{"id":98710,"date":"2026-05-27T10:43:12","date_gmt":"2026-05-27T10:43:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/98710\/"},"modified":"2026-05-27T10:43:12","modified_gmt":"2026-05-27T10:43:12","slug":"csob-se-stane-generalnim-partnerem-reprezentace-facr-ziska-az-300-milionu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/98710\/","title":{"rendered":"\u010cSOB se stane gener\u00e1ln\u00edm partnerem reprezentace. FA\u010cR z\u00edsk\u00e1 a\u017e 300\u00a0milion\u016f"},"content":{"rendered":"<p class=\"e_bX\">Fotbalov\u00e1 asociace a\u00a0skupina \u010cSOB uzav\u0159ely do roku 2030\u00a0dlouhodob\u00e9 strategick\u00e9 partnerstv\u00ed. \u010cSOB se tak stane od \u010dervna gener\u00e1ln\u00edm partnerem \u010desk\u00e9 fotbalov\u00e9 reprezentace. Celkov\u00fd finan\u010dn\u00ed objem podpory skupiny \u010cSOB ur\u010den\u00fd pro d\u011bti a\u00a0ml\u00e1de\u017e, tren\u00e9ry, \u017eensk\u00fd fotbal a\u00a0regiony \u010din\u00ed 45,5\u00a0milionu korun na prvn\u00ed rok spolupr\u00e1ce. Na tiskov\u00e9 konferenci to ozn\u00e1mili gener\u00e1ln\u00ed \u0159editel \u010cSOB Ale\u0161 Bla\u017eek a\u00a0p\u0159edseda FA\u010cR David Trunda. Celkem by podpora m\u011bla dos\u00e1hnout a\u017e 300\u00a0milion\u016f korun, \u0159ekl Bla\u017eek.<\/p>\n<p class=\"e_bX\">\u201ePodpora je v\u00e1zan\u00e1 i\u00a0na ur\u010dit\u00e9 c\u00edle, n\u011bkter\u00e9 jsou pr\u016fb\u011b\u017en\u00e9, n\u011bkter\u00e9 souvis\u00ed s\u00a0v\u00fdkonem, n\u011bkter\u00e9 s\u00a0transparentnost\u00ed. Kdy\u017e se v\u0161e poda\u0159\u00ed, dostane FA\u010cR od \u010cSOB a\u017e 300\u00a0milion\u016f korun,\u201c up\u0159esnil Bla\u017eek. <\/p>\n<p class=\"e_bX\">Reakce veden\u00ed svazu na n\u011bkter\u00e9 af\u00e9ry, kter\u00e9 se ned\u00e1vno v\u00a0\u010desk\u00e9m fotbale ud\u00e1ly, byla podle n\u011bj naprosto p\u0159\u00edkladn\u00e1. \u201eJe zde opravdu snaha zm\u011bnit pom\u011bry v\u00a0\u010desk\u00e9m fotbale,\u201c podotkl. \u201eJe to nyn\u00ed nejkl\u00ed\u010dov\u011bj\u0161\u00ed partnerstv\u00ed. M\u00e1m stra\u0161nou radost, \u017ee se jej po t\u00e9m\u011b\u0159 roce poda\u0159ilo dne\u0161n\u00edm podpisem uzav\u0159\u00edt,\u201c doplnil Trunda. Nov\u00fd gener\u00e1ln\u00ed partner podle n\u011bj z\u00e1sadn\u011b pom\u016f\u017ee zm\u011bnit financov\u00e1n\u00ed fotbalu v\u00a0regionech.<\/p>\n<p class=\"e_bX\">Spole\u010dn\u011b budou ob\u011b organizace rozv\u00edjet i\u00a0tr\u00e9nov\u00e1n\u00ed, sport v\u00a0regionech, \u017eensk\u00fd fotbal nebo vznik nov\u00fdch h\u0159i\u0161\u0165. Budou spolupracovat na konkr\u00e9tn\u00edch projektech, jako je M\u016fj prvn\u00ed g\u00f3l, Nov\u00e1 generace tren\u00e9r\u016f, Festival \u017eensk\u00e9ho fotbalu, Podpora klub\u016f, FIFA Areny a\u00a0E-learning vzd\u011bl\u00e1vac\u00ed platforma pro tren\u00e9ry.<\/p>\n<p class=\"e_bX\">\u201eJsem r\u00e1d, \u017ee hlavn\u00ed prioritou partnerstv\u00ed s\u00a0FA\u010cR je podpora sportov\u00e1n\u00ed d\u011bt\u00ed a\u00a0ml\u00e1de\u017ee a\u00a0jejich aktivn\u00edho a\u00a0zdrav\u011bj\u0161\u00edho tr\u00e1ven\u00ed voln\u00e9ho \u010dasu, kde dlouhodob\u011b vn\u00edm\u00e1me slo\u017eitou situaci nap\u0159\u00ed\u010d cel\u00fdm \u010ceskem. Spolupr\u00e1ce s\u00a0asociac\u00ed nejmasov\u011bj\u0161\u00edho a\u00a0nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edho sportu v\u00a0\u010cR n\u00e1m proto d\u00e1v\u00e1 smysl,\u201c uvedl Bla\u017eek. <\/p>\n<p class=\"e_bX\">\u201eJsme r\u00e1di, \u017ee jsme z\u00edskali siln\u00e9ho a\u00a0stabiln\u00edho partnera, kter\u00fd se stane partnerem fotbalov\u00e9 reprezentace a\u00a0z\u00e1rove\u0148 n\u00e1m pom\u016f\u017ee naplnit na\u0161i vizi komplexn\u00edho rozvoje fotbalu. Mus\u00edme se soust\u0159edit na region\u00e1ln\u00ed fotbal, podporovat tren\u00e9ry, ale i\u00a0zlep\u0161ovat infrastrukturu a\u00a0vybaven\u00ed v\u00a0klubech. Pot\u0159ebujeme rozv\u00edjet i\u00a0velk\u00fd potenci\u00e1l \u017eensk\u00e9ho fotbalu,\u201c \u0159ekl Trunda.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/domaci-kauzy-fotbal-sazky-a-exekuce-pribeh-brankare-namoceneho-v-korupcni-afere-303495\" class=\"e_n f_l1\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"576\"   width=\"1024\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/fotbalova-kauza.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_aa e_Z\"\/><\/a><\/p>\n<p class=\"e_bX\">Aktu\u00e1ln\u00ed pot\u0159eby \u010desk\u00e9ho fotbalu zmapoval i\u00a0rozs\u00e1hl\u00fd dotazn\u00edk mezi 600\u00a0kluby, kter\u00fd pomohl p\u0159ipravovan\u00e9 aktivity a\u00a0projekty c\u00edlen\u011b sm\u011b\u0159ovat. V\u00a0dotazn\u00edku zmi\u0148uje zhruba polovina respondent\u016f jako jedno z\u00a0aktu\u00e1ln\u00edch t\u00e9mat nedostatek hrac\u00edch a\u00a0tr\u00e9ninkov\u00fdch ploch. <\/p>\n<p class=\"e_bX\">Zhruba dv\u011b t\u0159etiny dotazovan\u00fdch se ob\u00e1vaj\u00ed, \u017ee by mohly v\u00a0budoucnu \u010delit nedostatku tren\u00e9r\u016f pro sv\u00e9 t\u00fdmy s\u00a0odpov\u00eddaj\u00edc\u00edm tren\u00e9rsk\u00fdm vzd\u011bl\u00e1n\u00edm. A\u017e 56\u00a0procent dotazovan\u00fdch m\u00e1 mlad\u00e9 fotbalisty a\u00a0fotbalistky, kte\u0159\u00ed by ocenili pomoc s\u00a0po\u0159\u00edzen\u00edm sportovn\u00edho vybaven\u00ed, aby se mohli fotbalu v\u011bnovat.<\/p>\n<p class=\"e_bX\">Gener\u00e1ln\u00edm partnerem fotbalov\u00e9 reprezentace je do konce kv\u011btna spole\u010dnost Penny. Od 1.\u00a0\u010dervna se j\u00edm stane \u010cSOB a\u00a0bude v\u00a0t\u00e9to roli prov\u00e1zet n\u00e1rodn\u00ed t\u00fdm ji\u017e na nadch\u00e1zej\u00edc\u00edm sv\u011btov\u00e9m \u0161ampion\u00e1tu v\u00a0USA, Kanad\u011b a\u00a0Mexiku. S\u00a0Penny bude FA\u010cR podle Trundy d\u00e1le spolupracovat, firma bude o\u00a0pozici n\u00ed\u017ee, stane se hlavn\u00edm partnerem svazu.<\/p>\n","protected":false},"excerpt":{"rendered":"Fotbalov\u00e1 asociace a\u00a0skupina \u010cSOB uzav\u0159ely do roku 2030\u00a0dlouhodob\u00e9 strategick\u00e9 partnerstv\u00ed. \u010cSOB se tak stane od \u010dervna gener\u00e1ln\u00edm partnerem&hellip;\n","protected":false},"author":2,"featured_media":98711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[3758,4030,6782,17,21,1275,16,560,18,19,22,20],"class_list":["post-98710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-ceska-fotbalova-reprezentace","tag-csob","tag-fotbalova-asociace-cr-facr","tag-headlines","tag-hlavni-udalosti","tag-mistrovstvi-sveta-ve-fotbale","tag-news","tag-sponzor","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116646130846713867","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/98710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=98710"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/98710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/98711"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=98710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=98710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=98710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}