{"id":89047,"date":"2026-05-18T06:55:10","date_gmt":"2026-05-18T06:55:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/89047\/"},"modified":"2026-05-18T06:55:10","modified_gmt":"2026-05-18T06:55:10","slug":"mame-ji-ale-jak-pomaha-poradne-nevime-ceske-firmy-a-umela-inteligence","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/89047\/","title":{"rendered":"M\u00e1me ji, ale jak pom\u00e1h\u00e1, po\u0159\u00e1dn\u011b nev\u00edme. \u010cesk\u00e9 firmy a\u00a0um\u011bl\u00e1 inteligence"},"content":{"rendered":"

T\u00e9m\u011b\u0159 ka\u017ed\u00e1 \u010desk\u00e1 spole\u010dnost se nyn\u00ed hrd\u011b prezentuje, jak p\u0159i sv\u00e9m provozu vyu\u017e\u00edv\u00e1 um\u011blou inteligenci neboli AI <\/a>(zkratka z\u00a0anglick\u00e9ho artificial intelligence). Podle pr\u016fzkumu poradensk\u00e9 spole\u010dnosti Deloitte mezi 155\u00a0firmami r\u016fzn\u00fdch velikost\u00ed a\u00a0z r\u016fzn\u00fdch odv\u011btv\u00ed u\u017e 73\u00a0procent z\u00a0nich m\u00e1 AI strategii nebo ji p\u0159ipravuje.<\/p>\n

Dopady um\u011bl\u00e9 inteligence na efektivitu, tr\u017eby, \u00fasporu \u010dasu nebo nap\u0159\u00edklad produktivitu ale re\u00e1ln\u011b sleduje ve sv\u00fdch t\u00fdmech jen zlomek \u010desk\u00fdch firem. Spole\u010dnosti toti\u017e dok\u00e1\u017eou zhodnotit p\u0159\u00ednosy AI, ale nesleduj\u00ed vyu\u017eit\u00ed um\u011bl\u00e9 inteligence nap\u0159\u00ed\u010d firmou systematicky. Jen sedm procent m\u00e1 form\u00e1ln\u00ed procesy a\u00a0v\u00fdkonov\u00e9 ukazatele, kter\u00e9 by pravideln\u011b m\u011b\u0159ily co AI n\u00e1stroje vlastn\u011b p\u0159in\u00e1\u0161\u00ed. Jde p\u0159itom zejm\u00e9na o\u00a0v\u011bt\u0161\u00ed firmy. Dal\u0161\u00edch dvaadvacet procent spole\u010dnost\u00ed to sleduje \u010d\u00e1ste\u010dn\u011b. Cel\u00fdch 44\u00a0procent pak pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence v\u016fbec nesleduje.<\/p>\n

Experimentov\u00e1n\u00ed s\u00a0AI<\/p>\n

\u201eHlavn\u00edm d\u016fvodem podle m\u00e9ho n\u00e1zoru b\u00fdv\u00e1, \u017ee firmy za\u010dnou obr\u00e1cen\u011b. Nejprve nasazuj\u00ed AI n\u00e1stroje, a\u00a0teprve pak \u0159e\u0161\u00ed, k\u00a0\u010demu je vlastn\u011b budou pou\u017e\u00edvat. Chyb\u00ed jim tak jasn\u00e9 c\u00edle, ke kter\u00fdm by m\u011b\u0159en\u00ed vzt\u00e1hly,\u201c uv\u00e1d\u00ed Julie Slav\u00edk, expertka na technologick\u00e9 inovace Deloitte.<\/p>\n

To v\u0161ak nen\u00ed jedin\u00fd d\u016fvod. \u201eZ\u00e1rove\u0148 se AI zav\u00e1d\u00ed hodn\u011b experiment\u00e1ln\u011b. Firmy si ji nejd\u0159\u00edve \u201aosah\u00e1vaj\u00ed\u2018 a\u00a0p\u0159\u00ednosy se \u010dasto projevuj\u00ed nep\u0159\u00edmo, tud\u00ed\u017e se i\u00a0h\u016f\u0159e kvantifikuj\u00ed,\u201c upozor\u0148uje Slav\u00edk.<\/p>\n

Kvantifikovat vliv um\u011bl\u00e9 inteligence na r\u016fzn\u00e9 \u010d\u00e1sti firmy nav\u00edc nebude jednoduch\u00e9. \u201eDopady AI p\u0159esn\u011b m\u011b\u0159it neum\u00edme. Jako u\u00a0v\u0161eho nov\u00e9ho doch\u00e1z\u00ed do\u010dasn\u011b ke sn\u00ed\u017een\u00ed efektivity po dobu, kdy se s\u00a0novou technologi\u00ed s\u017e\u00edv\u00e1me,\u201c popisuje vlastn\u00ed zku\u0161enosti s\u00a0AI gener\u00e1ln\u00ed \u0159editel Patria Corporate Finance Marek Rehberger s\u00a0t\u00edm, \u017ee u\u017e je v\u0161ak vid\u011bt \u201epostupn\u00e9 zvy\u0161ov\u00e1n\u00ed efektivity oproti obdob\u00ed p\u0159ed vyu\u017eit\u00edm (AI)\u201c.<\/p>\n

<\/a><\/p>\n

Spole\u010dnost p\u016fsob\u00ed v\u00a0poradenstv\u00ed p\u0159i f\u00faz\u00edch<\/a> a\u00a0akvizic\u00edch<\/a> (M&A), kde vyu\u017e\u00edv\u00e1 zejm\u00e9na n\u00e1stroje pro finan\u010dn\u00ed anal\u00fdzu spole\u010dnost\u00ed k\u00a0prodeji \u010di pro p\u0159\u00edpravu prezentac\u00ed pro investory, ale pom\u00e1h\u00e1 i\u00a0hledat potenci\u00e1ln\u00ed kupce \u010di naopak vhodn\u00e9 firmy k\u00a0prodeji.<\/p>\n

V\u00fdstupy se podle Rehbergera mus\u00ed kontrolovat a\u00a0um\u011bl\u00e1 inteligence m\u00e1 i\u00a0nedostatky. \u201eAI zat\u00edm nen\u00ed schopna ve sv\u00fdch v\u00fdstupech zhodnotit emo\u010dn\u00ed a\u00a0osobn\u00ed p\u0159\u00edstup t\u00fdkaj\u00edc\u00ed se prod\u00e1van\u00e9 nebo kupovan\u00e9 spole\u010dnosti a\u00a0je ot\u00e1zka, zda toho bude n\u011bkdy schopna. Z\u00e1rove\u0148 \u010dasto AI anal\u00fdzy nejdou k\u00a0meritu v\u011bci, ale z\u016fst\u00e1vaj\u00ed na povrchu,\u201c popisuje Rehberger s\u00a0t\u00edm, \u017ee AI je ov\u0161em vhodn\u00fdm dopl\u0148kem pro lidskou pr\u00e1ci.<\/p>\n

Patria Corporate Finance vyu\u017e\u00edv\u00e1 n\u00e1stroje Perplexity a\u00a0Copilot. \u201eD\u00e1le testujeme speci\u00e1ln\u00ed n\u00e1stroje vytvo\u0159en\u00e9 pro M&A sv\u011bt a\u00a0t\u011bch je n\u011bkolik. Z\u00e1rove\u0148 brzy za\u010dneme testovat intern\u011b vyvinutou platformu pro spr\u00e1vu agent\u016f, kte\u0159\u00ed budou zpracov\u00e1vat autonomn\u011b rutinn\u00ed \u010dinnosti,\u201c \u0159\u00edk\u00e1 Tom K\u0159\u00ed\u017eek, kter\u00fd se v\u00a0Patria Corporate Finance v\u011bnuje n\u00e1stroj\u016fm um\u011bl\u00e9 inteligence.<\/p>\n

Vliv AI na n\u011bkter\u00e9 ukazatele pe\u010dliv\u011b nesleduj\u00ed dokonce ani technologick\u00e9 firmy. \u201eN\u011bkter\u00e9 dopady jsou m\u011b\u0159iteln\u00e9 velmi p\u0159esn\u011b, jin\u00e9 zat\u00edm sp\u00ed\u0161e kvalitativn\u011b,\u201c l\u00ed\u010d\u00ed Marek P\u0161\u010dolka, spolumajitel a\u00a0\u0159editel platforem \u017daluzieee.cz a\u00a0Malujemeee.cz. Je v\u0161ak podle n\u011bj viditeln\u00e9, \u017ee AI dok\u00e1\u017ee v\u00a0ur\u010dit\u00fdch oblastech n\u00e1sobn\u011b zv\u00fd\u0161it rychlost pr\u00e1ce.<\/p>\n

<\/a><\/p>\n

Podobn\u011b se vyjad\u0159uj\u00ed i\u00a0dal\u0161\u00ed spole\u010dnosti. \u201eDopady AI sledujeme p\u0159edev\u0161\u00edm p\u0159es praktick\u00e9 ukazatele\u00a0\u2013 \u00fasporu \u010dasu, rychlost zpracov\u00e1n\u00ed \u00fakol\u016f, sn\u00ed\u017een\u00ed n\u00e1klad\u016f nebo efektivitu marketingov\u00fdch a\u00a0logistick\u00fdch proces\u016f. Form\u00e1ln\u00ed KPI (kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti, pozn. red.) se postupn\u011b nastavuj\u00ed zejm\u00e9na v\u00a0oblastech automatizace, marketingu a\u00a0skladov\u00e9 efektivity,\u201c uv\u00e1d\u00ed Adam Ro\u017e\u00e1nek, spolumajitel a\u00a0\u0159editel e-shopu Tren\u00fdrk\u00e1rna.cz. Nejv\u011bt\u0161\u00ed p\u0159\u00ednos vid\u00ed v\u00a0\u010dasov\u00e9 \u00faspo\u0159e a\u00a0optimalizaci n\u00e1klad\u016f.<\/p>\n

Mal\u00fd dopad na tr\u017eby<\/p>\n

Pr\u00e1v\u011b na vnit\u0159n\u00edm fungov\u00e1n\u00ed firem je ostatn\u011b podle pr\u016fzkumu Deloitte vliv AI nejv\u00edce patrn\u00fd. Celkem 85\u00a0procent spole\u010dnost\u00ed uv\u00e1d\u00ed p\u0159\u00edzniv\u00fd dopad na efektivitu a\u00a0produktivitu, 64\u00a0procent oce\u0148uje zlep\u0161en\u00ed rozhodov\u00e1n\u00ed a\u00a0pr\u00e1ci s\u00a0daty a\u00a0v\u00edce ne\u017e polovina vn\u00edm\u00e1 pozitivn\u00ed dopad um\u011bl\u00e9 inteligence na podporu inovac\u00ed a\u00a0v\u00fdvoje produkt\u016f.<\/p>\n

Dopad na r\u016fst tr\u017eeb ale potvrzuje jen osmn\u00e1ct procent firem, okolo p\u011btiny z\u00a0nich vid\u00ed p\u0159\u00ednosy pro vztahy se z\u00e1kazn\u00edky. \u201eAI je zat\u00edm vn\u00edm\u00e1na sp\u00ed\u0161 jako n\u00e1stroj pro zlep\u0161en\u00ed v\u00fdkonu firmy zevnit\u0159 ne\u017e jako hlavn\u00ed motor r\u016fstu,\u201c komentuje Slav\u00edk. Podobn\u011b ostatn\u011b dopadl lo\u0148sk\u00fd pr\u016fzkum poradensk\u00e9ho kolosu McKinsey, z\u00a0n\u011bho\u017e vyplynulo, \u017ee v\u00edce ne\u017e osmdes\u00e1t procent osloven\u00fdch firem nevid\u00ed v\u00fdznamn\u00fd dopad vyu\u017e\u00edv\u00e1n\u00ed AI na svou ziskovost.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u00e9m\u011b\u0159 ka\u017ed\u00e1 \u010desk\u00e1 spole\u010dnost se nyn\u00ed hrd\u011b prezentuje, jak p\u0159i sv\u00e9m provozu vyu\u017e\u00edv\u00e1 um\u011blou inteligenci neboli AI (zkratka…\n","protected":false},"author":2,"featured_media":89048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[154,67,68,7602,5103,16061,1197,4141,126],"class_list":["post-89047","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-akvizice","tag-business","tag-byznys","tag-deloitte","tag-e-commerce","tag-efektivita","tag-firmy","tag-fuze","tag-umela-inteligence-ai"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116594273722841744","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/89047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=89047"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/89047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/89048"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=89047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=89047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=89047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}