Set to Launch on September 1
Lego Group unveiled two new products themed after the popular American animated series “SpongeBob SquarePants” on July 23, 2026.
The new releases were produced in collaboration with Paramount Product & Experiences. “Lego SpongeBob SquarePants: Bikini City,” the brand’s first SpongeBob SquarePants theme set for adult fans, recreates the iconic undersea Bikini City as a single set. With a total of 1,794 bricks, scenes such as SpongeBob and Patrick catching jellyfish at Jellyfish Fields are brought to life.
Lego BrickHeadz SpongeBob SquarePants figure image. Lego Group
The set includes a variety of figures and accessories, such as mini-figures of SpongeBob, Patrick, and Squidward. Also included are the snail Gary, a DoodleBob figure from the Magic Pencil episode, a boat, Squidward’s clarinet, and a stand where SpongeBob and Patrick blow bubbles, allowing fans to recreate memorable moments from the animation.
In addition, Lego is introducing the “Lego BrickHeadz SpongeBob SquarePants Figure,” a BrickHeadz-style figure of the main character SpongeBob holding a jellyfishing net, built with a total of 72 bricks.
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Both new products will be available starting in September at official Lego Stores nationwide, both online and offline.
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