{"id":94934,"date":"2026-05-23T14:45:12","date_gmt":"2026-05-23T14:45:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/94934\/"},"modified":"2026-05-23T14:45:12","modified_gmt":"2026-05-23T14:45:12","slug":"smart-2-ma-odstartovat-revitalizaci-znacky-v-evrope-hybrid-pry-nepotrebuje","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/94934\/","title":{"rendered":"Smart #2 m\u00e1 odstartovat revitalizaci zna\u010dky v Evrop\u011b. Hybrid pr\u00fd nepot\u0159ebuje"},"content":{"rendered":"

Zna\u010dka Smart je synonymem pro m\u011bstsk\u00e1 supermini. Nov\u00fd gener\u00e1ln\u00ed \u0159editel vysv\u011btluje, pro\u010d je model #2 pro spole\u010dnost kl\u00ed\u010dov\u00fd, ale tak\u00e9 pro\u010d svou revitalizaci zna\u010dka za\u010dala pomoc\u00ed \u010dist\u011b elektrick\u00fdch SUV.<\/p>\n

Kdy\u017e se \u0159ekne Smart, p\u0159edstav\u00ed si ka\u017ed\u00fd z n\u00e1s \u00fa\u017easn\u00e9 m\u011bstsk\u00e9 supermini, kter\u00e9 bylo mo\u017en\u00e9 s trochou snahy parkovat kolmo k chodn\u00edku tam, kde ostatn\u00ed parkovali pod\u00e9ln\u011b, ani\u017e by p\u0159\u00edli\u0161 vy\u010dn\u00edvalo do cesty. Pravda, m\u011blo jen dv\u011b m\u00edsta a bylo tak mal\u00e9, \u017ee kdy\u017e cht\u011bla automobilka expandovat, m\u011bla to t\u011b\u017ek\u00e9.<\/p>\n

Zpo\u010d\u00e1tku vznikly varianty Cabrio, Crossblade, samostatn\u00fd model Roadster a Coup\u00e9 a nakonec tak\u00e9 Smart ForFour, tedy v\u011bt\u0161\u00ed v\u016fz pro \u010dty\u0159i. Ten jako jedin\u00fd p\u0159e\u017eil i do t\u0159et\u00ed generace vozidel automobilky Smart, i kdy\u017e u\u017e ji jej\u00ed z\u00e1kazn\u00edci opou\u0161t\u011bli.<\/p>\n

\"Ojet\u00fd<\/a>Ojet\u00fd Smart City Coup\u00e9\/Fortwo I. generace (W450): Renesance prcka<\/a><\/p>\n

Zm\u011bna vlastnictv\u00ed a velk\u00e9 ambice koncernu Geely v\u0161ak pro Smart znamenaj\u00ed roz\u0161\u00ed\u0159en\u00ed do v\u0161emo\u017en\u00fdch segment\u016f. Zna\u010dka dokonce za\u010dala s n\u011bkolika modely SUV a nyn\u00ed chyst\u00e1 tak\u00e9 plug-in hybridn\u00ed sedan. Kde je ale n\u00e1\u0161 milovan\u00fd mal\u00fd smart?<\/p>\n

V s\u00e9riov\u00e9 podob\u011b by se m\u011bl p\u0159edstavit ji\u017e letos na podzim a zaplnit tak obrovskou d\u00edru v identit\u011b zna\u010dky, kter\u00e1 vznikla jeho absenc\u00ed. Prodeje zna\u010dky jsou i p\u0159es nab\u00eddku t\u0159\u00ed model\u016f SUV velmi slab\u00e9 a nov\u011b jmenovan\u00fd gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Smart Wolfgang Ufer m\u00e1 zna\u010dce poskytnout nov\u00fd impuls.<\/p>\n

\u201eJe \u010das zv\u00fd\u0161it na\u0161i \u00farove\u0148 prodeje a marketingu; v tomto ohledu se m\u016f\u017eeme zlep\u0161it a budovat pov\u011bdom\u00ed o zna\u010dce,\u201c komentoval situaci pro britsk\u00fd AutoExpress. Moment\u00e1ln\u00ed nab\u00eddka zna\u010dky nav\u00edc bojuje s cenou, kter\u00e1 byla u pr\u00e9miov\u011b za\u0159azen\u00e9ho Smartu v\u017edy vy\u0161\u0161\u00ed.<\/p>\n

\"Projeli<\/a>Projeli jsme Smart #5 Brabus na \u010desk\u00fdch cest\u00e1ch. Je to obr! M\u011blo by se Porsche b\u00e1t?<\/a><\/p>\n

Zat\u00edmco v minulosti si Smart vy\u0161\u0161\u00ed cenu dok\u00e1zal obh\u00e1jit sv\u00fdmi jedine\u010dn\u00fdmi vlastnostmi a bezpe\u010dnost\u00ed, dnes \u010del\u00ed obrovsk\u00e9 konkurenci mezi elektromobily z \u010c\u00edny, automobilkou Tesla, ale i st\u00e1le lep\u0161\u00edmi produkty z Evropy.<\/p>\n

Kdy\u017e k tomu p\u0159id\u00e1te fakt, \u017ee potkat dnes Smart v ulic\u00edch je prakticky nemo\u017en\u00e9 (zejm\u00e9na nov\u00e9 modely), je jasn\u00e9, \u017ee Smart pot\u0159ebuje nab\u00eddnout sv\u00fdm z\u00e1kazn\u00edk\u016fm ikonick\u00fd model jako s\u016fl. A co by m\u011blo m\u00edt v\u011bt\u0161\u00ed \u0161anci na \u00fasp\u011bch ne\u017e n\u00e1vrat ke sv\u00fdm ikonick\u00fdm ko\u0159en\u016fm.<\/p>\n

\"TEST<\/a>TEST Smart EQ ForTwo kup\u00e9 \u2013 Kde je tady nejbli\u017e\u0161\u00ed nab\u00edjec\u00ed stanice?<\/a><\/p>\n

\u201eKde je to dvoum\u00edstn\u00e9 auto?\u201c ptaj\u00ed se pr\u00fd lid\u00e9 automobilky nej\u010dast\u011bji. Ufer argumentuje, \u017ee Smart na sv\u00e9 ko\u0159eny nikdy nezapomn\u011bl a n\u011bkolikr\u00e1t se pokusil vyvinout novou generaci na spr\u00e1vn\u00e9 platform\u011b. \u201ePravdou ale je, \u017ee dvoum\u00edstn\u00e9 auto nikdy nebylo t\u00edm, na kter\u00e9m bychom vyd\u011bl\u00e1vali pen\u00edze,\u201c up\u0159es\u0148uje, pro\u010d jsme se takov\u00e9ho produktu zat\u00edm nedo\u010dkali.<\/p>\n

Nakonec museli sami vyvinout platformu, jeliko\u017e \u017e\u00e1dn\u00e1 pou\u017eiteln\u00e1 nebyla uzp\u016fsobena na v\u016fz s d\u00e9lkou pouh\u00fdch 2,7 metru. Nov\u00e1 generace stylov\u00e9ho supermini nav\u00edc nem\u00e1 \u017e\u00e1dn\u00e9 ambice b\u00fdt levn\u00fdm autem a konkurovat tak t\u0159eba Renaultu Twingo E-Tech. Ufer trv\u00e1 na tom, \u017ee Smart je \u201epr\u00e9miov\u00e1 lifestylov\u00e1 zna\u010dka\u201c.<\/p>\n

\u0160irok\u00e1 nab\u00eddka<\/p>\n

Prvn\u00ed model automobilky Smart z 90. let byl natolik v\u00fdjime\u010dn\u00fd, \u017ee se stal prvn\u00edm vozem, kter\u00fd byl vystaven v newyorsk\u00e9m Muzeu modern\u00edho um\u011bn\u00ed je\u0161t\u011b v dob\u011b sv\u00e9 produkce. Jak u\u017e v\u0161ak Ufer nazna\u010dil, jeho \u00fasp\u011bch p\u0159i\u0161el Mercedes-Benz draho. V\u00fdvoj podle odhad\u016f analytick\u00e9 spole\u010dnosti Bernstein p\u0159inesl jen b\u011bhem prvn\u00edch dvou generac\u00ed ztr\u00e1tu ve v\u00fd\u0161i 4,6 miliardy dolar\u016f (t\u00e9m\u011b\u0159 100 miliard korun).<\/p>\n

Aby to tentokr\u00e1t nedopadlo stejn\u011b, chce spole\u010dn\u00fd podnik Geely a Mercedes-Benz zcela novou platformu #2 vyu\u017e\u00edt pro kompletn\u00ed portfolio m\u011bstsk\u00fdch supermini: krom\u011b kup\u00e9 vych\u00e1zej\u00edc\u00edho z konceptu p\u0159edstaven\u00e9ho v Pekingu m\u016f\u017eeme znovu o\u010dek\u00e1vat kabriolet a potenci\u00e1ln\u011b i prodlou\u017eenou verzi. Dokonce Ufer zm\u00ednil celou \u0159adu specifikac\u00ed od u\u017eitkov\u00fdch voz\u016f pro skupiny a\u017e po luxusn\u00ed m\u011bstsk\u00e9 obytn\u00e9 vozy.<\/p>\n

\"D\u00edky<\/a>D\u00edky \u010d\u00ednsk\u00e9mu Geely pr\u00fd \u010dek\u00e1 Smart z\u00e1\u0159n\u00e1 budoucnost<\/a><\/p>\n

Dnes jsou v\u0161echny u n\u00e1s prod\u00e1van\u00e9 smarty \u010dist\u011b elektrick\u00e9, na dom\u00e1c\u00edm \u010d\u00ednsk\u00e9m trhu to ale neplat\u00ed. Smart tam nab\u00edz\u00ed tak\u00e9 plug-in hybridn\u00ed modely EHD. \u201eNejsme p\u0159esv\u011bd\u010deni, \u017ee to pro Evropu pot\u0159ebujeme,\u201c komentuje mo\u017en\u00fd p\u0159\u00edchod plug-in hybrid\u016f do Evropy Ufer.<\/p>\n

Argumentuje t\u00edm, \u017ee 800V syst\u00e9m elektromobil\u016f automobilky je tak dobr\u00fd, \u017ee nab\u00edzet pouze mezistupe\u0148 p\u0159echodu na \u010distou elektromobilitu v podob\u011b plug-in hybridn\u00ed varianty zkr\u00e1tka ned\u00e1v\u00e1 smysl. Druhou stranou mince jsou samoz\u0159ejm\u011b tak\u00e9 n\u00e1klady na spln\u011bn\u00ed nadch\u00e1zej\u00edc\u00edch emisn\u00edch p\u0159edpis\u016f Euro 7 u takov\u00e9 pohonn\u00e9 jednotky.<\/p>\n

\"Smart<\/a>Smart m\u00e1 nov\u00fd model se spalovac\u00edm motorem. Konkurovat m\u016f\u017ee \u0160kod\u011b Superb<\/a><\/p>\n

Spole\u010dn\u011b s konceptem #2<\/a> se p\u0159edstavil tak\u00e9 produk\u010dn\u00ed plug-in hybrid #6. Ten pr\u00fd pro Evropu zcela vylou\u010den nen\u00ed, jeliko\u017e by mohl b\u00fdt komplement\u00e1rn\u00edm modelem k sou\u010dasn\u00e9 nab\u00eddce zna\u010dky Mercedes-Benz.<\/p>\n

V\u0161e se v\u0161ak odv\u00edj\u00ed od toho, zda se poda\u0159\u00ed znovu nastartovat \u00fasp\u011bch zna\u010dky Smart na evropsk\u00e9m trhu. Ambice m\u00e1 Ufer vysok\u00e9, cht\u011bl by do t\u0159\u00ed let ze zna\u010dky Smart ud\u011blat jednu z nejrychleji rostouc\u00edch zna\u010dek elektromobil\u016f. Nezb\u00fdv\u00e1 ne\u017e sledovat, zda se mu to poda\u0159\u00ed.<\/p>\n

Zdroje: AutoExpress, Smart, Evoo<\/p>\n","protected":false},"excerpt":{"rendered":"Zna\u010dka Smart je synonymem pro m\u011bstsk\u00e1 supermini. Nov\u00fd gener\u00e1ln\u00ed \u0159editel vysv\u011btluje, pro\u010d je model #2 pro spole\u010dnost kl\u00ed\u010dov\u00fd,…\n","protected":false},"author":2,"featured_media":94935,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[3208,67,68,251,768,21322,28716,21324,28717,28718,21323,424],"class_list":["post-94934","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-alternativni-pohony","tag-business","tag-byznys","tag-elektromobil","tag-redakcni-video","tag-smart","tag-smart-1","tag-smart-2","tag-smart-3","tag-smart-5","tag-smart-fortwo","tag-video"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116624433062248985","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/94934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=94934"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/94934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/94935"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=94934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=94934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=94934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}