{"id":87037,"date":"2026-05-15T20:31:08","date_gmt":"2026-05-15T20:31:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/87037\/"},"modified":"2026-05-15T20:31:08","modified_gmt":"2026-05-15T20:31:08","slug":"exportuj-nebo-zemri-cinske-automobilky-drti-domaci-krize-o-to-agresivneji-utoci-na-svet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/87037\/","title":{"rendered":"Exportuj, nebo zem\u0159i. \u010c\u00ednsk\u00e9 automobilky drt\u00ed dom\u00e1c\u00ed krize, o to agresivn\u011bji \u00fato\u010d\u00ed na sv\u011bt"},"content":{"rendered":"

Prodej osobn\u00edch voz\u016f v \u010c\u00edn\u011b<\/a> kles\u00e1 meziro\u010dn\u011b u\u017e sedm\u00fd m\u011bs\u00edc a na nejv\u011bt\u0161\u00edm a suver\u00e9nn\u011b nejkonkuren\u010dn\u011bj\u0161\u00edm automobilov\u00e9m trhu sv\u011bta zu\u0159\u00ed cenov\u00e1 v\u00e1lka. A proto\u017ee se \u010d\u00ednsk\u00e9 automobilky zoufale sna\u017e\u00ed udr\u017eet v\u00fdrobu, hledaj\u00ed odbyt v cizin\u011b.\u00a0<\/p>\n

V dubnu se podle ofici\u00e1ln\u00edch statistik v zemi prodalo 1,4 milionu vozidel, co\u017e p\u0159edstavuje meziro\u010dn\u00ed propad o 21,6 procenta. Prodej automobil\u016f se spalovac\u00edmi motory nenaplnil o\u010dek\u00e1v\u00e1n\u00ed kv\u016fli vysok\u00fdm cen\u00e1m ropy a popt\u00e1vka po plug-in hybridech byla podle gener\u00e1ln\u00edho tajemn\u00edka \u010c\u00ednsk\u00e9 asociace osobn\u00edch automobil\u016f (CPCA) Cchuej Tung-\u0161ua tak\u00e9 slab\u00e1.<\/p>\n

P\u0159\u00ed\u010dinou anemick\u00fdch \u010d\u00edsel ale nen\u00ed jen drah\u00fd benzin, ve h\u0159e jsou i jin\u00e9 faktory. Na prvn\u00edm m\u00edst\u011b je to st\u00e1le nep\u0159ekonan\u00e1 vlekl\u00e1 realitn\u00ed krize a s t\u00edm souvisej\u00edc\u00ed negativn\u00ed majetkov\u00fd efekt. V \u010c\u00edn\u011b je po\u0159\u00e1d v\u011bt\u0161ina majetku v\u00e1z\u00e1na v nemovitostech a pokles cen byt\u016f ve v\u011bt\u0161in\u011b m\u011bst p\u0159etrv\u00e1v\u00e1. Lid\u00e9 se proto do \u00fatrat za velk\u00e9 polo\u017eky opravdu nehrnou.\u00a0<\/p>\n

V nejv\u00edce prosperuj\u00edc\u00edch \u010d\u00ednsk\u00fdch megalopol\u00edch, kde se u\u017e reality odrazily ode dna, zase nastupuje struktur\u00e1ln\u00ed zm\u011bna popt\u00e1vky sm\u011brem k voz\u016fm vy\u0161\u0161\u00edch cenov\u00fdch kategori\u00ed a v luxusn\u011bj\u0161\u00edch v\u00fdbavov\u00fdch \u0159ad\u00e1ch, kter\u00fdch se ale prod\u00e1 na kusy m\u00e9n\u011b. N\u011bkter\u00e9 provincie pak t\u00e1hne dol\u016f nejen negativn\u00ed \u201ewealth effect\u201c, ale i skute\u010dnost, \u017ee \u0159ada z nich trp\u00ed rozpo\u010dtov\u00fdmi probl\u00e9my, a proto v\u00fdrazn\u011b omezila r\u016fzn\u00e9 akce na podporu prodeje aut. To propad popt\u00e1vky v chud\u0161\u00edch m\u011bstsk\u00fdch aglomerac\u00edch a na venkov\u011b d\u00e1le prohlubuje.<\/p>\n

Samostatn\u00fdm fenom\u00e9nem je vysok\u00e1 nezam\u011bstnanost mlad\u00fdch lid\u00ed, kte\u0159\u00ed si kupuj\u00ed prvn\u00ed auto. A aby toho nebylo dost, tak zu\u0159\u00edc\u00ed cenov\u00e1 v\u00e1lka, je\u017e vy\u00fastila v dvoucifern\u00e9 meziro\u010dn\u00ed propady, je\u0161t\u011b oslabuje prodej vzhledem k vy\u010dk\u00e1v\u00e1n\u00ed na dal\u0161\u00ed zlevn\u011bn\u00ed.<\/p>\n

Prodej elektromobil\u016f<\/a> a plug-in hybrid\u016f nyn\u00ed tvo\u0159\u00ed rekordn\u00edch 60,6 procenta z celkov\u00e9ho prodeje. Drah\u00e9 pohonn\u00e9 hmoty by tomuto typu voz\u016f sice m\u011bly nahr\u00e1vat, ale tak\u00e9 zde vlivem \u0161krt\u00edc\u00edho zacyklen\u00ed do\u0161lo k poklesu o 6,8 procenta. \u0158ada meziro\u010dn\u00edch pokles\u016f i tady u\u017e trv\u00e1 \u010dty\u0159i m\u011bs\u00edce. Svoji roli hraje rovn\u011b\u017e saturace trhu: kdo elektromobil cht\u011bl a m\u011bl na n\u011bj, tak u\u017e si jej koupil, a ostatn\u00ed\u00a0 v sou\u010dasn\u00e9 ekonomick\u00e9 situaci rad\u011bji vy\u010dk\u00e1vaj\u00ed.<\/p>\n

Exportuj, nebo zem\u0159i<\/p>\n

Tahle negativn\u00ed spir\u00e1la by v obrovsk\u00e9m po\u010dtu producent\u016f aut zp\u016fsobila d\u016fkladnou prob\u00edrku a vy\u0159ezala daleko v\u00edc slab\u0161\u00edch kus\u016f (jen u elektromobil\u016f soupe\u0159\u00ed n\u011bjak\u00fdch 100 zna\u010dek), neb\u00fdt exportu. Ten u elektromobil\u016f a plug-in hybridn\u00edch elektrick\u00fdch vozidel (PHEV) meziro\u010dn\u011b vzrostl o 111,8 procenta a p\u0159ekonal tak v\u00edce ne\u017e 80procentn\u00ed n\u00e1r\u016fst celkov\u00e9ho automobilov\u00e9ho exportu. \u010c\u00edna s dominantn\u00edm pod\u00edlem na celosv\u011btov\u00e9 v\u00fdrob\u011b aut s alternativn\u00edmi pohony profituje z r\u016fstu zahrani\u010dn\u00ed popt\u00e1vky, kter\u00fd zp\u016fsobily rostouc\u00ed glob\u00e1ln\u00ed ceny pohonn\u00fdch hmot vyvolan\u00e9 americko-izraelskou v\u00e1lkou proti \u00cdr\u00e1nu.\u00a0<\/p>\n

V dubnu Morgan Stanley publikovala odhad, \u017ee \u010d\u00ednsk\u00fd dom\u00e1c\u00ed prodej v kombinaci s v\u00fdvozem automobil\u016f letos klesne o dv\u011b procenta, ale v p\u0159\u00edpad\u011b exportu analytici t\u00e9to americk\u00e9 banky zv\u00fd\u0161ili odhad n\u00e1r\u016fstu z 15 na 33 procent. O\u010dek\u00e1vaj\u00ed rovn\u011b\u017e, \u017ee samotn\u00fd pokles dom\u00e1c\u00edch prodej\u016f se prohloub\u00ed na 11 procent (p\u016fvodn\u011b \u0161est procent).<\/p>\n

Strategie \u201eexportuj, nebo zem\u0159i\u201c se mezi automobilkami t\u00fdk\u00e1 nejen \u201eslab\u0161\u00edch kus\u016f\u201c, ale i l\u00eddra \u2013 BYD, nejv\u011bt\u0161\u00edho v\u00fdrobce elektromobil\u016f na sv\u011bt\u011b. Jeho hlavn\u00edm soupe\u0159em v zahrani\u010d\u00ed je americk\u00e1 Tesla miliard\u00e1\u0159e Elona Muska.\u00a0<\/p>\n

Mizerie na dom\u00e1c\u00edm trhu znamen\u00e1, \u017ee u automobilky BYD klesaj\u00ed celkov\u00e9 prodeje, dokonce osm m\u011bs\u00edc\u016f v \u0159ad\u011b, v\u00fdvozu navzdory. O to siln\u011bji se na n\u011bj zam\u011b\u0159uje \u2013 letos hodl\u00e1 v cizin\u011b prodat nejm\u00e9n\u011b 1,5 milionu voz\u016f, tedy vyk\u00e1zat meziro\u010dn\u00ed n\u00e1r\u016fst o v\u00edc ne\u017e 40 procent.<\/p>\n

A proto\u017ee starov\u011bk\u00fd \u010d\u00ednsk\u00fd mudrc Sun-c\u2019 ve sv\u00e9m Um\u011bn\u00ed v\u00e1lky nab\u00e1dal k pozn\u00e1n\u00ed soupe\u0159e, pod\u00edvejme se na n\u011bkter\u00e9 zaj\u00edmav\u00e9 prvky v\u00fdvoje na \u010d\u00ednsk\u00e9m bitevn\u00edm poli.<\/p>\n

Na autech pro chud\u00e9 se ned\u00e1 vyd\u011bl\u00e1vat. Ani v \u010c\u00edn\u011b ne<\/p>\n

\u010c\u00ednsk\u00e9 automobilky se \u010d\u00edm d\u00e1l v\u00edce odkl\u00e1n\u011bj\u00ed od levn\u00fdch vozidel s cenou pod 150 tis\u00edci j\u00fcan\u016f (460 tis\u00edc korun) a tla\u010d\u00ed v\u011bt\u0161\u00ed vozy s bohatou v\u00fdbavou.<\/p>\n

Vlna pr\u00e9miov\u00fdch SUV p\u0159edstaven\u00fdch na autosalonu Auto China v Pekingu v dubnu tento posun zd\u016fraznila. M\u011blo by to nahr\u00e1vat dom\u00e1c\u00edm pr\u00e9miov\u00fdm zna\u010dk\u00e1m, jako jsou Nio, Xiaomi nebo Zeekr.<\/p>\n

Siln\u00fd r\u016fst \u201epr\u00e9mie\u201c v\u0161ak nesta\u010dil k vyrovn\u00e1n\u00ed celkov\u00e9ho poklesu trhu kv\u016fli ni\u010demn\u00e9 situaci na opa\u010dn\u00e9m konci \u0161k\u00e1ly. Automobilov\u00e1 asociace CPCA tak hled\u00e1 d\u00edru v plot\u011b, kter\u00e1 by o\u017eivila celkovou popt\u00e1vku. Hled\u00e1 inspiraci nap\u0159\u00edklad ve speci\u00e1ln\u00edch, m\u00e9n\u011b n\u00e1ro\u010dn\u00fdch standardech pro minivozidla jako u japonsk\u00fdch \u201ekei car\u201c. Tenhle segment by se m\u011bl chytit p\u0159edev\u0161\u00edm na venkov\u011b a uspokojovat tamn\u00ed star\u0161\u00ed, anebo naopak mlad\u00e9 spot\u0159ebitele. To by m\u011blo rozh\u00fdbat prodej ve vstupn\u00ed kategorii.\u00a0<\/p>\n

Rychlost, bezpe\u010dnost, presti\u017e<\/p>\n

Veletrh Auto China p\u0159ekvapil zahrani\u010dn\u00ed pozorovatele je\u0161t\u011b jednou v\u011bc\u00ed: vskutku bizarn\u00ed renesanc\u00ed plagi\u00e1torstv\u00ed. Tento fenom\u00e9n se po n\u00e1stupu zna\u010dek jako Nio \u010di Xpeng s\u00e1zej\u00edc\u00edch na p\u016fvodn\u00ed design zd\u00e1l u\u017e na \u00fastupu.\u00a0<\/p>\n

D\u016fvod\u016f, pro\u010d se \u010d\u00ednsk\u00e9 automobilky k t\u00e9to praxi \u2013 ze z\u00e1padn\u00edho pohledu zcela zavr\u017een\u00edhodn\u00e9 \u2013 vracej\u00ed, je n\u011bkolik.<\/p>\n

1.Extr\u00e9mn\u00ed tlak na rychlost (\u201eChina speed\u201c)<\/p>\n

\u010c\u00ednsk\u00fd trh je v brut\u00e1ln\u00ed cenov\u00e9 a technologick\u00e9 v\u00e1lce a v\u00fdvoj zcela origin\u00e1ln\u00edho designov\u00e9ho jazyka trv\u00e1 roky a stoj\u00ed miliardy. \u201eP\u016fj\u010dit si\u201c osv\u011bd\u010den\u00e9 k\u0159ivky od Porsche, Mercedesu nebo Land Roveru p\u0159edstavuje zkratku, k n\u00ed\u017e se mnoz\u00ed uchyluj\u00ed, aby p\u0159e\u017eili.<\/p>\n

2. S\u00e1zka na \u201ebezpe\u010dnou\u201c presti\u017e<\/p>\n

V dob\u011b ekonomick\u00e9 nejistoty se z\u00e1kazn\u00edci vracej\u00ed ke statusov\u00fdm symbol\u016fm \u201ese slevou\u201c. Pokud si z\u00e1kazn\u00edk nem\u016f\u017ee dovolit skute\u010dn\u00e9 Porsche Taycan, tak model Xiaomi SU7, kter\u00fd se siln\u011b inspiruje jeho tvary, mu nab\u00edz\u00ed podobn\u00fd pocit presti\u017ee, akor\u00e1t za zlomek ceny. Automobilky s\u00e1zej\u00ed na to, \u017ee klonov\u00e1n\u00ed evropsk\u00e9ho luxusu je pro masov\u00e9ho \u010d\u00ednsk\u00e9ho spot\u0159ebitele st\u00e1le siln\u00fdm prodejn\u00edm argumentem.<\/p>\n

3. Zapojen\u00ed AI do designu<\/p>\n

\u010c\u00ednsk\u00e9 automobilky z\u0159ejm\u011b masivn\u011b vyu\u017e\u00edvaj\u00ed generativn\u00ed AI k navrhov\u00e1n\u00ed karoseri\u00ed, AI nakrm\u00ed t\u00edm nejkr\u00e1sn\u011bj\u0161\u00edm a nechaj\u00ed si up\u00e9ct od um\u011ble inteligentn\u00edho pejska s ko\u010di\u010dkou dort, kter\u00fd je n\u011bco mezi \u201esacherem\u201c a \u201epa\u0159\u00ed\u017e\u00ed\u201c. Ale z\u00e1kazn\u00edk si na n\u011bm pochutn\u00e1v\u00e1.<\/p>\n

4. Bezzubost pr\u00e1vn\u00ed ochrany<\/p>\n

I kdy\u017e se situace v \u010c\u00edn\u011b zlep\u0161ila, pro z\u00e1padn\u00ed zna\u010dky je po\u0159\u00e1d extr\u00e9mn\u011b t\u011b\u017ek\u00e9 vyhr\u00e1t soudn\u00ed p\u0159i o pr\u016fmyslov\u00fd vzor. Zn\u00e1m\u00fd je p\u0159\u00edpad Jaguar Land Rover versus Landwind (kopie Evoque), kter\u00fd trval roky. \u010c\u00ednsk\u00e9 firmy p\u0159esn\u011b jako ve \u0160vejkovi dob\u0159e v\u011bd\u00ed, \u017ee \u201ed\u011blat se to nem\u00e1, ale prov\u00e1d\u011bt se to m\u016f\u017ee\u201c. Ne\u017e dojde k p\u0159\u00edpadn\u00e9mu rozsudku, model u\u017e bude mor\u00e1ln\u011b zastaral\u00fd a d\u00e1vno nahrazen\u00fd jin\u00fdm.\u00a0<\/p>\n

A kter\u00e9 \u017ee to plagi\u00e1ty jdou na odbyt? Xiaomi SU7 (jako by z oka vypadl modelu Porsche Taycan). BYD Fang Cheng Bao 5 (jako kdy\u017e zk\u0159\u00ed\u017e\u00edte Land Rover Defender s Fordem Bronco). GWM Tank 700 (G-Wagen od Mercedesu trochu st\u0159\u00edknut\u00fd sci-fi).\u00a0\u00a0<\/p>\n

Kdy\u017e se to l\u00edb\u00ed, tak se to l\u00edb\u00ed<\/p>\n

To, \u017ee kr\u00e1su vytv\u00e1\u0159\u00edte sm\u00edch\u00e1n\u00edm v\u0161eho kr\u00e1sn\u00e9ho dohromady, je sice tak trochu oxym\u00f3ron, ale pozor, p\u0159i b\u011b\u017en\u00e9m pohledu to Xiaomi vypad\u00e1 k nerozezn\u00e1n\u00ed, pou\u017eit\u00e9 materi\u00e1ly i d\u00edlensk\u00e1 kvalita zpracov\u00e1n\u00ed jsou \u201eErste Klasse\u201c a pod kapotou i na palub\u011b jsou \u0161pi\u010dkov\u00e9 technologie.\u00a0<\/p>\n

To je ta smrt\u00edc\u00ed kombinace pro z\u00e1padn\u00ed pr\u00e9miovky: atraktivn\u011b to vypad\u00e1, je to prvot\u0159\u00eddn\u011b vyroben\u00e9, m\u00e1 to tu nejmodern\u011bj\u0161\u00ed techniku, ale stoj\u00ed to polovinu i m\u00e9n\u011b. A co je hor\u0161\u00ed: cht\u011bj\u00ed to nejen v \u010c\u00edn\u011b, ale tak\u00e9 na dal\u0161\u00edch rozv\u00edjej\u00edc\u00edch se trz\u00edch (p\u0159e\u010dt\u011bte si recenze na ten Tank 700 t\u0159eba z Emir\u00e1t\u016f, tam se to hodn\u011b l\u00edb\u00ed).\u00a0<\/p>\n

Navzdory tomu se z\u00e1padn\u00ed zna\u010dky do velk\u00fdch \u017ealob mimo \u010c\u00ednu p\u0159\u00edli\u0161 nehrnou. Hlavn\u00edm d\u016fvodem je strach z odvety na \u010d\u00ednsk\u00e9m trhu, kter\u00fd je pro n\u011b st\u00e1le kl\u00ed\u010dov\u00fd a kde by jim tamn\u00ed \u00fa\u0159ady mohly \u017eivot velmi zkomplikovat. A nav\u00edc: zm\u00edn\u011bn\u00e1 receptura \u201esacher x pa\u0159\u00ed\u017e\u201c \u2013 kdy zkombinujete designov\u00e9 prvky z p\u011bti r\u016fzn\u00fdch z\u00e1padn\u00edch aut do jednoho \u010d\u00ednsk\u00e9ho \u2013 znamen\u00e1, \u017ee je u jak\u00e9hokoli soudu velmi t\u011b\u017ek\u00e9 prok\u00e1zat, \u017ee jde o kr\u00e1de\u017e konkr\u00e9tn\u00edho chr\u00e1n\u011bn\u00e9ho vzoru.\u00a0<\/p>\n

Kdy\u017e nav\u00edc najmete \u0161pi\u010dkov\u00e9 evropsk\u00e9 design\u00e9ry, kte\u0159\u00ed se mohou odvol\u00e1vat na sv\u016fj rukopis, je to u\u017e zcela marn\u00e9. Slovensk\u00fd rod\u00e1k Jozef Kaba\u0148, jen\u017e designoval v koncernu VW kdeco od Octavie a\u017e po Bugatti Veyron a u BMW sou\u010dasnou sedmi\u010dku, dnes pracuje pro \u010d\u00ednsk\u00fd SAIC p\u0159\u00edmo v centr\u00e1le v \u0160anghaji. \u0158\u00edd\u00ed z pozice viceprezidenta glob\u00e1ln\u00ed kreativn\u00ed t\u00fdmy a dohl\u00ed\u017e\u00ed mimo jin\u00e9 na design MG, zna\u010dky s \u201ebritsk\u00fdmi ko\u0159eny\u201c a takt\u00e9\u017e nejprod\u00e1van\u011bj\u0161\u00ed \u010d\u00ednsk\u00e9 zna\u010dky v Evrop\u011b. Star\u00fd a slavn\u00fd rodokmen p\u0159ece vypad\u00e1 v o\u010d\u00edch evropsk\u00fdch klient\u016f l\u00e9pe ne\u017e cokoli, co m\u00e1 na kapot\u011b hrd\u011b vyveden n\u00e1pis \u201eBeijing\u201c. To u\u017e n\u00e1m d\u011blaj\u00ed trochu naschv\u00e1l, ne?<\/p>\n

Hyperkonkurence, inovace, rychlost a flexibilita, s jakou v \u010c\u00edn\u011b reaguj\u00ed na prom\u011bnliv\u00fd vkus z\u00e1kazn\u00edka \u2013 proti tomu se bude t\u011b\u017eko bojovat. Zvl\u00e1\u0161\u0165 kdy\u017e se \u010c\u00ed\u0148an\u00e9 v Evrop\u011b poohl\u00ed\u017eej\u00ed po v\u0161ech nevyt\u00ed\u017een\u00fdch tov\u00e1rn\u00e1ch, kde by se vyhnuli u\u017e existuj\u00edc\u00edm i budouc\u00edm celn\u00edm bari\u00e9r\u00e1m. V\u0161echno zl\u00e9 je k n\u011b\u010demu dobr\u00e9. Kdy\u017e budou v Evrop\u011b, napln\u00ed se dal\u0161\u00ed rada od Sun-c\u2019: \u201eDr\u017ete sv\u00e9 p\u0159\u00e1tele bl\u00edzko, nep\u0159\u00e1tele je\u0161t\u011b bl\u00ed\u017e.\u201c Evropsk\u00fd design bych si nechal, v\u0161echno ostatn\u00ed od nich bych bez uzard\u011bn\u00ed kop\u00edroval.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Prodej osobn\u00edch voz\u016f v \u010c\u00edn\u011b kles\u00e1 meziro\u010dn\u011b u\u017e sedm\u00fd m\u011bs\u00edc a na nejv\u011bt\u0161\u00edm a suver\u00e9nn\u011b nejkonkuren\u010dn\u011bj\u0161\u00edm automobilov\u00e9m trhu…\n","protected":false},"author":2,"featured_media":87038,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[10511,67,68,202,335,251,106,7220,2140,2968,645,2803],"class_list":["post-87037","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-automobilka","tag-business","tag-byznys","tag-cina","tag-design","tag-elektromobil","tag-evropa","tag-land-rover","tag-peking","tag-plug-in-hybrid","tag-valka","tag-vyvoz"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116580495139630275","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/87037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=87037"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/87037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/87038"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=87037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=87037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=87037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}