{"id":91344,"date":"2026-05-20T09:04:08","date_gmt":"2026-05-20T09:04:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/91344\/"},"modified":"2026-05-20T09:04:08","modified_gmt":"2026-05-20T09:04:08","slug":"lidl-prodejny-ceka-zasadni-zmena-retezec-sazi-na-overeny-recept","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/91344\/","title":{"rendered":"Lidl prodejny \u010dek\u00e1 z\u00e1sadn\u00ed zm\u011bna. \u0158et\u011bzec s\u00e1z\u00ed na ov\u011b\u0159en\u00fd recept"},"content":{"rendered":"<p data-start=\"0\" data-end=\"445\">Obchodn\u00ed \u0159et\u011bzec\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/reality-a-stavebnictvi\/tri-nove-obchody-lidl-zmenily-majitele-velky-realitni-fond-tise-posiluje-v-regionech-1429836\" rel=\"nofollow noopener\" target=\"_blank\">Lidl<\/a>\u00a0chyst\u00e1 v\u00fdraznou prom\u011bnu sv\u00fdch prodejen. U\u017e od \u010dtvrtka 21. kv\u011btna zavede na v\u0161ech \u010desk\u00fdch pobo\u010dk\u00e1ch nov\u00fd syst\u00e9m uspo\u0159\u00e1d\u00e1n\u00ed nepotravin\u00e1\u0159sk\u00e9ho sortimentu.\u00a0<\/p>\n<p data-start=\"0\" data-end=\"445\">Z\u00e1kazn\u00edci se nov\u011b budou orientovat podle takzvan\u00fdch \u201eLidl sv\u011bt\u016f\u201c, tedy tematick\u00fdch sekc\u00ed, kter\u00e9 maj\u00ed nahradit dosavadn\u00ed model zalo\u017een\u00fd hlavn\u011b na t\u00fddenn\u00edch akc\u00edch a zbo\u017e\u00ed rozm\u00edst\u011bn\u00e9m v ak\u010dn\u00edch ko\u0161\u00edch.\u00a0<\/p>\n<p data-start=\"447\" data-end=\"891\">Nov\u00e9 \u010dlen\u011bn\u00ed rozd\u011bl\u00ed nepotravin\u00e1\u0159sk\u00e9 zbo\u017e\u00ed do \u0161esti st\u00e1l\u00fdch kategori\u00ed:\u00a0<\/p>\n<p>kuchyn\u011b a dom\u00e1cnost,\u00a0d\u00edlna a zahrada,\u00a0bydlen\u00ed,\u00a0sport a voln\u00fd \u010das,\u00a0m\u00f3da a dopl\u0148ky,\u00a0d\u011btsk\u00fd sv\u011bt.\u00a0<\/p>\n<p>Podle mluv\u010d\u00ed \u010desk\u00e9ho Lidlu Ivety Barab\u00e1\u0161ov\u00e9 m\u00e1 zm\u011bna z\u00e1kazn\u00edk\u016fm zjednodu\u0161it orientaci p\u0159i n\u00e1kupech. \u201eC\u00edlem je zjednodu\u0161it z\u00e1kazn\u00edk\u016fm n\u00e1kupy tak, aby i po skon\u010den\u00ed konkr\u00e9tn\u00ed akce na\u0161li v\u0161e na jednom m\u00edst\u011b a bez zdlouhav\u00e9ho hled\u00e1n\u00ed,\u201c uvedla.\u00a0<\/p>\n<p>Kamenn\u00e9 prodejny n\u00e1sleduj\u00ed \u00fasp\u011b\u0161n\u00e9 e-shopy\u00a0<\/p>\n<p data-start=\"893\" data-end=\"1393\"><a href=\"https:\/\/www.e15.cz\/byznys\/doprava-a-logistika\/lidl-globus-ikea-a-dalsi-zavadeji-placene-parkovani-lide-ho-zneuzivaji-a-stoji-tam-i-hodiny-1428849\" rel=\"nofollow noopener\" target=\"_blank\">\u0158et\u011bzec<\/a>\u00a0z\u00e1rove\u0148 propoj\u00ed barevn\u00e9 zna\u010den\u00ed v let\u00e1c\u00edch s navigac\u00ed p\u0159\u00edmo v prodejn\u00e1ch. Nov\u00e9 produkty pak z\u00e1kazn\u00edci poznaj\u00ed podle ozna\u010den\u00ed \u201eNov\u011b pro\u00a0Tebe\u201c. Lidl t\u00edm navazuje na syst\u00e9m, kter\u00fd u\u017e pou\u017e\u00edv\u00e1 ve sv\u00e9m e-shopu, a z\u00e1rove\u0148 na zm\u011bny, kter\u00e9 firma v posledn\u00edch t\u00fddnech spustila v N\u011bmecku.\u00a0<\/p>\n<p data-start=\"893\" data-end=\"1393\">Tam nov\u00fd koncept funguje od minul\u00e9ho t\u00fddne. Sortiment se nav\u00edc bude m\u011bnit podle sezony. Nap\u0159\u00edklad na ja\u0159e dostanou v\u011bt\u0161\u00ed prostor zahradn\u00ed pot\u0159eby, v zim\u011b naopak bytov\u00fd textil.\u00a0<\/p>\n<p data-start=\"1395\" data-end=\"1845\">Prom\u011bna prodejen Lidlu je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edch zm\u011bn, kter\u00e9 letos zav\u00e1d\u011bj\u00ed i dal\u0161\u00ed obchodn\u00ed \u0159et\u011bzce. Skupina\u00a0<a href=\"https:\/\/www.e15.cz\/byznys\/potraviny\/majitel-lidlu-a-kauflandu-hlasi-rekordni-trzby-poprve-prekonaly-100-miliard-eur-1358834\" rel=\"nofollow noopener\" target=\"_blank\">Schwarz Gruppe<\/a>,\u00a0pod kterou vedle Lidlu spad\u00e1 tak\u00e9 Kaufland, u\u017e p\u0159ed m\u011bs\u00edcem roz\u0161\u00ed\u0159ila nab\u00eddku nepotravin\u00e1\u0159sk\u00e9ho zbo\u017e\u00ed v Kauflandu o priv\u00e1tn\u00ed zna\u010dky zn\u00e1m\u00e9 pr\u00e1v\u011b z Lidlu, nap\u0159\u00edklad Crivit, Silvercrest nebo Lupilu. Podle veden\u00ed Kauflandu prob\u011bhla zm\u011bna sortimentu \u201eve v\u0161ech zem\u00edch\u201c.\u00a0<\/p>\n<p>Zm\u011bny se t\u00fdkaj\u00ed i Penny nebo Billy\u00a0<\/p>\n<p data-start=\"1847\" data-end=\"2055\">\u00dapravy letos p\u0159ipravil tak\u00e9 \u0159et\u011bzec Penny. Od \u00fanora zm\u011bnil syst\u00e9m slevov\u00fdch akc\u00ed, kter\u00e9 nov\u011b za\u010d\u00ednaj\u00ed ve st\u0159edu m\u00edsto dosavadn\u00edho \u010dtvrtka. Do modernizace investuje i Billa. Firma letos postupn\u011b zav\u00edr\u00e1 n\u011bkter\u00e9 sv\u00e9 prodejny kv\u016fli rekonstrukc\u00edm. Po jejich znovuotev\u0159en\u00ed maj\u00ed z\u00e1kazn\u00edci z\u00edskat p\u0159ehledn\u011bj\u0161\u00ed uspo\u0159\u00e1d\u00e1n\u00ed obchod\u016f, lep\u0161\u00ed orientaci v sortimentu a v\u011bt\u0161\u00ed d\u016fraz na \u010derstv\u00e9 potraviny.\u00a0<\/p>\n<p data-start=\"2564\" data-end=\"2925\" data-is-last-node=\"\" data-is-only-node=\"\">Zm\u011bny v obchodn\u00edch \u0159et\u011bzc\u00edch ukazuj\u00ed, \u017ee maloobchod st\u00e1le v\u00edce s\u00e1z\u00ed na p\u0159ehlednost, st\u00e1l\u00e9 um\u00edst\u011bn\u00ed zbo\u017e\u00ed a jednodu\u0161\u0161\u00ed orientaci z\u00e1kazn\u00edk\u016f. Inspirac\u00ed jsou \u010dasto internetov\u00e9 obchody, kde jsou produkty dlouhodob\u011b rozd\u011blen\u00e9 do jasn\u00fdch kategori\u00ed. Kamenn\u00e9 prodejny se tak postupn\u011b sna\u017e\u00ed p\u0159ibl\u00ed\u017eit zp\u016fsobu nakupov\u00e1n\u00ed, na kter\u00fd jsou z\u00e1kazn\u00edci zvykl\u00ed z online prost\u0159ed\u00ed.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Obchodn\u00ed \u0159et\u011bzec\u00a0Lidl\u00a0chyst\u00e1 v\u00fdraznou prom\u011bnu sv\u00fdch prodejen. U\u017e od \u010dtvrtka 21. kv\u011btna zavede na v\u0161ech \u010desk\u00fdch pobo\u010dk\u00e1ch nov\u00fd syst\u00e9m&hellip;\n","protected":false},"author":2,"featured_media":91345,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[8424,67,68,22937,13398,3268,375,849,27972,14874,27973],"class_list":["post-91344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-billa","tag-business","tag-byznys","tag-internetovy-obchod","tag-kaufland","tag-lidl","tag-nemecko","tag-obchod","tag-obchodni-retezec","tag-penny-market","tag-schwarz-gruppe"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116606105553321529","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/91344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=91344"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/91344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/91345"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=91344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=91344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=91344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}