{"id":99742,"date":"2026-05-28T10:16:23","date_gmt":"2026-05-28T10:16:23","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/99742\/"},"modified":"2026-05-28T10:16:23","modified_gmt":"2026-05-28T10:16:23","slug":"dopingove-enhanced-games-moc-rekordu-neprinesly-k-cemu-byly-dobre","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/99742\/","title":{"rendered":"Dopingov\u00e9 Enhanced Games moc rekord\u016f nep\u0159inesly. K\u00a0\u010demu byly dobr\u00e9?"},"content":{"rendered":"

\u010ctete uk\u00e1zku z\u00a0newsletteru TechMIX, ve kter\u00e9m Pavel Kas\u00edk a\u00a0Matou\u0161 L\u00e1z\u0148ovsk\u00fd ka\u017edou st\u0159edu p\u0159in\u00e1\u0161ej\u00ed hned n\u011bkolik koment\u00e1\u0159\u016f a\u00a0post\u0159eh\u016f ze sv\u011bta v\u011bdy a\u00a0nov\u00fdch technologi\u00ed. Pokud v\u00e1s TechMIX zaujme, p\u0159ihlaste se k\u00a0jeho odb\u011bru<\/a>!<\/p>\n

Sportovn\u011b skon\u010dily Enhanced Games rozpaky. Padl na nich jedin\u00fd \u201erekord\u201c\u00a0\u2013 \u0159eck\u00fd plavec Kristian Gkolomeev zaplaval 50\u00a0metr\u016f voln\u00fdm stylem za 20,81\u00a0sekundy, o\u00a0sedm setin rychleji ne\u017e ofici\u00e1ln\u00ed \u010das Camerona McEvoye z\u00a0b\u0159ezna. \u017de jej organiz\u00e1to\u0159i odm\u011bnili milionem dolar\u016f, nen\u00ed p\u0159ekvapen\u00ed. \u017de jeho v\u00fdkon nikdy nevejde do ofici\u00e1ln\u00edch tabulek, tak\u00e9 ne. A\u00a0to nejen proto, \u017ee Gkolomeev otev\u0159en\u011b dopoval.<\/p>\n

Nav\u00edc toti\u017e plaval v\u00a0polyuretanov\u00e9m \u201esupersuit\u201c, tedy plavk\u00e1ch, kter\u00e9 byly ve sv\u011btov\u00fdch sout\u011b\u017e\u00edch zak\u00e1z\u00e1ny v\u00a0lednu 2010<\/a>\u00a0pot\u00e9, co o\u00a0rok d\u0159\u00edve na MS v\u00a0\u0158\u00edm\u011b s\u00a0jejich pomoc\u00ed padlo 43\u00a0rekord\u016f. Ofici\u00e1ln\u00ed \u010das, kter\u00fd Gkolomeev \u201ep\u0159ekonal\u201c, mimochodem plaval McEvoy v\u00a0textiln\u00ed v\u00fdstroji\u00a0\u2013 tedy podle jin\u00fdch pravidel ne\u017e jeho \u0159eck\u00fd konkurent.<\/p>\n

T\u0159i hlavn\u00ed discipl\u00edny Enhanced Games vyhr\u00e1li atleti, kte\u0159\u00ed se k\u00a0dopingu otev\u0159en\u011b nehl\u00e1sili. B\u00fdval\u00fd mistr sv\u011bta Fred Kerley zab\u011bhl stovku za 9,97\u00a0sekundy\u00a0\u2013 v\u00a0pa\u0159\u00ed\u017esk\u00e9m olympijsk\u00e9m fin\u00e1le<\/a> by se s\u00a0takov\u00fdm \u010dasem nedostal ani na posledn\u00ed p\u0159\u00ed\u010dku (osm\u00e1 pozice tam padla v\u00a0\u010dase 9,91) a\u00a0jeho vlastn\u00ed osobn\u00ed rekord je o\u00a021\u00a0setin lep\u0161\u00ed.<\/p>\n

Tristan Evelyn z\u00a0Barbadosu vyhr\u00e1la \u017eenskou stovku v\u00a0\u010dase 11,25\u00a0sekundy, na lo\u0148sk\u00e9m mistrovstv\u00ed sv\u011bta by tak vypadla u\u017e v\u00a0rozb\u011bz\u00edch. Americk\u00fd plavec Hunter Armstrong z\u00edskal cenu v\u00a0pades\u00e1timetrov\u00e9m znaku. \u201eTohle dokazuje, \u017ee k\u00a0v\u00fdh\u0159e je t\u0159eba v\u00edc ne\u017e chemie,\u201c shrnula<\/a> Evelyn po z\u00e1vod\u011b.<\/p>\n

V mrtv\u00e9m tahu nezvl\u00e1dl rekord dvojn\u00e1sobn\u00fd \u201enejsiln\u011bj\u0161\u00ed mu\u017e sv\u011bta\u201c Mitchell Hooper ani jeho islandsk\u00fd prot\u011bj\u0161ek Haf\u00fe\u00f3r Bj\u00f6rnsson. Sprintery museli organiz\u00e1to\u0159i vracet do blok\u016f \u010dty\u0159ikr\u00e1t kv\u016fli p\u0159ed\u010dasn\u00fdm start\u016fm a\u00a0nezav\u00e1zan\u00fdm tkani\u010dk\u00e1m.<\/p>\n

Pokud bychom tedy hry hodnotili jako sportovn\u00ed akci, je obraz dost jasn\u00fd. Jen\u017ee to by byla optika, kterou jejich po\u0159adatel\u00e9 sami nepou\u017e\u00edvaj\u00ed.<\/p>\n

Stadion pro telefon, ne pro div\u00e1ky<\/p>\n

Steve Madden, report\u00e9r<\/a> odborn\u00e9ho \u010dasopisu MM+M zam\u011b\u0159en\u00e9ho na medic\u00ednsk\u00fd marketing, popsal akci jako pades\u00e1timilionovou produkci, kter\u00e1 byla z\u00e1rove\u0148 sportovn\u00ed ud\u00e1lost\u00ed, p\u0159edstaven\u00edm pro soci\u00e1ln\u00ed s\u00edt\u011b a\u00a0marketingov\u00fdm studiem. \u017d\u00e1dnou ze t\u0159\u00ed \u010d\u00e1st\u00ed p\u0159itom nelze pominout.<\/p>\n

Stadion postaven\u00fd pro hry m\u011bl pouze 2500\u00a0m\u00edst a\u00a0v\u0161echny vstupenky byly zdarma. Maximilian Martin, v\u00fdkonn\u00fd \u0159editel Enhanced, to vysv\u011btlil<\/a> docela p\u0159\u00edmo\u010da\u0159e: Postavili produkt pro soci\u00e1ln\u00ed s\u00edt\u011b a\u00a0digit\u00e1ln\u00ed distribuci, \u201eproto\u017ee 99\u00a0procent lid\u00ed to stejn\u011b bude sledovat na obrazovce n\u011bkde jinde\u201c. N\u00e1v\u0161t\u011bvn\u00edci na m\u00edst\u011b m\u011bli vytvo\u0159it atmosf\u00e9ru a\u00a0jak\u00e9si \u017eiv\u00e9 pozad\u00ed pro online div\u00e1ky.<\/p>\n

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Byl tomu p\u0159izp\u016fsoben i\u00a0program akce. \u010ctrn\u00e1ct discipl\u00edn, ka\u017ed\u00e1 pod jednu minutu, ide\u00e1ln\u00ed d\u00e9lka pro kr\u00e1tk\u00e9 video na TikToku nebo instagramu. Baz\u00e9n, dr\u00e1ha i\u00a0vzp\u011bra\u010dsk\u00e1 plo\u0161ina v\u00a0jednom prostoru, aby \u017e\u00e1dn\u00e1 kamera na telefonu nep\u0159i\u0161la zkr\u00e1tka. Vedle sportovn\u00edho programu i\u00a0zahajovac\u00ed koncert (Alan Walker a\u00a0Farruko) a\u00a0uzav\u00edrac\u00ed (kapela The Killers). P\u011bt set influencer\u016f<\/a> s\u00a0\u00fahrnn\u00fdm dosahem 375\u00a0milion\u016f sleduj\u00edc\u00edch a\u00a0200\u00a0akreditovan\u00fdch novin\u00e1\u0159\u016f z\u00a020\u00a0zem\u00ed.<\/p>\n

P\u0159enos prob\u00edhal paraleln\u011b na platform\u00e1ch Roku, Rumble, YouTube, Twitch a\u00a0Kick. Velk\u00e1 obrazovka div\u00e1ky o\u00a0p\u0159est\u00e1vk\u00e1ch mezi discipl\u00ednami bavila \u00fadaji o\u00a0tom, jakou kombinac\u00ed l\u00e1tek<\/a> si atleti podle sebran\u00fdch dat pom\u00e1hali.<\/p>\n

Hranice zdravotn\u00edho rizika<\/p>\n

Koment\u00e1torsk\u00e1 dvojice byla tak\u00e9 v\u00fdsti\u017en\u00e1. Vedle b\u00fdval\u00e9ho hr\u00e1\u010de americk\u00e9ho fotbalu Emmanuela Acha sed\u011bl v\u00a0roli \u201eanalytika lidsk\u00e9ho vylep\u0161ov\u00e1n\u00ed\u201c Bryan Johnson\u00a0\u2013 americk\u00fd podnikatel a\u00a0p\u0159edn\u00ed postava sou\u010dasn\u00e9 kalifornsk\u00e9 sc\u00e9ny \u201edlouhov\u011bkosti\u201c. Tento milion\u00e1\u0159 se snad sna\u017e\u00ed zvr\u00e1tit vlastn\u00ed st\u00e1rnut\u00ed pomoc\u00ed stovek dopl\u0148k\u016f a\u00a0procedur, v\u010detn\u011b pokus\u016f s\u00a0transfuz\u00ed krve vlastn\u00edho syna nebo ve\u0159ejn\u00e9ho monitorov\u00e1n\u00ed no\u010dn\u00edch erekc\u00ed sebe i\u00a0potomka. Jeho p\u0159\u00edtomnost v\u00a0koment\u00e1torsk\u00e9 kabin\u011b nen\u00ed sportovn\u00ed volbou, ale programov\u00fdm prohl\u00e1\u0161en\u00edm o\u00a0tom, do jak\u00e9ho sv\u011bta Enhanced Games pat\u0159\u00ed.<\/p>\n

Jsou to kruhy, ve kter\u00fdch je u\u017e\u00edv\u00e1n\u00ed pomocn\u00fdch l\u00e1tek zcela norm\u00e1ln\u00ed. Australan James Magnussen v\u00a0rozhovoru pro AFP<\/a> vtipkoval, \u017ee mus\u00ed kamar\u00e1dy doma p\u0159esv\u011bd\u010dovat, aby ubrali na u\u017e\u00edv\u00e1n\u00ed peptid\u016f\u00a0\u2013 tedy, \u017ee jejich u\u017e\u00edv\u00e1n\u00ed je u\u017e b\u011b\u017en\u00e9.<\/p>\n

I atleti se prezentovali jinak ne\u017e ti, na kter\u00e9 jsme zvykl\u00ed z\u00a0olympijsk\u00fdch vys\u00edl\u00e1n\u00ed. Mitchell Hooper, t\u0159icetilet\u00fd Kana\u010fan v\u00e1\u017e\u00edc\u00ed 152\u00a0kg, v\u00a0Las Vegas figuroval p\u0159edev\u0161\u00edm jako hora sval\u016f s\u00a0335\u00a0tis\u00edci sleduj\u00edc\u00edch na instagramu. Kdy\u017e Bj\u00f6rnsson 510kilovou \u010dinku nezvedl, prohl\u00e1sil p\u0159ed kamerou jen: \u201eN\u011bkdy v\u011bci nejdou, jak chce\u0161, a\u00a0je to v\u00a0po\u0159\u00e1dku.\u201c Jeho \u0161est milion\u016f sleduj\u00edc\u00edch to ostatn\u011b bere podobn\u011b\u00a0\u2013 z\u00a0hlediska sportovn\u00edho v\u00fdsledku katastrofa, z\u00a0hlediska osobn\u00ed zna\u010dky bezprobl\u00e9mov\u00fd den.<\/p>\n

<\/a><\/p>\n

O typu komunikace, kter\u00fd Enhanced Games rozv\u00edjej\u00ed, se m\u016f\u017eete p\u0159esv\u011bd\u010dit sami<\/a> na jejich soci\u00e1ln\u00edch s\u00edt\u00edch (by\u0165 to nedoporu\u010duji): Kr\u00e1tk\u00e9 klipy, vyt\u0159\u00edben\u00e1 t\u011blesnost, opakovan\u00e1 uji\u0161t\u011bn\u00ed, \u017ee atleti se c\u00edt\u00ed v\u00fdborn\u011b. Ostatn\u011b honor\u00e1\u0159e ve stovk\u00e1ch tis\u00edc dolar\u016f pro n\u011bkter\u00e9 \u00fa\u010dastn\u00edky p\u0159edstavovaly mo\u017en\u00e1 v\u011bt\u0161\u00ed \u010d\u00e1stku, ne\u017e si vyd\u011blali za celou p\u0159edchoz\u00ed kari\u00e9ru, a\u00a0program her nebyl pro sportovce p\u0159\u00edli\u0161 n\u00e1ro\u010dn\u00fd (v\u011bt\u0161inu je \u010dekal jedin\u00fd z\u00e1vod).<\/p>\n

Ve\u0159ejn\u00fd obraz nebyl pochopiteln\u011b dokonal\u00fd, ale o\u00a0tom se p\u0159i hr\u00e1ch nemluvilo. N\u011bkolik atlet\u016f podle report\u00e1\u017e\u00ed Vanity Fair a\u00a0GQ<\/a> hl\u00e1silo b\u011bhem lednov\u00e9ho soust\u0159ed\u011bn\u00ed v\u00a0Ab\u00fa Dhab\u00ed tlak na hrudi a\u00a0dal\u0161\u00ed (sp\u00ed\u0161e drobn\u00e9) zdravotn\u00ed obt\u00ed\u017ee, dva sportovci pak kemp opustili p\u0159ed\u010dasn\u011b. Detaily ve\u0159ejn\u00e9 nejsou. Ale \u201emedic\u00ednsk\u00fd dohled\u201c, kter\u00fdm organiz\u00e1to\u0159i r\u00e1di argumentuj\u00ed, hladk\u00fd pr\u016fb\u011bh automaticky nezaru\u010duje.<\/p>\n

Pro\u010d rekordy nepadaj\u00ed<\/p>\n

Ed Warner v\u00a0kr\u00e1tk\u00e9 eseji<\/a> na sv\u00e9m blogu Sport Inc. upozornil u\u017e loni v\u00a0kv\u011btnu na jeden z\u00e1sadn\u00ed rys Enhanced Games: Bez stup\u0148uj\u00edc\u00edho se tlaku elimina\u010dn\u00edch kol a\u00a0semifin\u00e1le se rekordy l\u00e1mou jen velmi vz\u00e1cn\u011b.<\/p>\n

T\u0159i nejrychlej\u0161\u00ed stovky historie zab\u011bhl Usain Bolt\u00a0\u2013 v\u017edy ve fin\u00e1le velk\u00fdch sout\u011b\u017e\u00ed, kde mu \u0161lapali na paty soupe\u0159i srovnateln\u00e9 \u00farovn\u011b. Akce s\u00a0jedin\u00fdm kolem, kde se na startu sejde \u010dty\u0159i nebo p\u011bt vesm\u011bs slab\u0161\u00edch b\u011b\u017ec\u016f, prost\u011b fyziologicky nem\u00e1 z\u00a0\u010deho rekordn\u00ed v\u00fdkon vyt\u00e1hnout.<\/p>\n

Pro po\u0159adatele ov\u0161em nebyly rekordy to hlavn\u00ed. Spole\u010dnost Enhanced, kter\u00e1 za\u010d\u00e1tkem kv\u011btna vstoupila na newyorskou burzu pod tickerem ENHA, nevyd\u011bl\u00e1v\u00e1 prodejem vstupenek ani vys\u00edl\u00e1n\u00edm. Madden ji ve sv\u00e9 report\u00e1\u017ei p\u0159irovn\u00e1v\u00e1 k\u00a0obchodn\u00edk\u016fm s\u00a0dopl\u0148ky jako Ro nebo Hims\u00a0\u2013 tedy k\u00a0dodavatel\u016fm testosteronu, peptid\u016f a \u201eprotokol\u016f dlouhov\u011bkosti\u201c.<\/p>\n

Sportovn\u00ed akce slou\u017e\u00ed jako reklamn\u00ed kan\u00e1l pro spot\u0159ebitelskou platformu Live Enhanced, kter\u00e1 za\u010dala fungovat n\u011bkolik t\u00fddn\u016f p\u0159ed hrami. Prvn\u00ed t\u00fddenn\u00ed data zve\u0159ejn\u011bn\u00e1 firmou Enhanced<\/a> hl\u00e1s\u00ed pr\u016fm\u011brnou objedn\u00e1vku za 118\u00a0dolar\u016f a\u00a0polovinu z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si rovnou zaplatili trval\u00e9 p\u0159edplatn\u00e9.<\/p>\n

I klinick\u00e1 studie ASCEND001, podle kter\u00e9 p\u0159es 90\u00a0procent<\/a> atlet\u016f z\u00e1vod\u00edc\u00edch na Enhanced Games v\u00a0r\u00e1mci klinick\u00e9 p\u0159\u00edpravy u\u017e\u00edvalo testosteron a\u00a079\u00a0procent r\u016fstov\u00fd hormon, slou\u017e\u00ed Enhanced p\u0159edev\u0161\u00edm jako marketingov\u00fd dataset. \u201eCo funguje dr\u017eiteli sv\u011btov\u00e9ho rekordu, ukazuje, co funguje spot\u0159ebitel\u016fm,\u201c stoj\u00ed v\u00a0jejich tiskov\u00e9 zpr\u00e1v\u011b. V\u00a0dan\u00e9m kontextu je to trochu odv\u00e1\u017en\u00e1 formulace, vezmeme-li v\u00a0\u00favahu, \u017ee rekord padl jedin\u00fd a\u00a0v\u00edt\u011bzov\u00e9 n\u011bkolika discipl\u00edn dopovat odm\u00edtli.<\/p>\n

Trh zjevn\u011b nen\u00ed p\u0159esv\u011bd\u010den\u00fd, \u017ee tento \u201ereklamn\u00ed form\u00e1t\u201c zafungoval. V\u00a0\u00fater\u00fd po z\u00e1vod\u011b akcie ENHA spadly<\/a> v\u00a0rann\u00edm obchodov\u00e1n\u00ed zhruba o\u00a0polovinu a\u00a0tr\u017en\u00ed hodnota firmy se sn\u00ed\u017eila o\u00a0necelou miliardu dolar\u016f. Od vstupu na burzu akcie padly u\u017e zhruba o\u00a070\u00a0procent. Aron D\u2019Souza, zakladatel Enhanced, sice z\u00a0p\u00f3dia hl\u00e1sal, \u017ee \u201ejsme se stali sou\u010d\u00e1st\u00ed mainstreamu\u201c a\u00a0hry \u201ejsou napo\u0159\u00e1d\u201c, finan\u010dn\u00ed trhy to v\u0161ak zjevn\u011b nevid\u00ed tak optimisticky.<\/p>\n

\u017diveny pokrokem<\/p>\n

Mo\u017en\u00e1 je ov\u0161em p\u0159ed\u010dasn\u00e9 firmu Enhanced odepisovat\u00a0\u2013 na trhu je toti\u017e z\u0159ejm\u011b m\u00edsta dost. Prodej nejr\u016fzn\u011bj\u0161\u00edch dopl\u0148k\u016f a \u201erecept\u016f na dlouhov\u011bkost\u201c nejsp\u00ed\u0161 d\u00e1l poroste. Jednou \u201enovinkou\u201c, kterou nejsp\u00ed\u0161e \u010dek\u00e1 je\u0161t\u011b dal\u0161\u00ed boom popularity, jsou zmi\u0148ovan\u00e9 peptidy. To je velk\u00e1 skupina organick\u00fdch chemick\u00fdch l\u00e1tek, z\u00a0nich\u017e n\u011bkter\u00e9 maj\u00ed v\u00a0d\u016fsledku extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 biologick\u00e9 funkce.<\/p>\n

Nejzn\u00e1m\u011bj\u0161\u00edmi z\u00e1stupci skupiny jsou tzv. \u201eagonist\u00e9 GLP-1\u201c, tedy l\u00e9ky na cukrovku a\u00a0hubnut\u00ed, prod\u00e1van\u00e9 jako Ozempic, Wegovy nebo Mounjaro. Drtiv\u00e1 v\u011bt\u0161ina pacient\u016f p\u0159i jejich u\u017e\u00edv\u00e1n\u00ed zhubne 15\u00a0a\u017e 20\u00a0procent sv\u00e9 hmotnosti, rozs\u00e1hl\u00e1 anal\u00fdza<\/a> dolo\u017eila i\u00a0sn\u00ed\u017een\u00e9 riziko u\u00a0zhruba 40\u00a0chronick\u00fdch nemoc\u00ed, v\u010detn\u011b infarktu a\u00a0Alzheimerovy choroby. Jde o\u00a0jeden z\u00a0nejv\u011bt\u0161\u00edch \u00fasp\u011bch\u016f farmacie posledn\u00edch let\u00a0\u2013 a\u00a0v jednom z\u00a0na\u0161ich star\u0161\u00edch newsletter\u016f<\/a> jsme popsali i\u00a0kus jeho p\u0159\u00edb\u011bhu, sahaj\u00edc\u00edho od jedu korovce jedovat\u00e9ho p\u0159es mnoho let z\u00e1kladn\u00edho v\u00fdzkumu a\u017e k\u00a0\u00fasp\u011b\u0161n\u00fdm prepar\u00e1t\u016fm dne\u0161ka.<\/p>\n

Pointa je v\u00a0tom, \u017ee l\u00e9ky zalo\u017een\u00e9 na GLP-1\u00a0funguj\u00ed. Skute\u010dn\u011b, mimo\u0159\u00e1dn\u011b, prokazateln\u011b. Nab\u00edz\u00ed se tak ot\u00e1zka: Pokud jedna injekce dok\u00e1\u017ee lidem prom\u011bnit \u017eivot, pro\u010d by to jin\u00e1, podobn\u011b vypadaj\u00edc\u00ed, nemohla dok\u00e1zat tak\u00e9?<\/p>\n

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V roce 2025\u00a0se tak u\u017e\u00edv\u00e1n\u00ed peptid\u016f stalo masovou z\u00e1le\u017eitost\u00ed\u00a0\u2013 net\u00fdk\u00e1 se rozhodn\u011b ka\u017ed\u00e9ho, ale v\u00a0n\u011bkter\u00fdch skupin\u00e1ch je b\u011b\u017en\u00e9 a\u00a0de facto norm\u00e1ln\u00ed. Nap\u0159\u00edklad v\u00a0Silicon Valley se jejich u\u017e\u00edv\u00e1n\u00ed stalo b\u011bhem roku 2025\u00a0skute\u010dn\u011b sou\u010d\u00e1st\u00ed \u201emainstreamu\u201c (z\u00e1jemc\u016fm doporu\u010duji lednov\u00fd \u010dl\u00e1nek New York Times<\/a>).<\/p>\n

Dovoz peptidov\u00fdch a\u00a0hormon\u00e1ln\u00edch slou\u010denin z\u00a0\u010c\u00edny do USA se podle celn\u00edch dat za prvn\u00ed t\u0159i \u010dtvrtlet\u00ed lo\u0148sk\u00e9ho roku t\u00e9m\u011b\u0159 zdvojn\u00e1sobil<\/a>\u00a0\u2013 ze 164\u00a0milion\u016f na 328\u00a0milion\u016f dolar\u016f. Vyhled\u00e1v\u00e1n\u00ed pojmu \u201echinese peptides\u201c na Google se mezi lednem 2025\u00a0a\u00a02026\u00a0zvedlo zhruba t\u0159istan\u00e1sobn\u011b. U\u017eivatel\u00e9\u00a0\u2013 \u010dasto z\u00a0prost\u0159ed\u00ed americk\u00e9ho technologick\u00e9ho pr\u016fmyslu\u00a0\u2013 nakupuj\u00ed pr\u00e1\u0161ky ozna\u010den\u00e9 \u201epro v\u00fdzkumn\u00e9 \u00fa\u010dely\u201c, doma je rozpou\u0161t\u011bj\u00ed a\u00a0sami si je p\u00edchaj\u00ed.<\/p>\n

Nap\u0159\u00edklad l\u00e1tky BPC-157\u00a0a\u00a0TB-500\u00a0maj\u00ed \u00fadajn\u011b urychlovat hojen\u00ed, retatrutid potla\u010dovat chu\u0165, oxytocin zlep\u0161ovat spole\u010densk\u00fd \u017eivot, epitalon sp\u00e1nek. Jeden v\u00fdzkumn\u00edk z\u00a0OpenAI dokonce v\u00a0rozhovoru pro NYT ozna\u010dil oxytocin za \u201eOzempic na autismus\u201c. V\u011btu je vhodn\u00e9 citovat doslova, proto\u017ee sv\u00e9ho autora i\u00a0cel\u00e9 prost\u0159ed\u00ed popisuje l\u00e9pe ne\u017e cokoli jin\u00e9ho.<\/p>\n

V\u011bdeck\u00fd z\u00e1klad podporuj\u00edc\u00ed vyu\u017eit\u00ed t\u011bchto l\u00e1tek u\u00a0lid\u00ed je nicm\u00e9n\u011b r\u016fzn\u00fd a\u00a0obvykle slab\u00fd. Studie BPC-157\u00a0byly prov\u00e1d\u011bny p\u0159ev\u00e1\u017en\u011b na hlodavc\u00edch, retatrutid je dosud v\u00a0klinick\u00fdch zkou\u0161k\u00e1ch a\u00a0bezpe\u010dnost dlouhodob\u00e9ho neregulovan\u00e9ho dom\u00e1c\u00edho u\u017e\u00edv\u00e1n\u00ed nikdo systematicky nesledoval. <\/p>\n

V polovin\u011b roku 2025\u00a0skon\u010dilo<\/a> n\u011bkolik \u00fa\u010dastn\u00edk\u016f jedn\u00e9 kalifornsk\u00e9 akce \u201eproti st\u00e1rnut\u00ed\u201c v\u00a0nemocnici pot\u00e9, co dostali injekce kontaminovan\u00fdch peptid\u016f. \u0160lo o\u00a0jednu ud\u00e1lost, ne o\u00a0syst\u00e9mov\u00fd probl\u00e9m\u00a0\u2013 n\u00e1zorn\u011b ale p\u0159ipomn\u011bla, \u017ee fr\u00e1ze \u201epro v\u00fdzkumn\u00e9 \u00fa\u010dely\u201c na n\u00e1lepce nen\u00ed tot\u00e9\u017e jako schv\u00e1len\u00ed americkou regula\u010dn\u00ed agenturou FDA.<\/p>\n

<\/a><\/p>\n

Velikost trhu s\u00a0peptidov\u00fdmi dopl\u0148ky se pro rok 2025\u00a0odhaduje<\/a> zp\u011btn\u011b na 4,1\u00a0miliardy dolar\u016f pro rok 2025\u00a0\u2013 a\u00a0o\u010dek\u00e1v\u00e1 se, \u017ee v\u00a0dal\u0161\u00edch letech rychle poroste (pochopiteln\u011b pokud se n\u011bco ve vn\u00edm\u00e1n\u00ed ve\u0159ejnosti \u010di v\u00a0regulac\u00edch nezm\u011bn\u00ed).<\/p>\n

Minim\u00e1ln\u011b v\u00a0tomto segmentu je tak prostor pro nov\u00e9 \u201eprotokoly\u201c a\u00a0\u201eprogramy\u201c. Cynicky \u0159e\u010deno, u\u017e jen proto, \u017ee recepty na dlouhov\u011bkost, zdrav\u00ed a\u00a0zlep\u0161en\u00ed v\u00fdkon\u016f v\u0161eho druhu obvykle p\u0159\u00edli\u0161 nefunguj\u00ed, a\u00a0tak je nutn\u00e9 je opakovan\u011b balit do nov\u00fdch slov a\u00a0koncept\u016f. Spolehliv\u011b funguj\u00ed jen v\u0161eobecn\u011b zn\u00e1m\u00e9 rady (sp\u00e1nek, pohyb, st\u0159\u00eddm\u00e9 j\u00eddlo, nep\u00edt p\u0159es m\u00edru), kter\u00e9 se ov\u0161em t\u011b\u017eko dodr\u017euj\u00ed a\u00a0stejn\u011b nep\u0159in\u00e1\u0161ej\u00ed \u017e\u00e1dn\u00e9 z\u00e1zra\u010dn\u00e9 vylep\u0161en\u00ed.<\/p>\n

Ale jak ukazuje i\u00a0p\u0159\u00edpad l\u00e9k\u016f proti obezit\u011b, do budoucna to nemus\u00ed platit. S\u00a0r\u016fstem v\u011bdomost\u00ed o\u00a0biologii se roz\u0161i\u0159uje \u0161k\u00e1la na\u0161ich \u201echemick\u00fdch\u201c mo\u017enost\u00ed\u00a0\u2013 a\u00a0je tak\u00e9 st\u00e1le t\u011b\u017e\u0161\u00ed se v\u00a0nich vyznat a\u00a0zorientovat. Pot\u0159eba prost\u0159edn\u00edk\u016f mezi laick\u00fdm u\u017eivatelem a\u00a0dostupn\u00fdmi p\u0159\u00edpravky v\u00a0tomto odv\u011btv\u00ed tedy jen poroste.<\/p>\n

Firma Enhanced st\u00e1le m\u016f\u017ee na tomto poli obchodn\u011b usp\u011bt\u00a0\u2013 i\u00a0kdy\u017e to neznamen\u00e1, \u017ee z\u00e1kazn\u00edk\u016fm skute\u010dn\u011b dod\u00e1 to, co tvrd\u00ed jej\u00ed marketing. Stejn\u011b jako ve st\u0159edov\u011bku<\/a>, i\u00a0v p\u0159\u00edpad\u011b \u0159ady dne\u0161n\u00edch \u201emasti\u010dk\u00e1\u0159\u016f\u201c plat\u00ed, \u017ee jejich sliby bychom nem\u011bli br\u00e1t doslova.<\/p>\n

Ale i\u00a0kdyby spole\u010dnost Enhanced a\u00a0jej\u00ed hry skon\u010dily v\u00a0zapomn\u011bn\u00ed, vlna farmakologick\u00e9ho sebezlep\u0161ov\u00e1n\u00ed pob\u011b\u017e\u00ed d\u00e1l. T\u00e1hne ji motor v\u00a0podob\u011b \u00fasp\u011bchu GLP-1\u00a0a\u00a0obrovsk\u00fd trh hledaj\u00edc\u00ed dal\u0161\u00ed z\u00e1zraky. Lidsk\u00e1 pot\u0159eba v\u011b\u0159it, \u017ee existuje v\u0161emocn\u00fd \u201eelix\u00edr\u201c na na\u0161e probl\u00e9my, je star\u00e1, a\u00a0nav\u00edc se dnes u\u017e alespo\u0148 z\u00a0mal\u00e9 \u010d\u00e1sti zm\u011bnila v\u00a0realitu.<\/p>\n

Lid\u00e9 budou hledat dal\u0161\u00ed \u201ez\u00e1zraky\u201c a\u00a0pro bezskrupul\u00f3zn\u00ed i\u00a0skute\u010dn\u00e9 \u201eproroky\u201c s\u00a0pevn\u00fdm p\u0159esv\u011bd\u010den\u00edm (by\u0165 \u010dasto nepodlo\u017een\u00fdm d\u016fkazy) bude spousta p\u0159\u00edle\u017eitost\u00ed. Enhanced Games byly uk\u00e1zkou netradi\u010dn\u00edho marketingu tohoto aktu\u00e1ln\u00edho trendu, nic v\u00edc.<\/p>\n

V pln\u00e9 verzi newsletteru TechMIX toho najdete je\u0161t\u011b mnohem v\u00edc. P\u0159ihlaste se k\u00a0odb\u011bru<\/a> a\u00a0budete ho dost\u00e1vat ka\u017edou st\u0159edu p\u0159\u00edmo do sv\u00e9 e-mailov\u00e9 schr\u00e1nky.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010ctete uk\u00e1zku z\u00a0newsletteru TechMIX, ve kter\u00e9m Pavel Kas\u00edk a\u00a0Matou\u0161 L\u00e1z\u0148ovsk\u00fd ka\u017edou st\u0159edu p\u0159in\u00e1\u0161ej\u00ed hned n\u011bkolik koment\u00e1\u0159\u016f a\u00a0post\u0159eh\u016f ze…\n","protected":false},"author":2,"featured_media":99743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[2409,6874,28866,14811,7604,28485,1561,94,93,2232],"class_list":["post-99742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-doping","tag-doplnky-stravy","tag-enhanced-games","tag-glp-1","tag-ozempic","tag-peptidy","tag-rekord","tag-sport","tag-sports","tag-techmix"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116651686923847651","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/99742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=99742"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/99742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/99743"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=99742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=99742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=99742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}