Dublin, Feb. 06, 2026 (GLOBE NEWSWIRE) — The “Denmark Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update” report has been added to ResearchAndMarkets.com’s offering.
The loyalty market in Denmark is expected to grow by 13.1% annually, reaching US$260.4 million by 2026. The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 14.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.0% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$230.3 million to approximately US$394.9 million.
This report provides a detailed data-centric analysis of the loyalty industry in Denmark, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate.
The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems.
The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Reasons to Buy
Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics.Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats).Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector channel views.Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking.Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset.Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf).Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel.Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
Key Attributes:
Report AttributeDetailsNo. of Pages127Forecast Period2026 – 2030Estimated Market Value (USD) in 2026$260.4 MillionForecasted Market Value (USD) by 2030$394.9 MillionCompound Annual Growth Rate11.0%Regions CoveredDenmark
Report Scope
Denmark Retail Sector Market Context
Denmark Retail Industry Market Size, 2021-2030Denmark Ecommerce Market Size, 2021-2030Denmark POS Market Size Trend Analysis, 2021-2030
Denmark Loyalty Spend Market Size and Growth Dynamics
Denmark Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030Denmark Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025Denmark Loyalty Spend Share by Functional Domains, 2021-2030Denmark Loyalty Spend by Loyalty Schemes, 2021-2030Denmark Loyalty Spend by Loyalty Platforms, 2021-2030
Denmark Loyalty Schemes Spend Segmentation by Loyalty Program Type
Point-based Loyalty ProgramTiered Loyalty ProgramMission-driven Loyalty ProgramSpend-based Loyalty ProgramGaming Loyalty ProgramFree Perks Loyalty ProgramSubscription Loyalty ProgramCommunity Loyalty ProgramRefer a Friend Loyalty ProgramPaid Loyalty ProgramCashback Loyalty Program
Denmark Loyalty Schemes Spend Segmentation by Channel
Denmark Loyalty Schemes Spend Segmentation by Business Model
Seller DrivenPayment Instrument DrivenOther Segment
Denmark Loyalty Schemes Spend Segmentation by Key Sectors
RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOther
Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
Online Loyalty Spend by Sector, 2021-2030In-store Loyalty Spend by Sector, 2021-2030Mobile App Loyalty Spend by Sector, 2021-2030
Denmark Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
Diversified RetailersDepartment StoresSpecialty StoresSupermarket and Convenience StoreOther
Denmark Loyalty Schemes Spend Segmentation by Accessibility
Card Based AccessDigital Access
Denmark Loyalty Schemes Spend Segmentation by Consumer Type
B2B ConsumersB2C Consumers
Denmark Loyalty Schemes Spend Segmentation by Membership Type
FreeFree + PremiumPremium
Denmark Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
Embedded Loyalty ProgramsNon-Embedded Loyalty Programs
Denmark Loyalty Spend Split by Use of AI / Blockchain
AI Driven Loyalty ProgramBlockchain Driven Loyalty Program
Denmark Loyalty Platform Spend Segmentation by Software Use Case
Analytics and AI DrivenManagement Platform
Denmark Loyalty Platform Spend Segmentation by Vendor / Solution Partner
In-houseThird-Party Vendor
Denmark Loyalty Platform Spend Segmentation by Deployment
Denmark Loyalty Platform Spend Segmentation by Offering
SoftwareServicesCustom Built Platform vs. Off the Shelf Platform
Denmark Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
Age GroupIncome LevelGender
Denmark Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
Primary Loyalty Motivation Split AnalysisLoyalty Program Breakage Rate AnalysisLoyalty Program Enrollment Channel Mix AnalysisEmbedded Loyalty Penetration by Channel
For more information about this report visit https://www.researchandmarkets.com/r/7z7c6z
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