{"id":88185,"date":"2026-05-17T06:15:10","date_gmt":"2026-05-17T06:15:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/88185\/"},"modified":"2026-05-17T06:15:10","modified_gmt":"2026-05-17T06:15:10","slug":"bez-ceho-se-dnes-neobejdeme-uhadnete-co-je-pro-mlade-cechy-dulezitejsi-nez-vlastni-bydleni","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/88185\/","title":{"rendered":"Bez \u010deho se dnes neobejdeme? Uh\u00e1dn\u011bte, co je pro mlad\u00e9 \u010cechy d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vlastn\u00ed bydlen\u00ed"},"content":{"rendered":"

P\u0159ed n\u011bkolika lety by se mohlo srovn\u00e1n\u00ed vlastn\u00edho bydlen\u00ed a rychl\u00e9ho internetu zd\u00e1t p\u0159ehnan\u00e9, ale dnes tomu u\u017e tak nen\u00ed.\u00a0Institut Solvo<\/a>\u00a0uv\u00e1d\u00ed, \u017ee pro generaci Z<\/a>\u00a0je rychl\u00fd internet stejn\u011b nezbytn\u00fd jako dlouhodob\u011b zabezpe\u010den\u00e9 bydlen\u00ed. U star\u0161\u00edch je p\u0159\u00edstup k internetu nezbytn\u00fd jen pro polovinu lid\u00ed. To, co bylo pova\u017eov\u00e1no za komfort, se posouv\u00e1 mezi z\u00e1kladn\u00ed \u017eivotn\u00ed pot\u0159eby. O \u010dem to m\u016f\u017ee vypov\u00eddat?\u00a0<\/p>\n

Institut Solvo<\/a>\u00a0se ve sv\u00e9m v\u00fdzkumu zeptal lid\u00ed, co pro n\u011b znamen\u00e1 b\u00fdt \u010cechem. Pomoc\u00ed fokusn\u00edch skupin a dotazn\u00edk\u016f se v lednu a \u00fanoru sna\u017eili zjistit u v\u00edce ne\u017e tis\u00edcovky respondent\u016f nap\u0159\u00ed\u010d generacemi i regiony, kdo jsou \u010ce\u0161i a co cht\u011bj\u00ed. \u201eNevy\u010dn\u00edv\u00e1 a d\u00e1v\u00e1 p\u0159ednost pohodl\u00ed p\u0159ed eleganc\u00ed,\u201c popisuje Solvo typick\u00e9ho \u010cecha. Z pr\u016fzkumu tak\u00e9 vyplynulo, \u017ee rodina je pro 82 procent lid\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed hodnotou a 88 procent souhlas\u00ed, \u017ee je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e st\u00e1t. \u201eChci, aby se mlad\u00fdm lidem l\u00e9pe \u017eilo,\u201c od\u016fvod\u0148uje vznik pr\u016fzkumu zakladatelka think tanku Solvo\u00a0Ivana Tyka\u010d<\/a>.\u00a0\u00a0<\/p>\n

Je\u0161t\u011b ne\u017e budete pokra\u010dovat ve \u010dten\u00ed, vyzkou\u0161ejte si sv\u016fj genera\u010dn\u00ed odhad v interaktivn\u00ed h\u00e1dance<\/a>\u00a0n\u00ed\u017ee. Ta vych\u00e1z\u00ed ze zm\u00edn\u011bn\u00e9ho v\u00fdzkumu Solvo a u ka\u017ed\u00e9ho z osmi t\u00e9mat si v n\u00ed m\u016f\u017eete tipnout, kolik procent respondent\u016f z generace Z uvedlo, \u017ee je pro n\u011b dan\u00e1 v\u011bc nezbytn\u00e1 k \u017eivotu.\u00a0<\/p>\n

Sta\u010d\u00ed posouvat modr\u00fd sloupe\u010dek doprava nebo doleva. Pro srovn\u00e1n\u00ed uvid\u00edte v\u017edy tak\u00e9 \u0161ed\u00fd sloupe\u010dek s pod\u00edlem odpov\u011bd\u00ed lid\u00ed z generace Baby Boomers. Na konci se nav\u00edc dozv\u00edte, jak jste si vedli ve srovn\u00e1n\u00ed s ostatn\u00edmi tipuj\u00edc\u00edmi. P\u0159ejeme \u0161\u0165astnou ruku!\u00a0<\/p>\n

Kdy\u017e se komfort m\u011bn\u00ed v nutnost\u00a0<\/p>\n

Tradi\u010dn\u00ed p\u0159edstava z\u00e1kladn\u00edch pot\u0159eb k \u017eivotu je dlouhodob\u011b stabiln\u00ed. Nap\u0159\u00edklad tam pat\u0159\u00ed bydlen\u00ed<\/a>, j\u00eddlo<\/a> a bezpe\u010d\u00ed<\/a>. D\u0159\u00edve do t\u00e9to p\u0159edstavy\u00a0rychl\u00fd internet<\/a>\u00a0nepat\u0159il. Odbornice z institutu Solvo Anna Shavit a Jana Hamanov\u00e1\u00a0vysv\u011btluj\u00ed tento rozd\u00edl t\u00edm, \u017ee generace Z pou\u017e\u00edv\u00e1 internet ke komunikaci, pr\u00e1ci a nezbytn\u00fdm slu\u017eb\u00e1m. \u201eVyr\u016fstali v obdob\u00ed, kdy u\u017e internet pat\u0159il k b\u011b\u017en\u00e9mu \u017eivotu,\u201c \u0159\u00edk\u00e1 Shavit.\u00a0<\/p>\n

P\u0159\u00edstup k internetu nen\u00ed jedin\u00fdm rozd\u00edlem mezi v\u011bkov\u00fdmi skupinami. Podle dat institutu Solvo je jen pro polovinu generace Z nutnost\u00ed m\u00edt vlastn\u00ed bydlen\u00ed, zat\u00edmco u star\u0161\u00edch je to zhruba sedmdest\u00e1 procent. Z dat think tanku vypl\u00fdv\u00e1, \u017ee u poloviny generace Y neboli takzvan\u00fdch mileni\u00e1l\u016f je nutnost m\u00edt k dispozici auto. U mlad\u0161\u00edch u\u017e jen u t\u0159etiny. Z\u00e1jem o kulturu je u mlad\u00fdch nejvy\u0161\u0161\u00ed.\u00a0<\/p>\n

Pro mlad\u00e9 je tak\u00e9 nutn\u00e1 p\u00e9\u010de o zdrav\u00ed. V\u00edce ne\u017e polovina generace Z pova\u017euje kvalitn\u00ed j\u00eddlo za nezbytnost a u baby boomers jen t\u0159etina, vypl\u00fdv\u00e1 z dat institutu Solvo. D\u00e1le se trend\u00a0zdrav\u00e9ho zp\u016fsobu \u017eivota<\/a>\u00a0projevuje i v technologi\u00edch. P\u0159ibli\u017en\u011b \u010dtvrtina mlad\u00fdch pova\u017euje za\u0159\u00edzen\u00ed pro sledov\u00e1n\u00ed zdrav\u00ed, nap\u0159\u00edklad chytr\u00e9 hodinky, za nutnost, p\u0159i\u010dem\u017e s rostouc\u00edm v\u011bkem tento pod\u00edl kles\u00e1 podle dat institutu Solvo.\u00a0<\/p>\n

Co si mohou \u010ce\u0161i dovolit?\u00a0<\/p>\n

Rozd\u00edly nevypov\u00eddaj\u00ed jen o odli\u0161n\u00fdch hodnot\u00e1ch, ale i o re\u00e1ln\u00fdch mo\u017enostech r\u016fzn\u00fdch generac\u00ed. Dost \u010dasto je preference jednotliv\u00fdch v\u011bc\u00ed ovlivn\u011bna t\u00edm, co si mohou lid\u00e9 opravdu dovolit. Zat\u00edmco v\u011bt\u0161ina \u010dlen\u016f star\u0161\u00edch pokolen\u00ed si podle dat institutu Solvo m\u016f\u017ee dovolit m\u00edt vlastn\u00ed\u00a0bydlen\u00ed<\/a>,\u00a0u mlad\u0161\u00edch na to dos\u00e1hne jen t\u0159etina. Dostupnost v\u011bc\u00ed tak\u00e9 m\u011bn\u00ed spot\u0159ebn\u00ed chov\u00e1n\u00ed. Z dat institutu Solvo vypl\u00fdv\u00e1, \u017ee m\u00e9n\u011b ne\u017e polovina generace Z m\u00e1 mo\u017enost m\u00edt finan\u010dn\u00ed rezervu na t\u0159i m\u011bs\u00edce, co\u017e m\u016f\u017ee souviset s krat\u0161\u00ed pracovn\u00ed histori\u00ed mlad\u0161\u00edch lid\u00ed.\u00a0\u00a0<\/p>\n

Na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee se jedn\u00e1 jen o genera\u010dn\u00ed rozd\u00edl. Mlad\u00ed lid\u00e9 p\u0159ikl\u00e1daj\u00ed v\u011bt\u0161\u00ed v\u00fdznam digit\u00e1ln\u00edm slu\u017eb\u00e1m ne\u017e star\u0161\u00ed pokolen\u00ed. Odli\u0161nost ale nen\u00ed tak jednozna\u010dn\u00e1. Kl\u00ed\u010dovou roli nehraje jen v\u011bk, ale i \u017eivotn\u00ed situace, tedy nap\u0159\u00edklad rodinn\u00e9 z\u00e1zem\u00ed, typ pr\u00e1ce a finan\u010dn\u00ed mo\u017enosti<\/a>. \u201eV\u00edce n\u00e1s rozd\u011bluje na\u0161e \u017eivotn\u00ed situace ne\u017e to, v jak\u00e9 jsme generaci,\u201c \u0159\u00edk\u00e1 Hamanov\u00e1.\u00a0<\/p>\n

Z\u00e1kladn\u00ed pot\u0159eby v digit\u00e1ln\u00ed dob\u011b\u00a0<\/p>\n

To, co ned\u00e1vno bylo pova\u017eov\u00e1no za komfort, se st\u00e1v\u00e1 nezbytn\u00fdm. Definice z\u00e1kladn\u00edch pot\u0159eb se m\u011bn\u00ed a spolu s n\u00ed i zp\u016fsob, jak\u00fdm funguje modern\u00ed ekonomika a spole\u010dnost. \u201eVedle fyzick\u00fdch pot\u0159eb a bezpe\u010d\u00ed se mezi \u201az\u00e1klad\u2018 posouvaj\u00ed i v\u011bci, kter\u00e9 umo\u017e\u0148uj\u00ed soci\u00e1ln\u00ed zapojen\u00ed a ekonomickou sob\u011bsta\u010dnost. Z\u00e1kladn\u00ed pot\u0159eby se tak v\u00edce v\u00e1\u017eou k fungov\u00e1n\u00ed ve sv\u011bt\u011b ne\u017e k pouh\u00e9mu p\u0159e\u017eit\u00ed,\u201c komentuje sociolo\u017eka a v\u00fdkonn\u00e1 \u0159editelka Nordic Chamber of Commerce Lenka Simersk\u00e1.\u00a0<\/p>\n

Spole\u010dnost za\u010d\u00edn\u00e1 b\u00fdt \u010d\u00edm d\u00e1l v\u00edce digitalizovan\u00e1 a s t\u00edm se m\u011bn\u00ed i to, jak lid\u00e9 v n\u00ed jednaj\u00ed. \u201eNed\u00edvaj\u00ed se na internet jako na nadstavbu, ale z\u00e1kladn\u00ed infrastrukturu ka\u017edodenn\u00edho \u017eivota \u2013 pr\u00e1ce, vzd\u011bl\u00e1v\u00e1n\u00ed, komunikace i z\u00e1bava se bez n\u011bj prakticky neodehr\u00e1vaj\u00ed,\u201c uv\u00e1d\u00ed Simersk\u00e1. Internet u\u017e nen\u00ed jen n\u00e1strojem pro z\u00e1bavu a komunikaci, ale i kl\u00ed\u010dov\u00fdm prost\u0159edkem k pr\u00e1ci.\u00a0<\/p>\n

Samotn\u00e1 nutnost internetu<\/a> u mlad\u00fdch m\u016f\u017ee b\u00fdt i sporn\u00e1. \u201eZ\u00e1rove\u0148 ale pokud by do\u0161lo na krizi nebo nap\u0159\u00edklad n\u011bjak\u00fd blackout, re\u00e1ln\u011b bez internetu p\u0159e\u017e\u00edt lze na rozd\u00edl od jin\u00fdch pot\u0159eb. Mluv\u00ed se ale i o z\u00e1kladn\u00ed pot\u0159eb\u011b \u201aodpojit se\u2018. M\u00edt mo\u017enost neb\u00fdt online, zejm\u00e9na v pracovn\u00edm prost\u0159ed\u00ed,\u201c \u0159\u00edk\u00e1 sociolo\u017eka. I kdy\u017e je internet kl\u00ed\u010dov\u00fdm pro fungov\u00e1n\u00ed ve spole\u010dnosti, m\u016f\u017ee b\u00fdt z\u00e1rove\u0148 i zdrojem p\u0159et\u00ed\u017een\u00ed.\u00a0<\/p>\n

S rostouc\u00ed digitalizac\u00ed se objevuj\u00ed i nov\u00e1 rizika. \u201eBude se je\u0161t\u011b v\u00edce prohlubovat rozd\u00edl mezi t\u011bmi, kte\u0159\u00ed maj\u00ed p\u0159\u00edstup k digit\u00e1ln\u00ed infrastruktu\u0159e a tak\u00e9 gramotnosti, a t\u011bmi, kte\u0159\u00ed ho nemaj\u00ed. Definice soci\u00e1ln\u00edho vylou\u010den\u00ed se tak m\u016f\u017ee posunout i do digit\u00e1ln\u00ed roviny,\u201c \u0159\u00edk\u00e1 Simersk\u00e1. Digit\u00e1ln\u00ed propast se tak m\u016f\u017ee st\u00e1t stejn\u011b z\u00e1sadn\u00ed jako ta ekonomick\u00e1.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0159ed n\u011bkolika lety by se mohlo srovn\u00e1n\u00ed vlastn\u00edho bydlen\u00ed a rychl\u00e9ho internetu zd\u00e1t p\u0159ehnan\u00e9, ale dnes tomu u\u017e…\n","protected":false},"author":2,"featured_media":88186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[14476,1311,43,42,41,40,825,5970,27274,27275],"class_list":["post-88185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-anna-shavit","tag-bydleni","tag-ceska-republika","tag-cesko","tag-czech-republic","tag-czechia","tag-internet","tag-ivana-tykac","tag-komfort","tag-lenka-simerska"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116588453780230416","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/88185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=88185"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/88185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/88186"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=88185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=88185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=88185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}