Uber Eats will enter the Finnish market this year, according to the Financial Times. The US platform will roll out its food delivery service in Finland as part of a wider European expansion that also covers Austria, Denmark, the Czech Republic, Greece, Romania and Norway.
The Financial Times reported that Finnish consumers will gain access to the service during 2026.
The move comes only days after rival Foodora said it will withdraw from Finland.
Foodora will continue deliveries until 27 February. After that date the service will cease operations in the country. Foodora said earlier that it had struggled to compete with market leader Wolt.
In comments to the Financial Times, Susan Anderson, Uber’s head of delivery for Europe, said the company looks forward to expanding into territories with established operators.
“We think it is time to raise the bar, shake things up and offer better value across the sector,” she told the newspaper.
The Financial Times reported that the expansion forms part of Uber’s plan to generate an additional one billion dollars in gross bookings over the next three years.
The newspaper said Uber Eats has increased its market share in large European economies including Germany, France and the United Kingdom.
Anderson attributed recent gains to Uber’s ability to market its delivery service to users of its ride-hailing platform and to promote its membership scheme.
Uber has operated its ride-hailing service in parts of Finland for several years.
Uber also plans to expand automated delivery using drones and robots, Anderson told the Financial Times.
HT