{"id":87158,"date":"2026-05-16T03:56:10","date_gmt":"2026-05-16T03:56:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/87158\/"},"modified":"2026-05-16T03:56:10","modified_gmt":"2026-05-16T03:56:10","slug":"ikea-vytahuje-hravy-design-novou-kolekci-chce-zaujmout-zakazniky-i-v-dobe-utlumu-trhu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/87158\/","title":{"rendered":"IKEA vytahuje hrav\u00fd design. Novou kolekc\u00ed chce zaujmout z\u00e1kazn\u00edky i v dob\u011b \u00fatlumu trhu"},"content":{"rendered":"

IKEA<\/a> uv\u00e1d\u00ed novou kolekci PS 2026, kterou sama ozna\u010duje za jednu z\u00a0nejodv\u00e1\u017en\u011bj\u0161\u00edch designov\u00fdch \u0159ad posledn\u00edch let. S\u00e9rie 44\u00a0produkt\u016f stav\u00ed na kombinaci multifunk\u010dnosti a\u00a0hravosti a\u00a0zahrnuje nap\u0159\u00edklad nafukovac\u00ed k\u0159eslo, oto\u010dnou lampu nebo n\u00e1bytek, kter\u00fd lze skl\u00e1dat, zav\u011bsit na st\u011bnu \u010di prom\u011bnit v\u00a0l\u016f\u017eko pro hosty. \u0160v\u00e9dsk\u00fd \u0159et\u011bzec t\u00edm reaguje i\u00a0na trend men\u0161\u00edch dom\u00e1cnost\u00ed, kde z\u00e1kazn\u00edci hledaj\u00ed \u0159e\u0161en\u00ed pro omezen\u00fd prostor.<\/p>\n

Novinka p\u0159ich\u00e1z\u00ed v\u00a0dob\u011b, kdy n\u00e1bytk\u00e1\u0159sk\u00fd trh v\u00a0\u010cesku v\u00fdrazn\u011b zpomaluje. Jak upozornila e15<\/a>, zisky IKEA v\u00a0tuzemsku podle ned\u00e1vno zve\u0159ejn\u011bn\u00e9 v\u00fdro\u010dn\u00ed zpr\u00e1vy druh\u00fdm rokem po sob\u011b klesaly, a\u00a0to navzdory rekordn\u00edm tr\u017eb\u00e1m. Cel\u00fd sektor z\u00e1rove\u0148 \u010del\u00ed dra\u017e\u0161\u00edm vstup\u016fm, od logistiky p\u0159es d\u0159evot\u0159\u00edsku a\u017e po plasty a\u00a0textilie. V\u00fdrobci i\u00a0prodejci upozor\u0148uj\u00ed, \u017ee z\u00e1kazn\u00edci jsou citliv\u011bj\u0161\u00ed na cenu<\/a> a\u00a0n\u00e1kupy v\u00edce zva\u017euj\u00ed.<\/p>\n

\"Nejen<\/a>Nejen IKEA. Krize n\u00e1bytk\u00e1\u0159\u016f dohnala i dodavatele \u0160kody Auto a Petrofu<\/a><\/p>\n

Finan\u010dn\u00ed \u0159editel IKEA pro e15 uvedl, \u017ee firma \u010d\u00e1st rostouc\u00edch n\u00e1klad\u016f na materi\u00e1ly a\u00a0dopravu nep\u0159en\u00e1\u0161\u00ed pln\u011b do cen pro z\u00e1kazn\u00edky<\/a>, co\u017e se propsalo do poklesu ziskovosti. V\u00a0nov\u00e9 kolekci m\u00e1 nap\u0159\u00edklad nafukovac\u00ed k\u0159eslo s\u00a0ocelovou konstrukc\u00ed st\u00e1t 3490\u00a0korun, z\u00e1v\u011bsn\u00e1 skl\u00e1dac\u00ed \u017eidle 1290\u00a0korun a\u00a0oto\u010dn\u00e1 stojac\u00ed lampa od design\u00e9ra Lexe Potta 999\u00a0korun.<\/p>\n

Ve\u010dern\u00ed\u010dek jako inspirace<\/p>\n

Sou\u010d\u00e1st\u00ed konceptu kolekce IKEA PS, kter\u00e1 vznikla u\u017e v\u00a0polovin\u011b 90.\u00a0let jako experiment\u00e1ln\u011bj\u0161\u00ed platforma zna\u010dky, je d\u016fraz na dostupnost a\u00a0prakti\u010dnost<\/a>. \u201eZ\u00e1kladn\u00ed my\u0161lenkou IKEA PS je, \u017ee jednoduchost nemus\u00ed b\u00fdt nudn\u00e1. Naopak m\u016f\u017ee uk\u00e1zat design v\u00a0jeho nej\u010dist\u0161\u00ed a\u00a0nejzaj\u00edmav\u011bj\u0161\u00ed podob\u011b,\u201c uvedla kreativn\u00ed vedouc\u00ed IKEA of Sweden Maria O\u2019Brian. Kolekce podle n\u00ed pracuje s\u00a0v\u00edce funkcemi v\u00a0jednom produktu.<\/p>\n

Jednou z design\u00e9rek leto\u0161n\u00ed \u0159ady je Marta Krupi\u0144sk\u00e1, kter\u00e1 p\u0159i n\u00e1vrz\u00edch \u010derpala inspiraci z\u00a0\u010desk\u00e9ho prost\u0159ed\u00ed a\u00a0d\u011btsk\u00fdch vzpom\u00ednek. \u201eV\u00e1s \u010cechy naz\u00fdv\u00e1m \u201asv\u00fdmi sousedy\u2018, proto\u017ee jsem se narodila v\u00a0polsk\u00e9 Ratibo\u0159i, kter\u00e1 je jen kousek od hranic. D\u00edky t\u00e9to bl\u00edzkosti jsem se jako d\u00edt\u011b dostala k\u00a0\u010desk\u00e9mu televizn\u00edmu vys\u00edl\u00e1n\u00ed a\u00a0ka\u017ed\u00fd ve\u010der se sourozenci sledovala ve\u010dern\u00ed\u010dek. M\u00fdm nejobl\u00edben\u011bj\u0161\u00edm byli jednozna\u010dn\u011b Pat a\u00a0Mat. D\u00edky ve\u010dern\u00ed\u010dku m\u00e1m kr\u00e1sn\u00e9 vzpom\u00ednky na d\u011btstv\u00ed a\u00a0dodnes je mi inspirac\u00ed k\u00a0tvorb\u011b,\u201c \u0159\u00edk\u00e1 Krupi\u0144sk\u00e1.<\/p>\n

VIDEO:\u00a0\u010cesk\u00fd TON dod\u00e1v\u00e1 n\u00e1bytek pro Starbucks v\u00a0USA, \u0159et\u011bzec p\u0159evzal \u010desk\u00fd design, \u0159\u00edk\u00e1 majitel firmy v\u00a0po\u0159adu FLOW<\/a>\u00a0<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: \u010cesk\u00fd Ton dod\u00e1v\u00e1 n\u00e1bytek pro Starbucks v USA, \u0159et\u011bzec p\u0159evzal i vlastn\u00ed design firmy \u2022 e15\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"IKEA uv\u00e1d\u00ed novou kolekci PS 2026, kterou sama ozna\u010duje za jednu z\u00a0nejodv\u00e1\u017en\u011bj\u0161\u00edch designov\u00fdch \u0159ad posledn\u00edch let. S\u00e9rie 44\u00a0produkt\u016f…\n","protected":false},"author":2,"featured_media":87159,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[42,335,4318,12932,4319,27106,27105,74,73,78,75,16738,77,76],"class_list":{"0":"post-87158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-veda-a-technika","8":"tag-cesko","9":"tag-design","10":"tag-ikea","11":"tag-inspirace","12":"tag-nabytek","13":"tag-pat-a-mat","14":"tag-ratibor","15":"tag-science","16":"tag-science-technology","17":"tag-technika","18":"tag-technology","19":"tag-trend","20":"tag-veda","21":"tag-veda-a-technika"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116582244937467831","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/87158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=87158"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/87158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/87159"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=87158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=87158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=87158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}