Div\u00e1k? V\u011b\u010dn\u00fd tul\u00e1k s\u00a0ovlada\u010dem v ruce<\/p>\n
Televize se mus\u00ed do div\u00e1kovy n\u00e1lady trefit. Jinak je ztracen\u00e1. Kdy\u017e nebude m\u00edt sledovanost, nebude reklama. Kdy\u017e nebude reklama, bude slab\u00fd rozpo\u010det. A bez n\u011bj\u2026 no, to u\u017e si domysl\u00edte sami. Pr\u00e1v\u011b proto se te\u010f na Prim\u011b nejsp\u00ed\u0161 nerv\u00f3zn\u011b poposed\u00e1v\u00e1. Ned\u011bln\u00ed ve\u010der 10. kv\u011btna 2026 toti\u017e uk\u00e1zal, \u017ee se div\u00e1ci rozhodli odej\u00edt n\u011bkam \u00fapln\u011b jinam. A ne potichu. Sp\u00ed\u0161 jako kdy\u017e se zvedne p\u016flka hospody a p\u0159esune se do kultur\u00e1ku, proto\u017ee tam pr\u00e1v\u011b za\u010dal koncert.<\/p>\n
V ned\u011bli ve\u010der byla t\u00edm \u201ekultur\u00e1kem\u201c \u010cT1. A koncertem P\u0159\u00edpad pro ryb\u00e1\u0159e s Viktorem Preissem a Davidem Mat\u00e1skem. Skv\u011bl\u00ed herci, dom\u00e1c\u00ed prost\u0159ed\u00ed a p\u0159\u00edb\u011bh, kter\u00fd klidn\u011b mohl st\u00e1t ve va\u0161em okol\u00ed. A v\u00fdsledek? 781 tis\u00edc div\u00e1k\u016f. To je moc dobr\u00e1 sledovanost. Co dobr\u00e1 \u2013 z ned\u011bln\u00edho ve\u010dera nejvy\u0161\u0161\u00ed!<\/p>\n
Prima tentokr\u00e1t narazila<\/p>\n
Prima stejn\u011b jako v p\u0159edchoz\u00edch ned\u011bln\u00edch ve\u010derech vyt\u00e1hla svou reality show Asiaexpres. Po\u0159ad, kter\u00fd si div\u00e1ci obl\u00edbili. V\u017edy\u0165 kdo by se necht\u011bl d\u00edvat na to, jak se sout\u011b\u017e\u00edc\u00ed pot\u00ed v tropech, zat\u00edmco my doma u televize poj\u00edd\u00e1me chleb\u00ed\u010dky. Ale proti ryba\u0159en\u00ed, spojen\u00e9mu s\u00a0detektivn\u00edm p\u0159\u00edb\u011bhem, to byl nejsp\u00ed\u0161 slab\u00fd kalibr. Sledovanost byla o polovinu ni\u017e\u0161\u00ed ne\u017e na \u010cT1, konkr\u00e9tn\u011b 395 tis\u00edc div\u00e1k\u016f. To je jako kdybyste p\u0159i\u0161li na rodinnou oslavu a zjistili, \u017ee polovina p\u0159\u00edbuzn\u00fdch sed\u00ed na sousedovic grilova\u010dce. A je\u0161t\u011b v\u00e1m m\u00e1vaj\u00ed p\u0159es plot, \u017ee maj\u00ed skv\u011bl\u00e9 klob\u00e1sky.<\/p>\n
![\"mu\u017ei](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/Reality-show-AsiaExpres-1200x900.webp\" "\\"Reality")
Reality show Asia Express ztr\u00e1c\u00ed div\u00e1ky. Zdroj: Shutterstock<\/p>\n
Nic dramatick\u00e9ho se vlastn\u011b nestalo. Jen se potvrdilo, \u017ee div\u00e1k je bytost n\u00e1ladov\u00e1 a \u017ee v ned\u011bli ve\u010der m\u011bl chu\u0165 na \u010deskou detektivku, ne na exotick\u00e9 dobrodru\u017estv\u00ed. A to je p\u0159esn\u011b ten moment, kter\u00e9ho se televize boj\u00ed. \u017de se netref\u00ed. \u017de nab\u00eddnou mango, kdy\u017e div\u00e1k chce jablko. \u017de p\u0159inesou ohnivou show, kdy\u017e div\u00e1k tou\u017e\u00ed po klidn\u00e9m p\u0159\u00edb\u011bhu s ryb\u00e1\u0159sk\u00fdm prutem. A \u017ee n\u011bkdy ani sebelep\u0161\u00ed marketing nepom\u016f\u017ee, kdy\u017e publikum v\u00a0danou chv\u00edli prahne po n\u011b\u010dem, co mu p\u0159inese na\u0161e prost\u0159ed\u00ed a star\u00e9 dobr\u00e9 \u010desk\u00e9 dialogy.<\/p>\n
Boj o div\u00e1ky nikdy nekon\u010d\u00ed<\/p>\n
A tak se te\u010f na Prim\u011b mo\u017en\u00e1 hore\u010dn\u011b analyzuje, p\u0159epo\u010d\u00edt\u00e1v\u00e1, kresl\u00ed grafy a hledaj\u00ed se odpov\u011bdi na ot\u00e1zku: \u201eKampak se n\u00e1m div\u00e1ci ztratili?\u201c Odpov\u011b\u010f je jasn\u00e1. Nikam neutekli. Jen si na chv\u00edli p\u0159epnuli jinam. Ned\u00e1 se ale \u0159\u00edct, \u017ee by byl div\u00e1k nev\u011brn\u00fd. Je sp\u00ed\u0161 svobodn\u00fd jako ko\u010dka<\/a>: chod\u00ed si, kam chce, a vrac\u00ed se, kdy se mu zachce. Televize se mohou sna\u017eit sebev\u00edc, ale nikdy nebudou m\u00edt jistotu, zda div\u00e1ci zatou\u017e\u00ed pr\u00e1v\u011b po jejich programu.<\/p>\n Kdyby byl div\u00e1k p\u0159edv\u00eddateln\u00fd, programov\u00ed \u0159editel\u00e9 by se nudili a dramaturgov\u00e9 by us\u00ednali na porad\u00e1ch. Kdyby se div\u00e1k nehnul z m\u00edsta, televize by zleniv\u011bly. Nenab\u00edzely by nov\u00e9 form\u00e1ty, neexperimentovaly by a nesna\u017eily by se p\u0159ekvapit. Tak\u017ee je vlastn\u011b tahle ned\u011bln\u00ed lekce Prim\u011b docela zdrav\u00e1. P\u0159ipom\u00edn\u00e1 toti\u017e, \u017ee boj o div\u00e1ka nen\u00ed nikdy vyhran\u00fd. \u017de i osv\u011bd\u010den\u00e9 hity mohou jednou narazit na div\u00e1ck\u00e9 rozpolo\u017een\u00ed, kter\u00e9 zrovna p\u0159eje n\u011b\u010demu jin\u00e9mu. A \u017ee n\u011bkdy sta\u010d\u00ed oby\u010dejn\u00fd \u010desk\u00fd p\u0159\u00edb\u011bh, aby se u n\u011bj se\u0161la velk\u00e1 \u010d\u00e1st n\u00e1roda.<\/p>\n Recept na \u00fasp\u011bch?<\/p>\n Prima se z\u00a0toho v\u0161ak rychle oklepe. Vyt\u00e1hne nejsp\u00ed\u0161 n\u011bjak\u00fd dal\u0161\u00ed trumf, po\u0159ady trochu oko\u0159en\u00ed a zase si div\u00e1ckou pozornost z\u00edsk\u00e1. V\u00a0tomhle televizn\u00edm sv\u011bt\u011b plat\u00ed jedin\u00e9: kdo se netref\u00ed do n\u00e1lady div\u00e1k\u016f, m\u016f\u017ee publikum ztratit velmi rychle. A ten, kdo se tref\u00ed, m\u00e1 na chv\u00edli vyhr\u00e1no. Podot\u00fdk\u00e1m, \u017ee na chv\u00edli. Proto\u017ee div\u00e1k, ten v\u011b\u010dn\u00fd tul\u00e1k s ovlada\u010dem v ruce, u\u017e si mezit\u00edm vyb\u00edr\u00e1, kam se vyd\u00e1 p\u0159\u00ed\u0161t\u011b.<\/p>\n Zdroje: MediaGuru, \u010cesk\u00e1Televize, BetterLife<\/p>\n","protected":false},"excerpt":{"rendered":"17. 5. 2026 Televizn\u00ed stanice dnes p\u0159ipom\u00ednaj\u00ed maratonce, kte\u0159\u00ed sice b\u011b\u017e\u00ed s \u00fasm\u011bvem, ale v o\u010d\u00edch maj\u00ed zd\u011b\u0161en\u00fd…\n","protected":false},"author":2,"featured_media":88754,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[27371,3841,79,27372,27373,2094,80],"class_list":["post-88753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-boj-o-divaka","tag-ct1","tag-entertainment","tag-porady","tag-sledovanost-aktualni","tag-tv-prima","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116591678496256063","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/88753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=88753"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/88753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/88754"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=88753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=88753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=88753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Div\u00e1k](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/Divak-s-ovladacem-v-ruce-1200x865.webp\" "\\"Div\u00e1k")
Div\u00e1k s ovlada\u010dem v ruce je nevyzpytateln\u00fd. Zdroj: Shutterstock<\/p>\n