{"id":85845,"date":"2026-05-14T19:20:08","date_gmt":"2026-05-14T19:20:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/85845\/"},"modified":"2026-05-14T19:20:08","modified_gmt":"2026-05-14T19:20:08","slug":"to-co-cesi-roky-brali-jako-samozrejmost-se-zmenilo-v-obrovsky-problem-tyka-se-pres-5-milionu-lidi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/85845\/","title":{"rendered":"To, co \u010ce\u0161i roky brali jako samoz\u0159ejmost, se zm\u011bnilo v obrovsk\u00fd probl\u00e9m. T\u00fdk\u00e1 se p\u0159es 5 milion\u016f lid\u00ed"},"content":{"rendered":"

\t\t\t\t\t14. 5. 2026<\/p>\n

\u010ce\u0161i v Evrop\u011b pat\u0159\u00ed mezi nejzaryt\u011bj\u0161\u00ed online nakupuj\u00edc\u00ed a e-shopy u n\u00e1s loni proto\u010dily rekordn\u00edch 206 miliard korun. Jen\u017ee s ka\u017edou objedn\u00e1vkou roste i \u0161ance, \u017ee se n\u011bco po\u0159\u00e1dn\u011b zvrtne. Loni si na to st\u011b\u017eovala t\u00e9m\u011b\u0159 polovina tuzemsk\u00fdch z\u00e1kazn\u00edk\u016f a ani rok 2026 nep\u0159in\u00e1\u0161\u00ed d\u016fvod k optimismu.\u00a0<\/p>\n

\u010cesk\u00e1 republika je v Evrop\u011b pov\u011bstn\u00e1 t\u00edm, jak moc jej\u00ed obyvatel\u00e9 miluj\u00ed online nakupov\u00e1n\u00ed. Podle dat Eurostatu alespo\u0148 jednou za posledn\u00ed rok nakoupilo na internetu 86 procent \u010desk\u00fdch u\u017eivatel\u016f, zat\u00edmco celoevropsk\u00fd pr\u016fm\u011br se pohybuje kolem 77 procent.\u00a0<\/p>\n

\"\u017denaZat\u00edm nic nenasv\u011bd\u010duje tomu, \u017ee bychom se v bl\u00edzk\u00e9 dob\u011b mohli do\u010dkat zlep\u0161en\u00ed. Zdroj: Shutterstock<\/p>\n

Objem online prodej\u016f v \u010cesku za rok 2025 vy\u0161plhal na 206 miliard korun, co\u017e znamenalo meziro\u010dn\u00ed r\u016fst o \u0161est procent. \u010cesk\u00fd online obchod se dostal nad magick\u00fdch dv\u011b st\u011b miliard korun teprve podruh\u00e9, proto\u017ee jedin\u00fd p\u0159edchoz\u00ed pr\u016flom p\u0159i\u0161el v dob\u011b covidov\u00fdch lockdown\u016f roku 2021.\u00a0<\/p>\n

Kdy\u017e se radost prom\u011bn\u00ed ve zklam\u00e1n\u00ed<\/p>\n

P\u0159em\u00fd\u0161leli jste n\u011bkdy nad t\u00edm, pro\u010d v\u00e1s v posledn\u00ed dob\u011b otravuje n\u011bco, co d\u0159\u00edve \u0161lapalo bez probl\u00e9m\u016f? Odpov\u011b\u010f je p\u0159ekvapiv\u011b prost\u00e1 a z\u00e1rove\u0148 trochu znepokojiv\u00e1. \u010c\u00edm v\u00edc jsme jako z\u00e1kazn\u00edci rozmazlen\u00ed, t\u00edm h\u016f\u0159 sn\u00e1\u0161\u00edme sebemen\u0161\u00ed zav\u00e1h\u00e1n\u00ed.\u00a0<\/p>\n

V \u010cesku jsme si zvykli na standard, kter\u00fd by \u0159ada evropsk\u00fdch zem\u00ed ozna\u010dila za luxus. Doru\u010den\u00ed do druh\u00e9ho dne? U n\u00e1s samoz\u0159ejmost. Ve \u0160pan\u011blsku nebo It\u00e1lii z\u00e1le\u017eitost hodn\u00e1 oslavy. Zat\u00edmco v \u0159ad\u011b z\u00e1padn\u00edch zem\u00ed lid\u00e9 poklidn\u011b \u010dekaj\u00ed na z\u00e1silku klidn\u011b i t\u00fdden, u n\u00e1s se za norm\u00e1ln\u00ed pova\u017euje m\u00edt bal\u00edk doma n\u00e1sleduj\u00edc\u00ed r\u00e1no.\u00a0<\/p>\n

A pr\u00e1v\u011b tady se skr\u00fdv\u00e1 ko\u0159en cel\u00e9ho probl\u00e9mu, o kter\u00e9m je \u0159e\u010d v nadpisu tohoto \u010dl\u00e1nku. Proto\u017ee internet n\u00e1m dnes slou\u017e\u00ed k n\u00e1kupu \u00fapln\u011b v\u0161eho. Kdo si loni objednal t\u0159eba novou \u0159adu Oktopusu<\/a> na DVD z e-shopu \u010cesk\u00e9 televize, ten mohl narazit na tut\u00e9\u017e nep\u0159\u00edjemnost jako miliony dal\u0161\u00edch.\u00a0<\/p>\n

\"\u017denaOproti sousedn\u00edm st\u00e1t\u016fm si ale vedeme po\u0159\u00e1d dob\u0159e. Zdroj: Shutterstock<\/p>\n

E-shop \u010cT ostatn\u011b pat\u0159\u00ed k t\u011bm, kde se snoub\u00ed l\u00e1ska k televizn\u00ed klasice s modern\u00edm online nakupov\u00e1n\u00edm a ani jeho z\u00e1kazn\u00edci se nevyhnou realit\u011b \u010desk\u00e9 logistiky.<\/p>\n

Polovina \u010cech\u016f to za\u017eila na vlastn\u00ed k\u016f\u017ei<\/p>\n

49 procent lid\u00ed, kte\u0159\u00ed u n\u00e1s loni nakoupili p\u0159es internet, se pot\u00fdkalo s n\u011bjakou komplikac\u00ed p\u0159i doru\u010dov\u00e1n\u00ed. Je\u0161t\u011b v roce 2021 si p\u0159itom st\u011b\u017eovala jen zhruba \u010dtvrtina nakupuj\u00edc\u00edch. \u010cesko se tak r\u00e1zem za\u0159adilo mezi sedm zem\u00ed Evropsk\u00e9 unie, kde spot\u0159ebitel\u00e9 hl\u00e1s\u00ed pot\u00ed\u017ee s doru\u010dov\u00e1n\u00edm nej\u010dast\u011bji. H\u016f\u0159e jsou na tom u\u017e jen Malta, Nizozemsko a Lucembursko.<\/p>\n

V\u00edce ne\u017e dva a p\u016fl milionu \u010cech\u016f v posledn\u00edm roce \u0159e\u0161ilo n\u011bjak\u00fd probl\u00e9m se z\u00e1silkou. A\u0165 u\u017e \u0161lo o zpo\u017ed\u011bn\u00ed, po\u0161kozen\u00e9 zbo\u017e\u00ed nebo o nemo\u017enost dop\u00e1trat se, kde se vlastn\u011b bal\u00edk aktu\u00e1ln\u011b nach\u00e1z\u00ed. Celoevropsk\u00fd pr\u016fm\u011br p\u0159itom \u010din\u00ed 35 procent nespokojen\u00fdch.\u00a0<\/p>\n

St\u00ed\u017enost \u010d\u00edslo jedna? Pozdn\u00ed doru\u010den\u00ed. Na to si st\u011b\u017euje ka\u017ed\u00fd p\u00e1t\u00fd evropsk\u00fd online nakupuj\u00edc\u00ed<\/a>. V\u00edce ne\u017e deset procent lid\u00ed nav\u00edc hl\u00e1s\u00ed probl\u00e9my s nefunk\u010dn\u00edmi weby e-shop\u016f a stejn\u00fd pod\u00edl obdr\u017eel po\u0161kozen\u00e9 zbo\u017e\u00ed.\u00a0<\/p>\n

K tomu p\u0159idejte st\u00ed\u017enosti na nedostate\u010dn\u00e9 informace o z\u00e1ruk\u00e1ch nebo pr\u016ftahy s reklamacemi a m\u00e1te kompletn\u00ed obraz frustrovan\u00e9ho \u010desk\u00e9ho z\u00e1kazn\u00edka roku 2026.<\/p>\n

N\u00e1zory t\u011bch zku\u0161en\u011bj\u0161\u00edch<\/p>\n

Jak \u0159\u00edk\u00e1 spolumajitel skupiny Bezvavlasy.cz Franti\u0161ek Novotn\u00fd, pr\u00e1v\u011b ta tuzemsk\u00e1 p\u0159\u00edsnost n\u00e1m otev\u00edr\u00e1 dve\u0159e na zahrani\u010dn\u00ed trhy, proto\u017ee kdo usp\u011bje u \u010desk\u00e9ho z\u00e1kazn\u00edka, zvl\u00e1dne prod\u00e1vat prakticky kdekoliv v Evrop\u011b.<\/p>\n

Svou roli sehr\u00e1v\u00e1 i rostouc\u00ed popularita zahrani\u010dn\u00edch tr\u017ei\u0161\u0165 typu Temu nebo AliExpress, kde z\u00e1kazn\u00edci nakupuj\u00ed hlavn\u011b na z\u00e1klad\u011b ceny a u\u017e m\u00e9n\u011b \u0159e\u0161\u00ed kvalitu dopravy nebo reklama\u010dn\u00ed proces. Pak se ov\u0161em div\u00ed, kdy\u017e bal\u00edk z \u010c\u00edny doraz\u00ed za t\u0159i t\u00fddny v roztrhan\u00e9m obalu. \u00a0A od prvn\u00edho \u010dervence 2026 nav\u00edc p\u0159ibude povinnost platit clo na z\u00e1silky ze zem\u00ed mimo EU, co\u017e celou situaci je\u0161t\u011b zkomplikuje.<\/p>\n

Boxy jako z\u00e1chrana<\/p>\n

\u010cesk\u00e1 logistika nicm\u00e9n\u011b nezah\u00e1l\u00ed. Po\u010det v\u00fddejn\u00edch box\u016f v \u010cesku p\u0159es\u00e1hl v roce 2025 hranici patn\u00e1cti tis\u00edc jednotek a v p\u0159epo\u010dtu na obyvatele pat\u0159\u00edme k nejhust\u011bji pokryt\u00fdm trh\u016fm v cel\u00e9 Evropsk\u00e9 unii.\u00a0<\/p>\n

A co vy? Jakou m\u00e1te zku\u0161enost s doru\u010dov\u00e1n\u00edm z\u00e1silek?\u00a0<\/p>\n

Zdroje: mediaguru.cz, cesky.radio.cz, apek.cz<\/p>\n","protected":false},"excerpt":{"rendered":"14. 5. 2026 \u010ce\u0161i v Evrop\u011b pat\u0159\u00ed mezi nejzaryt\u011bj\u0161\u00ed online nakupuj\u00edc\u00ed a e-shopy u n\u00e1s loni proto\u010dily rekordn\u00edch…\n","protected":false},"author":2,"featured_media":85846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,402,5091,26846,8555,20],"class_list":["post-85845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-noshp","tag-problemy","tag-vyvolani-stresu","tag-zivotni-styl","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116574553639300808","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/85845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=85845"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/85845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/85846"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=85845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=85845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=85845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}