Sales and development

Since the introduction of the Ventus family, Hankook has recorded average global sales growth of around ten percent per year. The tire line has been further developed using AI-assisted methods. According to the manufacturer, the new rubber compound is designed to balance classic trade-offs such as wet grip and low rolling resistance. Wide drainage grooves and an optimized contact patch are intended to reduce the risk of aquaplaning.

Model range

With the Ventus S1 evo Z introduced in 2021, Hankook also serves the Ultra-Ultra-High-Performance (UUHP) segment. The model is designed for particularly sporty vehicles and offers enhanced grip and stability at high speeds. The current portfolio spans segments from premium comfort to UHP and UUHP. Another new model has been announced for 2025.

Original Equipment and Partnerships

More than 30 automakers use Ventus tires as original equipment, including Mercedes-AMG, BMW, Porsche, and the Volkswagen Group. Since 2023, there has also been a technology partnership with BRABUS, where Ventus tires are also used.

Motorsport as a Benchmark

The motorsport activities underscore the positioning in the performance segment. The Ventus Race is the official tire of the Lamborghini Super Trofeo, which is held on three continents. A special tire was developed for the Lamborghini Huracán Super Trofeo Evo2. Hankook is also represented with the Ventus brand in the FIA World Rally Championship and other series.

Anniversary activities

For its 20th anniversary, Hankook hosted the „Ventus Experience“ in Korea, where international guests were able to experience the tires in a motorsport environment. Test drives were carried out at the Hankook Technoring. In addition, the „Ventus Evo Driving Experience“ took place in April 2025 at the Rodgau-Dudenhofen test center.

What does that mean?

With a look back at 20 years of Ventus, Hankook is clearly positioning itself in the UHP segment and continuously expanding its portfolio. The combination of original equipment, motorsport, and new development approaches such as AI indicates the technological direction. The critical question remains how noticeable the announced innovations will actually be in everyday use, and whether growth will continue in an increasingly regulated tire market. (av)

Translated automatically from German.