The Chinese leader in New Energy Vehicles (NEV) is closing out the year with significant developments on two separate fronts. While successfully defending its brand reputation in a domestic court case, BYD is also rapidly scaling its European operations, with a notable surge in its British retail network. This dual momentum highlights the company’s sustained push to challenge established Western automakers.
A cornerstone of BYD’s international strategy is materializing in the United Kingdom. The company has dramatically increased its local presence, now operating 125 dealer locations. This figure represents a substantial jump from the 52 outlets it maintained just one year prior. To support this aggressive retail offensive, BYD has bolstered its management team with seasoned industry figures. A key appointment is Marcus Hazelwood as the new Head of Retail Sales, who brings prior experience from roles at Volkswagen and Nissan.
This UK growth is part of a broader European surge. During the first three quarters of 2025, the automaker’s regional sales soared by more than 300% year-over-year, reaching approximately 119,000 vehicles. BYD aims to double its total European sales points to 2,000 by the end of 2026, a plan supported by upcoming production facilities in Hungary and Turkey.
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Court Awards Damages in Chinese Defamation Case
In parallel with its overseas expansion, BYD has achieved a legal milestone in its home market. The company’s legal department recently confirmed a favorable first-instance ruling against operators of several online accounts. A Chinese court ordered the defendants to pay BYD two million yuan (about $279,000 USD) in compensation.
The case centered on the dissemination of false information by accounts, including one known as „Long Ge Talks Electric Cars.“ The court found that the defendants had deliberately used footage of vehicle fires unrelated to BYD to spread rumors about spontaneous combustion in the company’s cars. Beyond the financial penalty, the ruling mandates the immediate cessation of these activities and the removal of all defamatory content. BYD manager Li Yunfei stated that while the company welcomes constructive criticism, it will firmly combat malicious falsehoods.
Market Performance and Upcoming Catalysts
BYD’s equity has demonstrated resilience in the current year-to-date period, posting a gain of nearly 6% amidst broader market volatility. Investors are now looking ahead to near-term catalysts for further share price movement. Key data points include the December sales figures, expected in early January, and the next detailed quarterly report scheduled for release in late March 2026.
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