{"id":142359,"date":"2025-05-27T00:32:15","date_gmt":"2025-05-27T00:32:15","guid":{"rendered":"https:\/\/www.europesays.com\/de\/142359\/"},"modified":"2025-05-27T00:32:15","modified_gmt":"2025-05-27T00:32:15","slug":"warner-bros-discovery-startet-addressable-tv-auf-eurosport-1","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/de\/142359\/","title":{"rendered":"Warner Bros. Discovery startet Addressable TV auf Eurosport 1"},"content":{"rendered":"


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\"EurosportFoto: Foto: Ad Alliance \/ Warner Bros. Discovery<\/p>\n

Der Vermarktungspartner<\/strong> Ad Alliance f\u00fcgt seinem Addressable TV-Angebot jetzt auch den Sender Eurosport 1 hinzu.<\/strong><\/p>\n

Mehr Premium-Live-Sport f\u00fcr Werbekunden, verspricht RTL in einer aktuellen Ank\u00fcndigung <\/a>zum Thema. Eurosport 1 von Warner Bros. Discovery wird nun sein lineares Angebot auch w\u00e4hrend des laufenden Programms mit ATV-Einblendungen monetarisieren. Das Inventar f\u00fcr europ\u00e4ische Werbekunden au\u00dferhalb Deutschlands sowie f\u00fcr US-Werbetreibende und Agenturen wird dazu \u00fcber die RTL AdAlliance vermarktet, erkl\u00e4rt RTL in seiner Pressemitteilung. <\/p>\n

Eurosport 1 will laut Ank\u00fcndigung mit dem ATV-Format SwitchIn XXL f\u00fcr ein personalisiertes Fernseherlebnis bei unterschiedlichen Zielgruppen sorgen. Wie das Ganze f\u00fcr das Publikum in etwa aussieht, davon vermittelt das Titelbild oben einen Eindruck. Ad Alliance vermarktet neben Eurosport 1 bereits andere Sender wie DMAX, HTV, Tele 5<\/a> und TLC in Deutschland. Warner Bros. Discovery und der Vermarktungspartner arbeiten seit 2018 zusammen. <\/p>\n

Au\u00dferdem interessant:<\/strong> <\/p>\n


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