NVIDIA has adjusted the official retail prices of the GeForce RTX 50 series in Europe and the UK. The background to this decision is the significant appreciation of the euro and the British pound against the US dollar. As the prices of hardware components are usually calculated in dollars, a strong exchange rate means that the cards can be offered at a lower price in European markets. For end customers, this means that the high-end models of the RTX 50 generation are now available at a significantly lower price.
In Europe, the GeForce RTX 5090 will fall from 2329 euros to 2099 euros, which corresponds to a reduction of almost ten percent. The RTX 5080 is also cheaper and now costs 1059 euros instead of 1169 euros, while the RTX 5070 has been reduced from 649 euros to 589 euros. These reductions show that NVIDIA saw the greatest need for adjustment in the more powerful models. On the other hand, it is striking that no changes were made to the recommended retail price for the RTX 5070 Ti, RTX 5060 and RTX 5060 Ti.
The picture is similar in the United Kingdom. The RTX 5090 drops from 1939 pounds to 1799 pounds, a drop of a good seven percent. The RTX 5080 has been reduced from 979 pounds to 909 pounds, while the RTX 5070 is now available for 499 pounds instead of the previous 539 pounds. Here, too, the smaller models remain unaffected, so that buyers of the powerful high-end variants in particular will benefit.
It is particularly significant that this is not just an isolated retail price promotion, but an official adjustment to the recommended retail price. NVIDIA is thus clearly signaling that the exchange rate situation will have a long-term impact on pricing in Europe and the UK. For many buyers, this means that the cards will be offered at a lower price at market launch or shortly thereafter than originally feared.
This price adjustment has several consequences. Firstly, it lowers the inhibition threshold for enthusiasts who were previously put off by the very high entry price of the RTX 5090. At just under ten percent less, the card now costs significantly less than it did just a few weeks ago. On the other hand, this puts pressure on trading partners and manufacturers of custom designs to adjust their own prices in order to remain competitive.
For the market as a whole, this could mean that the RTX 50 series establishes itself more quickly as the cards are offered in a more attractive price range. It is particularly interesting that NVIDIA is reacting to the currency development quite early and not making an adjustment months after the market launch. Buyers can therefore hope that this development will also play a role in future generations and that prices will not remain exclusively linked to the US market.
Conclusion
The price reductions of the NVIDIA GeForce RTX 50 series in Europe and the UK represent a significant relief for buyers. The top models RTX 5090 and RTX 5080 in particular are now more affordable for many potential buyers. The reason for the adjustment is clearly due to the rise in currencies against the dollar and shows how strongly global exchange rates can influence the hardware market. If this trend continues, further adjustments to retail partner cards can be expected. For now, however, buyers can be pleased that the most powerful models in the RTX 50 series are now being offered at a much more attractive price.
Source: wccftech.com
