Set to Launch on September 1
Lego Group unveiled two new products themed after the popular American animated series “SpongeBob SquarePants” on July 23, 2026.
The new releases were produced in collaboration with Paramount Product & Experiences. “Lego SpongeBob SquarePants: Bikini City,” the brand’s first SpongeBob SquarePants theme set for adult fans, recreates the iconic undersea Bikini City as a single set. With a total of 1,794 bricks, scenes such as SpongeBob and Patrick catching jellyfish at Jellyfish Fields are brought to life.
Lego BrickHeadz SpongeBob SquarePants figure image. Lego Group
The set includes a variety of figures and accessories, such as mini-figures of SpongeBob, Patrick, and Squidward. Also included are the snail Gary, a DoodleBob figure from the Magic Pencil episode, a boat, Squidward’s clarinet, and a stand where SpongeBob and Patrick blow bubbles, allowing fans to recreate memorable moments from the animation.
In addition, Lego is introducing the “Lego BrickHeadz SpongeBob SquarePants Figure,” a BrickHeadz-style figure of the main character SpongeBob holding a jellyfishing net, built with a total of 72 bricks.
Hot Picks Today
“I Thought Only Korea Was Struggling, but Japan Is Worse”: Yen-Dollar Exchange Rate Hits 40-Year Low… What’s Happening to the Yen?
Both new products will be available starting in September at official Lego Stores nationwide, both online and offline.
This content was produced with the assistance of AI translation services.
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.