Dreamdata, LinkedIn
17.03.2026 – 20:05:19 | prnewswire.co.uk
to get more insights into B2B go-to-market strategies
Methodology
The Dreamdata LinkedIn Ads Benchmarks Report is built on aggregated data from thousands of B2B customers covering +66 million sessions across +3.5 million customer journeys to uncover the latest trends across advertising platforms.
The data has been normalized to allow a fair comparison among accounts with different advertising spend. It only includes accounts with a minimum spend to avoid non-representative data; using median and quartiles to remove the influence of outliers that might skew the metrics; aligning definitions for the funnel stages through a setting that everyone can set up inside our product.
ROAS is calculated using our data-driven attribution model on closed-won deals over a 12-month period. The data-driven attribution model identifies the most influential touches based on all historic customer journeys. Impressions are excluded from this model.
About Dreamdata
Dreamdata, a LinkedIn Marketing Partner, is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, to help marketers build and activate precise audiences, leverage AI signals, and measure what truly drives revenue.
Photo: https://mma.prnewswire.com/media/2930195/Benchmarks_Report_2026_ROAS_table.jpg
Logo: https://www.europesays.com/de/wp-content/uploads/2026/03/Dreamdata_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/dreamdata-linkedin-ads-benchmarks-report-2026-linkedin-outperforms-all-platforms-delivering-positive-return-on-ad-spend-302709177.html
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