Singapore – The LEGO Group has launched a five-set collection with singer-songwriter Olivia Rodrigo, marking the first time a music artist has received multiple dedicated LEGO sets in a single collaboration, the toy company announced on 1 August 2026.
The LEGO Editions Olivia Rodrigo collection went on sale in Singapore on the same day, available through LEGO.com, LEGO Certified Stores, and online retailers including Shopee and Lazada. The five sets draw on songs, symbols, and moments from Rodrigo’s albums, including SOUR, GUTS, and you seem pretty sad for a girl so in love.
The collection includes five LEGO minifigures depicting the Grammy-winning artist, each featuring two facial expressions and custom detailing inspired by her stage performances, alongside nods to her Filipino heritage. Rodrigo also became the first partner to collaborate with LEGO on a personalised LEGO Botanicals set, part of the five-set lineup.
Rodrigo, speaking about the collaboration, said, “I’ve always loved hiding little details and meanings in my music and videos, so working with the LEGO team to bring something that fans can actually build and explore together has been so exciting. There are so many pieces of my world inside these sets – little nods to songs, memories, outfits and moments that mean a lot to me.”
To mark the Singapore launch, LEGO partnered with music retailer Swee Lee Singapore on a fan activation campaign. Fans were directed to hunt for hidden GPS coordinates embedded in LEGO’s Instagram and Facebook posts, which led them to Swee Lee’s Clarke Quay flagship store for a chance to obtain a limited-edition LEGO Editions Vinyl created with Rodrigo. Only 333 units of the vinyl were produced worldwide, with Singapore named as one of seven markets to receive stock.
Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, The LEGO Group, said, “Olivia Rodrigo’s music resonates with fans across Southeast Asia who find a piece of their own stories in her lyrics. We are absolutely thrilled to bring this incredibly unique collaboration to Singapore. By partnering with a local music icon like Swee Lee for this exclusive drop, we’re creating a space where music and brick-building collide, giving local fans an unforgettable experience to celebrate Olivia’s universe through our new collection and exclusive vinyls.”