Singapore, 1 August 2026 – The LEGO Group and Olivia Rodrigo announce a new collaboration that invites fans to step inside the GRAMMY-award winning, multi-platinum artist’s universe across five collectible LEGO® sets filled with hidden references, iconic looks and stories from every era of her astounding career.
The new LEGO® Editions Olivia Rodrigo collection captures the emotion and energy that has made the 23-year-old singer-songwriter one of the defining artists of her generation – from sold-out stadium tours and festival stages, to heartbreak anthems, handwritten lyrics and love stories hidden between the lines.
Olivia Rodrigo is the first ever music artist to receive multiple dedicated LEGO sets, including five LEGO minifigures. Created in collaboration with Olivia, the collection features custom detailing inspired by some of her most iconic on-stage moments through the years and nods to her Filipino heritage. Each minifigure features her unmistakable expressions and showcases some of her favourite looks, just as all five characters come with dual facial expressions, revealing different sides of Olivia’s personality.
Packed with easter eggs inspired by Olivia’s world, the collection lets fans relive favourite moments and build stories of their own.
Speaking about the collaboration, Olivia Rodrigo said: “I’ve always loved hiding little details and meanings in my music and videos, so working with the LEGO team to bring something that fans can actually build and explore together has been so exciting. There are so many pieces of my world inside these sets – little nods to songs, memories, outfits and moments that mean a lot to me.”
To celebrate the launch in Singapore, the LEGO Group has partnered with South-East Asia’s Leading Music Store, Swee Lee Singapore, for an exclusive fan activation. Fans were challenged to spot and uncover hidden GPS coordinates cleverly embedded as an Easter Egg on LEGO’s Instagram and Facebook posts which revealed the location of Swee Lee Clarke Quay flagship store. The coordinates led fans on a hunt for a limited-edition LEGO Editions Vinyl created in collaboration with Olivia Rodrigo. With only 333 limited edition LEGO vinyls produced worldwide, and Singapore selected as one of seven markets to receive the vinyl, it became a highly coveted collector’s item, drawing eager crowds of fans hoping to secure a piece of this ultra-exclusive pop-culture collaboration.
Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, The LEGO Group, said, “Olivia Rodrigo’s music resonates with fans across Southeast Asia who find a piece of their own stories in her lyrics. We are absolutely thrilled to bring this incredibly unique collaboration to Singapore. By partnering with a local music icon like Swee Lee for this exclusive drop, we’re creating a space where music and brick-building collide, giving local fans an unforgettable experience to celebrate Olivia’s universe through our new collection and exclusive vinyls.”
Find a story in every piece – the complete LEGO® Editions Olivia Rodrigo collection
The five collectible sets for ages 9–14 celebrate different sides of Olivia Rodrigo’s music, style, and storytelling—from National Stadium-sized arena performances and emotional heartbreak anthems to handwritten lyrics, vintage-inspired visuals, and her signature rock-and-roll edge. Designed as hype worthy, IG-ready display pieces of pop culture, these sets are packed with “Easter eggs” and hidden references for ultimate fans to decode. Each set invites you to keep building and uncovering the story behind every single detail.
From interactive builds to exclusive music drops, the LEGO Group invites fans across Singapore to celebrate the magic of Olivia Rodrigo’s universe in a whole new way this season – building, reliving their favourite moments, and owning their passion, brick by brick.
The full collection launches on 1 August 2026 at LEGO.com LEGO Certified Stores, and LEGO official online retailers such as Shopee and Lazada.
