. M\u016f\u017ee se st\u00e1t, \u017ee atmosf\u00e9ra v\u00a0Edenu se po n\u00e1vratu fanou\u0161k\u016f na tribuny na\u0159ed\u00ed, \u017ee za to klub zaplat\u00ed v\u00fdsledky.<\/p>\n

Ale jin\u00e1 cesta nen\u00ed. Tresty padly, obdob\u00ed slib\u016f skon\u010dilo. Kdyby m\u011bl fotbalov\u00fd dres dlouh\u00e9 ruk\u00e1vy, mus\u00ed si je v\u0161ichni v\u00a0Edenu vyhrnout. A\u00a0nejen tam.<\/p>\n

Prvn\u00ed n\u00e1znak opatrn\u00e9ho optimismu: s\u00a0rivalskou Spartou se sice Tvrd\u00edk a\u00a0spol. shodnou na m\u00e1lo\u010dem, ale nyn\u00ed z\u00a0vyj\u00e1d\u0159en\u00ed obou klub\u016f sm\u011brem k\u00a0\u0159e\u0161en\u00ed n\u00e1sledk\u016f ostudy p\u0159ich\u00e1zej\u00ed toto\u017en\u00e9 impulzy. Pos\u00edlit pravomoci po\u0159adatelsk\u00e9 slu\u017eby, pomoci si modern\u00edmi syst\u00e9my na rozpozn\u00e1v\u00e1n\u00ed tv\u00e1\u0159\u00ed. Vzhledem k\u00a0tomu, \u017ee ostudu v\u00a0derby \u0159e\u0161\u00ed politici bez ohledu na stranickou i\u00a0fanou\u0161kovskou p\u0159\u00edslu\u0161nost, je na to spr\u00e1vn\u00fd \u010das. V\u00a0Polsku to funguje a\u00a0nen\u00ed d\u016fvod, pro\u010d by v\u00a0\u010cesku nem\u011blo takt\u00e9\u017e. Kdo se \u010d\u00edl\u00ed nad dal\u0161\u00edm okusov\u00e1n\u00edm soukrom\u00ed, m\u016f\u017ee v\u00a0r\u00e1mci svobodn\u00e9 volby na fotbal p\u0159estat chodit, v\u011bt\u0161ina by z\u00a0toho ale m\u011bla t\u011b\u017eit.<\/p>\n

Foto: Radek Vebr, Seznam Zpr\u00e1vy<\/p>\n

A pak je tu dal\u0161\u00ed, snad je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed bod spole\u010dn\u00e9 agendy: zm\u011bnit kulturu fotbalu v\u00a0\u010cesku.<\/p>\n

T\u011b\u017eko se divit t\u011bm, kdo se pr\u00e1v\u011b sm\u011bj\u00ed nahlas. P\u016fsob\u00ed to podobn\u011b v\u011brohodn\u011b, jako kdy\u017e politici po dal\u0161\u00edm skand\u00e1lu moud\u0159e hovo\u0159\u00ed do kamer, \u017ee odte\u010f bude v\u00e1\u017en\u011b l\u00edp. Pro vn\u011bj\u0161\u00ed pozorovatele, kter\u00e9 fotbal nezaj\u00edm\u00e1 ka\u017edodenn\u011b, to vypad\u00e1 jako v\u00fdsm\u011bch.<\/p>\n

Ale spojen\u00ed fotbalov\u00e1 (sub)kultura nen\u00ed protimluv. Fotbal je s\u00a0ni\u010d\u00edm nesoum\u011b\u0159iteln\u00fd glob\u00e1ln\u00ed fenom\u00e9n. Gener\u00e1tor emoc\u00ed, soun\u00e1le\u017eitosti a\u00a0celo\u017eivotn\u00edch vztah\u016f. Ano, n\u011bkdy t\u0159eba i\u00a0lehce d\u011btinsk\u00fdch, ale o\u00a0to up\u0159\u00edmn\u011bj\u0161\u00edch. Co\u017e je to v\u016fbec nejlep\u0161\u00ed z\u00a0fotbalu, to \u00fapln\u011b nejhor\u0161\u00ed bylo k\u00a0vid\u011bn\u00ed v\u00a0Edenu.<\/p>\n

Jen\u017ee \u010desk\u00fd fotbal se v\u00e1\u017en\u011b v\u00a0n\u011bkter\u00fdch sm\u011brech \u0161kr\u00e1bal nahoru.<\/p>\n

P\u0159edstava, \u017ee jsou b\u011b\u017en\u00e9 ligov\u00e9 z\u00e1pasy Slavie a\u00a0Sparty vyprodan\u00e9, p\u016fsobila p\u00e1r let zp\u00e1tky jako science fiction. Tak\u00e9 jinde s\u00a0fanou\u0161ky um\u00ed pracovat tak, \u017ee uv\u011b\u0159\u00edte, \u017ee je skute\u010dn\u011b rok 2026, a\u00a0ne divok\u00e1 devades\u00e1t\u00e1 l\u00e9ta. Hodnota televizn\u00edch pr\u00e1v fotbalov\u00e9 sout\u011b\u017ee n\u00e1sobn\u011b roste a\u00a0m\u00e1 to po\u0159\u00e1d b\u00fdt pouze za\u010d\u00e1tek. Tyto pen\u00edze pak obohacuj\u00ed v\u0161echny, pomohou men\u0161\u00edm odd\u00edl\u016fm i\u00a0ml\u00e1de\u017ei.<\/p>\n

A kdy\u017e je \u0159e\u010d o\u00a0pen\u011bz\u00edch: jakmile se pod\u00edv\u00e1te, kdo vlastn\u00ed prvoligov\u00e9 kluby, vid\u00edte v\u00fdznamn\u00fd p\u0159ekryv s\u00a0\u017eeb\u0159\u00ed\u010dkem nejbohat\u0161\u00edch \u010cech\u016f – b\u00fdt majitelem Slavie, Sparty, Plzn\u011b, Liberce, ale i\u00a0Teplic nebo Ostravy je najednou in. Mimochodem nejen kv\u016fli vz\u00e1jemn\u00e9mu p\u0159etla\u010dov\u00e1n\u00ed se, komer\u010dn\u00ed potenci\u00e1l \u010desk\u00e9ho fotbalu je i\u00a0kv\u016fli zm\u00edn\u011bn\u00fdm televizn\u00edm pr\u00e1v\u016fm st\u00e1le zna\u010dn\u00fd. M\u016f\u017ee j\u00edt jak o \u201etrofejn\u00ed\u201c n\u00e1kup, tak i\u00a0o dobrou investici.<\/p>\n

Co\u017e by m\u011blo b\u00fdt dal\u0161\u00edm zdrojem tlaku a\u00a0tak\u00e9 dal\u0161\u00edm d\u016fvodem, pro\u010d nezavrhnout lep\u0161\u00ed z\u00edt\u0159ky.<\/p>\n

\u017de jsou na\u0161tvan\u00ed sponzo\u0159i a\u00a0partne\u0159i, je ji\u017e zn\u00e1mo. Zat\u00edm se nevyjad\u0159uj\u00ed lid\u00e9 jako Pavel Tyka\u010d (Slavia), Daniel K\u0159et\u00ednsk\u00fd (Sparta) nejbohat\u0161\u00ed \u010cech sou\u010dasnosti Michal Strnad (Plze\u0148). Stejn\u011b tak by bylo dobr\u00e9 v\u011bd\u011bt, co si mysl\u00ed Ond\u0159ej Kania (Liberec), Milan Kratina (Teplice) nebo Ond\u0159ej Tomek (Hradec Kr\u00e1lov\u00e9).<\/p>\n

\u00dasp\u011b\u0161n\u00ed a\u00a0oce\u0148ovan\u00ed podnikatel\u00e9, nad firmami z\u00a0jejich\u017e portfolia pr\u00e1v\u011b dozn\u011bla katastrof\u00e1ln\u00ed reputa\u010dn\u00ed bou\u0159e. Do fotbalu se pustili s\u00a0pomoc\u00ed pen\u011bz, energie i\u00a0know-how z\u00a0byznysu a\u00a0nejsou zvykl\u00ed nech\u00e1vat v\u011bci vyhn\u00edt. \u0158\u00eddit st\u00e1t jako firmu se v\u00a0praxi moc neosv\u011bd\u010dilo. \u0158\u00eddit fotbal jako firmu zcela jist\u011b lze.<\/p>\n

\u201e\u010cesk\u00fd profesion\u00e1ln\u00ed fotbal mus\u00ed d\u00e1t jednozna\u010dn\u011b najevo, \u017ee hranice mezi v\u00e1\u0161nivou fanou\u0161kovskou podporou a\u00a0n\u00e1sil\u00edm je absolutn\u011b nep\u0159ekro\u010diteln\u00e1,\u201c uvedl p\u0159edseda disciplin\u00e1rn\u00ed komise Ji\u0159\u00ed Matzner, kdy\u017e zve\u0159ej\u0148oval tresty pro Slavii a\u00a0tak\u00e9 pokutu pro Spartu, v\u00a0jej\u00edm p\u0159\u00edpad\u011b za pyrotechniku, vytrhan\u00e9 seda\u010dky a\u00a0zdemolovan\u00e9 toalety v\u00a0Edenu.<\/p>\n

Realita m\u00e1 nejlep\u0161\u00ed smysl pro ironii: Eden se z\u00a0r\u00e1je zm\u011bnil v\u00a0peklo t\u00e9m\u011b\u0159 p\u0159esn\u011b m\u011bs\u00edc p\u0159ed za\u010d\u00e1tkem mistrovstv\u00ed sv\u011bta, kam se \u010cesko dostalo po dvaceti letech. Zapome\u0148te na Prahu, \u010desk\u00fd k\u0159i\u0161\u0165\u00e1l a\u00a0cokoli dal\u0161\u00edho, kdy\u017e se chcete mimo Evropu p\u0159edstavit, je fotbal po\u0159\u00e1d nejlep\u0161\u00ed zp\u016fsob. Pavel Nedv\u011bd, Petr \u010cech, Anton\u00edn Panenka – i\u00a0v\u00a0Mexiku, kde \u010ce\u0161i nastoup\u00ed v\u00a0z\u00e1kladn\u00ed skupin\u011b, to jsou ikony. Reprezentanti v\u00a0doslovn\u00e9m slova smyslu.<\/p>\n

Pokud by \u010cesko na \u0161ampion\u00e1tu zav\u00e1lelo, p\u016fjde fotbal z\u00a0nuly na sto, mo\u017en\u00e1 i\u00a0na tis\u00edc. Ve sv\u011bt\u011b s\u00a0kr\u00e1tkou pam\u011bt\u00ed se zapomene na sv\u011btlice. Dokonce klidn\u011b m\u016f\u017ee nastat tot\u00e1ln\u00ed amn\u00e9zie, pokud si kou\u010d Miroslav Koubek prosad\u00ed nominaci Chor\u00e9ho a\u00a0t\u0159eba i\u00a0Doud\u011bry a\u00a0oni zav\u00e1l\u00ed. A\u017e d\u00e1 prvn\u00ed jmenovan\u00fd g\u00f3l Ji\u017en\u00ed Koreji, kdo se nebude u\u00a0televize radovat?<\/p>\n

<\/a><\/p>\n

Jen\u017ee to jsme zase v\u00a0\u201etvrd\u00edkovsk\u00fdch\u201c krajin\u00e1ch, v\u00a0hlasit\u00e9m sn\u011bn\u00ed o\u00a0tom, \u017ee \u010dern\u00e1 se rychle zm\u011bn\u00ed v\u00a0b\u00edlou a\u00a0opovr\u017een\u00ed v\u00a0oslavy.<\/p>\n

Jakkoli to zn\u00ed mravok\u00e1rn\u011b, ka\u017ed\u00fd jeden fanou\u0161ek na stadionu m\u00e1 s\u00edlu zlep\u0161it to, jak se fand\u00ed. Ale kl\u00ed\u010dov\u00e9 postavy sed\u00ed jinde. V\u00a0s\u00eddle FA\u010cR na Strahov\u011b, na Spart\u011b, na Slavii, p\u0159\u00edpadn\u011b v\u00a0centr\u00e1l\u00e1ch CSG a\u00a0dal\u0161\u00edch byznysov\u00fdch gigant\u016f. <\/p>\n

Pokud Forbes odhaduje majetek Pavla Tyka\u010de na 188\u00a0miliard korun, o\u010dek\u00e1van\u00e1 ztr\u00e1ta Slavie za pokutu a\u00a0\u010dty\u0159i z\u00e1pasy bez div\u00e1k\u016f ve v\u00fd\u0161i zhruba 50\u00a0milion\u016f korun je sice nep\u0159\u00edjemn\u00e1, nikoli v\u0161ak fat\u00e1ln\u00ed v\u011bc. Ale pro\u010d vlastnit n\u011bco, co mi d\u011bl\u00e1 ostudu? Zvl\u00e1\u0161\u0165 u\u00a0Tyka\u010de, jen\u017e zd\u016fraz\u0148uje, \u017ee pro n\u011bj je Slavia symbolem slu\u0161nosti a\u00a0noblesy, kterou vn\u00edm\u00e1 jako odkaz sv\u00fdch sl\u00e1vistick\u00fdch p\u0159edk\u016f.<\/p>\n

Pokud i\u00a0majitel\u00e9 vstoup\u00ed do hry, jen dob\u0159e. \u010cesk\u00e9mu fotbalu do\u010dasn\u011b neu\u0161kod\u00ed o\u00a0n\u011bco v\u00edc bi\u010de, na cukr nen\u00ed \u010das. Kdy\u017e nebyl chr\u00e1n\u011bn\u00fd Chor\u00fd jako\u017eto nejlep\u0161\u00ed st\u0159elec ligy, pro\u010d by m\u011bl b\u00fdt chr\u00e1n\u011bn\u00fd \u0161\u00e9f nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho klubu posledn\u00ed doby?<\/p>\n

\u201eMajitel klubu m\u011b m\u016f\u017ee kdykoli vyhodit. Jsem p\u0159ipraven nechat se up\u00e1lit na hranici,\u201c \u0159ekl Tvrd\u00edk emotivn\u011b pro Sport.cz<\/a>.<\/p>\n

Hranice nikdo nutn\u011b chystat nemus\u00ed, ale \u00faklid je bezpodm\u00edne\u010dn\u011b nutn\u00fd. A\u0165 u\u017e s\u00a0Chor\u00fdm v\u00a0n\u00e1rodn\u00edm dresu, \u010di bez n\u011bj. Lhostejno, zda budou Guadalajara, Atlanta a\u00a0Mexiko City d\u011bji\u0161ti velk\u00fdch v\u00fdher, nebo zdrcuj\u00edc\u00edch por\u00e1\u017eek reprezentace na MS. A\u00a0stejn\u011b tak nen\u00ed podstatn\u00e9, zda Slavii povede d\u00e1l Tvrd\u00edk, nebo n\u011bkdo jin\u00fd. D\u016fle\u017eit\u00e9 jsou \u010diny.<\/p>\n

Pokud by toti\u017e v\u0161echny proklamace o\u00a0\u201enejbezpe\u010dn\u011bj\u0161\u00edm Edenu\u201c a\u00a0o nov\u00e9 fotbalov\u00e9 kultu\u0159e v\u00a0\u010cesku byly pouze \u0161ikovn\u00fdmi PR tahy a\u00a0uk\u00e1zkou spr\u00e1vn\u011b zvl\u00e1dnut\u00e9 krizov\u00e9 komunikace, m\u00e1 nejv\u011bt\u0161\u00ed sport u\u00a0n\u00e1s je\u0161t\u011b v\u011bt\u0161\u00ed pr\u016f\u0161vih ne\u017e \u0161\u00edlence se sv\u011btlicemi.<\/p>\n","protected":false},"excerpt":{"rendered":"Je\u0161t\u011b ne\u017e se dozv\u011bd\u011bl, \u017ee jeho klub prohr\u00e1l kontuma\u010dn\u011b, dostal pokutu deset milion\u016f korun a\u00a0navrch bude hr\u00e1t doma…\n","protected":false},"author":2,"featured_media":83482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1198,8005,5982,326,5241,974,2652,864,94,93],"class_list":{"0":"post-83481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-ac-sparta-praha","9":"tag-daniel-kretinsky","10":"tag-derby","11":"tag-fotbal","12":"tag-michal-strnad","13":"tag-pavel-nedved","14":"tag-pavel-tykac","15":"tag-sk-slavia-praha","16":"tag-sport","17":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116562781290899599","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/83481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=83481"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/83481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/83482"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=83481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=83481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=83481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}