{"id":85434,"date":"2026-05-14T12:36:13","date_gmt":"2026-05-14T12:36:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/85434\/"},"modified":"2026-05-14T12:36:13","modified_gmt":"2026-05-14T12:36:13","slug":"vyrobce-milky-klamal-zakazniky-zmensenim-cokolad-rozhodl-soud","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/85434\/","title":{"rendered":"V\u00fdrobce Milky klamal z\u00e1kazn\u00edky zmen\u0161en\u00edm \u010dokol\u00e1d, rozhodl soud"},"content":{"rendered":"<p class=\"c_bz\">P\u0159\u00edpad \u0159e\u0161il zemsk\u00fd soud v\u00a0Br\u00e9m\u00e1ch na z\u00e1klad\u011b \u017ealoby hambursk\u00e9ho \u00fa\u0159adu pro ochranu spot\u0159ebitel\u016f. Ten firmu obvinil z\u00a0toho, \u017ee z\u00e1kazn\u00edky nedostate\u010dn\u011b informovala o\u00a0zm\u011bn\u011b velikosti \u010dokol\u00e1dy. Charakteristick\u00fd fialov\u00fd obal toti\u017e z\u016fstal t\u00e9m\u011b\u0159 stejn\u00fd, p\u0159esto\u017ee tabulka byla leh\u010d\u00ed a\u00a0z\u00e1rove\u0148 zdra\u017eila z\u00a01,49\u00a0eura (36,30\u00a0K\u010d) na 1,99\u00a0eura (48,40\u00a0K\u010d).<\/p>\n<p class=\"c_bz\">Soud rozhodl, \u017ee v\u00fdrobce m\u011bl zm\u011bnu na obalu v\u00fdrazn\u011b ozna\u010dit, a\u00a0to minim\u00e1ln\u011b po dobu \u010dty\u0159 m\u011bs\u00edc\u016f, aby si spot\u0159ebitel\u00e9 mohli na novou velikost zvyknout. Rozhodnut\u00ed zat\u00edm nen\u00ed pravomocn\u00e9 a\u00a0Mondel\u0113z m\u00e1 m\u011bs\u00edc na odvol\u00e1n\u00ed, upozornil britsk\u00fd den\u00edk <a data-dot=\"atm-link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.theguardian.com\/food\/2026\/may\/13\/milka-maker-milked-shoppers-over-size-of-chocolate-bars-german-court-rules\" class=\"c_N\">The Guardian<\/a>. <\/p>\n<p class=\"c_bz\">Firma uvedla, \u017ee verdikt analyzuje. P\u0159ed soudem se h\u00e1jila i\u00a0t\u00edm, \u017ee o\u00a0zm\u011bn\u011b informovala n\u011bmeck\u00e9 spot\u0159ebitele na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a\u00a0soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-smrskflace-utoci-i-na-kavu-rozdilu-si-zakaznik-nemusi-na-prvni-pohled-vsimnout-40510128\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"720\" width=\"1280\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/kava.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">P\u0159\u00edpad znovu otev\u0159el debatu o\u00a0smrskflaci, tedy zmen\u0161ov\u00e1n\u00ed v\u00fdrobk\u016f p\u0159i zachov\u00e1n\u00ed nebo dokonce zv\u00fd\u0161en\u00ed ceny. Tento postup se v\u00a0posledn\u00edch letech roz\u0161\u00ed\u0159il hlavn\u011b v\u00a0potravin\u00e1\u0159stv\u00ed, kde si v\u00fdrobci touto cestou kompenzuj\u00ed rostouc\u00ed n\u00e1klady na suroviny, energie \u010di dopravu.<\/p>\n<p class=\"c_bz\">Mondel\u0113z u\u017e d\u0159\u00edve p\u0159ipustil, \u017ee d\u016fvodem sn\u00ed\u017een\u00ed gram\u00e1\u017ee jsou rekordn\u00ed ceny kakaa, ale pr\u00e1v\u011b i\u00a0dra\u017e\u0161\u00ed energie, balen\u00ed a\u00a0logistika. Ceny kakaa v\u00a0posledn\u00edch letech prudce vzrostly kv\u016fli \u0161patn\u00fdm sklizn\u00edm v\u00a0z\u00e1padn\u00ed Africe, zejm\u00e9na v\u00a0Ghan\u011b a\u00a0Pob\u0159e\u017e\u00ed slonoviny, odkud poch\u00e1z\u00ed v\u011bt\u0161ina sv\u011btov\u00e9 produkce.<\/p>\n<p>Smrskflace su\u017euje i\u00a0\u010cesko<\/p>\n<p class=\"c_bz\">Zm\u011bny se net\u00fdkaj\u00ed jen N\u011bmecka. Mondel\u0113z ji\u017e loni potvrdil, \u017ee men\u0161\u00ed balen\u00ed klasick\u00fdch \u010dokol\u00e1d Milka zam\u00ed\u0159ila tak\u00e9 na \u010desk\u00fd trh. Klasick\u00e9 varianty, nap\u0159\u00edklad ml\u00e9\u010dn\u00e1, b\u00edl\u00e1 nebo s\u00a0l\u00edskov\u00fdmi o\u0159\u00ed\u0161ky, se rovn\u011b\u017e zmen\u0161ila ze 100\u00a0na 90\u00a0gram\u016f. N\u011bkter\u00e9 v\u011bt\u0161\u00ed tabulky pak v\u00fdrobce zredukoval z\u00a0270\u00a0na 250\u00a0gram\u016f.<\/p>\n<p class=\"c_bz\">Na \u010desk\u00fdch pultech se v\u00a0posledn\u00edch letech podobn\u011b zmen\u0161ila i\u00a0balen\u00ed \u0159ady dal\u0161\u00edch potravin v\u010detn\u011b ke\u010dup\u016f, k\u00e1vy, tu\u0148\u00e1kov\u00fdch konzerv, ale t\u0159eba i\u00a0prost\u0159edk\u016f na myt\u00ed n\u00e1dob\u00ed.<\/p>\n<p class=\"c_bz\">The Guardian p\u0159ipomn\u011bl, \u017ee Mondel\u0113z nen\u00ed kv\u016fli podobn\u00fdm \u00faprav\u00e1m kritizov\u00e1n poprv\u00e9. U\u017e v\u00a0roce 2016\u00a0firma vyvolala negativn\u00ed reakce po zm\u011bn\u011b tvaru \u010dokol\u00e1dy Toblerone, kdy zv\u011bt\u0161ila mezery mezi jednotliv\u00fdmi troj\u00faheln\u00edky a\u00a0sn\u00ed\u017eila tak hmotnost v\u00fdrobku. O\u00a0dva roky pozd\u011bji se vr\u00e1tila k\u00a0p\u016fvodn\u00ed podob\u011b.<\/p>\n<p class=\"c_bz\">Shrinkflace, v\u00a0\u010cesku ob\u010das ozna\u010dovan\u00e1 jako smrskflace, je podle spot\u0159ebitelsk\u00fdch organizac\u00ed problematick\u00e1 hlavn\u011b tehdy, kdy\u017e z\u00e1kazn\u00edk na prvn\u00ed pohled nepozn\u00e1, \u017ee kupuje men\u0161\u00ed v\u00fdrobek za stejnou nebo vy\u0161\u0161\u00ed cenu. Pr\u00e1v\u011b to podle n\u011bmeck\u00e9ho soudu platilo i\u00a0v p\u0159\u00edpad\u011b \u010dokol\u00e1dy Milka Alpenmilch. <\/p>\n<p class=\"c_bz\">Spot\u0159ebitel by si proto m\u011bl u\u00a0v\u00fdrobk\u016f posti\u017een\u00fdch smrskflac\u00ed kontrolovat hlavn\u011b cenu za jednotku\u00a0\u2014 tedy nap\u0159\u00edklad cenu za kilogram, litr nebo 100\u00a0gram\u016f. Pr\u00e1v\u011b ta nejl\u00e9pe uk\u00e1\u017ee, zda v\u00fdrobek skute\u010dn\u011b nezdra\u017eil, i\u00a0kdy\u017e cenovka na reg\u00e1lu vypad\u00e1 podobn\u011b.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-smrskflace-v-cesku-vedle-bramburek-se-zmensilo-i-baleni-kecupu-ci-jaru-40489143\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"704\" width=\"1251\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/cokolada.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159\u00edpad \u0159e\u0161il zemsk\u00fd soud v\u00a0Br\u00e9m\u00e1ch na z\u00e1klad\u011b \u017ealoby hambursk\u00e9ho \u00fa\u0159adu pro ochranu spot\u0159ebitel\u016f. Ten firmu obvinil z\u00a0toho, \u017ee&hellip;\n","protected":false},"author":2,"featured_media":85435,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1517,9902,17,21,3579,16,10296,26757,4602,18,19,22,20],"class_list":{"0":"post-85434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zpravy","8":"tag-ceny","9":"tag-cokolada","10":"tag-headlines","11":"tag-hlavni-udalosti","12":"tag-mondelez","13":"tag-news","14":"tag-ochrana-spotrebitele","15":"tag-smrskflace","16":"tag-spotrebitele","17":"tag-top-news","18":"tag-top-stories","19":"tag-udalosti-dne","20":"tag-zpravy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116572965240151201","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/85434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=85434"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/85434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/85435"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=85434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=85434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=85434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}