On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, South Korea, Sept. 1, 2025 /PRNewswire/ — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers‘ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.
With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience, and reinforces LG’s leadership in the European AI home solutions market.