{"id":91669,"date":"2026-05-20T13:54:17","date_gmt":"2026-05-20T13:54:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/91669\/"},"modified":"2026-05-20T13:54:17","modified_gmt":"2026-05-20T13:54:17","slug":"podvozek-na-kterem-jedou-tisice-e-shopu-ma-novy-plan-podpori-trziste","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/91669\/","title":{"rendered":"\u201ePodvozek\u201c, na kter\u00e9m jedou tis\u00edce e-shop\u016f, m\u00e1 nov\u00fd pl\u00e1n. Podpo\u0159\u00ed tr\u017ei\u0161t\u011b"},"content":{"rendered":"

Investor Ond\u0159ej Tomek v\u00a0lo\u0148sk\u00e9m roce prodal platformu pro tvorbu \u201ekrabicov\u00fdch\u201c e-shop\u016f Shoptet. Podle neofici\u00e1ln\u00edch informac\u00ed z\u00edskal miliardy korun a\u00a0te\u010f se p\u016fvodem \u010desk\u00fd tv\u016frce internetov\u00fdch obchod\u016f chyst\u00e1 na rychlou expanzi do des\u00edtek evropsk\u00fdch zem\u00ed.<\/p>\n

Shoptet funguje jako pronaj\u00edman\u00e1 platforma pro internetov\u00e9 obchody. Obchodn\u00edk si e-shop nevyv\u00edj\u00ed na m\u00edru, ale z\u00a0hotov\u00e9ho syst\u00e9mu si vybere tarif, vzhled, dopl\u0148ky, platby \u010di dopravu a\u00a0m\u016f\u017ee za\u010d\u00edt prod\u00e1vat.<\/p>\n

\u0158e\u0161en\u00ed vyu\u017e\u00edv\u00e1 45\u00a0tis\u00edc \u010desk\u00fdch e-shop\u016f, kter\u00e9 podle Shoptetu loni generovaly tr\u017eby ve v\u00fd\u0161i 91\u00a0miliard korun a\u00a0reprezentuje tak zhruba \u010dty\u0159icet procent cel\u00e9 \u010desk\u00e9 e-commerce. Stoj\u00ed nap\u0159\u00edklad za e-shopy zna\u010dek Rituals, Angry Beards nebo BJP store z\u00e1pasn\u00edka Ji\u0159\u00edho Proch\u00e1zky.<\/p>\n

\u0158editel Shoptetu Jan Hospodka v\u011b\u0159\u00ed, \u017ee spole\u010dnost pod k\u0159\u00eddly nov\u00e9ho vlastn\u00edka, belgick\u00e9 webhostingov\u00e9 spole\u010dnosti Team.blue, zn\u00e1sob\u00ed sv\u00e9 tr\u017eby i\u00a0po\u010det e-shop\u016f. V\u00a0rozhovoru pro Seznam Zpr\u00e1vy Byznys<\/a> tak\u00e9 uvedl, \u017ee se spole\u010dnost z\u00e1rove\u0148 chyst\u00e1 propojit online obchodn\u00edky s\u00a0tr\u017ei\u0161ti, p\u0159esto\u017ee je \u010d\u00e1st e-shopa\u0159\u016f pova\u017euje za nekalou konkurenci. \u010c\u00ednsk\u00fdm hr\u00e1\u010d\u016fm se v\u0161ak zat\u00edm vyh\u00fdb\u00e1.<\/p>\n

Team.blue m\u00e1 podle Hospodky klientskou z\u00e1kladnu ve webhostingu a\u00a0dom\u00e9n\u00e1ch po cel\u00e9 Evrop\u011b a\u00a0Shoptet se tak m\u016f\u017ee dostat k\u00a0milion\u016fm evropsk\u00fdch z\u00e1kazn\u00edk\u016f, ani\u017e by budoval vlastn\u00ed distribuci od nuly. \u010casem jim p\u0159\u00edmo v\u00a0administraci nab\u00eddne tla\u010d\u00edtko \u201ezalo\u017eit e-shop\u201c. Prvn\u00ed trh by m\u011bl b\u00fdt p\u0159ipraven\u00fd b\u011bhem p\u0159\u00ed\u0161t\u00edho roku.<\/p>\n

\u201eSpojen\u00ed s\u00a0Team.blue n\u00e1m otev\u00edr\u00e1 cestu do 22\u00a0evropsk\u00fdch zem\u00ed. D\u00edky tomu jsme b\u011bhem n\u00e1sleduj\u00edc\u00edch let schopni dostat se na n\u00e1sobky po\u010dtu st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f a\u00a0na stovky tis\u00edc e-shop\u016f,\u201c \u0159ekl Hospodka.<\/p>\n

<\/a><\/p>\n

V sou\u010dasnosti Shoptet p\u016fsob\u00ed v\u00a0\u010cesku, na Slovensku a\u00a0v Ma\u010farsku. Postupn\u011b se posouv\u00e1 od jednoduch\u00e9ho n\u00e1stroje na tvorbu e-shopu k\u00a0nab\u00eddce \u0161ir\u0161\u00ed infrastruktury pro z\u00e1kazn\u00edky jako jsou platebn\u00ed br\u00e1na, bal\u00edkov\u00e9 slu\u017eby, kampan\u011b a\u00a0slu\u017eby pro v\u011bt\u0161\u00ed e-shopy, na kter\u00e9 c\u00edl\u00ed konkuren\u010dn\u00ed Shopsys.<\/p>\n

Jednou z\u00a0posledn\u00edch nadstaveb, na nich\u017e vyd\u011bl\u00e1v\u00e1, jsou bal\u00edkov\u00e9 slu\u017eby. Firma sama z\u00e1silky nerozv\u00e1\u017e\u00ed, ale obchodn\u00edk\u016fm pom\u00e1h\u00e1 zajistit agendu spojenou s\u00a0odes\u00edl\u00e1n\u00edm v\u010detn\u011b napojen\u00ed na dopravce. Nadstavbou jsou i\u00a0marketingov\u00e9 slu\u017eby. Klienti necht\u011bj\u00ed jen spustit e-shop, ale opakovan\u011b p\u0159iv\u00e1d\u011bt n\u00e1v\u0161t\u011bvnost, pracovat s\u00a0reklamou \u010di automatizac\u00ed, jako jsou e-maily z\u00e1kazn\u00edk\u016fm. Ale st\u011b\u017eejn\u00ed byznys se to\u010d\u00ed okolo pron\u00e1jmu e-shopov\u00e9ho \u0159e\u0161en\u00ed.<\/p>\n

V tuzemsku v\u00a0roce 2024\u00a0fungovalo p\u0159es 67\u00a0tis\u00edc e-shop\u016f, tis\u00edce jich v\u0161ak zanikaj\u00ed a\u00a0objevuj\u00ed se nov\u00e9. \u201eNejrychleji rostou specializovan\u00e9 obchody, jako jsou r\u016fzn\u00e9 dom\u00e1c\u00ed potraviny. Loni nejrychleji rostly kategorie j\u00eddlo, farmaceutick\u00e9 p\u0159\u00edpravky a\u00a0zdravotnick\u00e9 pom\u016fcky \u010di dopl\u0148ky stravy apod. N\u00e1sledovaly hry, auto, moto,\u201c popsal Hospodka.<\/p>\n

Dal\u0161\u00edm v\u00fdznamn\u00fdm krokem je vstup Shoptetu na online tr\u017ei\u0161t\u011b, kter\u00e1 ve sv\u011bt\u011b v\u00fdznamn\u011b formuj\u00ed cel\u00fd online trh. U\u017e i\u00a0v tuzemsku si podle odhad\u016f ukously velk\u00fd tr\u017en\u00ed pod\u00edl. Z\u00e1kazn\u00edci loni v\u00a0internetov\u00fdch obchodech podle Asociace pro elektronickou komerci utratili 206\u00a0miliard korun. Data, prezentovan\u00e1 nap\u0159\u00edklad spole\u010dnost\u00ed Shopsys, ukazuj\u00ed, \u017ee dal\u0161\u00edch 40\u00a0a\u017e 55\u00a0miliard korun z\u00e1kazn\u00edci nechali na tr\u017ei\u0161t\u00edch.<\/p>\n

Shoptet spustil p\u0159\u00edm\u00e9 napojen\u00ed na Allegro. Slu\u017ebu, kter\u00e1 otev\u00edr\u00e1 prodejn\u00ed kan\u00e1l v\u00a0\u010cesku i\u00a0Polsku, si aktivovalo p\u0159es tis\u00edc e-shop\u016f. \u201e\u010c\u00edsla rostou ka\u017ed\u00fdm dnem,\u201c \u0159\u00edk\u00e1 Hospodka. V\u00a0p\u0159\u00edprav\u011b u\u017e je napojen\u00ed na tr\u017ei\u0161t\u011b \u0159et\u011bzce Kaufland. Firma o\u010dek\u00e1v\u00e1, \u017ee slu\u017ebu budou vyu\u017e\u00edvat hlavn\u011b klienti, kte\u0159\u00ed cht\u011bj\u00ed expandovat do zahrani\u010d\u00ed.<\/p>\n

<\/a><\/p>\n

Firma se ve spolupr\u00e1ci s\u00a0tr\u017ei\u0161ti pohybuje trochu na tenk\u00e9m led\u011b. Zhruba p\u011btina \u010desk\u00fdch e-shopa\u0159\u016f toti\u017e podle Hospodky vn\u00edm\u00e1 tr\u017ei\u0161t\u011b jako konkurenci. Shoptet se v\u0161ak nepou\u0161t\u00ed do spolupr\u00e1ce s\u00a0\u010d\u00ednsk\u00fdmi tr\u017ei\u0161ti. Ta \u010dasto nab\u00edzej\u00ed zbo\u017e\u00edm, kter\u00e9 podle Evropsk\u00e9 komise, celn\u00edk\u016f i\u00a0mnoha spot\u0159ebitelsk\u00fdch test\u016f \u010dasto poru\u0161uje z\u00e1kladn\u00ed unijn\u00ed pravidla a\u00a0normy.<\/p>\n

\u201ePro \u010d\u00e1st obchodn\u00edk\u016f jsou tr\u017ei\u0161t\u011b konkurenc\u00ed, zejm\u00e9na pokud p\u0159eprod\u00e1vaj\u00ed snadno nahraditeln\u00e9 zbo\u017e\u00ed s\u00a0n\u00edzkou mar\u017e\u00ed. Pro jin\u00e9 jsou ale cestou do zahrani\u010d\u00ed bez nutnosti stav\u011bt vlastn\u00ed lok\u00e1ln\u00ed e-shop,\u201c popsal Hospodka.<\/p>\n

Na \u010desk\u00e9m trhu Shoptetu konkuruje nap\u0159\u00edklad spole\u010dnost Upgates, kter\u00e1 tak\u00e9 nab\u00edz\u00ed pronaj\u00edman\u00e9 e-shopy, rival s\u00a0glob\u00e1ln\u00edm dosahem Shopify a\u00a0z v\u011bt\u0161\u00edch hr\u00e1\u010d\u016f tak\u00e9 Shopsys, zam\u011b\u0159en\u00fd na velk\u00e9 e-shopy. Velc\u00ed online obchodn\u00edci maj\u00ed n\u00e1ro\u010dn\u011bj\u0161\u00ed po\u017eadavky\u00a0\u2013 sv\u016fj e-shop pot\u0159ebuj\u00ed propojit nap\u0159\u00edklad se skladem, firemn\u00edm syst\u00e9mem v\u010detn\u011b objedn\u00e1vek a\u00a0\u00fa\u010detnictv\u00edm, v\u011brnostn\u00edm programem, kamenn\u00fdmi prodejnami apod.<\/p>\n

Shoptet loni zv\u00fd\u0161il vlastn\u00ed tr\u017eby na 900\u00a0milion\u016f korun a\u00a0pat\u0159\u00ed k\u00a0nejv\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm na trhu. Upgates je \u0159\u00e1dov\u011b men\u0161\u00ed, loni dos\u00e1hl cca 50\u00a0milion\u016f korun, meziro\u010dn\u011b o\u00a0p\u011btinu v\u00edce, a\u00a0vyrostla na 4300\u00a0e-shop\u016f. Typick\u00fdm z\u00e1kazn\u00edkem je obchodn\u00edk, kter\u00e9mu p\u0159estane sta\u010dit dosavadn\u00ed \u0159e\u0161en\u00ed, t\u0159eba kv\u016fli \u00faprav\u00e1m vzhledu, prodeji do zahrani\u010d\u00ed nebo napojen\u00ed na dal\u0161\u00ed n\u00e1stroje.<\/p>\n

Upgates na rozd\u00edl od Shoptetu nechce zat\u00edm ve velk\u00e9m expandovat jako firma, ale pom\u00e1h\u00e1 s\u00a0expanz\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm. Aktivn\u011b p\u016fsob\u00ed v\u00a0\u010cesku a\u00a0na Slovensku, obchodn\u00edk\u016fm ale nab\u00edz\u00ed spr\u00e1vu jazykov\u00fdch verz\u00ed, p\u0159eklady i\u00a0nastaven\u00ed pro zahrani\u010dn\u00ed prodej.<\/p>\n","protected":false},"excerpt":{"rendered":"Investor Ond\u0159ej Tomek v\u00a0lo\u0148sk\u00e9m roce prodal platformu pro tvorbu \u201ekrabicov\u00fdch\u201c e-shop\u016f Shoptet. Podle neofici\u00e1ln\u00edch informac\u00ed z\u00edskal miliardy korun…\n","protected":false},"author":2,"featured_media":91670,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[5103,5102,54,53,52],"class_list":["post-91669","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-e-commerce","tag-e-shopy","tag-svet","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116607245922656204","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/91669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=91669"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/91669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/91670"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=91669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=91669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=91669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}