{"id":96576,"date":"2026-05-25T11:44:16","date_gmt":"2026-05-25T11:44:16","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/96576\/"},"modified":"2026-05-25T11:44:16","modified_gmt":"2026-05-25T11:44:16","slug":"tiktok-meta-i-google-ek-bude-resit-podvodne-inzeraty-na-internetu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/96576\/","title":{"rendered":"TikTok, Meta i\u00a0Google. EK bude \u0159e\u0161it podvodn\u00e9 inzer\u00e1ty na internetu"},"content":{"rendered":"

\u201eMeta, TikTok a\u00a0Google nejen\u017ee aktivn\u011b neodstra\u0148uj\u00ed podvodn\u00e9 inzer\u00e1ty, ale nevyv\u00edjej\u00ed v\u00fdrazn\u011bj\u0161\u00ed \u010dinnost ani v\u00a0p\u0159\u00edpad\u011b upozorn\u011bn\u00ed na takov\u00e9to podvody,\u201c uvedl v\u00fdkonn\u00fd \u0159editel BEUC Agust\u00edn Reyna. \u201ePokud nebudou \u0159e\u0161it finan\u010dn\u00ed podvody na sv\u00fdch platform\u00e1ch, podvodn\u00edci budou d\u00e1l denn\u011b oslovovat miliony evropsk\u00fdch spot\u0159ebitel\u016f, kte\u0159\u00ed tak budou \u010delit hrozb\u011b, \u017ee v\u00a0d\u016fsledku podvod\u016f p\u0159ijdou o\u00a0stovky \u010di tis\u00edce eur,\u201c dodal.<\/p>\n

Americk\u00e9 firmy Google a\u00a0Meta st\u00ed\u017enost odm\u00edtly a\u00a0uvedly, \u017ee se aktivn\u011b sna\u017e\u00ed sv\u00e9 u\u017eivatele chr\u00e1nit, p\u00ed\u0161e agentura Reuters<\/a>.<\/p>\n

Google, kter\u00fd je sou\u010d\u00e1st\u00ed technologick\u00e9ho konglomer\u00e1tu Alphabet, provozuje nejpou\u017e\u00edvan\u011bj\u0161\u00ed internetov\u00fd vyhled\u00e1va\u010d na sv\u011bt\u011b a\u00a0je sv\u011btovou jedni\u010dkou v\u00a0internetov\u00e9 reklam\u011b. Meta provozuje nap\u0159\u00edklad popul\u00e1rn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b Facebook a\u00a0Instagram \u010di komunika\u010dn\u00ed platformu WhatsApp. \u010c\u00ednsk\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 TikTok, kter\u00e1 se zam\u011b\u0159uje na sd\u00edlen\u00ed kr\u00e1tk\u00fdch vide\u00ed, se podle Reuters k\u00a0\u017e\u00e1dosti o\u00a0koment\u00e1\u0159 ke st\u00ed\u017enosti zat\u00edm nevyj\u00e1d\u0159ila.<\/p>\n

<\/a><\/p>\n

\u201eBlokujeme p\u0159es 99\u00a0% reklam poru\u0161uj\u00edc\u00edch pravidla je\u0161t\u011b p\u0159ed jejich zve\u0159ejn\u011bn\u00edm. Na\u0161e t\u00fdmy tyto ochrann\u00e9 mechanismy neust\u00e1le vylep\u0161uj\u00ed, aby m\u011bly p\u0159ed podvodn\u00edky n\u00e1skok a\u00a0chr\u00e1nily lidi,\u201c tvrd\u00ed Google.<\/p>\n

Meta uvedla, \u017ee vloni identifikovala a\u00a0odstranila p\u0159es 159\u00a0milion\u016f podvodn\u00fdch reklam, z\u00a0toho 92\u00a0% d\u0159\u00edv, ne\u017e je n\u011bkdo nahl\u00e1sil.<\/p>\n

Firmy upozorn\u011bn\u00ed spot\u0159ebitel\u016f ignoruj\u00ed<\/p>\n

BEUC uv\u00e1d\u00ed, \u017ee spolu s\u00a0organizacemi na ochranu spot\u0159ebitel\u016f ve 13\u00a0zem\u00edch v\u00a0obdob\u00ed od prosince do b\u0159ezna nahl\u00e1sila t\u00e9m\u011b\u0159 900\u00a0inzer\u00e1t\u016f s\u00a0podez\u0159en\u00edm na poru\u0161en\u00ed z\u00e1kon\u016f EU. Tvrd\u00ed, \u017ee platformy na z\u00e1klad\u011b upozorn\u011bn\u00ed odstranily pouze 27\u00a0% t\u011bchto reklam, zat\u00edmco 52\u00a0% upozorn\u011bn\u00ed bylo odm\u00edtnuto nebo ignorov\u00e1no. \u201eTo znamen\u00e1, \u017ee stovky finan\u010dn\u00edch podvod\u016f jsou st\u00e1le aktivn\u00ed a\u00a0ka\u017ed\u00fd m\u011bs\u00edc oslovuj\u00ed p\u0159es 200\u00a0milion\u016f evropsk\u00fdch spot\u0159ebitel\u016f,\u201c p\u00ed\u0161e BEUC.<\/p>\n

Organizace na ochranu spot\u0159ebitel\u016f po\u017eaduj\u00ed, aby evrop\u0161t\u00ed regul\u00e1to\u0159i p\u0159ezkoumali opat\u0159en\u00ed, jimi\u017e Google, Meta a\u00a0TikTok omezuj\u00ed rizika spojen\u00e1 s\u00a0finan\u010dn\u00edmi podvody, a\u00a0p\u0159im\u011bli je k\u00a0dodr\u017eov\u00e1n\u00ed unijn\u00edho na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA). V\u00a0p\u0159\u00edpad\u011b pokra\u010duj\u00edc\u00edho nedodr\u017eov\u00e1n\u00ed pravidel by podle BEUC m\u011bly firmy \u010delit pokut\u00e1m. Evropsk\u00e1 komise m\u016f\u017ee za poru\u0161ov\u00e1n\u00ed DSA vym\u011b\u0159it pokutu a\u017e do \u0161esti procent ro\u010dn\u00edch tr\u017eeb dan\u00e9ho podniku.<\/p>\n

Nej\u010dast\u011bj\u0161\u00ed podvody, jak je odhalit a\u00a0nenechat se okr\u00e1st<\/p>\n

Policejn\u00ed statistiky zaplavuj\u00ed v\u00a0posledn\u00edch m\u011bs\u00edc\u00edch p\u0159\u00edb\u011bhy ne\u0161\u0165astn\u00edk\u016f, kte\u0159\u00ed sedli na lep internetov\u00fdm podvodn\u00edk\u016fm. Kyber\u0161mejdi p\u0159itom pou\u017e\u00edvaj\u00ed po\u0159\u00e1d dokola stejn\u00e9 triky, jejich\u017e prost\u0159ednictv\u00edm se sna\u017e\u00ed d\u016fv\u011b\u0159ivce nap\u00e1lit a\u00a0\u010dasto i\u00a0o\u0161kubat. P\u0159ipravte se na n\u011b a\u00a0pod\u00edvejte se, jak se nej\u010dast\u011bj\u0161\u00edm podvod\u016fm na s\u00edti br\u00e1nit<\/a>.<\/p>\n

Podvody pod hlavi\u010dkou Novinek<\/p>\n

Podobn\u00e9 investi\u010dn\u00ed podvody se na soci\u00e1ln\u00edch s\u00edt\u00edch \u010dasto objevuj\u00ed i\u00a0pod hlavi\u010dkou zpravodajsk\u00e9ho serveru Novinky.cz. Redakce s\u00a0nimi samoz\u0159ejm\u011b nem\u00e1 nic spole\u010dn\u00e9ho. Fale\u0161n\u00ed novin\u00e1\u0159i pouze zneu\u017e\u00edvaj\u00ed vzhled a\u00a0logo zpravodajsk\u00e9ho serveru Novinky.cz. Sna\u017e\u00ed se tak vzbudit u\u00a0lid\u00ed pocit d\u016fv\u011bry velk\u00e9ho m\u00e9dia, na\u010de\u017e jim naserv\u00edruj\u00ed \u201ezaru\u010den\u00e9 investi\u010dn\u00ed rady\u201c.<\/p>\n

Design serveru Novinky.cz je imitov\u00e1n zpravidla vcelku zda\u0159ile, co\u017e m\u016f\u017ee i\u00a0jinak ostra\u017eit\u00e9 u\u017eivatele zm\u00e1st. Pozorn\u011bj\u0161\u00ed \u010dten\u00e1\u0159i si v\u0161ak mohou v\u0161imnout, \u017ee v\u00a0adresn\u00edm \u0159\u00e1dku internetov\u00e9ho prohl\u00ed\u017ee\u010de je \u00fapln\u011b jin\u00e1 dom\u00e9na nebo \u017ee odkazy na jednotliv\u00e9 rubriky v\u00a0z\u00e1hlav\u00ed podvodn\u00e9 zpr\u00e1vy v\u016fbec nefunguj\u00ed.<\/p>\n

Foto: Novinky<\/p>\n

Fale\u0161n\u00fd \u010dl\u00e1nek nen\u00ed na dom\u00e9n\u011b Novinky, ale na podvodn\u00e9m webu novinkykrimi.com, na sn\u00edmku je porovn\u00e1n\u00ed fale\u0161n\u00fdch Novinek s\u00a0t\u011bmi prav\u00fdmi.<\/p>\n

Je tedy z\u0159ejm\u00e9, \u017ee jde o\u00a0jedno\u00fa\u010delov\u011b vytvo\u0159enou str\u00e1nku, kter\u00e1 m\u00e1 za \u00fakol d\u016fv\u011b\u0159ivce navnadit, a\u00a0pr\u00e1v\u011b zna\u010dka Novinek m\u00e1 p\u0159isp\u011bt k\u00a0tomu, aby zpr\u00e1va p\u016fsobila d\u016fv\u011bryhodn\u011b. D\u016fv\u011bryhodnost se sna\u017e\u00ed kyberzlo\u010dinci zv\u00fd\u0161it i\u00a0p\u0159ipojen\u00edm fale\u0161n\u00e9 diskuse s\u00a0hromadou spokojen\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed ji\u017e z\u00a0investic profituj\u00ed.<\/p>\n

V galerii n\u00ed\u017ee naleznete uk\u00e1zky dal\u0161\u00edch podvodn\u00fdch \u010dl\u00e1nk\u016f, kter\u00e9 se v\u00a0posledn\u00edch m\u011bs\u00edc\u00edch objevily na s\u00edti. N\u011bkter\u00e9 jsou zda\u0159ilej\u0161\u00ed, jin\u00e9 kop\u00edruj\u00ed pouze logo serveru Novinky.cz.<\/p>\n

Foto: NovinkyBlokace nen\u00ed snadn\u00e1<\/p>\n

Podobn\u00e9 fale\u0161n\u00e9 \u010dl\u00e1nky se samoz\u0159ejm\u011b zobrazuj\u00ed i\u00a0na r\u016fzn\u00fdch zahrani\u010dn\u00edch internetov\u00fdch dom\u00e9n\u00e1ch. Na podvodn\u00e9 odkazy m\u016f\u017eete narazit dokonce i\u00a0na Facebooku, ve vyhled\u00e1v\u00e1n\u00ed Googlu \u010di na YouTube. Kyber\u0161mejdi si jejich propagaci jednodu\u0161e zaplat\u00ed jako reklamu.<\/p>\n

Vyu\u017e\u00edvaj\u00ed p\u0159itom toho, \u017ee tyto internetov\u00e9 platformy p\u016fsob\u00ed po cel\u00e9m sv\u011bt\u011b. Reklamu si tak zakoup\u00ed n\u011bkde v\u00a0zahrani\u010d\u00ed, kde \u010desk\u00e9mu textu nikdo nerozum\u00ed, a\u00a0nem\u016f\u017ee tedy snadno odhalit, \u017ee se jedn\u00e1 o\u00a0phishingov\u00fd podvod.<\/p>\n

Kv\u016fli tomu, \u017ee se neust\u00e1le m\u011bn\u00ed internetov\u00e9 dom\u00e9ny, na kter\u00fdch jsou podvodn\u00e9 \u010dl\u00e1nky um\u00edst\u011bny, zpravidla nepom\u00e1h\u00e1 ani nahla\u0161ov\u00e1n\u00ed fale\u0161n\u00fdch reklam poskytovatel\u016fm slu\u017eeb. Toto\u017en\u00e1 reklama se jednodu\u0161e objev\u00ed znovu, pouze na jin\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n

\u0158e\u0161en\u00edm je samoz\u0159ejm\u011b blokace podvodn\u00fdch dom\u00e9n, ale ty p\u0159ib\u00fdvaj\u00ed zpravidla rychlej\u0161\u00edm tempem, ne\u017e jsou zakazov\u00e1ny. Podvodn\u00edci mohou relativn\u011b snadno z\u0159\u00eddit klidn\u011b i\u00a0stovky podvodn\u00fdch dom\u00e9n za den. To je hlavn\u00ed d\u016fvod, pro\u010d se fale\u0161n\u00e9 str\u00e1nky s\u00a0investi\u010dn\u00edmi radami \u0161\u00ed\u0159\u00ed internetem jako lavina.<\/p>\n

Foto: Policie \u010cR<\/p>\n

Podvod\u016f p\u0159ib\u00fdv\u00e1, varuje opakovan\u011b policie.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eMeta, TikTok a\u00a0Google nejen\u017ee aktivn\u011b neodstra\u0148uj\u00ed podvodn\u00e9 inzer\u00e1ty, ale nevyv\u00edjej\u00ed v\u00fdrazn\u011bj\u0161\u00ed \u010dinnost ani v\u00a0p\u0159\u00edpad\u011b upozorn\u011bn\u00ed na takov\u00e9to podvody,\u201c…\n","protected":false},"author":2,"featured_media":30489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[904,67,123,68,466,69,21396,29024,920,1699,732,521,948,20413],"class_list":["post-96576","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-alphabet","tag-business","tag-bytedance","tag-byznys","tag-google","tag-investice","tag-inzeraty","tag-inzerce","tag-kyberneticka-bezpecnost","tag-meta-platforms-meta","tag-podvod-na-internetu","tag-socialni-site","tag-tiktok","tag-vyhledavani"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116635046254374251","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/96576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=96576"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/96576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/30489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=96576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=96576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=96576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}