Home » EUROPE » Germany Surpasses United States, UK, Sweden, and Denmark in Contributing to Norway’s Unprecedented Growth in International Visitors and Overnight Stays in 2025
Published on
February 6, 2026
In 2025, Germany surpassed the United States, UK, Sweden, and Denmark as Norway’s top contributor to international tourism, with a record 2.56 million overnight stays, driven by strong cultural ties and consistent travel demand.
Norway’s tourism sector has experienced exceptional growth in 2025, continuing its post-pandemic recovery and making remarkable strides in its global appeal. With a robust 8% increase in international arrivals, Norway welcomed a record-breaking 7.196 million international visitors in 2025, surpassing the long-awaited 7 million mark for the first time in history. This milestone represents a significant leap compared to the pre-Covid year of 2019, where international arrivals had already been substantial, but this year’s increase of 75% demonstrates the country’s rising prominence as a top destination for travelers from around the world.
The overall picture for tourism in Norway in 2025 paints a positive outlook, with total visitor arrivals reaching 20.356 million, a slight 1% increase compared to the previous year. The growth can largely be attributed to the surge in international travelers, while domestic travel saw a small dip of 2%. However, the 2025 figures are still encouraging when compared to the pre-pandemic levels in 2019, with total arrivals in 2025 increasing by 33% from that benchmark. This upward trend underscores Norway’s strong tourism recovery and the increasing demand for travel to this scenic Nordic nation.
International Overnight Stays Surge in 2025
One of the most noteworthy aspects of Norway’s tourism growth in 2025 is the outstanding increase in international overnight stays. With a 14% increase from the previous year, international overnight stays reached 14.165 million, highlighting the country’s increasing appeal as a destination for long-term stays. This is especially impressive when compared to the more modest growth in domestic overnight stays, which increased by only 1%, reaching 26.424 million.
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International tourists now account for 35% of all overnight stays in Norway, marking a significant shift in the country’s tourism dynamics. This shows how the international market is becoming an ever-more crucial segment of the tourism industry, contributing substantially to both the economy and the local hospitality sector. The strong performance of international overnight stays indicates that Norway is not only drawing visitors for short trips but is also becoming a popular destination for extended stays, adding value to its tourism industry.
Key Source Markets for Norway’s Tourism
The growth in international tourism is driven by strong performances from several key source markets. Germany, as Norway’s largest international market, accounted for 2.56 million overnight stays in 2025, representing an impressive 18% market share. This reflects a consistent demand from German travelers, who are drawn to Norway’s natural beauty, cultural experiences, and outdoor activities.
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The United States came in second, with 1.635 million overnight stays, contributing to 12% of Norway’s total international market share. U.S. visitors are increasingly flocking to Norway for a variety of reasons, from exploring the Northern Lights and the country’s stunning fjords to indulging in the vibrant cultural scene.
Sweden, Norway’s neighboring country, represented 9% of the total market share, with 1.309 million overnight stays in 2025. This number is significant given the close geographical proximity between the two nations, which often leads to a higher frequency of travel, especially for weekend getaways or seasonal visits.
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Other European markets also showed a strong presence in Norway’s tourism landscape. The Netherlands contributed 0.985 million overnight stays, accounting for 7% of the market share, followed closely by the UK, which had 0.977 million overnight stays, making up another 7% of the total international overnight market.
Denmark, another neighboring country, rounded out the top five international markets, contributing 0.896 million overnight stays, which represents 6% of the total international market share. Denmark’s proximity to Norway, as well as the shared cultural and historical ties, likely plays a role in the high number of Danish tourists visiting Norway each year.
Oslo Dominates as the Most Popular Destination
Within Norway, Oslo continues to dominate as the most popular destination for international tourists. In 2025, Oslo accounted for 30% of all international overnight stays, totaling 6.93 million. The Norwegian capital is a central hub for both culture and commerce, offering visitors a rich array of experiences, from museums and art galleries to vibrant restaurants and a flourishing nightlife scene. With its blend of modernity and historical charm, Oslo remains an essential stop for international visitors looking to explore Norway’s urban offerings.
Following Oslo in popularity is Bergen, the second-largest city in Norway, which garnered 3.31 million overnight stays, representing 7% of the total overnight market. Known for its stunning architecture, colorful harbor, and proximity to Norway’s breathtaking fjords, Bergen remains a favorite for travelers seeking a mix of cultural exploration and outdoor adventure.
Regions outside the major cities also saw a boost in overnight stays. Romerike, a region located southeast of Oslo, and the Stavanger region both accounted for 4% of the total overnight market in 2025, with each region reporting over 1.88 million overnight stays. These areas are becoming increasingly popular for travelers looking to escape the hustle and bustle of the city and experience more tranquil, nature-filled settings, with ample opportunities for hiking, fishing, and cultural exploration.
Tourism-Driven Economic Impact
The success of Norway’s tourism sector in 2025 is not only reflected in visitor numbers but also in the economic contributions made by the industry. With millions of international tourists flocking to Norway, the country has seen substantial growth in tourism-related revenues, including accommodation, dining, transport, and leisure activities. The increased demand for international overnight stays, especially in destinations such as Oslo, Bergen, and Stavanger, has contributed to the local economy, generating jobs in hospitality, transportation, and other service sectors.
Moreover, the boost in international tourism is helping Norway maintain its position as a competitive player in the global tourism market, making it an attractive destination for future investments in infrastructure and tourism-related projects. With the trend of sustainable and eco-conscious travel gaining momentum, Norway’s emphasis on environmental conservation and responsible tourism is well-aligned with the growing demands of international visitors who are increasingly prioritizing sustainability in their travel decisions.
Looking Ahead: Strong Growth and Sustainability
Looking forward, the outlook for Norway’s tourism industry remains promising. With the success of 2025, the country is poised to continue building on its growth trajectory, welcoming even more international visitors in the years to come. Strategic investments in tourism infrastructure, sustainable practices, and the promotion of off-the-beaten-path destinations are likely to fuel this growth further, ensuring that Norway remains a top destination for global travelers.
The tourism authorities in Norway are also expected to continue strengthening their marketing efforts in key international markets while nurturing local tourism experiences that align with the country’s commitment to environmental preservation. With its unparalleled natural beauty, rich cultural heritage, and growing reputation for sustainable tourism practices, Norway is set to attract an even wider array of international travelers, enhancing its standing in the global tourism landscape.
In conclusion, 2025 has been a landmark year for Norway’s tourism sector, with record-breaking growth in international visitors, increased overnight stays, and a diverse mix of source markets. As the country continues to position itself as a premier travel destination, Norway’s tourism industry remains a key driver of economic growth, sustainable development, and international cultural exchange. The future looks bright for Norwegian tourism, with expectations of continued success in the years to come.
