Hunter Price International enters a multi-territory licensing deal with The LEGO Group to bring its iconic brand to new stationary collections. The team at the Consumer Product Playhouse will develop exclusive LEGO-themed merchandise across Europe, Australia, and New Zealand.
From stationary products to arts and crafts, this upcoming collection will create new ways for LEGO fans to interact with the brand. Hunter Price International will develop a range of engaging activity sets, coloring books, back-to-school stationery, calendars, journals, notebooks, and creative supplies. The partnership also brings a new line of reusable shopping bags and tote bags.
“Becoming a consumer products partner with the LEGO Group, a global icon of creativity and playful experiences, is a real honour. We identified a huge opportunity to add value to the LEGO brand across our specialist product categories. We’ve empowered our team to explore the possibilities through creative collaboration and a fresh approach to a timeless brand; we can’t wait to start previews for the debut collections very soon,” says Allana Holmes, Commercial Director at Hunter Price International.
All LEGO-themed product collections will debut in the coming months. Consumers can learn more about the upcoming products by emailing Hunter Price International at home@hunterprice.co.uk.