{"id":86181,"date":"2026-05-15T07:26:18","date_gmt":"2026-05-15T07:26:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/86181\/"},"modified":"2026-05-15T07:26:18","modified_gmt":"2026-05-15T07:26:18","slug":"rozklad-mercedesu-pokracuje-prodal-dalsi-cast-kdysi-nedotknutelneho-rodinneho-stribra-a-dilo-zkazy-dokona","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/86181\/","title":{"rendered":"Rozklad Mercedesu pokra\u010duje, prodal dal\u0161\u00ed \u010d\u00e1st kdysi nedotknuteln\u00e9ho \u201erodinn\u00e9ho st\u0159\u00edbra\u201d. A d\u00edlo zk\u00e1zy dokon\u00e1"},"content":{"rendered":"

Rozklad Mercedesu pokra\u010duje, prodal dal\u0161\u00ed \u010d\u00e1st kdysi nedotknuteln\u00e9ho \u201erodinn\u00e9ho st\u0159\u00edbra\u201d. A d\u00edlo zk\u00e1zy dokon\u00e1 <\/p>\n

v\u010dera | Petr Prokopec<\/a><\/p>\n

\"Rozklad<\/a><\/p>\n

<\/a> \/ <\/p>\n

Foto: Mercedes-Benz<\/p>\n

Kdy\u017e m\u00ed\u0159\u00edte vzh\u016fru, i zd\u00e1nliv\u011b zbyte\u010dn\u00e1 aktiva shroma\u017e\u010fujete, kdy\u017e jdete ke dnu, zbavujete se v\u0161eho, co m\u016f\u017eete postr\u00e1dat. T\u0159\u00edc\u00edp\u00e1 hv\u011bzda byla dosud specifick\u00e1 i t\u00edm, \u017ee si udr\u017eovala neobvykl\u00fd kontakt s klientelou s pomoc\u00ed spousty vlastn\u00edch dealerstv\u00ed. Je tomu tak st\u00e1le m\u00e9n\u011b.<\/p>\n

Mercedes<\/a> byl po dek\u00e1dy jednou z m\u00e1la velk\u00fdch evropsk\u00fdch automobilek, kter\u00e9 p\u0159i prodeji aut nespol\u00e9haly pouze na dealerstv\u00ed vlastn\u011bn\u00e1 a provozovan\u00e1 partnery z \u0159ady jin\u00fdch firem. M\u00edsto toho m\u011bla i vlastn\u00ed s\u00ed\u0165 hodn\u011b velkoryse pojat\u00fdch zastoupen\u00ed showroom\u016f, co\u017e hlavn\u011b konzervativn\u00ed klientela v\u00edtala. C\u00edtila se tedy je\u0161t\u011b o n\u011bco v\u00fdjime\u010dn\u011bji a o to m\u00e9n\u011b uva\u017eovala o p\u0159echodu ke konkurenci. M\u00edsto toho si pravideln\u011b chodila pro nov\u00e9 a nov\u00e9 modely t\u0159\u00edc\u00edp\u00e9 hv\u011bzdy, p\u0159i\u010dem\u017e tam, kde nakupovala, tak\u00e9 nav\u0161t\u011bvovala servis. Pro zna\u010dku \u0161lo o budov\u00e1n\u00ed velmi pevn\u00e9ho vztahu.<\/p>\n

Jen\u017ee podobn\u011b jako mnoh\u00e1 konkurence i Mercedes podlehl elektrick\u00e9 m\u00e1nii a nasypal ohromn\u00e9 pen\u00edze do aut, kter\u00e1 sotva n\u011bkdo kupuje. To se pochopiteln\u011b zakouslo i do jejich hospoda\u0159en\u00ed a ve v\u00fdsledku to odstartovalo rozklad firmy, kter\u00fd se projevil i v \u010cesku – na konci roku 2023 automobilka prodala sv\u00e9 showroomy v Praze na Chodov\u011b a ve Stod\u016flk\u00e1ch. Pochybujeme, \u017ee pro ni byly p\u0159\u00edt\u011b\u017e\u00ed z hlediska pr\u016fb\u011b\u017en\u00e9ho hospoda\u0159en\u00ed, \u0161lo prim\u00e1rn\u011b o drah\u00e1 aktiva, kter\u00e1 firma nemus\u00ed vlastnit, aby fungovala. I tato m\u00edsta tedy d\u00e1l slou\u017e\u00ed jako autorizovan\u00fd prodejce i servis, ov\u0161em ji\u017e nevlastn\u011bn\u00fd automobilkou, ta prodejem z\u00edskala pen\u00edze, kter\u00fdmi m\u016f\u017ee sanovat sv\u00e9 zma\u0159en\u00e9 investice.<\/p>\n

\u010cesk\u00e1 dealerstv\u00ed by Mercedes asi nevytrhla, a tak v je\u0161t\u011b v\u011bt\u0161\u00ed m\u00ed\u0159e \u00fa\u0159aduje ve sv\u00e9 domovin\u011b. Ji\u017e d\u0159\u00edve se toti\u017e zbavil zastoupen\u00ed v Dortmundu a Nov\u00e9m Ulmu, nyn\u00ed pak do\u0161lo na v\u0161echny showroomy v Berl\u00edn\u011b, jak informuje Bild<\/a>. Celkem sedm podnik\u016f zam\u011bstn\u00e1v\u00e1 1 500 lid\u00ed, kte\u0159\u00ed byli o transakci informov\u00e1ni e-mailem. Sou\u010dasn\u011b s t\u00edm jim bylo nab\u00eddnuto, \u017ee si mohou vybrat mezi ro\u010dn\u00ed z\u00e1rukou zam\u011bstn\u00e1n\u00ed anebo finan\u010dn\u00ed kompenzac\u00ed. Pokud pak v showroomech z\u016fstanou, dostanou p\u0159\u00ed\u0161t\u00ed rok novou smlouvu. Jej\u00ed podm\u00ednky ale u\u017e budou v rukou nov\u00e9 majitel\u016f.<\/p>\n

Podle Bildu se zam\u011bstnanci sna\u017eili po dva roky prodeji showroom\u016f zabr\u00e1nit. Jejich snahy ale evidentn\u011b \u00fasp\u011b\u0161n\u00e9 nebyly. Nov\u00fdm majitelem dealerstv\u00ed se tak stala spole\u010dnost Alpha Auto Group kanadsk\u00e9ho podnikatele Kuldipa Billana. Ta se nezab\u00fdv\u00e1 pouze prodejem voz\u016f Mercedesu, ale tak\u00e9 osmi dal\u0161\u00edch zna\u010dek, mezi kter\u00e9 pat\u0159\u00ed i Audi a BMW, tedy p\u0159\u00edm\u00e1 konkurence t\u0159\u00edc\u00edp\u00e9 hv\u011bzdy. V tomto ohledu jde o p\u0159ekvapiv\u00fd krok.<\/p>\n

A nen\u00ed posledn\u00ed, t\u0159\u00edc\u00edp\u00e1 hv\u011bzda hodl\u00e1 podle Bildu prodat i dealerstv\u00ed v Hamburku, Mnichov\u011b a regionu Por\u00fdn\u00ed-Por\u00fa\u0159\u00ed. Tyto kroky zas\u00e1hnou osudy 8 tis\u00edc lid\u00ed, ale o to tu prim\u00e1rn\u011b nejde. Je to v prv\u00e9 \u0159ad\u011b symbol – symbol \u00fapadku. Dek\u00e1dy provozovan\u00e1 dealerstv\u00ed Mercedesu nikdy na obt\u00ed\u017e nebyla, pr\u00e1v\u011b naopak. To ho a\u017e s\u00e9rie chybn\u00fdch mana\u017eersk\u00fdch rozhodnut\u00ed dostala do situace, kdy si takov\u00e1 aktiva nem\u016f\u017ee rozumn\u011b dovolit dr\u017eet. I v tomto p\u0159\u00edpad\u011b ale veden\u00ed firmy z\u016fst\u00e1v\u00e1 na sv\u00fdch m\u00edstech, neuv\u011b\u0159iteln\u00e9.<\/p>\n

\"Rozklad<\/a>\"Rozklad<\/a>\"Rozklad<\/a>
T\u0159\u00edc\u00edp\u00e1 hv\u011bzda se mohla py\u0161nit \u00fazk\u00fdm vztahem se z\u00e1kazn\u00edky, o ten se ale posledn\u00ed dobou dobrovoln\u011b p\u0159ipravuje s vidinou sanov\u00e1n\u00ed sv\u00fdch po\u0161ramocen\u00fdch financ\u00ed. Je to velmi v\u00fdmluvn\u00fd krok. Foto: Mercedes-Benz<\/p>\n

Zdroj: Bild<\/a><\/p>\n

Petr Prokopec<\/a><\/p>\n

\nV\u0161echny \u010dl\u00e1nky na Autoforum.cz jsou koment\u00e1\u0159e vyjad\u0159uj\u00edc\u00ed stanovisko redakce \u010di autora. Vyjma \u010dl\u00e1nk\u016f ozna\u010den\u00fdch jako inzerce nen\u00ed obsah sponzorov\u00e1n ani jinak obdobn\u011b ovlivn\u011bn t\u0159et\u00edmi stranami.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozklad Mercedesu pokra\u010duje, prodal dal\u0161\u00ed \u010d\u00e1st kdysi nedotknuteln\u00e9ho \u201erodinn\u00e9ho st\u0159\u00edbra\u201d. A d\u00edlo zk\u00e1zy dokon\u00e1 v\u010dera | Petr Prokopec…\n","protected":false},"author":2,"featured_media":86182,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,435,181,434,433,436,432,431,437],"class_list":{"0":"post-86181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-fascinace","11":"tag-novinky","12":"tag-predstaveni","13":"tag-prvni-dojmy","14":"tag-reportaze","15":"tag-srovnavaci-testy-aut","16":"tag-testy-aut","17":"tag-zajimavosti"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116577408422833564","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/86181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=86181"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/86181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/86182"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=86181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=86181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=86181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}