{"id":86636,"date":"2026-05-15T13:56:11","date_gmt":"2026-05-15T13:56:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/86636\/"},"modified":"2026-05-15T13:56:11","modified_gmt":"2026-05-15T13:56:11","slug":"cibulkova-oznacila-vodku-za-fit-drink-podle-komise-je-reklama-neeticka","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/86636\/","title":{"rendered":"Cibulkov\u00e1 ozna\u010dila vodku za \u201efit drink\u201c, podle komise je reklama neetick\u00e1"},"content":{"rendered":"

Slovensk\u00e1 Rada pro reklamu rozhodla, \u017ee reklama b\u00fdval\u00e9 profesion\u00e1ln\u00ed tenistky Dominiky Cibulkov\u00e9 poru\u0161ila Etick\u00fd kodex reklamn\u00ed praxe. Cibulkov\u00e1 propagovala Goral Vodku, kterou ozna\u010dila za \u201efit drink\u201c. Podle rady t\u00edm spot\u0159ebitele uvedla v\u00a0omyl ohledn\u011b p\u0159\u00ednos\u016f vodky pro zdrav\u00ed a\u00a0prezentovala pit\u00ed alkoholu nevhodn\u00fdm zp\u016fsobem. Informoval o\u00a0tom slovensk\u00fd Denn\u00edk N<\/a>.<\/p>\n

Rada na reklamu obdr\u017eela v\u00edcero st\u00ed\u017enost\u00ed. Po posouzen\u00ed vyzvala zadavatele, kter\u00fdm je spole\u010dnost GAS Familia, aby reklamu upravil a\u00a0zamezil jej\u00edmu \u0161\u00ed\u0159en\u00ed v\u00a0p\u016fvodn\u00ed podob\u011b.<\/p>\n

<\/a><\/p>\n

\u201eTakov\u00e9 poselstv\u00ed neodpov\u00edd\u00e1 povaze alkoholick\u00e9ho n\u00e1poje jako produktu, kter\u00fd nem\u00e1 \u017e\u00e1dn\u00e9 zdravotn\u00ed ani v\u00fd\u017eivov\u00e9 p\u0159\u00ednosy a\u00a0jeho\u017e konzumaci nelze prezentovat jako sou\u010d\u00e1st zdrav\u00e9ho \u017eivotn\u00edho stylu,\u201c uvedla komise.<\/p>\n

K problemati\u010dnosti prezentov\u00e1n\u00ed vodky jako zdrav\u00e9ho n\u00e1poje p\u0159isp\u011blo dle rady tak\u00e9 to, \u017ee je Cibulkov\u00e1 b\u00fdval\u00e1 vrcholov\u00e1 sportovkyn\u011b. \u201eDominika Cibulkov\u00e1 nevystupuje v\u00a0reklam\u011b pouze jako zn\u00e1m\u00e1 osobnost, ale jako osoba dlouhodob\u011b spojovan\u00e1 se sportovn\u00edmi v\u00fdkony, discipl\u00ednou, fyzickou kondic\u00ed a\u00a0zdrav\u00fdm \u017eivotn\u00edm stylem. Reklama p\u0159itom tyto asociace v\u011bdom\u011b aktivuje a\u00a0d\u00e1le rozv\u00edj\u00ed prost\u0159ednictv\u00edm pou\u017eit\u00fdch v\u00fdraz\u016f (\u201afit drink\u2019, \u201aworkout\u2019), d\u016frazu na kalorie, pohyb, rovnov\u00e1hu a\u00a0discipl\u00ednu, jako\u017e i\u00a0celkov\u00e9ho vizu\u00e1ln\u00edho a\u00a0jazykov\u00e9ho stylu komunikace,\u201c p\u00ed\u0161e komise.<\/p>\n

Spot\u0159ebitel podle n\u00ed nem\u016f\u017ee z\u00a0reklamy dostat dojem, \u017ee m\u00e1 alkohol p\u0159\u00edmou spojitost se zdrav\u00fdm \u017eivotn\u00edm stylem \u010di fyzickou kondic\u00ed. \u201eKomise pova\u017euje za z\u00e1sadn\u00ed, \u017ee dan\u00e1 reklama nep\u0159edstavuje alkoholick\u00fd n\u00e1poj neutr\u00e1ln\u011b jako produkt ur\u010den\u00fd k\u00a0odpov\u011bdn\u00e9 konzumaci dosp\u011bl\u00fdmi osobami, ale c\u00edlen\u011b jej stylizuje do podoby produktu, kter\u00fd je v\u00a0souladu se zdrav\u00fdm \u017eivotn\u00edm stylem, fitness kulturou a\u00a0v\u011bdomou p\u00e9\u010d\u00ed o\u00a0t\u011blo,\u201c stoj\u00ed v\u00a0rozhodnut\u00ed komise.<\/p>\n

Rada pro reklamu je samoregula\u010dn\u00ed org\u00e1n, jeho\u017e c\u00edlem je prosazovat \u0161\u00ed\u0159en\u00ed poctiv\u00e9, slu\u0161n\u00e9, decentn\u00ed, pravdiv\u00e9 a\u00a0etick\u00e9 reklamy.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Slovensk\u00e1 Rada pro reklamu rozhodla, \u017ee reklama b\u00fdval\u00e9 profesion\u00e1ln\u00ed tenistky Dominiky Cibulkov\u00e9 poru\u0161ila Etick\u00fd kodex reklamn\u00ed praxe. Cibulkov\u00e1…\n","protected":false},"author":2,"featured_media":86637,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[23648,7625,309,45,94,93,16485],"class_list":["post-86636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-dominika-cibulkova","tag-etika","tag-reklama","tag-slovensko","tag-sport","tag-sports","tag-vodka"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116578942486283527","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/86636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=86636"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/86636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/86637"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=86636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=86636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=86636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}