{"id":336823,"date":"2025-08-11T16:46:13","date_gmt":"2025-08-11T16:46:13","guid":{"rendered":"https:\/\/www.europesays.com\/de\/336823\/"},"modified":"2025-08-11T16:46:13","modified_gmt":"2025-08-11T16:46:13","slug":"wie-booktok-bestseller-macht-social-media-veraendert-den-buchmarkt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/de\/336823\/","title":{"rendered":"Wie BookTok Bestseller macht: Social Media ver\u00e4ndert den Buchmarkt"},"content":{"rendered":"<p>Social Media ver\u00e4ndert den Buchmarkt ebenso rasant wie fundamental. Vor allem das NewAdult-Genre mit seinen Romance- und Fantasy-B\u00fcchern boomt durch die digitalen Plattformen. <\/p>\n<p>Auf Festivals und Messen treffen BookTokerinnen auf Verleger, die ihre Gesch\u00e4ftsmodelle passgenau auf Communitys ausrichten. Instagram und TikTok l\u00f6sen klassische Marketingtools wie Anzeigen oder Plakate ab. Sie sorgen f\u00fcr einen zweiten Fr\u00fchling von Backlist-Titeln, tragen aber auch zur Entdeckung neuer Autoren bei, die ihre Reichweite immer \u00f6fter schon mitbringen.<\/p>\n<p>SWR Februar 2025<\/p>\n<p class=\"block-link block-link-linkbox\">\n<a href=\"https:\/\/www.swr.de\/swrkultur\/wissen\/250812-wie-booktok-bestseller--macht-100.pdf\" title=\"Das Wissen vom 12.8.2025 | Wie BookTok Bestseller macht \u2013 Social Media ver\u00e4ndert den Buchmarkt\" class=\"link link-download\" data-pjax=\"0\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\nManuskript zur Sendung<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Social Media ver\u00e4ndert den Buchmarkt ebenso rasant wie fundamental. Vor allem das NewAdult-Genre mit seinen Romance- und Fantasy-B\u00fcchern&hellip;\n","protected":false},"author":2,"featured_media":336824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1774],"tags":[1784,1785,29,214,30,215],"class_list":{"0":"post-336823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-buecher","8":"tag-books","9":"tag-buecher","10":"tag-deutschland","11":"tag-entertainment","12":"tag-germany","13":"tag-unterhaltung"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@de\/115011150398568465","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/posts\/336823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/comments?post=336823"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/posts\/336823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/media\/336824"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/media?parent=336823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/categories?post=336823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/de\/wp-json\/wp\/v2\/tags?post=336823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}