{"id":90937,"date":"2026-05-19T20:06:13","date_gmt":"2026-05-19T20:06:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/90937\/"},"modified":"2026-05-19T20:06:13","modified_gmt":"2026-05-19T20:06:13","slug":"ikea-zacala-propoustet-penize-ji-odsavaji-i-temu-a-shein","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/90937\/","title":{"rendered":"IKEA za\u010dala propou\u0161t\u011bt. Pen\u00edze j\u00ed ods\u00e1vaj\u00ed i Temu a Shein"},"content":{"rendered":"

N\u00e1bytk\u00e1\u0159sk\u00fd gigant ze \u0160v\u00e9dska je v probl\u00e9mech. Tr\u017eby mu stagnuj\u00ed, n\u00e1klady rostou a novodob\u00e1 konkurence z \u0159ad \u010d\u00ednsk\u00fdch tr\u017ei\u0161\u0165\u00a0Temu a Shein<\/a>\u00a0\u2013 ale i Amazonu \u2013 s\u00edl\u00ed. Mate\u0159sk\u00e1 spole\u010dnost Inter IKEA tak propou\u0161t\u00ed 850 zam\u011bstnanc\u016f, p\u00ed\u0161e agentura Reuters<\/a>.\u00a0T\u0159i stovky m\u00edst zaniknou v dom\u00e1c\u00edm \u0160v\u00e9dsku. \u010ceska se zm\u011bny nedotknou, sd\u011blila IKEA webu e15.\u00a0<\/p>\n

\u0160krty tak poc\u00edt\u00ed asi t\u0159i procenta z 27,5 tis\u00edce zam\u011bstnanc\u016f cel\u00e9 skupiny. \u201eV dob\u011b, kdy je\u00a0spot\u0159ebitelsk\u00e1 d\u016fv\u011bra velmi zasa\u017eena<\/a>,\u00a0se re\u00e1ln\u00e9 p\u0159\u00edjmy spousty lid\u00ed, obzvl\u00e1\u0161\u0165 t\u011bch, kter\u00e9 chceme oslovit, skute\u010dn\u011b sni\u017euj\u00ed,\u201c p\u0159iznal finan\u010dn\u00ed \u0159editel Henrik Elm. \u201eSni\u017eov\u00e1n\u00ed na\u0161ich cen nelze dos\u00e1hnout, pokud m\u00e1me p\u0159\u00edli\u0161 vysokou n\u00e1kladovou z\u00e1kladnu,\u201c doplnil.\u00a0<\/p>\n

Zisk Inter IKEA se v posledn\u00edm finan\u010dn\u00edm roce propadl o 26 procent na 1,7 miliardy eur, tr\u017eby spole\u010dnosti klesly druh\u00fdm rokem v \u0159ad\u011b. Elm p\u0159i\u010d\u00edt\u00e1 v\u00fdsledky i ni\u017e\u0161\u00ed spot\u0159ebitelsk\u00e9 d\u016fv\u011b\u0159e, kterou nav\u00edc d\u00e1l oslabuje v\u00e1lka v \u00cdr\u00e1nu a s n\u00ed souvisej\u00edc\u00ed zdra\u017eov\u00e1n\u00ed.\u00a0<\/p>\n

\u201eOzn\u00e1men\u00ed se t\u00fdk\u00e1 glob\u00e1ln\u00edho rozhodnut\u00ed spole\u010dnosti Inter IKEA a nem\u00e1 person\u00e1ln\u00ed dopady na retailovou organizaci Ingka Group, kter\u00e1 provozuje obchodn\u00ed domy v \u010cesk\u00e9 republice,\u201c uv\u00e1d\u00ed mluv\u010d\u00ed Nicol Richterov\u00e1.\u00a0<\/p>\n

IKEA propou\u0161t\u00ed stovky lid\u00ed<\/p>\n

V\u00fdroba n\u00e1bytku je energeticky n\u00e1ro\u010dn\u00e1, zejm\u00e9na u d\u0159evot\u0159\u00edsky, skla, kovov\u00fdch d\u00edl\u016f, lakov\u00e1n\u00ed nebo su\u0161en\u00ed d\u0159eva. Dra\u017e\u0161\u00ed ropa se prom\u00edt\u00e1 do cen p\u011bn, plast\u016f, lepidel, lak\u016f, f\u00f3li\u00ed, textili\u00ed \u010di obal\u016f. V\u00fdsledkem mohou b\u00fdt dra\u017e\u0161\u00ed matrace, seda\u010dky, kuchyn\u011b i ploch\u00fd n\u00e1bytek, tedy sk\u0159\u00edn\u011b, stoly nebo police.\u00a0<\/p>\n

Jak zjistil web e15,\u00a0IKEA proch\u00e1z\u00ed t\u011b\u017ek\u00fdmi \u010dasy i na \u010desk\u00e9m trhu<\/a>.\u00a0V posledn\u00edm uzav\u0159en\u00e9m finan\u010dn\u00edm roce, kter\u00fd skon\u010dil loni v srpnu, firm\u011b klesl provozn\u00ed zisk o 29 procent na 1,04 miliardy korun, zat\u00edmco tr\u017eby vzrostly o t\u0159i procenta na rekordn\u00edch 13 miliard. Tak\u00e9 zisk IKEA na \u010desk\u00e9m trhu klesal druh\u00fdm rokem v \u0159ad\u011b.\u00a0<\/p>\n

\u201e\u010celili jsme pokra\u010duj\u00edc\u00edm n\u00e1kladov\u00fdm tlak\u016fm nap\u0159\u00ed\u010d cel\u00fdm hodnotov\u00fdm \u0159et\u011bzcem, zejm\u00e9na v oblasti logistiky a vstupn\u00edch materi\u00e1l\u016f, kter\u00e9 se prom\u00edtly do n\u00e1kupn\u00edch cen na\u0161ich v\u00fdrobk\u016f. Z\u00e1rove\u0148 jsme se v\u011bdom\u011b rozhodli v\u00fdznamnou \u010d\u00e1st t\u011bchto n\u00e1klad\u016f nep\u0159en\u00e1\u0161et pln\u011b na z\u00e1kazn\u00edky,\u201c vysv\u011btlil propad zisk\u016f finan\u010dn\u00ed \u0159editel Jan V\u00e1chal.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"N\u00e1bytk\u00e1\u0159sk\u00fd gigant ze \u0160v\u00e9dska je v probl\u00e9mech. Tr\u017eby mu stagnuj\u00ed, n\u00e1klady rostou a novodob\u00e1 konkurence z \u0159ad \u010d\u00ednsk\u00fdch…\n","protected":false},"author":2,"featured_media":90938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[891,67,68,4318,4319,662,3849,11737],"class_list":["post-90937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-amazon","tag-business","tag-byznys","tag-ikea","tag-nabytek","tag-shein","tag-temu","tag-valka-v-iranu"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116603046167739575","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/90937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=90937"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/90937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/90938"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=90937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=90937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=90937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}