Apple’s European management is facing changes, according to a report. Mark Rogers, Vice President for Western Europe, will leave the company in the fall. The manager has worked at Apple for a total of 27 years, twelve of which – as Vice President since 2013 –. In his position, he is responsible for Germany, France, the UK and other important Western European countries. The US business news agency Bloomberg was the first to report on the appointment.
All of Europe under a new boss
Interestingly, Rogers has a second area of responsibility in addition to his Western European portfolio, which is even more important: he also holds the title of Vice President of Global Enterprise Sales. This means that he is also responsible for Apple’s global sales to enterprise customers. Rogers reports to Mike Fenger, the VP of all sales. Roger reports to Fenger, who in turn reports directly to Apple CEO Tim Cook.
There have already been other major changes in Apple’s sales organization recently. Fenger had taken over a co-sales manager, Doug Beck, until 2023. Following Rogers‘ departure, his responsibilities are now to be split, according to Bloomberg. Juan Castellanos, Vice President for the Central and Eastern Europe plus Middle East and Africa regions, will also take over the Western European market. Vivek Thakkar, who is currently responsible for enterprise sales in the USA and business with carriers there, will take over Global Enterprise Sales. There will be no change in the reporting chain to Fenger.
Further changes in India and in AI
Apple also restructured in other regions in 2023. At that time, India was given its own Vice President of Sales for the first time, as the world’s most populous country is becoming increasingly important for Apple – as a sales and production region. Other structures were also addressed in this context.
Other management changes at Apple mainly affected the Group’s current pain points. For example, Apple restructured its Siri department after massive problems with modern AI, and another up-and-coming area, robotics, was taken away from the current head of AI.
(bsc)
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This article was originally published in
It was translated with technical assistance and editorially reviewed before publication.