{"id":99410,"date":"2026-05-28T04:28:09","date_gmt":"2026-05-28T04:28:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/99410\/"},"modified":"2026-05-28T04:28:09","modified_gmt":"2026-05-28T04:28:09","slug":"jak-zkrotit-slevy-v-supermarketech-potravinari-chteji-pravidla-obchodnici-varuji-pred-zdrazenim","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/99410\/","title":{"rendered":"Jak zkrotit slevy v\u00a0supermarketech. Potravin\u00e1\u0159i cht\u011bj\u00ed pravidla, obchodn\u00edci varuj\u00ed p\u0159ed zdra\u017een\u00edm"},"content":{"rendered":"<p class=\"c_bz\">\u201eLidem vad\u00ed zejm\u00e9na chaos ve slevov\u00fdch akc\u00edch, nev\u00ed, co je re\u00e1ln\u00e1 a\u00a0spravedliv\u00e1 cena,\u201c uvedl potravinov\u00fd ombudsman Jind\u0159ich Fialka, kter\u00fd od \u00fanorov\u00e9ho jmenov\u00e1n\u00ed do funkce dostal v\u00edce ne\u017e polovinu podn\u011bt\u016f pr\u00e1v\u011b k\u00a0tvorb\u011b cen.<\/p>\n<p class=\"c_bz\">Na 1.\u00a0\u010dervna je napl\u00e1nov\u00e1no spole\u010dn\u00e9 setk\u00e1n\u00ed v\u0161ech stran\u00a0\u2013 v\u00fdrobc\u016f, obchodn\u00edk\u016f i\u00a0ministerstev. Maj\u00ed p\u0159edstavit konkr\u00e9tn\u00ed n\u00e1vrhy mo\u017en\u00fdch zm\u011bn.<\/p>\n<p class=\"c_bz\">Spor se soust\u0159ed\u00ed hlavn\u011b na dv\u011b v\u011bci: nadbytek slev, mnohdy um\u011ble p\u0159ifouknut\u00fdch, a\u00a0prodej zbo\u017e\u00ed levn\u011bji, ne\u017e za kolik ho obchodn\u00edci nakoupili. \u201e\u0158et\u011bzce se v\u00a0honb\u011b za z\u00e1kazn\u00edky chytly do pasti, kterou si samy nastavily, a\u00a0te\u010f se z\u00a0n\u00ed nemohou dostat,\u201c uvedl mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e9 komory Marek Zem\u00e1nek. \u201eV\u00fdsledkem je, \u017ee n\u011bkter\u00e9 slevy v\u00a0obchodech ve skute\u010dnosti v\u016fbec \u017e\u00e1dn\u00fdmi slevami nejsou,\u201c dodal.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-tak-velka-nebyla-ani-inflace-cepovane-pivo-od-covidu-zdrazilo-o-sedesat-procent-40579265\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"720\" width=\"1280\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/1779942489_74_ceny-piva-graf.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">Je\u0161t\u011b z\u00e1va\u017en\u011bj\u0161\u00ed je podle komory prodej pod n\u00e1kupn\u00ed cenou. Pokud \u0159et\u011bzec prod\u00e1 maso za 80\u00a0korun za kilogram, a\u010dkoliv ho nakoupil za sto, z\u00e1kazn\u00edk si zvykne, \u017ee 80\u00a0korun je b\u011b\u017en\u00e1 cena. Cenovka 120\u00a0korun v\u00a0m\u00edstn\u00edm \u0159eznictv\u00ed pak vypad\u00e1 jako p\u0159emr\u0161t\u011bn\u00e1, i\u00a0kdy\u017e odpov\u00edd\u00e1 re\u00e1ln\u00fdm n\u00e1klad\u016fm. \u201eTo je pro mal\u00e9 prodejce likvida\u010dn\u00ed,\u201c upozornil Zem\u00e1nek.<\/p>\n<p class=\"c_bz\">Z\u00e1kaz prodeje pod n\u00e1kupn\u00ed cenou \u010desk\u00e9 pr\u00e1vo d\u0159\u00edve znalo. Byl sou\u010d\u00e1st\u00ed z\u00e1kona o\u00a0v\u00fdznamn\u00e9 tr\u017en\u00ed s\u00edle do roku 2016, kdy jej vl\u00e1da Bohuslava Sobotky (\u010cSSD) vypustila s\u00a0p\u0159\u00edslibem, \u017ee ho p\u0159esune do z\u00e1kona o\u00a0cen\u00e1ch. K\u00a0tomu ale nedo\u0161lo.<\/p>\n<p class=\"c_bz\">Obchodn\u00edci regulaci odm\u00edtaj\u00ed. Prezident Svazu obchodu Tom\u00e1\u0161 Prouza tvrd\u00ed, \u017ee n\u00edzk\u00e9 ceny zajist\u00ed siln\u00e1 konkurence, ne z\u00e1sahy st\u00e1tu. \u201eJak\u00e9koliv omezov\u00e1n\u00ed nebo dokonce z\u00e1kaz slev by vedly ke zdra\u017een\u00ed potravin. U\u00a0z\u00e1kladn\u00edch potravin odhadujeme zdra\u017een\u00ed na 15\u00a0a\u017e 20\u00a0procent,\u201c \u0159ekl Novink\u00e1m.<\/p>\n<p class=\"c_bz\">Po\u0161kodilo by to podle n\u011bj p\u0159edev\u0161\u00edm z\u00e1kazn\u00edky s\u00a0ni\u017e\u0161\u00edmi p\u0159\u00edjmy, kte\u0159\u00ed jsou na ceny citliv\u00ed a\u00a0pr\u00e1v\u011b slevy jim umo\u017e\u0148uj\u00ed levn\u011bji nakupovat. Jako varov\u00e1n\u00ed uv\u00e1d\u00ed Ma\u010farsko, kde cenov\u00e1 regulace za p\u011bt let zdvojn\u00e1sobila zdra\u017eov\u00e1n\u00ed potravin oproti \u010cesku.<\/p>\n<p class=\"c_bz\">Vl\u00e1da Andreje Babi\u0161e (ANO) v\u00a0programov\u00e9m prohl\u00e1\u0161en\u00ed slibuje cenov\u011b dostupn\u00e9 potraviny a\u00a0omezen\u00ed mar\u017e\u00ed \u0159et\u011bzc\u016f. T\u00e9ma ale p\u0159esahuje jedno ministerstvo: z\u00e1kon o\u00a0cen\u00e1ch spad\u00e1 pod ministerstvo financ\u00ed, z\u00e1kon o\u00a0ochran\u011b spot\u0159ebitele pod ministerstvo pr\u016fmyslu a\u00a0obchodu. Pracovn\u00ed skupina m\u00e1 posoudit zp\u0159esn\u011bn\u00ed definice slevy.<\/p>\n<p class=\"c_bz\">Podle dostupn\u00fdch odhad\u016f nakupuj\u00ed \u010ce\u0161i v\u00a0akc\u00edch zhruba dv\u011b t\u0159etiny potravin a\u00a0drogerie. Slevov\u00e9 akce se tak staly pro \u010d\u00e1st z\u00e1kazn\u00edk\u016f kl\u00ed\u010dov\u00fdm zp\u016fsobem, jak u\u0161et\u0159it.<\/p>\n<p class=\"c_bz\">T\u00e9ma se \u0159e\u0161\u00ed i\u00a0na evropsk\u00e9 \u00farovni. Tento t\u00fdden zased\u00e1 Rada pro zem\u011bd\u011blstv\u00ed a\u00a0rybolov, mimo jin\u00e9 kv\u016fli obchodu se zem\u011bd\u011blsk\u00fdmi produkty, kam tlak na ceny spad\u00e1. Prodej pod n\u00e1kupn\u00ed cenou zat\u00edm evropsk\u00e1 pravidla plo\u0161n\u011b nezakazuj\u00ed, sm\u011brnici o\u00a0nekal\u00fdch obchodn\u00edch praktik\u00e1ch ale letos \u010dek\u00e1 revize. Podle Evropsk\u00e9ho parlamentu m\u016f\u017ee otev\u0159\u00edt i\u00a0ot\u00e1zku, zda nejsou zem\u011bd\u011blci nuceni prod\u00e1vat pod v\u00fdrobn\u00edmi n\u00e1klady.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-draha-nafta-a-hnojiva-tlaci-na-ceny-mohou-zdrazit-potraviny-40579092\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"2304\" width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/1779942489_485_traktor-orba.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eLidem vad\u00ed zejm\u00e9na chaos ve slevov\u00fdch akc\u00edch, nev\u00ed, co je re\u00e1ln\u00e1 a\u00a0spravedliv\u00e1 cena,\u201c uvedl potravinov\u00fd ombudsman Jind\u0159ich Fialka,&hellip;\n","protected":false},"author":2,"featured_media":99411,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[17,21,5324,16,850,2672,18,19,22,20],"class_list":["post-99410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-headlines","tag-hlavni-udalosti","tag-marze","tag-news","tag-potraviny","tag-slevy","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116650318380891266","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/99410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=99410"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/99410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/99411"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=99410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=99410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=99410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}