{"id":84540,"date":"2026-05-13T17:18:10","date_gmt":"2026-05-13T17:18:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/84540\/"},"modified":"2026-05-13T17:18:10","modified_gmt":"2026-05-13T17:18:10","slug":"bmw-bude-mit-noveho-sefa-srbsky-rodak-se-vypracoval-od-piky","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/84540\/","title":{"rendered":"BMW bude m\u00edt nov\u00e9ho \u0161\u00e9fa. Srbsk\u00fd rod\u00e1k se vypracoval od p\u00edky"},"content":{"rendered":"

Milan Nedeljkovi\u0107 se narodil v\u00a0n\u011bkdej\u0161\u00ed Jugosl\u00e1vii a\u00a0do N\u011bmecka se p\u0159est\u011bhoval je\u0161t\u011b jako d\u00edt\u011b. Vedle n\u011bmeck\u00e9ho ob\u010danstv\u00ed si dr\u017e\u00ed i\u00a0srbsk\u00fd pas. Celou svou kari\u00e9ru spojil s\u00a0BMW\u00a0\u2013 za\u010d\u00ednal tam jako st\u00e1\u017eista a\u00a0pozd\u011bji pracoval v\u00a0karos\u00e1rn\u011b a\u00a0lisovn\u011b. V\u00a0posledn\u00edch letech \u0159\u00eddil v\u00fdrobn\u00ed divizi koncernu a\u00a0m\u011bl tak na starosti i\u00a0p\u0159echod k\u00a0elektromobilit\u011b. Nyn\u00ed se stal \u0161\u00e9fem cel\u00e9 firmy.<\/p>\n

Pod veden\u00edm dosavadn\u00edho \u0159editele Olivera Zipseho zvolilo BMW jinou strategii ne\u017e ostatn\u00ed n\u011bmeck\u00e9 zna\u010dky a\u00a0na v\u00fdrobu elektromobil\u016f p\u0159ech\u00e1z\u00ed postupn\u011b.<\/p>\n

Mnichovsk\u00e1 automobilka m\u00e1 na rozd\u00edl t\u0159eba od Volkswagenu nebo Mercedesu jen n\u011bkolik ryze elektrick\u00fdch model\u016f. Z\u00e1kazn\u00edk\u016fm d\u00e1v\u00e1 u\u00a0v\u011bt\u0161iny voz\u016f na v\u00fdb\u011br, kter\u00e9mu pohonu daj\u00ed p\u0159ednost. Podobn\u011b vypadaj\u00edc\u00ed auta tak nab\u00edz\u00ed bu\u010f s\u00a0\u010dist\u011b spalovac\u00edm motorem, v\u00a0hybridn\u00ed verzi, \u010di s\u00a0pln\u011b elektrick\u00fdm pohonem.<\/p>\n

BMWKoncern BMW Group s\u00eddl\u00ed v\u00a0Mnichov\u011b a\u00a0vedle vlajkov\u00e9 zna\u010dky pod n\u011bj spad\u00e1 i\u00a0Rolls-Royce a\u00a0MINI. Skupina je glob\u00e1ln\u00ed jedni\u010dkou na trhu s\u00a0pr\u00e9miov\u00fdmi vozy. V\u00a0roce 2025\u00a0dodala skoro 2,5\u00a0milionu aut, z\u00a0toho v\u00edce ne\u017e 400\u00a0tis\u00edc elektromobil\u016f.BMW m\u00e1 vedle n\u011bmeck\u00fdch tov\u00e1ren i\u00a0z\u00e1vody v\u00a0\u010c\u00edn\u011b a\u00a0v USA. D\u00edky are\u00e1lu ve Spartanburgu, kde vznikaj\u00ed jeho kl\u00ed\u010dov\u00e1 SUV, je z\u00e1rove\u0148 nejv\u011bt\u0161\u00edm v\u00fdvozcem aut ze Spojen\u00fdch st\u00e1t\u016f.Hlavn\u00ed slovo ve firm\u011b i\u00a0nad\u00e1le maj\u00ed d\u011bdici rodiny Quandt\u016f, kte\u0159\u00ed v\u00a0BMW dr\u017e\u00ed zhruba 47\u00a0% akci\u00ed.<\/p>\n

BMW i\u00a0p\u0159es svou opatrnou strategii mezi n\u011bmeck\u00fdmi pr\u00e9miov\u00fdmi zna\u010dkami vede v\u00a0po\u010dtu prodan\u00fdch elektromobil\u016f. Loni jich dodalo na 442\u00a0tis\u00edc\u00a0\u2013 co\u017e bylo v\u00edc, ne\u017e kolik jich vyrobili Mercedes-Benz a\u00a0Audi dohromady. Tak\u00e9 bavorsk\u00fd koncern ale \u010del\u00ed \u0159ad\u011b v\u00fdzev.<\/p>\n

Jeho nov\u00fd \u0161\u00e9f si bude muset v\u00a0prvn\u00ed \u0159ad\u011b poradit s\u00a0klesaj\u00edc\u00ed ziskovost\u00ed. Mar\u017ee BMW jsou te\u010f zhruba na p\u011bti procentech za ka\u017ed\u00fd prodan\u00fd v\u016fz\u00a0\u2013 i\u00a0to je v\u00edc, ne\u017e kolik maj\u00ed Mercedes nebo Audi, ale po\u0159\u00e1d m\u00e9n\u011b, ne\u017e m\u00e1 s\u00a0v\u00edce ne\u017e osmi procenty \u0160koda.<\/p>\n

Mladoboleslavsk\u00e1 automobilka p\u0159itom s\u00e1z\u00ed na velkoobjemovou v\u00fdrobu, kde b\u00fdvaj\u00ed mar\u017ee obvykle ni\u017e\u0161\u00ed ne\u017e u\u00a0pr\u00e9miov\u00fdch zna\u010dek.<\/p>\n

BMW tak proch\u00e1z\u00ed \u00fasporn\u00fdm programem a\u00a0s\u00e1z\u00ed na robotizaci. Ve sv\u00e9 tov\u00e1rn\u011b v\u00a0Lipsku letos nasadilo do v\u00fdroby i\u00a0humanoidn\u00ed roboty, vyu\u017e\u00edvaj\u00edc\u00ed um\u011blou inteligenci.<\/p>\n

<\/a><\/p>\n

\u201eDigitalizace zvy\u0161uje konkurenceschopnost na\u0161\u00ed v\u00fdroby\u00a0\u2013 zde v\u00a0Evrop\u011b i\u00a0po cel\u00e9m sv\u011bt\u011b. Symbi\u00f3za technick\u00fdch znalost\u00ed a\u00a0um\u011bl\u00e9 inteligence otev\u00edr\u00e1 zcela nov\u00e9 mo\u017enosti ve v\u00fdrob\u011b,\u201c uvedl k\u00a0tomu letos v\u00a0\u00fanoru Nedeljkovi\u0107.<\/p>\n

Probl\u00e9mem jsou cla a\u00a0trh v\u00a0\u010c\u00edn\u011b<\/p>\n

N\u00e1klady ale t\u00e1hnou nahoru nejen mzdy v\u00a0n\u011bmeck\u00fdch tov\u00e1rn\u00e1ch. \u010c\u00e1st koncernov\u00e9 v\u00fdroby je nap\u0159\u00edklad us\u00eddlena v\u00a0\u010c\u00edn\u011b. Do Evropy se odtamtud dov\u00e1\u017eej\u00ed n\u011bkter\u00e9 modely zna\u010dky Mini, kter\u00e9 proto podl\u00e9haj\u00ed cl\u016fm.<\/p>\n

Je\u0161t\u011b slo\u017eit\u011bj\u0161\u00ed je export aut do USA, kter\u00e9 po n\u00e1stupu Donalda Trumpa zavedly tvrd\u0161\u00ed celn\u00ed politiku. Americk\u00fd prezident p\u0159itom ned\u00e1vno nazna\u010dil, \u017ee by mohl cla na evropsk\u00e1 auta je\u0161t\u011b zv\u00fd\u0161it. BMW m\u00e1 ale ve Spojen\u00fdch st\u00e1tech i\u00a0vlastn\u00ed tov\u00e1rny. A\u00a0paradoxn\u011b je nejv\u011bt\u0161\u00edm v\u00fdvozcem aut z\u00a0USA.<\/p>\n

N\u011bmeck\u00e1 automobilka v\u00a0posledn\u00edch letech ve velk\u00e9m investovala do nov\u00fdch model\u016f, kter\u00e9 budou st\u00e1t na elektrick\u00e9 platform\u011b Neue Klasse.<\/p>\n

Jak p\u0159ipom\u00edn\u00e1 den\u00edk Handelsblatt\u00a0\u2013 vrchol investic do v\u00fdvoje byl v\u00a0roce 2024\u00a0a\u00a0BMW je tak bl\u00ed\u017e jejich n\u00e1vratnosti ne\u017e nap\u0159\u00edklad Mercedes, kter\u00fd m\u011bl nejv\u011bt\u0161\u00ed v\u00fddaje teprve loni.<\/p>\n

Zna\u010dka u\u017e na nov\u00e9 platform\u011b p\u0159edstavila dva vozy: po SUV modelu X3\u00a0n\u00e1sledovala premi\u00e9ra takzvan\u00e9 \u0159ady 3.\u00a0BMW bude pokra\u010dovat v\u00a0zaveden\u00e9 praxi a\u00a0vedle jej\u00ed \u010dist\u011b elektrick\u00e9 verze p\u016fjdou do prodeje i\u00a0auta se spalovac\u00edmi motory \u010di hybridn\u00edm pohonem.<\/p>\n

<\/a><\/p>\n

V\u0161echny n\u011bmeck\u00e9 automobilov\u00e9 koncerny dlouho t\u011b\u017eily z\u00a0prodej\u016f v\u00a0\u010c\u00edn\u011b. Tamn\u00ed z\u00e1kazn\u00edci se ale od zahrani\u010dn\u00edch a\u00a0luxusn\u011bj\u0161\u00edch aut odkl\u00e1n\u011bj\u00ed a\u00a0d\u00e1vaj\u00ed p\u0159ednost dom\u00e1c\u00edm elektromobil\u016fm. Tak\u00e9 BMW tak dlouhodob\u011b kles\u00e1 odbyt na trhu, kter\u00fd je pro n\u011bj kl\u00ed\u010dov\u00fd. Zat\u00edmco je\u0161t\u011b v\u00a0roce 2022\u00a0v\u00a0\u010c\u00edn\u011b prodalo na 800\u00a0tis\u00edc aut, loni to bylo 626\u00a0tis\u00edc.<\/p>\n

Koncern loni dohromady vyrobil zhruba 2,4\u00a0milionu voz\u016f. Po cel\u00e9m sv\u011bt\u011b mu ale klesaj\u00ed v\u00fdnosy z\u00a0prodeje. Podle anal\u00fdzy Handelsblattu je to nap\u016fl zp\u016fsoben\u00e9 m\u011bnov\u00fdmi v\u00fdkyvy, ale za zbytkem stoj\u00ed tvrd\u00e1 konkurence a\u00a0s n\u00ed spojen\u00e1 cenov\u00e1 v\u00e1lka. <\/p>\n

Pr\u016fm\u011brn\u00fd zisk z\u00a0prod\u00e1van\u00fdch BMW tak loni klesl z\u00a0p\u0159edlo\u0148sk\u00fdch 1,24\u00a0na 1,16\u00a0milionu korun. Podobn\u00e9mu poklesu \u010del\u00ed t\u0159eba i\u00a0Mercedes.<\/p>\n

Z\u00e1stupci BMW ale investor\u016fm vzkazuj\u00ed, \u017ee firma letos z\u016fstane v\u00a0kondici. Z\u00e1jem o\u00a0elektrick\u00fd model iX3\u00a0pr\u00fd p\u0159ekonal p\u016fvodn\u00ed o\u010dek\u00e1v\u00e1n\u00ed a\u00a0tov\u00e1rna v\u00a0ma\u010farsk\u00e9m Debrec\u00ednu zavedla dodate\u010dnou sm\u011bnu, aby uspokojila popt\u00e1vku v\u00a0Evrop\u011b.<\/p>\n

BMW o\u010dek\u00e1v\u00e1, \u017ee letos prod\u00e1 zhruba stejn\u00fd po\u010det aut jako loni\u00a0\u2013 a\u00a0jeho zisk kv\u016fli cl\u016fm \u010di dopad\u016fm ropn\u00e9ho \u0161oku meziro\u010dn\u011b klesne jen m\u00edrn\u011b. U\u017e jen v\u00fdsledky za leto\u0161n\u00ed prvn\u00ed \u010dtvrtlet\u00ed byly lep\u0161\u00ed, ne\u017e analytici p\u0159edpokl\u00e1dali.<\/p>\n

Sl\u00e1bnouc\u00ed prodeje v\u00a0\u010c\u00edn\u011b a\u00a0v USA nicm\u00e9n\u011b z\u016fst\u00e1vaj\u00ed jednou z\u00a0hlavn\u00edch priorit, na kter\u00e9 se nov\u00e9 veden\u00ed pod Nedeljkovi\u0107em bude muset soust\u0159edit.<\/p>\n","protected":false},"excerpt":{"rendered":"Milan Nedeljkovi\u0107 se narodil v\u00a0n\u011bkdej\u0161\u00ed Jugosl\u00e1vii a\u00a0do N\u011bmecka se p\u0159est\u011bhoval je\u0161t\u011b jako d\u00edt\u011b. Vedle n\u011bmeck\u00e9ho ob\u010danstv\u00ed si dr\u017e\u00ed…\n","protected":false},"author":2,"featured_media":84541,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[8620,1079,1993,67,68,202,375],"class_list":{"0":"post-84540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-automobilky","9":"tag-automobilovy-prumysl","10":"tag-bmw","11":"tag-business","12":"tag-byznys","13":"tag-cina","14":"tag-nemecko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116568411742179712","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/84540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=84540"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/84540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/84541"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=84540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=84540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=84540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}