Political and economic support
At the opening, alongside BYD management, high-ranking guests were also present on site: Stella Li, Executive Vice President of BYD, as well as Qiu Xuejun, Consul General of the People’s Republic of China in Munich. The showroom is operated by the Chinese automotive group Harmony Auto, which already runs locations in France, Spain, and the United Kingdom.
Model range: Grand Tourer and business van
The product portfolio of Denza is led by the Z9GT, a Grand Tourer. The model is available as an all-electric version as well as a plug-in hybrid with DM (Dual Mode) technology. The range is complemented by the D9, a van with a focus on business-class interior comfort. All models are positioned under the guiding principle „Technology Meets Elegance“.
Expansion plans for Germany
The Munich showroom marks only the beginning: As early as 2025 and 2026, Denza plans to open additional locations in Germany. By the end of 2026, the dealer and service network is set to grow to 40 locations.
Background: From Daimler to BYD
Denza was founded in 2010 as a joint venture between BYD and Daimler. The first jointly developed vehicle came to market in 2014. BYD has since acquired all shares and now controls the brand outright. The official entry into the European market begins in 2025.
What does that mean?
With the opening in Munich, BYD is venturing into the European premium market with its Denza brand—and doing so right in Germany, where the competition is particularly strong. Whether the strategy of rapid network expansion and a clearly defined model lineup can prevail depends less on the ceremonial opening and more on how the vehicles perform in everyday use. For the competition, this means: the pressure is mounting to embrace electric mobility in the premium segment as well—and Munich will become a testbed.(av)
Source: BYD Germany
Translated automatically from German.