Real-time analysis of sentiments and trends

A central element of the application is the integrated sentiment analysis. It detects patterns, changes and trends in customer feedback almost in real time.

The rapid availability of these insights is intended to enable faster responses to market changes. At the same time, the consolidated data foundation supports more informed decisions across different business areas.

Collaboration as the foundation of development

The development of the solution took place in close coordination between the manufacturer’s analytics team and the data engineering specialists from Datasolut. Initially, the clear definition of the underlying business problem was the focus before the technical implementation began.

Another focus was on ensuring uniform terms and categories as well as high data quality. Transparent and explainable methods should also promote the adoption of the AI application within the company.

Scalability and Extensibility in Focus

The solution was designed from the outset to meet real requirements within the company. It is scalable and can be expanded to additional markets, teams and data sources.

The integration of additional languages or further customer service channels is also planned if the requirements change. The AI takes on mainly repetitive tasks and is meant to relieve staff so that they can focus more on customer-oriented activities.

“This project demonstrates what is possible when data engineering and business expertise work hand in hand,” says Susanne Heinrichs, Senior Data & AI Engineer at Datasolut. “The clear problem statement from Mazda and our experience with scalable AI platforms enabled us to jointly develop a solution that turns complex customer feedback within seconds into actionable insights.”

What does that mean?

The introduction shows that companies are increasingly relying on AI-powered systems to analyze large amounts of data. The focus is on automation and standardization of processes in customer service. (Source: Mazda Motor Europe)

Translated automatically from German.